Ian Shergold's research while affiliated with University of the West of England, Bristol and other places

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Publications (22)


Scooter Stories: User and Non-User Experiences of a Shared E-Scooter Trial
  • Article
  • Full-text available

January 2023

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211 Reads

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8 Citations

Active Travel Studies

Anna Speak

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Monique Taratula-Lyons

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Ian Shergold

E-scooters are the fastest-growing form of micro-mobility, riding a wave of popularity in recent years; in many cities, they have sparked something akin to an urban personal mobility revolution. Despite their popularity, e-scooters raise several challenges for policymakers and transport providers, and are a divisive mode on the streets. Reports of conflict and tension around e-scooters' safety are common. In addition, there are questions about what mode trips e-scooters are substituting. However, to date there remain few academic studies into user and non-user experiences. This study focused on a UK e-scooter trial, using a mixed methods approach to collect data from 222 participants. The focus of this paper's analysis is on participants' qualitative "scooter stories", supported by quantitative data that provides broader insight into the scooters' use and demographic patterns. We find that on the positive side, e-scooters are useful, affordable, enjoyable and flexible; they provide a viable alternative to some urban car trips and can be linked to active travel. However, whist scooters are sometimes replacing car trips, they are more often substituting walking or cycling, a challenging finding from a health and sustainability perspective. E-scooters exacerbate conflicts between users of urban space: we explore legality, safety of riders and non-riders, impacts on pavement and road space, intoxicated riding, and more. We present our findings in the context of sustainable urban mobility policy, making recommendations for policymakers and other stakeholders seeking to mitigate the impacts of e-scooters, and harness the sustainable mobility benefits of this popular new mode.

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A study of users’ preferences after a brief exposure in a Shared Autonomous Vehicle (SAV)

January 2021

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173 Reads

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23 Citations

Transportation Research Procedia

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Ian Shergold

Shared Autonomous Vehicles are expected to significantly change transport and mobility, improving road safety, environmental impact and traffic efficiency. However, the successful implementation of a SAV mobility service strongly depends on public acceptance and adoption, which might be influenced by a number of factors, such as socio-demographic characteristics of potential users, and their expectations and perceptions towards the autonomous system. This study presents the results of a novel experiment carried out in a non-simulated environment, to explore car users’ preferences towards autonomous mobility options. Participants took part in a stated preference task before and after a brief exposure in a Shared Autonomous Vehicle. Interestingly, results show that the experience influenced people’s mode choice preferences, moving from car (the most preferred mode before the experiment) to autonomous taxi and shared autonomous taxi (after the experiment). The study and the results of the structural equation and the choice model also highlighted the importance of comfort in people’s preferences towards shared autonomous options.


FIGURE 2. Screenshots of the ParkUs Android smartphone application at various stages of operation.
FIGURE 3. (a) Car size distribution, (b) Age distribution, and (c) Distance to work for all participants.
FIGURE 4. Histogram of arrival times in the collected dataset.
FIGURE 5. Cruising duration with respect to arrival times.
FIGURE 6. Two car parks and their associated cruising durations filtered by the availability of heatmap data at the beginning of user journeys.

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Reducing Parking Space Search Time and Environmental Impacts: A Technology Driven Smart Parking Case Study

September 2020

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4,714 Reads

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10 Citations

IEEE Technology and Society Magazine

Over the last half century, the proportion of humans living in cities has dramatically risen from around a third to just over half. As cities continue to rise in popularity, demand for basic services such as transportation increases. The automobile has been the dominant method of inner city transportation for many cities across the globe, resulting in increased congestion and air pollution. As the demand for transportation rises, so does the number of vehicles, which leads to greater competition for publicly available parking spaces. Use of land for parking can be an inefficient use of space, and it is expensive, both in terms of real and opportunity costs. Addressing these issues requires cities to more effectively manage their public on-street parking spaces and road network infrastructure. The ParkUs solution discussed here provides one parking and infrastructure management approach, with potential benefits for citizens, businesses, and cities.


