Jian Chen's research while affiliated with Fujian Normal University and other places
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Publication (1)
In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize consumers’ existential dreams. MR, with its unique capacity to blend the virtual and real worlds, c...
Citations
... This finding differs from some studies that suggest that dreams are the direct source of knowledge for traditional medicine. Typically, the informants of a traditional healer inherit knowledge from their grandparents, ancestors, experiences, and dreams (Lucky Zamzami 2013)(Berlowitz et al. 2023)(Yin, Jiang, and Chen 2023)(Leisegang et al. 2023)(Mwaka, Achan, and Orach 2023)(Courric et al. 2023). Through dreams, a person is guided, directed, and anointed to become a herbalist. ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/328145459793922-1455247382362_Q64/Bin-Yin-5.jpg)
