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Knowledge Flows Within Multinational Corporations

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This paper advandes and tests an overarching theorical framework pertaining to incorporate knowledge transfers within multinational corporations. Knowledge outflows from a subsidiary would be positively associated with value of the subsidiary's knowledge stok, its motivational disposition to share knowledge, and the richness of transmission chanels. And knowledge inflowing is related to the richness of transmission chanels, motivational disposition to acquire knowledge and the capacity to absorb the incoming information.
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Strategic Management Journal
Strat. Mgmt. J., 21: 473–496 (2000)
KNOWLEDGE FLOWS WITHIN MULTINATIONAL
CORPORATIONS
ANIL K. GUPTA
1
* and VIJAY GOVINDARAJAN
2
1
The Robert H. Smith School of Business, The University of Maryland, College
Park, Maryland, U.S.A.
2
The Amos Tuck School of Business, Dartmouth College, Hanover, New
Hampshire, U.S.A.
Pursuing a nodal (i.e., subsidiary) level of analysis, this paper advances and tests an overarching
theoretical framework pertaining to intracorporate knowledge transfers within multinational
corporations (MNCs). We predicted that (i) knowledge outflows from a subsidiary would be
positively associated with value of the subsidiary’s knowledge stock, its motivational disposition
to share knowledge, and the richness of transmission channels; and (ii) knowledge inflows into
a subsidiary would be positively associated with richness of transmission channels, motivational
disposition to acquire knowledge, and the capacity to absorb the incoming knowledge. These
predictions were tested empirically with data from 374 subsidiaries within 75 MNCs headquar-
tered in the U.S., Europe, and Japan. Except for our predictions regarding the impact of
source unit’s motivational disposition on knowledge outflows, the data provide either full or
partial support to all of the other elements of our theoretical framework. Copyright 2000
John Wiley & Sons, Ltd.
In recent years, researchers in organization theory
(Levitt and March, 1988), economics (Nelson and
Winter, 1982), as well as strategic management
(Prahalad and Hamel, 1994; Schendel, 1996) have
identified organizational learning as one of the
most important subjects for scholarly inquiry.
Aimed at further deepening our understanding of
a key topic within this broad area viz., intra-
firm flows of organizational knowledge, this paper
reports the results of a theoretical and empirical
investigation into the determinants of internal
knowledge transfers within multinational corpo-
rations. The following four observations underlie
the motivations for this study.
First, every firm constitutes a bundle of knowl-
edge. As a corollary of the “resource-based view
of the firm” (Barney, 1991; Penrose, 1959; Wer-
Key words: knowledge flows, multinational corpo-
rations, subsidiaries
*Correspondence to: Anil K. Gupta, The Robert H. Smith
School of Business, The University of Maryland, College
Park, MD 20742, U.S.A.
Received 27 August 1997
Copyright 2000 John Wiley & Sons, Ltd. Final revision received 1 August 1999
nerfelt, 1984), this observation is now so widely
accepted as to have become almost axiomatic
(Grant, 1996; Huber, 1991; Kogut and Zander,
1992; Nelson and Winter, 1982; Nonaka, 1994).
In the context of this paper, it is particularly
important to note that, of all possible resources
that a firm might possess, its knowledge base has
perhaps the greatest ability to serve as a source of
sustainable differentiation and hence competitive
advantage (Dierickx and Cool, 1989; Lippman
and Rumelt, 1982).
Second, the primary reason why MNCs exist
is because of their ability to transfer and exploit
knowledge more effectively and efficiently in the
intra-corporate context than through external mar-
ket mechanisms. This “internalization of intan-
gible assets” argument, originally advanced by
Hymer (1960), has been subjected to numerous
confirmatory empirical tests and is now widely
accepted as the “received theory” on why MNCs
exist (Buckley and Casson, 1976; Caves, 1971,
1982; Ghoshal, 1987; Kindleberger, 1969; Porter,
1986; Teece, 1981). Of course, external markets
474 A. K. Gupta and V. Govindarajan
continue to become more open, efficient, and
global on an ongoing basis. Notwithstanding the
increasing sophistication of external markets, they
remain relatively ineffective mechanisms for
knowledge transfer on at least two grounds: one,
bulk of the specialized knowledge of any firm
exists in a tacit and thereby non-tradeable form;
two, market-based transfers of knowledge are
often associated with negative externalities such
as involuntary expropriation and the risk of cre-
ating a new competitor.
Third, the notion that MNCs exist primarily
because of their superior ability (vis-a-vis
markets) to engage in internal knowledge transfer
does not in any way imply that such knowledge
transfers actually take place effectively and
efficiently on a routine basis. In perhaps the only
study to date on the actual costs of cross-border
knowledge transfers, Teece (1981: 84) examined
a sample of 26 technology transfer cases and
reported that “[T]he resource cost of international
transfer is nontrivial. Transfer costs ranged from
2.25 percent to 59 percent of total project costs
with a mean of 19.16 percent.” The “tacitness”
or “causal ambiguity” of knowledge is one of the
most widely recognized barriers to its transfer and
replication (Lippman and Rumelt, 1982; Polanyi,
1966; Zander and Kogut, 1995). Levinthal and
March (1993), Simon (1991), Szulanski (1996)
and others have suggested additional barriers to
knowledge transfer e.g., barriers rooted in moti-
vational dispositions and absorptive capacity.
Finally, notwithstanding the criticality of inter-
nal knowledge transfers within MNCs, with some
notable exceptions (e.g., Ghoshal and Bartlett,
1988 and Zander and Kogut, 1995), very little
systematic empirical investigation into the deter-
minants of intra-MNC knowledge transfers has
so far been attempted. As Ghoshal, Korine, and
Szulanski (1994: 97) have observed, “A number
of publications emphasize the importance of inter-
unit communication for effective MNC man-
agement%but in none of them is the construct
operationalized or measured, nor are the factors
that influence such communication empirically
explored.”
Building on these observations, the primary
objective of this paper is to advance the state of
our theoretical as well as empirical understanding
of the determinants of intra-MNC knowledge
transfers. Data for this study were collected
directly from the presidents of 374 subsidiaries
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
belonging to 75 major MNCs headquartered in
the U.S., Japan, and Europe. In order to ensure
reliability, data on the most critical variables
(pertaining to knowledge transfers) were collected
also from the immediate HQ-level superiors of
the presidents of a large subset of the sampled
subsidiaries; further, the tests for the hypotheses
were conducted after controlling for the possible
effects of the parent corporation’s country-of-
origin, the resource characteristics of the parent
corporation’s industry, and the nature of the sub-
sidiary’s operations.
THE PHENOMENON OF INTEREST
Because MNCs are complex multi-dimensional
entities, knowledge flows within such enterprises
occur not only along multiple directions but also
across multiple dimensions, e.g., the flow of
information pertaining to the Brazilian subsidi-
ary’s financial performance over the last quarter
to corporate headquarters, the transfer of packag-
ing technology from a Swedish factory to one in
India, or the transfer of customer service skills
from a Japanese subsidiary to one in the U.S. In
this study, we focus on the transfer of largely
procedural types of knowledge (e.g., product
designs, distribution know-how, etc.) but not on
the transfer of largely declarative types of knowl-
edge (e.g., monthly financial data). In other
words, this study focuses on the transfer of knowl-
edge that exists in the form of “know-how” rather
than on the transfer of knowledge that exists in
the form of “operational information.”