Passenger comfort and trust on first-time use of a shared autonomous shuttle vehicle

June 2020

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307 Reads

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128 Citations

Transportation Research Part C Emerging Technologies

Autonomous Vehicles (AV) may become widely diffused as a road transport technology around the world. However, two conditions of successful adoption of AVs are that they must be synchronously shared, to avoid negative transport network and environmental consequences, and that high levels of public acceptance of the technology must exist. The implications of these two conditions are that travellers must accept sharing rides with unfamiliar others in Shared Autonomous Vehicles (SAV). Two factors that have been identified as being positive influencers of acceptance are comfort and trust. The present paper undertakes a novel examination as to how comfort and trust ratings are affected by specific attributes of the ride experience of travelling in a fully-automated real-world, shared vehicle. To this end, 55 participants experienced riding in an SAV shuttle under experimental conditions at a test facility. Each experimental run involved two unrelated participants, accompanied by a safety operative and a researcher, undertaking four trips in the SAV, during which two conditions were presented for each of the independent variables of ‘direction of face’ (forwards/backwards) and ‘maximum vehicle speed’ (8/16 km/h). Order of presentation was varied between pairs of participants. After each run, participants rated the dependent variables ‘trust’ and ‘comfort’ (the latter variable comprised by six comfort factors). Expected and evaluative ratings were also obtained during pre-experimental orientation and debriefing sessions. Statistically significant relationships (p < .001) were found between trust and each of the independent variables, but for neither variable in the case of perceived comfort. A strong correlation was found between comfort and trust, interpreted as indicating trust in the SAV as an important predictor of perceived comfort. The before and after-experiment ratings for both variables showed statistically significant increases, and particularly for daily car drivers.


The social perspective on policy towards local shared autonomous vehicle services (LSAVS)

May 2020

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71 Reads

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34 Citations

Transport Policy

The transport policy discourse posits Shared Autonomous Vehicles (SAVs) as a more sustainable solution for the implementation of road automation technology. A successful implementation of SAV services strongly depends on being able to meet user's needs, as well as responding to their expectations. For this reason, the public has a central role in the definition of appropriate and realistic policies for the design, regulation and adoption of new automated mobility services. However, whilst there has been considerable attention to individuals' attitudes towards road transport automation, few have applied participatory or co-design methods to help define new SAV services. Moreover, most of the existing studies have also been hypothetical rather than examining vehicles in real service settings. This paper addresses these imbalances through reporting a two-stage research initiative. Initially a local shared automated vehicle service (LSAVS) concept was examined in a co-design workshop (Stage 1), leading to the development of a conceptual framework for social acceptance. This was then applied (Stage 2) in qualitative empirical research into the experiences of participants who rode in two different live prototype LSAVS. It was found that social considerations such as equity in access to mobility services, social inclusion, environmental protection, and concerns about control over interpersonal interactions emerged as strong acceptance factors within participants' construction of the conceptual services and responses to exposure to actual services. However, broad socio-political aspirations beyond transport policy were also important. It is concluded that achieving high levels of social acceptance where these utopian expectations meet commercial realities and public-sector constraints will be a major policy challenge facing any attempt to introduce an LSAVS with strong sustainable mobility credentials.


Taking part in activities, an exploration of the role of discretionary travel in older people's wellbeing

