July 2023
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Modern trends in economic development, which have been formed under the influence of digitalization factors and the global pandemic, objectively lead to the need to implement cooperation strategies to ensure the sustainability of business in various areas of activity based on innovation. Despite lockdowns and quarantine measures, businesses based on digital transformation were able to realize their potential through the development of new types of activities, adjustments to ongoing strategic plans, implementation of joint projects, and reduction of entrepreneurial risks. Modern entrepreneurial cooperation is attractive for business because it’s a cooperation of resources of individuals and legal entities, based on new principles of management and organization of labour, and it also has innovative potential. Small and medium-sized businesses suffered the greatest losses from the pandemic, for which cooperation issues often become vital. Today, in the context of economic recovery, cooperation helps to maximize profits for its participants, and a competitive strategy promises lower dividends or more risk. In addition, cooperation makes it possible to combine efforts in the area of innovative developments that require new ideas and significant investments, which aren’t always within the power of an individual entrepreneur. The choice of a specific innovative cooperation strategy is a key problem and task for future partners. Cooperation can be justified if it creates additional economic benefits for its participants and ensures their sustainability through innovative solutions.KeywordsCooperationStrategiesInnovationWikinomicsPrinciples of sustainabilityJEL ClassificationL 1L 2