As Ghoshal and Bartlett (1990), Gupta and
Govindarajan (1991), and Hedlund (1994) have
suggested, knowledge transfers within the MNC
take place within the context of an interorgani-
zational “network” of differentiated units. Thus,
flows of knowledge through the network can be
studied from at least three different levels of
analysis: nodal (i.e., a focus on the behavior of
individual units), dyadic (i.e., a focus on the joint
behavior of unit pairs), and systemic (i.e., a focus
on the behavior of the entire network). Given the
highly complex nature of the phenomenon under
investigation and the relative dearth of previous
empirical work on it, in this study, we have
chosen to limit our investigation to the “nodal”
level. More specifically, we focus on individual
subsidiaries only and examine the determinants
of knowledge flows in each of the following
Knowledge Flows within Multinational Corporations 475
four domains: (i) knowledge outflows to peer
subsidiaries, (ii) knowledge outflows to the parent
corporation, (iii) knowledge inflows from peer
subsidiaries, and (iv) knowledge inflows from the
parent corporation.
THEORY
An overarching theoretical framework
As Krone, Jablin, and Putnam (1987) have
observed in their review of communication
theory, even though different communication
scholars have focused more (or less) heavily on
different elements of the communication process,
virtually all of them recognize the following as
the basic elements of any two-person communi-
cation: a message, a sender, a coding scheme,
a channel, transmission through the channel, a
decoding scheme, a receiver, and the assignment
of meaning to the decoded message. Consistent
with these ideas from communication theory, we
conceptualize knowledge flows (into or out of a
subsidiary) to be a function of the following five
factors: (i) value of the source unit’s knowledge
stock, (ii) motivational disposition of the source
unit, (iii) existence and richness of transmission
channels, (iv) motivational disposition of the tar-
get unit, and (v) absorptive capacity of the target
unit. Barriers or facilitators to the transfer of
knowledge can manifest themselves in any or all
of these five factors:
(a) Value of source unit’s knowledge stock.
Knowledge flows across units are not cost
free (Teece, 1981). We also know that
different resources have different levels of
value (Barney, 1991). Thus, the greater
the value of a subsidiary’s knowledge
stock for the rest of the MNC, the greater
would be its attractiveness for other units.
This idea is broadly consistent with the
concept of “relative advantage” in the
literature dealing with diffusion of inno-
vations which has argued that the adoption
rate of an innovation is positively related
to its relative advantage (Rogers, 1995).
This idea has not yet been applied to the
examination of interunit knowledge trans-
fers within multinational corporations.
Within such corporations, we visualize the
knowledge stock of any subsidiary as com-
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
posed of both duplicative as well as non-
duplicative knowledge. The presence of
non-duplicative knowledge is a necessary,
although not sufficient, condition for such
knowledge to be of value to other units.
Thus, we would anticipate that knowledge
outflows from a subsidiary are likely to
be high when the subsidiary’s knowledge
stock is non-duplicative as well as relevant
for the rest of the global network.
(b) Motivational disposition of the source unit.
As Cyert (1995) has suggested, an organi-
zational unit with uniquely valuable know-
how is likely to enjoy an “information
monopoly” within the corporation. This
reality coupled with the fact that power
struggles are a ubiquitous phenomenon in
any organization (Pfeffer, 1981) implies
that at least some units will view uniquely
valuable know-how as the currency
through which they acquire and retain rela-
tive power within the corporation. Levitt
and March (1988: 331) have observed
similarly that “In many (but not all) situ-
ations%diffusion of experience has nega-
tive consequences for organizations that
are copied.” Therefore, we anticipate that
factors which would enhance the moti-
vational disposition of the source unit to
share its knowledge with other units within
the MNC are likely to counterbalance any
“hoarding” tendencies and thereby to have
a positive impact on the magnitude of
knowledge outflows.
(c) Existence and richness of transmission
channels. As would be expected, and as
demonstrated empirically by Ghoshal and
Bartlett (1988) in the domain of MNCs,
knowledge flows cannot occur without the
existence of transmission channels. Beyond
mere existence, we would expect other
properties of transmission channels to also
affect the extent of knowledge flows the
most notable such property would be the
richness/bandwidth of communication
links, as captured in aspects such as infor-
mality, openness, and density of communi-
cations (Daft and Lengel, 1986; Gupta and
Govindarajan, 1991; Jablin, 1979; Tush-
man, 1977).
(d) Motivational disposition of the target unit.
The “Not-Invented-Here” (NIH) syndrome
476 A. K. Gupta and V. Govindarajan
is well-known and also has been the sub-
ject of scholarly inquiry (Katz and Allen,
1982). There are at least two drivers of
the NIH syndrome: (i) ego-defense mecha-
nisms (Allport, 1937; Sherif and Cantrill,
1947) which can lead some managers to
block any information that might suggest
that others are more competent than they
are, and (ii) power struggles within organi-
zations (Pfeffer, 1981) which can lead
some managers to try to downgrade the
potential power of peer units by pretending
that the knowledge stock possessed by
these peer units is not unique and valuable.
In short, unless counterveiling forces are
present, the NIH syndrome can act as a
major barrier to the inflows of knowledge
into any focal unit. These counterveiling
forces can manifest themselves in several
forms: the relative paucity of the focal
unit’s knowledge stock, incentives that
increase subsidiary managers’ eagerness to
learn from peer units, or coercive pressures
from corporate headquarters.
(e) Absorptive capacity of the target unit.
Even when exposed to the same environ-
ment and even when there are insignificant
differences in the desire to acquire new
knowledge, individuals and organizations
may differ in their “absorptive capacity”
i.e., in their “ability to recognize the value
of new information, assimilate it, and
apply it to commercial ends” (Cohen and
Levinthal, 1990: 128). There are at least
two reasons why absorptive capacity may
differ across organizations: (i) the extent
of prior related knowledge, and (ii) the
extent of inter-unit homophily of the
receiving unit vis-a
`-vis the sending unit.
Prior related knowledge is important
because it shapes the filters through which
the organization differentiates between
more vs. less relevant signals and also
because it determines the organization’s
ability to internalize and assimilate the
more valued signals (Cohen and Levinthal,
1990). On the other hand, homophily
i.e., “the degree to which two or more
individuals who interact are similar in cer-
tain attributes, such as beliefs, education,
social status, and the like” (Rogers, 1995:
18–19) is important because when the
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
interacting individuals “share common
meanings, a mutual subcultural language,
and are alike in personal and social charac-
teristics, the communication of new ideas
is likely to have greater effects in terms
of knowledge gain, attitude formation, and
overt behavior change” (Rogers, 1995: 19;
see also Lazarsfeld and Merton, 1964).
Figure 1 presents a schematic diagram of the
overarching framework developed in this section.
From the perspective of the “nodal” level of
analysis being pursued in this study, this frame-
work can be translated into the following six
propositions:
Proposition 1: Ceteris paribus, the value of a
subsidiary’s knowledge stock will be positively
associated with outflows of knowledge from
that subsidiary.
Proposition 2: Ceteris paribus, the moti-
vational disposition of a subsidiary to share
its knowledge with other units will be positively
associated with outflows of knowledge from
that subsidiary.
Proposition 3: Ceteris paribus, the existence
and richness of transmission channels linking
a subsidiary to other units within the MNC
will be positively associated with outflows of
knowledge from that subsidiary.
Proposition 4: Ceteris paribus, the existence
and richness of transmission channels linking
a subsidiary to other units within the MNC
will be positively associated with inflows of
knowledge into that subsidiary.
Proposition 5: Ceteris paribus, the moti-
vational disposition of a subsidiary to
seek/accept knowledge from other units will
be positively associated with inflows of knowl-
edge into that subsidiary.
Proposition 6: Ceteris paribus, the capacity
of a subsidiary to absorb incoming knowledge
from other units will be positively associated
with inflows of knowledge into that subsidiary.
In the rest of this section, we operationalize
the constructs underlying these propositions and
Knowledge Flows within Multinational Corporations 477
Figure 1. Determinants of intra-corporate knowledge outflows from and inflows to foreign subsidiaries: An
overarching theoretical framework
develop more concrete and empirically testable
hypotheses.