March 2019

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22 Reads

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22 Citations

Journal of Transport & Health

Introduction Activity theory, a construct from social gerontology, provides a framework to bridge the themes of ageing and transport, and thus enable new insights into the role of out-of-home mobility for wellbeing. The theory proposes that undertaking activities (classified as formal, informal and solitary) can generate wellbeing benefits for older people. Transport can be an important enabling mechanism for activity, but such engagement is at risk should access to a car be lost at a time of declining public transport provision in many communities in countries like the UK. Method Analysis of survey data collected by the ‘Grey and Pleasant Land?’ study of UK rural citizens aged sixty and above (N = 920), which explores activity participation for groups with and without car access. As well as descriptive analysis of the data, a series of binary logistic regression models facilitate exploration of relationships between mobility and activity, and then activity and wellbeing. Results Those with car access are up to three times more likely to participate in formal activity (OR 3.228; CI 1.656, 6.293). More surprisingly, there are higher levels of informal activity for those without car access (65% of this group engage in activity with friends’ weekly compared to only 51% of those with car access). The wellbeing measures proved less conclusive, although lack of weekly activity with friends and family slightly increases the probability of loneliness (OR 1.472; CI .877, 2.470). Age and health are seemingly more important factors. Conclusions Links are seen between formal activity and mobility, but less so for informal activity. In both instances, activities are relatively local; suggesting endeavours to improve mobility and activity will achieve optimum wellbeing and community cohesion benefits at a local level. Activity theory does appear to offer promise as a way of exploring these issues.


An Emerging Framework to Inform Effective Design of Human-Machine Interfaces for Older Adults Using Connected Autonomous Vehicles

July 2017

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134 Reads

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16 Citations

Advances in Intelligent Systems and Computing

Connected autonomous vehicles (CAVs) represent an exciting opportunity for wider access to mobility; especially for individuals unable to drive manual vehicles. Interaction with CAVs will be through human-machine interfaces (HMIs) providing journey-related and other information with some interactivity. These should be designed with potential users as part of a co-design process to maximize acceptance, engagement, and trust. This paper presents an emerging framework to inform the design of in-vehicle CAV HMIs with a focus on older adults (70-years+). These could be amongst early adopters of CAVs and tend to have the highest level of cognitive, sensory, and physical impairments. Whilst there are numerous principles on HMI design for older adults there are fewer on HMIs for AVs, and a need for research on CAV HMI design principles for older adults. Our emerging framework is novel and important for designers of CAV HMIs for older adults and other potential users.


Pedestrianisation and politics: a case study

May 2017

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102 Reads

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14 Citations

ICE Proceedings Transport

Proposals to pedestrianise or close roads to traffic are often controversial. This article analyses the impact of partial pedestrianisation, using a case study conducted in Brighton, UK. Before-and-after studies found a modest traffic reduction within the area and an increase in cycling during the week, but no significant overall modal shift. There was a high level of public support for the pedestrianisation scheme. One of the streets was closed to traffic on weekends only, but there was public support for this to be extended to weekdays as well. Over two-thirds of visitors to the area arrived using sustainable modes; less than 3% had parked in the immediate area. The changes were controversial and contested, and the outcome was a compromise. This article analyses the process and draws lessons for other cities.




Citations (18)


... Literatürde, paylaşımlı e-skuter kullanımı ile ilgili yapılan çalışmalarda örneklem seçiminde farklı tekniklerin kullanıldığı görülmüştür. Bu tekniklerden biri de kartopu örnekleme tekniğidir [21], [28]- [30]. Bu tekniğin kullanıldığı çalışmalarda katılımcıların ankete dahil edilmesi için yaş [28], bölge [21], [28], meslek [30] vb. ...

Reference:

Paylaşımlı Elektrikli Skuter Kullanımının Araştırılması: İstanbul İli Örneği
Scooter Stories: User and Non-User Experiences of a Shared E-Scooter Trial

Active Travel Studies

... First, since autonomous systems have not been introduced, the perceptions might not give a clear indication of their adoption by the public, especially because 19 per cent of respondents had not heard of autonomous systems, around 14 per cent were not sure if they had, and almost 70 per cent of the respondents in our survey had not interacted with autonomous systems. There have been studies to understand user preferences with exposure to individual autonomous systems such as AVs, social robots, and service robots [96,97]. More studies using experiments where individuals can interact with different autonomous systems would provide a clearer indication of their intention to use and adopt such systems. ...

