M. Stone's scientific contributions
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Publications (2)
This case study analyzes Countrywide Financial's responses to its recent financial crisis and illustrates the use of communication theory and image restoration strategies by utilizing several crisis response frameworks. The study uses a critical analysis methodology to examine the communication strategies employed by Countrywide, a large mortgage l...
Image management is essential to corporations, particularly during crisis situations. The ongoing financial crisis in the United States has led to the failure of several banking firms. Because systemic economic problems may result from the loss of confidence in the banking system, effective use of crisis management and image restoration strategies...
Citations
... In comparison to other frameworks, such as situational crisis communication theory (SCCT), which primarily focuses on crisis types to determine communication strategies [15,16], and two-way symmetrical communication models that emphasize the importance of dialogue in crisis situations [17], the Koehnian Framework offers a deeper, rhetorical analysis of the apology itself. The relevance of the Koehnian Framework in this study is manifold. ...