By combining the models and tasks of Game Theory with modern psychological and neuroscientific methods, the neuroeconomic
approach to the study of social decision-making has the potential to extend our knowledge of brain mechanisms involved in
social decisions and to advance theoretical models of how we make decisions in a rich, interactive environment. Research has
already begun to illustrate how social exchange can act directly on the brain's reward system, how affective factors play
an important role in bargaining and competitive games, and how the ability to assess another's intentions is related to strategic
play. These findings provide a fruitful starting point for improved models of social decision-making, informed by the formal
mathematical approach of economics and constrained by known neural mechanisms.