Value of source unit’s knowledge stock
We argued earlier that, in order for a source
unit’s knowledge to be of value to other units,
the source unit must (i) create non-duplicative
knowledge on its own, and (ii) this non-
duplicative knowledge must be of relevance for
the rest of the global network. Based on this
reasoning, we operationalize the construct of
value of knowledge stock in terms of the follow-
ing three variables: mode of entry, subsidiary
size, and the economic level of the host country
relative to that of the home country.
Mode of entry. As Caves (1982), Root (1987)
and others have pointed out, an MNC may enter
a foreign country through one of several modes
greenfield operations, strategic alliances, or
acquisitions. Since our study focuses only on
fully- or majority-owned subsidiaries, we examine
here the impact of greenfield vs. acquisition
modes only. At a general level, we can visualize
every subsidiary to consist of three bundles of
knowledge: duplicative knowledge, non-
duplicative knowledge that is relevant only in the
local environment, and non-duplicative knowledge
that is relevant also for other units within the
global network.
As the literature on foreign direct investment
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
has argued and demonstrated (Hennart and Park,
1993), the less the overlap between existing
corporate know-how and the know-how required
to succeed in a host market, the greater the
probability of acquisition as the mode of entry.
Thus, relative to greenfield subsidiaries, acquired
subsidiaries on average can be expected to have
a knowledge stock that is less duplicative vis-a
`-
vis the knowledge stock of the rest of the corpo-
ration. It is true that only a subset of the non-
duplicative knowledge would be of relevance for
the global network. However, since the pool of
non-duplicative knowledge would be higher for
acquired subsidiaries as compared to greenfield
subsidiaries, it is likely that acquired subsidiaries
should have a larger pool of relevant knowledge
to offer to the global network than greenfield
subsidiaries. Based on these arguments, Proposi-
tion 1 can be operationalized in the form of
the following two empirically testable hypotheses:
ceteris paribus, relative to greenfield operations,
acquired subsidiaries will engage in greater
knowledge outflows to peer subsidiaries (H1a)
and to the parent corporation (H1a).
Subsidiary size. We anticipate that the typical
MNC would discourage investment of a subsidi-
ary’s resources in the reinvention of knowledge
that exists elsewhere in the global network. Thus,
we would expect that a subsidiary’s own
resources would generally be directed at the cre-
ation of non-duplicative knowledge. Since larger
478 A. K. Gupta and V. Govindarajan
subsidiaries will have a greater pool of resources
dedicated to the creation of new knowledge, it
follows that subsidiary size should have a positive
impact on the ability of the subsidiary to offer
non-duplicative knowledge to the rest of the
corporation. Clearly, not all of the non-duplicative
knowledge generated by a subsidiary would have
global relevance; however, a subset of such
knowledge will. These arguments yield the fol-
lowing additional operationalizations of Proposi-
tion 1: ceteris paribus, the larger the size of a
subsidiary, the greater will be the knowledge
outflows from that subsidiary to peer subsidiaries
(H1b) and to the parent corporation (H1b).
Relative economic level. Countries differ in
their levels of economic advancement. If we make
the straightforward assumption that most, perhaps
all, societies around the world strive to increase
(rather than merely maintain or decrease) their
levels of economic advancement, then it follows
that, on average, more advanced countries are
likely to serve as trend-setters and the sources of
technological, marketing, as well as managerial
know-how to a greater extent than less advanced
countries. In other words, in the intracorporate
context, on average, a focal unit is likely to view
the knowledge stock of another unit located in
an economically more advanced country relative
to itself as more valuable than that of a unit
located in a relatively less advanced country.
These arguments also yield the following oper-
ationalization of Proposition 1: ceteris paribus,
the higher the level of the host country’s eco-
nomic development relative to the home country,
the greater will be the knowledge outflows from
that subsidiary to the parent corporation (H1c).
Since our empirical study was conducted at the
nodal level of analysis, we did not collect any
data regarding knowledge flows between specific
inter-subsidiary dyads. Accordingly, in the above
hypothesis, we have focused only on the relative
economic level of the focal subsidiary vis-a-vis
the parent corporation and not on that vis-a-
vis other specific subsidiaries. Thus, we neither
advance nor test any inter-subsidiary hypotheses
pertaining to relative economic level.
Motivational disposition of the source unit
We posit that the extent to which the subsidiary
president is rewarded for improvements in the
performance of a network of subsidiaries (rather
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
than just the focal subsidiary) would be a major
determinant of motivation to share knowledge
with other subsidiaries. Based on this reasoning,
we operationalized the construct of motivational
disposition in terms of the subsidiary vs. corpo-
rate focus (i.e., nodal vs. network optimization
focus) of the incentive system for the subsidi-
ary president.
Incentive focus. As Salter (1973) suggested
and as Gupta and Govindarajan (1986) and Pitts
(1974) demonstrated, the incentive bonus for a
division/subsidiary general manager may be
linked solely to the performance of the focal unit,
solely to the performance of several units, or to
some combination of the two. As these authors
have argued, the greater the need to motivate a
unit general manager to focus on system-wide
optimization as distinct from local optimization,
the better it is to link the incentives to the
performance of a cluster of units. These argu-
ments result in the following operationalizations
of Proposition 2: ceteris paribus, the greater the
extent to which a subsidiary president’s bonus is
network-focused rather than subsidiary-focused,
the greater will be the knowledge outflows from
that subsidiary to peer subsidiaries (H2a) and to
the parent corporation (H2a).
Existence and richness of transmission
channels
As communications theory informs us (Daft and
Lengel, 1986; Krone et al., 1987), transmission
channels can be both formal and informal.
Accordingly, we operationalize the construct of
transmission channels in terms of two mecha-
nisms: one formal (viz., formal integrative
mechanisms) and one informal (viz., corporate
socialization mechanisms).
Formal integrative mechanisms. Galbraith
(1973) and Nadler and Tushman (1987) identified
liaison positions, task forces, and permanent com-
mittees as some of the key formal structural
mechanisms for integrating multiple units of an
organization. It is easy to see that the greater the
extent to which a subsidiary is linked to the rest
of the global network through such integrative
mechanisms, the greater would be the density of
communication interface between the subsidiary
and other units, thereby contributing positively to
media richness (Daft and Lengel, 1986). Thus,
focusing on knowledge outflows from the subsidi-
Knowledge Flows within Multinational Corporations 479
ary, we can now operationalize Proposition 3 in
terms of the following concrete hypotheses: cet-
eris paribus, the greater the reliance on formal
mechanisms (liaison personnel, task forces, per-
manent committees) to integrate a subsidiary with
the rest of the MNC, the greater will be the
knowledge outflows from that subsidiary to peer
subsidiaries (H3a) and to the parent corporation
(H3a). Similarly, focusing on knowledge inflows
into the subsidiary, we can also operationalize
Proposition 4 in terms of the following testable
hypotheses: ceteris paribus, the greater the
reliance on formal mechanisms (liaison person-
nel, task forces, permanent committees) to inte-
grate a subsidiary with the rest of the MNC, the
greater will be the knowledge inflows into that
subsidiary from peer subsidiaries (H4a) and from
the parent corporation (H4a).
Corporate socialization mechanisms. Corpor-
ate socialization mechanisms refer to those
organizational mechanisms which build inter-
personal familiarity, personal affinity, and conver-
gence in cognitive maps among personnel from
different subsidiaries (Edstrom and Galbraith,
1977; Van Maanen and Schein, 1979). Greater
interpersonal familiarity and personal affinity can
be expected to increase the openness of communi-
cation between the interacting parties. Further, as
Daft and Lengel (1986) have suggested, personal
and more open communication increases the rich-
ness of communication channels. Thus, we would
argue that greater participation in corporate
socialization mechanisms would have a positive
impact on the richness of transmission channels
between the focal subsidiary and other units.
