Ejuma Martha Adaga's scientific contributions
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Publications (8)
This review would summarize recent advancements in predictive analytics within the financial industry, exploring both the technological developments and their philosophical implications. It would evaluate the balance between data-driven decision-making and ethical considerations. Predictive analytics has witnessed remarkable advancements, blending...
The burgeoning field of big data analytics has revolutionized the landscape of marketing, offering unprecedented opportunities for personalized marketing campaigns. This review aims to synthesize the current state of knowledge on leveraging big data for personalized marketing, elucidating the objectives, methodologies, key findings, and conclusions...
Artificial Intelligence (AI) has emerged as a transformative force in the field of cybersecurity, playing a pivotal role in safeguarding national infrastructure. This review focuses on the application of AI technologies within the context of the United States, examining their efficacy in fortifying critical systems against evolving cyber threats. T...
This paper presents a thorough examination of ethical practices within the dynamic landscape of banking and finance. As the financial industry plays a pivotal role in global economic systems, the need for stringent ethical standards becomes increasingly apparent. This comprehensive review encompasses various dimensions of ethical considerations, ra...
This literature review delves into the intersection of business analytics and its potential to address economic inequalities. In an era where data-driven decision-making is becoming ubiquitous, this study explores how organizations leverage business analytics to analyze, understand, and mitigate economic disparities. The review encompasses a divers...
In an era where data profoundly influences decision-making across various sectors, this comprehensive review critically examines the evolving landscape of data science ethics, particularly focusing on the interplay between technological advancements and ethical standards. The study aims to investigate and synthesize current ethical practices and ch...
This paper critically examines the role of Big Data in shaping contemporary business strategies, highlighting its transformative impact across various sectors. The study delves into the multifaceted nature of Big Data, exploring its integration into business models, the challenges it presents, and the strategic advantages it offers. The research is...
Citations
... As healthcare systems evolve and technology advances, future directions and innovations in healthcare resource allocation hold the promise of transforming the way healthcare services are delivered, accessed, and optimized (Farayola et al., 2024). From leveraging emerging technologies to embracing new models of care delivery, the future of healthcare resource allocation is shaped by a myriad of trends and innovations aimed at improving patient outcomes, enhancing efficiency, and promoting health equity. ...
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... Renewable energy generation, energy efficiency, electric vehicles, and energy storage represent key areas of investment, offering substantial opportunities for decarbonization, economic growth, and job creation. As the United States seeks to address climate change, enhance energy security, and promote sustainable development, clean energy investment will continue to play a central role in shaping the future of the country's energy landscape (Kiani, 2017;Adaga, et al., 2024). ...
... The notion of customized consumer experiences, a crucial element of AI's role in marketing, empowers businesses to provide individualized interactions and recommendations by utilizing data-driven insights. AI allows organizations to create hyper-personalized marketing campaigns that send bespoke information and recommendations to a wide range of consumer categories [9]. Businesses that cultivate deeper connections and strengthen brand loyalty through individualized experiences not only increase immediate sales but also set the framework for long-term competitive dominance in France's complicated market climate. ...
... The integration of Adaptive Artificial Intelligence (AI) in precision agriculture has significantly impacted the efficiency and productivity of farm operations, leveraging real-time data to optimize agricultural practices. This transformation is rooted in the deployment of self-learning algorithms that analyze vast amounts of data, enabling precise decisionmaking and operational adjustments in real-time (Adewusi et al., 2024). The evolution from traditional farming methods to data-driven precision agriculture underscores a paradigm shift towards more sustainable and efficient farming practices. ...
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... The history of the role of ethical practices in accounting is a narrative of evolution, responding to the changing dynamics of societies, economies, and technologies. From ancient ethical codes to modern regulatory frameworks, the journey highlights the enduring importance of integrity, transparency, and accountability in the accounting profession (Adaga et al., 2024). ...
... By advocating for policies that promote social justice, equity, and inclusion, policymakers can create a more just society where all individuals have the opportunity to thrive. Cross-disciplinary strategies for promoting health and educational equity involve a coordinated and comprehensive approach that addresses the multifaceted needs of children and families (Adaga et al., 2024;Ololade, 2024.). Integrating early childhood interventions, school-based interventions, community-based interventions, and policy interventions, stakeholders can create environments that support optimal health and learning outcomes for all individuals, regardless of their background or circumstances. ...
... As Gad-Elrab points out, big data analytics enables businesses to identify patterns, trends, and correlations in these massive data sets, enabling a more informed decision-making process. This analytical capability is particularly important in a business environment where data-driven decisions can significantly impact competitiveness and market positioning [8]. ...
