Ade Octavia's research while affiliated with Universitas Jambi and other places

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap citra perusahaan, pengaruh digital marketing terhadap kepuasan nasabah, pengaruh citra perusahaan terhadap kepuasan nasabah dan pengaruh digital marketing melalui citra perusahaan terhadap kepuasan nasabah. Populasi dalam penelitian ini adalah nasabah Bank Jambi kantor Cabang Pembantu Pemayung, sampel yang diambil sebanyak 100 orang. Sumber data yaitu data primer dan data sekunder. Metode pengumpulan data menggunakan observasi, wawancara dan kuesioner. Analisis data dilakukan dengan metode kuantitatif dengan bantuan Smart-PLS. Hasil penelitian menyimpulkan bahwa digital marketing memiliki pengaruh terhadap citra perusahaan, digital marketing memiliki pengaruh terhadap kepuasan nasabah, citra perusahaan memiliki pengaruh terhadap kepuasan nasabah dan digital marketing melalui citra perusahaan memiliki pengaruh terhadap kepuasan nasabah Bank Jambi.

The presence of social media affects the marketing strategies for all businesses. This study aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic. The study conducted a literature review that examined various studies in social media marketing customer engagement and marketing performance. The exogenous variables were entrepreneurial orientation and market orientation. This study provides a model for the social media marketing and customer engagement research model as the intervening variables and research questions development for further research.

This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness.

The research purpose is to investigated s-commerce influence on competitive advantage and the business performance of small and medium enterprises, in jambi city. The data were collected by a survey with using questionnaires given to 40 number of small and medium enterprises in the Jambi City. The data were proceed by the partial least squares path modeling. The research finding is that s-commerce significantly influence competitive advantage, however, there is no significant effect on business performance. Meanwhile, competitive advantage has a significant effect on business performance. The research revealed that the indirect effect of competitive advantage may mediate to effect of s-commerce on business performance. The study finding has implications for efforts to improve business performance through the utilization of social media, the level of better quality, it is expected that the management of the company to equip skills to the admin (administrator) of social media companies in the form of training; (1) marketing communications content writing skills, (2) social strategy application skills in creating social impact to customers, (3) and social customer relationship management (SCRM) skills.

The aim this research is to examines-commerce influence on competitive advantage and the performance of business small and medium enterprises, in Jambi city. The data were collected by a survey with using questionnaires given to 40 small and medium enterprises in the Jambi City. The data were analyzed by using partial least squares path modeling. The results of path analysis statistics show that s-commerce significantly influence competitive advantage, however, there is no significant effect on business performance. Meanwhile, the competitive advantage a significant effect on business performance. The research revealed that the indirect effect of competitive advantage may mediate the effect of s-commerce to business performance. The study finding has implications for efforts to improve business performance through the utilization of social media, the level of better quality, it is expected that the management of the company to equip skills to the admin (administrator) of social media companies in the form of training; (1) marketing communications content writing skills, (2) social strategy application skills in creating social impact to customers, (3) and social customer relationship management (SCRM) skills.

This study aims to analyze the influence of hedonic lifestyle, hedonic motivation and product quality simultaneously and partially to the interest of buy back Tupperware product in Jambi City. The population is Tupperware consumers in PT. Nazila Jambi Nugraha which amounted to 28,106 members. After doing research data that can author though only 139 questionnaires. Data collection method in this study using survey method, followed by statistical methods to test the hypothesis is by multiple linear regressions (multiple regressions). The results showed that the hedonic lifestyle, hedonic motivation and product quality had a positive and significant influence on repurchase interest. Where product quality has a more dominant influence when compared to two other variables. Based on the results of the study for it is expected to the future management company can continue to maintain and improve product quality one of them is by diversifying the product. Keywords: Hedonistic lifestyle, hedonic motivation, quality of products and repurchase intention.