In this study, we separate “lateral” from “verti-
cal” socialization mechanisms. Examples of the
former would be: job transfers to peer subsidiaries
and participation in multi-subsidiary executive
programs; similarly, examples of the latter would
be: job transfers to corporate headquarters and
participation in corporate mentoring programs
(Ghoshal and Bartlett, 1988). Focusing now on
knowledge outflows from the focal subsidiary, we
can advance the following additional oper-
ationalizations of Proposition 3: ceteris paribus,
the greater the lateral socialization of a subsidi-
ary president, the greater will be the knowledge
outflows from that subsidiary to peer subsidiaries
(H3b); further, ceteris paribus, the greater the
vertical socialization of a subsidiary president,
the greater will be the knowledge outflows from
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
that subsidiary to the parent corporation (H3b).
Similarly, focusing now on knowledge inflows
into the focal subsidiary, we can advance the
following additional operationalizations of Propo-
sition 4: ceteris paribus, the greater the lateral
socialization of a subsidiary president, the greater
will be the knowledge inflows into that subsidiary
from peer subsidiaries (H4b); further, ceteris
paribus, the greater the vertical socialization of
a subsidiary president, the greater will be the
knowledge inflows into that subsidiary from the
parent corporation (H4b).
Motivational disposition of the target unit
We argued earlier that a subsidiary’s motivational
disposition to acquire/accept knowledge from
other units within the enterprise would be a func-
tion of (i) incentives that increase subsidiary
managers’ eagerness to learn, (ii) the relative
paucity of the subsidiary’s knowledge stock,
and/or (iii) coercive pressures from corporate
headquarters. Based on this reasoning, we oper-
ationalized the construct of motivational disposi-
tion of the target unit in terms of three variables:
subsidiary vs. corporate focus of the incentives
for the subsidiary president (a determinant of
eagerness to learn), relative economic level (a
determinant of the paucity of local knowledge
stock), and HQ-subsidiary decentralization (a
determinant of coercive pressures).
Incentive focus. Unlike the case of knowledge
outflows where the required motivational disposi-
tion can be characterized as “eagerness to help
others,” in the case of knowledge inflows, the
required motivation would be characterized as
“eagerness to learn and to help oneself.” We
would argue that, other things being equal, sub-
sidiary personnel would be more eager to learn
in those contexts where the linkage between
incentives and the subsidiary’s own capabilities
is tighter rather than weaker i.e., in contexts
where incentives are linked more tightly to the
focal subsidiary’s own performance than to the
performance of a cluster of subsidiaries. This is
so because, unlike cluster-based incentives, which
can create free-rider problems, subsidiary-based
incentives would create a stronger disposition to
learn from any and all sources. These arguments
yield the following operationalizations of Proposi-
tion 5: ceteris paribus, the greater the extent to
which a subsidiary president’s bonus is subsidi-
480 A. K. Gupta and V. Govindarajan
ary-focused rather than network-focused, the
greater will be the knowledge inflows into that
subsidiary from peer subsidiaries (H5a) and from
the parent corporation (H5a).
Relative economic level. Paralleling our dis-
cussion on this variable in the context of knowl-
edge outflows, we expect that, other things being
equal, the lower the level of economic advance-
ment of the “host” country (i.e., where the sub-
sidiary is located) vis-a-vis the “home” country
(i.e., where the parent is located), the more eager
subsidiary personnel would be to learn from the
parent corporation. They are likely to perceive
the knowledge stock of the parent as relatively
more valuable and, thus, are likely to regard
knowledge inflows as a potential source of com-
petitive advantage against other players in the
local market. Knowledge inflows into such sub-
sidiaries may also be facilitated by explicit public
policy regimes that mandate technology inflows
as the condition for allowing MNCs access to
the local market; as an example, this is illustrated
well by the recent decisions of the Chinese
government (Smith and Hamilton, 1995: 2).
These arguments suggest the following additional
operationalization of Proposition 5: ceteris par-
ibus, the lower the level of the host country’s
economic development relative to the home coun-
try, the greater will be the knowledge inflows
into the subsidiary from the parent corporation
(H5b). As discussed in the context of knowledge
outflows, given our nodal level of analysis, we
neither advance nor test any hypotheses pertaining
to the relative economic levels of subsidiary pairs.
Headquarters-subsidiary decentralization.
The concept of decentralization (or its obverse
i.e., centralization) has had a long history of
research in organization theory (see Ford and
Slocum, 1977 for an extensive review). Even in
the domain of research on MNCs, scholars have
argued that centralization is “one of the funda-
mental dimensions of organization design”
(Egelhoff, 1988: 129). Our expectations of a
linkage between decentralization and knowledge
inflows into a subsidiary parallel the broader
arguments of DiMaggio and Powell (1983),
echoed also by Levitt and March (1988), that
coercion is one of the major (but not the sole)
drivers of inter-organizational isomorphism. In
the MNC context also, similar arguments have
been advanced by many scholars (e.g., Gates and
Egelhoff, 1986; Ghoshal and Bartlett, 1988).
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
These arguments yield the following additional
operationalization of Proposition 5: ceteris par-
ibus, the lower the decentralization of decision-
making authority to a subsidiary, the greater will
be the knowledge inflows into that subsidiary
from the parent corporation (H5c). Since the con-
struct of decentralization pertains to parent-
subsidiary relationships only, we advance no
hypotheses pertaining to the impact of decentrali-
zation on knowledge inflows from peer subsidiaries.
Absorptive capacity of the target unit
We argued earlier that the absorptive capacity of
a subsidiary would be a function of (i) its fa-
miliarity with the incoming knowledge, and (ii)
interunit homophily. Based on this reasoning, we
operationalized the construct of absorptive
capacity in terms of the following two variables:
mode of entry (a determinant of the subsidiary’s
ex-ante familiarity with the corporate-wide
knowledge base) and the proportion of local
nationals vs. expatriates within the subsidiary’s
top management team (a measure of the inter-
unit homophily of subsidiary managers).
Mode of entry. Literature on foreign direct
investment (see e.g., Hennart and Park, 1993) has
argued theoretically and demonstrated empirically
that the less the overlap between existing corpo-
rate know-how and the know-how required to
succeed in a host market, the greater the prob-
ability of acquisition as the mode of entry. Thus,
as we discussed earlier, relative to greenfield
operations, acquired subsidiaries are more likely
to have a non-duplicative knowledge base vis-a-
vis the parent corporation. Building on Cohen
and Levinthal’s (1990) arguments regarding the
determinants of absorptive capacity, it follows
that, on average, the novelty of acquired subsidia-
ries’ knowledge base should also imply a lower
absorptive capacity for intra-corporate knowledge
relative to the case with greenfield subsidiaries.
Based on these arguments, we can now oper-
ationalize Proposition 6 in terms of the following
concrete hypotheses: ceteris paribus, relative to
greenfield operations, acquired subsidiaries will
engage in less knowledge inflows from peer sub-
sidiaries (H6a) and from the parent corporation
(H6a).
1
1
An anonymous reviewer has pointed out that, at first glance,
the two hypotheses under H6 might appear inconsistent with
Knowledge Flows within Multinational Corporations 481
Proportion of local nationals in the subsidi-
ary’s top management team. Several studies
have indicated that national background accounts
for significant differences in managerial perspec-
tives (e.g., Tung, 1982; Zeira, 1986). Accord-
ingly, the greater the proportion of local nationals
(i.e., the lower the proportion of expatriates)
within the subsidiary’s top management team
(TMT), the lower would be the homophily
between the subsidiary and the rest of the corpo-
ration. Building on Rogers’ arguments (1995),
we would expect that inter-unit homophily is
likely to be positively associated with absorptive
capacity. This is so because greater homophily
implies a greater commonality in language sys-
tems as well as in the meanings assigned to the
artifacts of communication. Thus, on average,
subsidiaries with a greater proportion of local
nationals within the TMT can be expected to
have lower absorptive capacity for incoming
knowledge from the rest of the corporate network.
