P. Padmanabhan's scientific contributions
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Citations
... Forrester (1961) first used the term "industrial dynamism" to describe the amplification of order variation as demand information moved upstream in supply chains. A later work by Lee et al. (1997b) formally termed this demand distortion as the bullwhip effect and revealed several underlying mechanisms responsible for the phenomenon. They also proposed that to address the bullwhip effect, firms should integrate consumption data for demand forecasting, reduce order batches, stabilize prices, and avoid shortage gaming (Lee et al., 1997a). ...