Since its debut in 1983, the U.S. News & World Report College Guide has become the premier 'consumer report' of higher education. We find that peer assessment, which is the largest component of the U.S. News & World Report ranking function, contains a penalty for religiously affiliated schools that is independent of the other U.S. News & World Report variables and several proxies for quality. Possible explanations of the religious penalty include taste-based discrimination, perceived differences in the quality of the curriculum, and strategic voting by college administrators.