These arguments yield the following oper-
ationalization of Proposition 6: ceteris paribus,
the greater the proportion of local nationals
within the subsidiary’s top management team,
the less will be the knowledge inflows into that
subsidiary from peer subsidiaries (H6b) and from
the parent corporation (H6b).
2
the two hypotheses under H1. In H1, we predicted that,
because of their large non-duplicative knowledge base,
acquired subsidiaries would exhibit high knowledge outflows;
an implicit assumption underlying this prediction was that
such knowledge would be absorbed by the receiving units.
However, H6 argues that unfamiliarity with incoming knowl-
edge would reduce absorptive capacity among the receiving
units. Thus, H1 could not be true unless mode of entry has
a different effect on flows from the subsidiary to the MNC
than it does on flows from the MNC to the subsidiary. We
believe this to be the case. The roots of this differing effect lie
in the following two observations: One, the typical acquisition
represents a voluntary event for the acquiring MNC but an
involuntary event for the acquired subsidiary; thus, the willing-
ness of the acquiring MNC to integrate the new knowledge
of the acquired unit should, on average, be greater than the
willingness of the acquired unit to integrate the new knowl-
edge of the acquiring MNC. Two, the typical MNC would
have much greater experience at acquiring and integrating
new units than the typical unit would have in being acquired
and integrated; accordingly, on average, the acquirer’s ability
to digest new knowledge should be greater than that of the
acquired unit.
2
We should note that nationality structure of a subsidiary’s
TMT has the potential to affect knowledge inflows not only
through its impact on absorptive capacity but also through its
impact on richness of transmission channels between the local
subsidiary and the rest of the global network. It does appear
likely that, on average, relative to local nationals, expatriates
should have stronger and longer-tenured social ties with man-
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
Control variables
Country of origin. There already exists a large
body of both theoretical and empirical literature
dealing with the fact that country of origin has
a major impact on the propensities of MNCs vis-
a-vis the choice of global strategies, organi-
zational structures and control systems, as well
as internal corporate cultures (e.g., Bartlett and
Ghoshal, 1989; Egelhoff, 1984; Franko, 1976;
Porter, 1994; Yip, Roos and Johansson, 1994).
Accordingly, all of our hypotheses were tested
after controlling for the effect of country-of-origin
of the MNC.
Industry resource characteristics. As dis-
cussed earlier, economic theory posits that MNCs
come to be primarily because external markets
are less effective and efficient at knowledge trans-
fer than intracorporate mechanisms (Caves, 1982;
Hymer, 1960; Kindleberger, 1969). Empirical
tests of this theory have consistently shown that
industries characterized by greater degrees of
knowledge intensities (industries with higher R&D
-to-sales-ratios and/or higher advertising-to-sales
ratios) tend to be more global than other indus-
tries (e.g., Goedde, 1978; Grueber, Mehta, and
Vernon, 1967; Horst, 1972). Accordingly, we
deemed it important that, in testing our hypoth-
eses, we control also for the potential effects of
three resource characteristics of the MNC’s indus-
try: R&D intensity, fixed asset intensity, and
advertising intensity (Collis and Ghemawat,
1994).
Nature of subsidiary’s operations. It is well
accepted that foreign subsidiaries will often vary
in the scope of value chain activities included
within their operations (Porter, 1986). The pres-
agers at corporate HQ and in other subsidiaries. In fact, as
the correlations in Table 1 indicate, there does exist a strong
negative correlation (0.59, p 0.001) between proportion of
local nationals in the subsidiary’s TMT and vertical corporate
socialization. Thus, as pointed out by an anonymous reviewer
and the consulting editor, the question arises as to whether,
in the context of our study, TMT nationality might be a
better proxy for another factor (such as richness of trans-
mission channels) rather than absorptive capacity. We believe
that this would indeed be a serious concern if we did not
have any direct measures of socialization mechanisms as
one of the hypothesized antecedents of knowledge inflows.
However, as captured in H3b, H3b, H4b, and H4b,wedo
test for the direct effect of socialization mechanisms on
knowledge inflows. Thus, in a multivariate regression context,
any remaining impact of TMT nationality on knowledge
inflows is likely to be due primarily to absorptive capacity
rather than transmission channel considerations.
482 A. K. Gupta and V. Govindarajan
ence or absence of any particular activity within
the subsidiary’s operations can be expected to
shape the nature of the subsidiary’s interactions
with the rest of the corporation and, thus, the
nature of knowledge inflows into and outflows
from the subsidiary. Accordingly, all of our
hypotheses were tested after controlling also for
the potential effects of two dummy variables:
presence of a primary upstream activity (i.e., R&D
and/or manufacturing) and presence of a primary
downstream activity (i.e., marketing and sales).
METHOD
Sample
Data for this study were collected through a
combination of questionnaire surveys and second-
ary sources. The following steps guided the devel-
opment of the questionnaire instrument: (i) inter-
views with subsidiary presidents and corporate-
level executives in six MNCs to understand and
clarify the phenomenon of interest, (ii) a review
of previous research to locate, wherever possible,
measures that would appropriately capture the
constructs under study, and (iii) a pretesting of
the questionnaire for clarity and relevance through
face-to-face interviews with four subsidiary presi-
dents (two American and two non-American).
The pre-tested questionnaires were mailed to
the heads (variously titled as presidents, manag-
ing directors, or general managers) of 987 foreign
subsidiaries of major MNCs headquartered in the
U.S. (407 subsidiaries of 19 MNCs), Japan (270
subsidiaries of 41 MNCs), and Europe (310 sub-
sidiaries of 15 MNCs). Subsidiary presidents
within Japanese MNCs received both an English
and a Japanese language questionnaire; initial
interviews with the European companies indicated
that only the English-language questionnaire
would suffice. The U.S. sample was drawn from
the list of the largest U.S.-based MNCs contained
in the International Directory of Corporate Affili-
ations (National Register, 1991); this was also
the approach used for developing a list of subsidi-
aries for 9 out of the 15 European MNCs. In the
case of the other 6 European MNCs, the list of
subsidiaries was drawn up in cooperation with
the senior-most corporate executive in charge of
strategic planning, an approach also used in the
case of all of the Japanese MNCs. Given the
constraints of time and funding and given the
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
need to obtain access, it was not possible to use
a random sample either from the entire universe
of MNCs or from the entire subset of MNCs
headquartered in the U.S., Europe, and Japan.
Nonetheless, given the diversity of industries in
which the sampled firms operate (food products,
industrial machinery, computers, telecommuni-
cations, pharmaceuticals, automobiles, chemical
production, electronics, consumer durables, con-
sumer nondurables, etc.), there is no prima facie
reason to expect any systematic bias in the find-
ings from subsidiaries within these firms.
A personalized cover letter accompanying each
questionnaire explained the purpose of the study
and provided assurances regarding the confiden-
tiality of collected data. In order to minimize
response bias, the participants were also provided
with pre-addressed envelopes to enable them to
return the completed questionnaires directly to
the researchers without any risk of perusal by
others in their firms. A total of 374 questionnaires
(38 percent) were returned—a response rate that
compares very favorably with past survey-based
research studies in the strategic management area.
The number of respondents for U.S., Japan, and
European MNCs were 117 (28 percent), 112 (41
percent), and 145 (46 percent), respectively. To
test for inter-rater reliability on the most critical
variables in the study (knowledge outflows and
inflows), we were also able to get responses on
these knowledge flow variables from the immedi-
ate corporate-level direct-report superiors of 89
of the responding subsidiary presidents.
For the sample, median worldwide revenues
and median number of total employees for the
parent firms were $5.8 billion and 32,100 respec-
tively; at the subsidiary level, the median number
of employees per subsidiary was 350. These fig-
ures pertain to 1991, the year in which the survey
data were collected.