A study of users’ preferences after a brief exposure in a Shared Autonomous Vehicle (SAV)

Transportation Research Procedia

... Building on prior experience of conducting smart parking pilot trials using a smartphone application [29], the Cozy app was designed bearing in mind the need to simplify the user interface and minimise user interaction. Users confirmed the intuitiveness and user-friendliness of the Cozy app interface during offline conversations. ...

Reducing Parking Space Search Time and Environmental Impacts: A Technology Driven Smart Parking Case Study

IEEE Technology and Society Magazine

... Identified SAV impacts can serve as the foundation for documenting policy recommendations that ensure an appropriate transition to an automated age, which still puts humans at the center [107]. First and foremost, there is a consensus among studies indicating an increase in VKT and VHT due to the introduction of SAVs. ...

The social perspective on policy towards local shared autonomous vehicle services (LSAVS)
  • Citing Article
  • May 2020

Transport Policy

... ITS is a system integration of modern information and communication technologies and automation means with transportation infrastructure, transport facilities and users. It is focused on solving the following tasks:  traffic management in cities and highways [1][2][3];  road safety improvement [4];  traffic management under emergency circumstances [5][6][7];  improvement of comfort for drivers and transport users [8][9][10]. ...

Passenger comfort and trust on first-time use of a shared autonomous shuttle vehicle
  • Citing Article
  • June 2020

Transportation Research Part C Emerging Technologies

... For example, people who are sick or have a walking disability will have limitations to some activities such as travelling or working instead of staying at home most of the time. Having social and mental health problems can also limit people's participation in social activities (Dharmowijoyo et al., 2017;Shergold, 2019). ...

Taking part in activities, an exploration of the role of discretionary travel in older people's wellbeing
  • Citing Article
  • March 2019

Journal of Transport & Health

... The mobility, as we know it nowadays, affords economic and social benefits, but it has also problems with global warming and health because of pollution, traffic jams or social inequality (DBEIS, 2017). In fact, transport is responsible of 14% of global greenhouse emissions, reaching 25% to 27% in developed countries, with road transport as main emissary (Black et al., 2016;Greene & Parkhurst, 2017). And researchers are focusing on mitigating those problems through new mobility solutions, social behavioral change, autonomous vehicles, new regulations, and motorization alternatives (Becker et al., 2020;Liu et al., 2017;Whittle et al., 2019). ...

The EVIDENCE project: Origins, review findings and prospects for enhanced urban transport appraisal and evaluation in the future
  • Citing Article
  • January 2016

World Transport Policy and Practice

... Potential validity issues and level of accessibility are also major challenges. As in other research domains with a focus on human machine interfaces such as designing computer interfaces for older adults or people with special needs, the need to use adaptable and usable interfaces is highly recognized (Fisk et al., 2004;Morgan et al., 2017). The main drawback of using new technologies is that they may be too difficult to use, that could lead to a decrease in user engagement. ...

An Emerging Framework to Inform Effective Design of Human-Machine Interfaces for Older Adults Using Connected Autonomous Vehicles
  • Citing Conference Paper
  • July 2017

Advances in Intelligent Systems and Computing

... Some studies have sought to understand public opposition through interviews and surveys with small samples of opponents, planners, and stakeholders Lambe et al., 2017;Parajuli & Pojani, 2018;Vreugdenhil & Williams, 2013). Most studies are conducted after the implementation of a scheme and use interviews Melia & Shergold, 2018) or field surveys as the research method Castillo-Manzano et al., 2014;Larson et al., 2016;Noland et al., 2022). Some studies have recorded public expectations before implementation and attitudes after implementation, again through interviews (Crane et al., 2016;Lambe et al., 2017) or field surveys (Melia & Shergold, 2018). ...

Pedestrianisation and politics: a case study
  • Citing Article
  • May 2017

ICE Proceedings Transport