Andreia Pinheiro's scientific contributions

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Publication (1)

Understanding CRM adoption stages: empirical analysis building on the TOE framework
Article
  • Aug 2019
Despite the considerable benefits of CRM, there is a paucity of research considering CRM adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual model using the technology-organisation-environment (TOE) framework to examine the antecedents that affect CRM adoption stages in firms. We used partial least squares str...
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Citations

... The organizational factors refer to the characteristics and assets of the organization. The environmental factors mainly describe the external conditions under which the organization conducts its business [76][77][78]. ...
Reference: Towards a collective opinion generation approach with multiple objectives for evaluating rail transit station accessibility in urban areas
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