Measures
A summary of how the independent variables as
well as the control variables were measured is
contained in the Appendix. Wherever possible,
we used standard well-established research instru-
ments with minor changes in wording to adapt
the instrument to the multinational context. Given
below are details pertaining to how the four
variables central to this study knowledge out-
flows to peer subsidiaries (KO-S), knowledge
Knowledge Flows within Multinational Corporations 483
outflows to the parent corporation (KO-P),
knowledge inflows from peer subsidiaries (KI-S),
and knowledge inflows from the parent corpo-
ration (KI-P) were measured.
As stated earlier, in this study, we focus on
the transfer of largely procedural types of knowl-
edge (e.g., product designs, distribution know-
how, etc.) but not on the transfer of largely
declarative types of knowledge (e.g., monthly
financial results). Knowledge flow data were col-
lected on the following seven items: (1) market-
ing know-how, (2) distribution know-how, (3)
packaging design/technology, (4) product
designs, (5) process designs, (6) purchasing
know-how, and (7) management systems and
practices. For each of these seven items, the
subsidiary president was asked to indicate on a
7-point scale (ranging from “not at all” to “a
very great deal”) the extent to which the subsidi-
ary engaged in transfers of “knowledge and
skills” in each of the following four directions:
(1) “provides knowledge and skills to sister sub-
sidiaries,” (2) “provides knowledge and skills to
parent corporation,” (3) “receives knowledge and
skills from sister subsidiaries,” and (4) “receives
knowledge and skills from the parent corpo-
ration.” For each of these knowledge flow direc-
tions, responses across the seven items were aver-
aged to yield composite measures of KO-S, KO-
P, KI-S, and KI-P. For these four variables, the
means, the standard deviations, and Chronbach
alpha values respectively were as follows: KO-S
(2.36, 1.25, 0.89), KO-P (2.39, 1.20, 0.87), KI-S
(2.21, 1.27, 0.92), and KI-P (3.75, 1.59, 0.89).
Given the 1-to-7 range of the 7-point scale
used to measure knowledge flows, the mean
values of the four types of knowledge flows in
our sample (2.36, 2.39, 2.21, and 3.75) may at
first glance appear low. However, as clarified
above, it should be noted that this study has
focused on the transfers of largely procedural
knowledge (i.e., know-how) rather than on the
transfers of largely declarative knowledge (e.g.,
operational data). Given the tacit rather than
codified nature of much procedural knowledge,
we would expect the mean levels of knowledge
transfers in this arena to be on the lower rather
than higher side. It also should be noted that,
as would be expected in the case of hierarchical
organizations, pairwise t-tests revealed that
knowledge inflows from the parent to focal sub-
sidiaries (KI-P) were significantly greater (at
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
p0.001) than each of the other three types
of knowledge flows.
Given the perceptual nature of these knowl-
edge flow measures and given their centrality
for our study, we deemed it critical that they
be tested also for inter-rater reliability. Towards
thisgoal,wewereabletogetresponseson
the same knowledge flow variables from the
immediate corporate-level direct report superiors
of 89 of the subsidiary presidents. Each superior
completed a separate questionnaire containing
the subsidiary’s name for each of the sampled
subsidiaries reporting to him/her. This question-
naire used exactly the same seven dimensions
of knowledge. For each of these seven items,
the superior was asked to indicate on a 7-point
scale (ranging from “not at all” to “a very great
deal”) the extent to which he/she expected the
named subsidiary to engage in transfers of
“knowledge and skills” in each of the following
two directions: (1) “provides knowledge and
skills to the rest of the corporation,” and (2)
“receives knowledge and skills from the rest of
the corporation.” For each of these two knowl-
edge flow directions, responses across the seven
items were averaged to yield composite meas-
ures of expected “knowledge outflows from the
subsidiary” (Chronbach alpha =0.82) and
expected “knowledge inflows into the subsidi-
ary” (Chronbach alpha =0.81) respectively. For
these 89 subsidiaries, this corporate-level meas-
ure of expected knowledge outflows from the
subsidiary correlates at 0.23 (p 0.05) with
the average of KO-S and KO-P; similarly, the
corporate-level measure of expected knowledge
inflows into the subsidiary correlates at 0.38
(p 0.001) with the average of KI-S and
KI-P. Given these positive correlations in the
data from subsidiary presidents and their
immediate superiors, in a context where they
are typically separated by a geographic distance
of thousands of miles, we believe that our meas-
ures of KO-S, KO-P, KI-S, and KI-P can be
deemed as reliable.
Table 1 contains the matrix of zero-order corre-
lations among these and all other variables uti-
lized in this study. As this table indicates, the
average correlation among the four knowledge
flow variables is 0.32 implying that the four types
of knowledge flows are distinct, albeit related,
variables not only conceptually (Gupta and Gov-
indarajan, 1991) but also empirically.
484 A. K. Gupta and V. Govindarajan
Table 1 Zero-order correlation coefficients among all variables under study
X
1
X
2
X
3
X
4
X
5
X
6
X
7
X
8
X
9
X
10
X
11
X
12
X
13
X
14
X
15
X
16
X
17
X
1
KO-S
X
2
KO-P ***
0.54
X
3
KI-S *** ***
0.58 0.33
X
4
KI-P *** ***
0.00 0.19 0.25
X
5
R&D Intensity * ** **
0.12 0.07 0.15 0.15
X
6
Fixed Asset Intensity ** ***
0.04 0.03 0.02 0.15 0.28
X
7
Advertising Intensity *** ** *** ***
0.20 0.14 0.07 0.02 0.21 0.39
X
8
Upstream Activities
1
** ***
0.14 0.08 0.05 0.08 0.16 0.06 0.08
X
9
Downstream Activities
2
*** *** ** ***
0.25 0.22 0.13 0.06 0.05 0.03 0.06 0.27
X
10
Mode of Entry
3
*** * ***
0.09 0.03 0.01 0.32 0.12 0.02 0.04 0.16 0.04
X
11
Subsidiary Size *** ** *** *** *
0.22 0.14 0.01 0.06 0.20 0.00 0.00 0.37 0.09 0.03
X
12
Relative Economic ** *** *** * ***
Level 0.08 0.15 0.05 0.36 0.22 0.10 0.13 0.04 0.03 0.35 0.06
X
13
Incentive Focus
4
* * * ***
0.08 0.02 0.12 0.06 0.13 0.05 0.04 0.01 0.01 0.13 0.02 0.18
X
14
Formal Integ *** *** *** *** * **
Mechanisms 0.29 0.24 0.22 0.21 0.06 0.03 0.01 0.01 0.01 0.12 0.09 0.02 0.15
X
15
Lateral Socializn Mech. *** ** *** ** * * ** *** *** * ** ***
0.25 0.15 0.21 0.14 0.12 0.08 0.11 0.13 0.20 0.08 0.22 0.11 0.15 0.21
X
16
Vertical Socializn *** ** *** *** *** *** *** * *** ***
Mech. 0.22 0.14 0.25 0.25 0.21 0.19 0.20 0.09 0.08 0.21 0.06 0.18 0.08 0.00 0.03
X
17
HQ-Sub * *** * *** * ** *
Decentralization 0.06 0.06 0.04 0.13 0.17 0.06 0.13 0.25 0.04 0.11 0.16 0.03 0.13 0.05 0.08 0.06
X
18
Local Nationals in *** ** *** ** ** *** *** *** *** ** * *** **
TMT 0.19 0.14 0.22 0.14 0.14 0.18 0.23 0.22 0.22 0.08 0.02 0.12 0.10 0.01 0.06 0.59 0.12
1
1=Subsidiary has an upstream activity (R&D and/or manufacturing); 0 =Subsidiary has no upstream activity.
2
1=Subsidiary has a downstream activity (marketing and sales); 0 =Subsidiary has no downstream activity.
3
Mode of entry: 1 =Acquisition; 0 =Greenfield.
