Haiwen Ma's research while affiliated with Beijing Institute of Technology and other places

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Publication (1)

Optimal group‐buying price strategy considering the information‐sharing of the seller and buyers in social e‐commerce
Article
  • Oct 2021
As one of the most popular forms of social e‐commerce, group‐buying price (GBP) is a widely used pricing mechanism. One typical example is PinDuoDuo, which was listed on the NASDAQ stock exchange in 2018. On the PinDuoDuo app, sellers generally encourage informed buyers to share information about products with uninformed buyers to increase sales vo...
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Citations

... Many E-commerce platforms, such as Amazon, eBay, and JD, have entered to the E-commerce market Yoo and Jang, 2019;Shi et al., 2022). These platforms and their suppliers make up E-commerce platform supply chains (EPSCs) (Tsunoda and Zennyo, 2021;Guan et al., 2022). In EPSCs, E-commerce platforms act as retailers (reselling mode), or provide a marketplace for manufacturers and charge a certain revenue sharing proportion (platform selling mode) Wang et al., 2022;Xu et al., 2022;Zhang et al., 2022b). ...
Reference: Operation strategy in an E-commerce platform supply chain: Whether and how to introduce live streaming services?
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