The Averaged American . Surveys, Citizens, and the Making of a Mass Public. By Sarah E. Igo . Harvard University Press, Cambridge, MA, 2007. 408 pp. $35, £22.95, €32.30. ISBN 9780674023215.
Igo explores how the spread of information collected through quantitative social studies--public opinion polls, "man-in-the-street" interviews, sex surveys, community studies, and consumer
... [Show full abstract] research--transformed U.S. culture.