Justin Paul's research while affiliated with University of Reading and other places

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Publications (1)


Does the micro become macro in developing economies? A study to trace sustainable circular replacements for emerging world's green development
  • Article

November 2023

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41 Reads

Business Strategy and the Environment

Prigya Rawat

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Vikas Arya

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Justin Paul

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Hiran Roy

The emerging world cannot ignore circular bio‐economic development for long. A study of circular bioeconomy pointers at the local level is required to expedite the outgrowth of local economies. The narrative of “for the locals, by the locals, and at the local” is pursued in the study, by recognizing the research gaps concerning local economies' growth needs and their effective penetration into the advancement of circular bio‐economies, followed by the research objectives. The first question includes what role circular bio‐economic indicators play at the micro‐level in growing local economies and, second, emphasis on what role circular bio‐economic indicators play at the micro‐level to boost local economies. Semi‐structured interviews were conducted with circular organizations in Afro‐Asian states, resulting in seven themes derived by collating semantic and latent codes: patriotism, psychological safety, sustainable leadership, intrusive thoughts, ancestral footprints, waste valorization, and developing green brand evangelists. The study and findings seek to contribute to micro‐level circular bioeconomy indicators. Theoretical ideas, practical applications, and limitations are acutely discussed, exfoliating the developed world's conventional waste and residual sustainable outcomes covered till now in the circular bioeconomy literature.

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