S De Lame's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Publication (1)
The Personal Video Recorder (PVR) appears to be having a profound effect on the viewing habits of young South African adults between 16 and 34 years of age. This exploratory study investigates the effect this technology is likely to have on the consumption of television content by considering both programming and advertising. If advertising becomes...