Zainab Efe Egieya's scientific contributions
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Publications (11)
This review would summarize recent advancements in predictive analytics within the financial industry, exploring both the technological developments and their philosophical implications. It would evaluate the balance between data-driven decision-making and ethical considerations. Predictive analytics has witnessed remarkable advancements, blending...
This comparative analysis explores the nuanced dynamics of workforce efficiency, customer engagement, and risk management strategies in the distinct business landscapes of Nigeria and the USA. The study delves into the cultural, economic, and regulatory factors that shape these strategies, shedding light on the lessons that can be gleaned from the...
The burgeoning field of big data analytics has revolutionized the landscape of marketing, offering unprecedented opportunities for personalized marketing campaigns. This review aims to synthesize the current state of knowledge on leveraging big data for personalized marketing, elucidating the objectives, methodologies, key findings, and conclusions...
This paper presents a thorough examination of ethical practices within the dynamic landscape of banking and finance. As the financial industry plays a pivotal role in global economic systems, the need for stringent ethical standards becomes increasingly apparent. This comprehensive review encompasses various dimensions of ethical considerations, ra...
This literature review delves into the intersection of business analytics and its potential to address economic inequalities. In an era where data-driven decision-making is becoming ubiquitous, this study explores how organizations leverage business analytics to analyze, understand, and mitigate economic disparities. The review encompasses a divers...
This paper critically examines the role of Big Data in shaping contemporary business strategies, highlighting its transformative impact across various sectors. The study delves into the multifaceted nature of Big Data, exploring its integration into business models, the challenges it presents, and the strategic advantages it offers. The research is...
As the banking industry becomes increasingly reliant on digital technologies and faces evolving cyber threats, the adoption of robust information security frameworks is imperative. ISO 27001, a globally recognized standard for information security management systems, has gained prominence as a comprehensive framework for safeguarding sensitive data...
This research explores the landscape of data-driven business optimization in the U.S. economy, analyzing key components, benefits, challenges, and future trends. The study emphasizes the importance of effective data collection, advanced analytics, and informed decision-making. Regulatory compliance, ethical considerations, and integrating technolog...
In the rapidly evolving digital landscape, Small and Medium-sized Enterprises (SMEs) are increasingly relying on technology integration to drive growth and competitiveness. This paper proposes a comparative review of how SMEs in two contrasting economies, the United States and Nigeria, are navigating the digital transformation journey. The core obj...
This paper explores the intricate relationship between sustainable entrepreneurship practices and long-term business viability. The literature review highlights the positive impact of sustainable entrepreneurship on financial performance, market positioning, and employee satisfaction by examining key concepts, theoretical frameworks, and empirical...
In the rapidly evolving landscape of digital marketing, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, reshaping strategies and consumer experiences. This critical review delves into the integration and impact of VR and AR technologies in modern marketing practices, with a specific focus on the financial servi...
Citations
... As healthcare systems evolve and technology advances, future directions and innovations in healthcare resource allocation hold the promise of transforming the way healthcare services are delivered, accessed, and optimized (Farayola et al., 2024). From leveraging emerging technologies to embracing new models of care delivery, the future of healthcare resource allocation is shaped by a myriad of trends and innovations aimed at improving patient outcomes, enhancing efficiency, and promoting health equity. ...
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... Implications for the Future of Work of Enhancing U.S. Workforce Productivity through Strategic Data Automation: Key Insights and Implications (Egieya, et. al., 2024. Strategic data automation is poised to have a profound impact on the future of work in the United States. As organizations increasingly adopt automation technologies to enhance workforce productivity, several key implications emerge for the future of work: ...
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... The notion of customized consumer experiences, a crucial element of AI's role in marketing, empowers businesses to provide individualized interactions and recommendations by utilizing data-driven insights. AI allows organizations to create hyper-personalized marketing campaigns that send bespoke information and recommendations to a wide range of consumer categories [9]. Businesses that cultivate deeper connections and strengthen brand loyalty through individualized experiences not only increase immediate sales but also set the framework for long-term competitive dominance in France's complicated market climate. ...
... The history of the role of ethical practices in accounting is a narrative of evolution, responding to the changing dynamics of societies, economies, and technologies. From ancient ethical codes to modern regulatory frameworks, the journey highlights the enduring importance of integrity, transparency, and accountability in the accounting profession (Adaga et al., 2024). ...
... By advocating for policies that promote social justice, equity, and inclusion, policymakers can create a more just society where all individuals have the opportunity to thrive. Cross-disciplinary strategies for promoting health and educational equity involve a coordinated and comprehensive approach that addresses the multifaceted needs of children and families (Adaga et al., 2024;Ololade, 2024.). Integrating early childhood interventions, school-based interventions, community-based interventions, and policy interventions, stakeholders can create environments that support optimal health and learning outcomes for all individuals, regardless of their background or circumstances. ...
... Nevertheless, integrating Big Data into library management poses challenges. Akindote et al. (2023) noted that the potential for enhancing user experiences and optimizing operations must be balanced with concerns about data privacy and security, especially in regions where these technologies are nascent, such as Nigeria. This study aims to address crucial questions: ...
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... As Gad-Elrab points out, big data analytics enables businesses to identify patterns, trends, and correlations in these massive data sets, enabling a more informed decision-making process. This analytical capability is particularly important in a business environment where data-driven decisions can significantly impact competitiveness and market positioning [8]. ...
... The government has set targets for increasing the share of renewable energy in the country's energy mix and has introduced incentives and policies to attract investment in renewable energy projects, such as feedin tariffs and tax breaks for renewable energy developers . The Nigerian government, in collaboration with international partners and organizations, has implemented various programs to improve energy access for households, businesses, and communities, including the Energizing Economies Initiative, the Solar Home Systems program, and the Nigeria Electrification Project (Egieya et al., 2023). Nigeria has enacted environmental laws and regulations to mitigate pollution, protect ecosystems, and promote sustainable development, including the National Environmental Standards and Regulations Enforcement Agency (NESREA) Act and the Environmental Impact Assessment (EIA) Act (Ezeabasili, 2009). ...
... CONCLUSION AND FUTURE DIRECTIONS The exploration of big data and analytics within the context of strategic marketing decisionmaking has unveiled the profound impact these technological advancements have on the marketing domain (Egieya, et. al., 2023, Oke, 2022. This comprehensive review has highlighted the transformative power of leveraging vast data sets and sophisticated analytical tools to drive strategic initiatives. As we conclude, it is essential to recapitulate the key findings, discuss the practical implications for marketers and organizations, and suggest avenues for futur ...
