Jayoung Choi's research while affiliated with Samsung Medison Co., Ltd. and other places
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Publication (1)
This study examines how cultural values affect consumer decision-making with respect to e-commerce (on-line shopping) adoption in the United States and Korea. The findings suggest that cultural values are antecedents to perceived risk, perceived self-efficacy, and subjective norm. Furthermore, the findings indicate that while the overall behavioral...
Citations
... TAM is used to explain and predict user acceptance of technology-based information systems or computer-based applications, such as e-commerce, and some studies have even developed determinants which are more general and context-independent across a broad range of systems [1][2][3][4]. This foundation of the TAM links it to the social sciences and social psychology, as it has been extensively used by researchers in these fields [5,6], aiming to understand human behaviour and its antecedents [1,7]. Furthermore, it opens up the opportunity to apply the TAM to any decision-related behaviour, regardless of the context. ...
