D. D'Incau's scientific contributions
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Publications (2)
Although little is known about consumers' attitudes towards wireless marketing channels, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies - encouraged by optimistic, yet contradictory forecast on the future volume of m-commerce. This paper highlights th...
Although little is known about consumers' attitudes towards wireless marketing channels, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies -encouraged by optimistic, yet contradictory forecast on the future volume of m-commerce. This paper highlights the...
Citations
... Games, ringtones, icons, chats, online browsing, SMSs (short message services), vouchers, and electronic transactions are some of these services [54]. They can contribute five values to customers, including those with time-sensitive requirements and arrangements, impulsive wants and choices, entertainment needs, efficiency needs and goals, and mobility demands [55]. The following hypotheses were suggested by this analysis. ...
... The fast-growing nature of mobile gaming services means that they are becoming a significant revenue stream builder for mobile businesses (Anckar & D'Incau 2002). Mobile gaming falls into the category of interactive mobile entertainment (Moore & Rutter 2004) . ...