4
Higher values signify that the incentive system is more network, rather than subsidiary, focused.
*one-tail p 0.05; **one-tail p 0.01; ***one-tail p 0.001
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
Knowledge Flows within Multinational Corporations 485
RESULTS
We have four dependent variables (KO-S, KO-P,
KI-S, or KI-P) and a set of hypotheses pertaining
to each of these variables. Each set of these
hypotheses was tested through a series of multi-
variate OLS regressions: first, we entered the four
control variables pertaining to country-of-origin;
second, we entered the three control variables
pertaining to industry resource characteristics;
third, we entered the two control variables per-
taining to nature of subsidiary operations; finally,
we entered the independent variables hypothe-
sized as the determinants of that particular type
of knowledge flows. Tables 2 through 5 contain
the results of these regression analyses.
Table 2. Determinants of knowledge outflows to peer subsidiaries
dependent variable =Knowledge outflows to peer subsidiaries (KO-S)
Independent Variables Hypothesized Standardized Beta Coefficients
Relationship Equation 1 Equation 2 Equation 3 Equation 4
Japan 0.233*** 0.244*** 0.184** 0.153**
U.K. 0.041 0.003 0.003 0.061
Sweden 0.046 0.031 0.043 0.080
Finland 0.065 0.058 0.045 0.019
R&D Intensity 0.069 0.046 0.032
Fixed Asset Intensity 0.086 0.078 0.001
Advertising Intensity 0.128* 0.130* 0.155*
Upstream Activities
1
0.070 0.005
Downstream Activities
2
0.195*** 0.187***
P1: Value of Knowledge Stock
Mode of Entry
3
H1a (+) 0.127**
Subsidiary Size H1b (+) 0.169**
P2: Motivational Disposition
Incentive Focus
4
H2a (+)0.003
P3: Transmission Channels
Formal Integrative Mechanisms H3a (+) 0.256***
Lateral Socialization Mechanisms H3b (+) 0.100*
R
2
0.072 0.095 0.139 0.256
d.f. 4,335 7,332 9,330 14,325
F 6.50*** 4.99*** 5.91*** 8.00***
R
2
0.072 0.023 0.043 0.117
d.f. 4,335 3,332 2,330 5,325
F 6.50*** 2.84* 8.33*** 10.27***
1
1=Subsidiary has an upstream activity (R&D and/or manufacturing); 0 =Subsidiary has no upstream activity.
2
1=Subsidiary has a downstream activity (marketing and sales); 0 =Subsidiary has no downstream activity.
3
Mode of entry: 1 =Acquisition; 0 =Greenfield.
4
Higher values signify that the incentive system is more network, rather than subsidiary, focused.
*p 0.05
**p 0.01
***p 0.001 For t-tests, these are one-tail values.
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
Knowledge outflows to peer subsidiaries
Table 2 presents the results of regression analyses
to test our predictions regarding the impact of
value of knowledge stock (P1), motivational
disposition (P2), and transmission channels (P3)
on knowledge outflows to peer subsidiaries.
Value of knowledge stock. In the context
of knowledge outflows to peer subsidiaries, we
operationalized this construct in terms of mode of
entry and subsidiary size. The results in Table 2
(equation 4) support both of the resulting hypoth-
eses. More specifically, knowledge outflows to
peer subsidiaries are higher in the case of (i)
subsidiaries that were acquired rather than set
up as greenfield operations (beta for “mode of
486 A. K. Gupta and V. Govindarajan
Table 3. Determinants of knowledge outflows to the parent corporation
Dependent variable =Knowledge outflows to the parent corporation (KO-P)
Independent Variables Hypothesized Standardized Beta Coefficients
Relationship Equation 5 Equation 6 Equation 7 Equation 8
Japan 0.127* 0.141* 0.095 0.088
U.K. 0.089 0.062 0.063 0.038
Sweden 0.018 0.035 0.030 0.021
Finland 0.020 0.092 0.079 0.135
R&D Intensity 0.043 0.031 0.002
Fixed Asset Intensity 0.089 0.081 0.063
Advertising Intensity 0.120 0.120 0.129*
Upstream Activities
1
0.002 0.033
Downstream Activities
2
0.181*** 0.174***
P1: Value of Knowledge Stock
Mode of Entry
3
H1a(+)0.063
Subsidiary Size H1b(+) 0.121*
Relative Economic Level H1c(+) 0.169**
P2: Motivational Disposition
Incentive Focus
4
H2a(+)0.018
P3: Transmission Channels
Formal Integrative Mechanisms H3a(+) 0.208***
Lateral Socialization Mechanisms H3b(+)0.073
R
2
0.033 0.054 0.084 0.162
d.f. 4,322 7,319 9,317 15,311
F 2.75* 2.58** 3.23*** 4.02***
R
2
0.033 0.020 0.030 0.078
d.f. 4,322 3,319 2,317 6,311
F 2.75* 2.30 5.28** 4.84***
1
1=Subsidiary has an upstream activity (R&D and/or manufacturing); 0 =Subsidiary has no upstream activity.
2
1=Subsidiary has a downstream activity (marketing and sales); 0 =Subsidiary has no downstream activity.
3
Mode of entry: 1 =Acquisition; 0 =Greenfield.
4
Higher values signify that the incentive system is more network, rather than subsidiary, focused.
*p 0.05
**p 0.01
***p 0.001 For t-tests, these are one-tail values.
entry” =0.127, p 0.01; thus, H1a is supported),
and (ii) subsidiaries that are larger in size (beta
for “subsidiary size” =0.169, p 0.01; thus, H1b
is supported).
Motivational disposition. In the context of
knowledge outflows to peer subsidiaries, we oper-
ationalized this construct in terms of the network
vs. subsidiary focus of the incentive system for
the subsidiary president. The results in Table 2
(Equation 4) do not support the resulting hypoth-
esis (H2a).
Transmission channels. In the context of
knowledge outflows to peer subsidiaries, we oper-
ationalized this construct in terms of formal inte-
grative mechanisms and lateral socialization
mechanisms. The results in Table 2 (Equation 4)
support both of the resulting hypotheses. More
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
specifically, knowledge outflows to peer subsidi-
aries are higher in the case of (i) subsidiaries
that are integrated more tightly with the rest of
the corporation through formal mechanisms (beta
for “formal integrative mechanisms” =0.256,
p0.001; thus, H3a is supported), and (ii) sub-
sidiaries whose presidents have been involved in
lateral socialization mechanisms with peer sub-
sidiaries to a greater extent (beta for “lateral
socialization mechanisms” =0.100, p 0.05;
thus, H3b is supported).
Knowledge outflows to the parent
corporation
Table 3 presents the results of regression analyses
to test our predictions regarding the impact of
Knowledge Flows within Multinational Corporations 487
Table 4. Determinants of knowledge inflows from peer subsidiaries
dependent variable =Knowledge inflows from peer subsidiaries (KI-S)
Independent Variables Hypothesized Standardized Beta Coefficients
Relationship Equation 9 Equation 10 Equation 11 Equation 12
Japan 0.333*** 0.362*** 0.349*** 0.231**
U.K. 0.087 0.166** 0.164** 0.169**
Sweden 0.064 0.084 0.084 0.087
Finland 0.088 0.216** 0.212** 0.195**
R&D Intensity 0.202*** 0.200*** 0.164**
Fixed Asset Intensity 0.098 0.095 0.062
Advertising Intensity 0.029 0.030 0.032
Upstream Activities
1
0.017 0.026
Downstream Activities
2
0.063 0.055
P4: Transmission Channels
Formal Integrative Mechanisms H4a (+) 0.167***
Lateral Socialization Mechanisms H4b (+) 0.110*
P5: Motivational Disposition
Incentive Focus
3
H5a () 0.015
P6: Absorptive Capacity
Mode of Entry
4
H6a () 0.071
Local Nationals in TMT H6b () 0.101
R
2
0.085 0.115 0.119 0.167
d.f. 4,341 7,338 9,336 14,331
F 7.90*** 6.29*** 5.04*** 4.73***
R
2
0.085 0.030 0.004 0.048
d.f. 4,341 3,338 2,336 5,331
F 7.90*** 3.88** 0.69 3.80**
1
1=Subsidiary has an upstream activity (R&D and/or manufacturing); 0 =Subsidiary has no upstream activity.
