Mijala Kayestha's scientific contributions
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Publications (2)
The worldwide tourism industry alone expanded by 3.9% in 2018, contributing $8.8 trillion in sales and 319 million jobs to the global economy. The COVID-19 pandemic, which began to spread around the planet in 2020, had an impact on every aspect of life. Though many studies have explored COVID-19’s effects on tourism SMEs in Nepal, there’s a signifi...
Social media platforms have become crucial for Small and Medium Enterprises (SMEs) to enhance their online presence and engagement in the contemporary digital media landscape. The study highlights the significance of entrepreneurial orientation in utilizing social media for SME growth and performance, especially in the face of challenges like digit...