2
1=Subsidiary has a downstream activity (marketing and sales); 0 =Subsidiary has no downstream activity.
3
Higher values signify that the incentive system is more network, rather than subsidiary, focused.
4
Mode of entry: 1 =Acquisition; 0 =Greenfield.
*p 0.05
**p 0.01
***p 0.001 For t-tests, these are one-tail values.
value of knowledge stock (P1), motivational
disposition (P2), and transmission channels (P3)
on knowledge outflows to the parent corporation.
Value of knowledge stock. In the context of
knowledge outflows to the parent corporation, we
operationalized this construct in terms of mode
of entry, subsidiary size, and relative economic
level. The results in Table 3 (Equation 8) support
two of the resulting three hypotheses. More speci-
fically, knowledge outflows to the parent corpo-
ration are higher in the case of (i) subsidiaries
that are larger in size (beta for “subsidiary
size” =0.121, p 0.05; thus, H1bis supported),
and (ii) subsidiaries that are located in countries
with a higher level of economic advancement
relative to the country of the parent corporation
(beta for “relative economic level” =0.169,
p0.01; thus, H1cis supported). There was no
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
support for our prediction regarding the impact
of mode of entry on KO-P (H1a).
Motivational disposition. In the context of
knowledge outflows to the parent corporation
also, we operationalized this construct in terms
of the network vs. subsidiary focus of the incen-
tive system for the subsidiary president. The
results in Table 3 (Equation 8) do not support
the resulting hypothesis (H2a).
Transmission channels. In the context of
knowledge outflows to the parent corporation, we
operationalized this construct in terms of formal
integrative mechanisms and vertical socialization
mechanisms. The results in Table 3 (Equation 8)
support one of the two resulting hypotheses. More
specifically, knowledge outflows to the parent
corporation are higher in the case of subsidiaries
that are integrated more tightly with the rest of
488 A. K. Gupta and V. Govindarajan
Table 5. Determinants of knowledge inflows from the parent corporation
dependent variable =Knowledge inflows from the parent corporation (KI-P)
Independent Variables Hypothesized Standardized Beta Coefficients
Relationship Equation 13 Equation 14 Equation 15 Equation 16
Japan 0.020 0.042 0.062 0.073
U.K. 0.245*** 0.278*** 0.276*** 0.086
Sweden 0.077 0.044 0.040 0.011
Finland 0.319*** 0.501*** 0.506*** 0.256***
R&D Intensity 0.052 0.063 0.014
Fixed Asset Intensity 0.151** 0.153** 0.095
Advertising Intensity 0.205** 0.206** 0.168**
Upstream Activities
1
0.046 0.009
Downstream Activities
2
0.039 0.033
P4: Transmission Channels
Formal Integrative Mechanisms H4a(+) 0.182***
Vertical Socialization Mechanisms H4b(+) 0.119*
P5: Motivational Disposition
Incentive Focus
3
H5a()0.097*
Relative Economic Level H5b()0.209***
HQ-Subsidiary Decentralization H5c()0.086*
P6: Absorptive Capacity
Mode of Entry
4
H6a()0.165***
Local Nationals in TMT H6b()0.009
R
2
0.120 0.180 0.184 0.298
d.f. 4,325 7,322 9,320 16,313
F 11.11*** 10.10*** 8.01*** 8.31***
R
2
0.120 0.060 0.004 0.114
d.f. 4,325 3,322 2,320 7,313
F 11.11*** 7.83*** 0.74 7.28***
1
1=Subsidiary has an upstream activity (R&D and/or manufacturing); 0 =Subsidiary has no upstream activity.
2
1=Subsidiary has a downstream activity (marketing and sales); 0 =Subsidiary has no downstream activity.
3
Higher values signify that the incentive system is more network, rather than subsidiary, focused.
4
Mode of entry: 1 =Acquisition; 0 =Greenfield.
*p 0.05
**p 0.01
***p 0.001 For t-tests, these are one-tail values.
the corporation through formal mechanisms (beta
for “formal integrative mechanisms” =0.208,
p0.001; thus, H3ais supported). There was
no support for our prediction regarding the impact
of vertical socialization mechanisms on KO-P
(H3b).
Knowledge inflows from peer subsidiaries
Table 4 presents the results of regression analyses
to test our predictions regarding the impact of
transmission channels (P4), motivational disposi-
tion (P5), and absorptive capacity (P6) on knowl-
edge inflows from peer subsidiaries.
Transmission channels. In the context of
knowledge inflows from peer subsidiaries, we
operationalized this construct in terms of formal
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
integrative mechanisms and lateral socialization
mechanisms. The results in Table 4 (Equation 12)
support both of the resulting hypotheses. More
specifically, knowledge inflows from peer subsidi-
aries are higher in the case of (i) subsidiaries
that are integrated more tightly with the rest of
the corporation through formal mechanisms (beta
for “formal integrative mechanisms” =0.167,
p0.001; thus, H4a is supported), and (ii) sub-
sidiaries whose presidents have been involved in
lateral socialization mechanisms with peer sub-
sidiaries to a greater extent (beta for “lateral
socialization mechanisms” =0.110, p 0.05;
thus, H4b is supported).
Motivational disposition. In the context of
knowledge inflows from peer subsidiaries, we
operationalized this construct in terms of the net-
Knowledge Flows within Multinational Corporations 489
work vs. subsidiary focus of the incentive system
for the subsidiary president. The results in Table 4
(Equation 12) do not support the resulting
hypothesis (H5a).
Absorptive capacity. In the context of knowl-
edge inflows from peer subsidiaries, we oper-
ationalized this construct in terms of mode of
entry and proportion of local nationals in the
subsidiary’s top management team. The results in
Table 4 (Equation 12) do not support the resulting
hypotheses (H6a and H6b).
Knowledge inflows from the parent
corporation
Table 5 presents the results of regression analyses
to test our predictions regarding the impact of
transmission channels (P4), motivational disposi-
tion (P5), and absorptive capacity (P6) on knowl-
edge inflows from the parent corporation.
Transmission channels. In the context of
knowledge inflows from the parent corporation,
we operationalized this construct in terms of for-
mal integrative mechanisms and vertical sociali-
zation mechanisms. The results in Table 5
(Equation 16) support both of the resulting
hypotheses. More specifically, knowledge inflows
from the parent corporation are higher in the case
of (i) subsidiaries that are integrated more tightly
with the rest of the corporation through formal
mechanisms (beta for “formal integrative
mechanisms” =0.182, p 0.001; thus, H4ais
supported), and (ii) subsidiaries whose presidents
have been involved in vertical socialization
mechanisms with corporate HQ to a greater extent
(beta for “vertical socialization mechanisms” =
0.119, p 0.05; thus, H4bis supported).
Motivational disposition. In the context of
knowledge inflows from the parent corporation,
we operationalized this construct in terms of the
network vs. subsidiary focus of the incentive
system for the subsidiary president, relative eco-
nomic level, and HQ-subsidiary decentralization.
The results in Table 5 (Equation 16) support all
three of the resulting hypotheses. More speci-
fically, knowledge inflows from the parent corpo-
ration are higher in the case of (i) subsidiaries
whose presidents operate under more subsidiary-
focused, rather than network-focused, incentives
(beta for “incentive focus” =−0.097, p 0.05;
thus, H5ais supported), (ii) subsidiaries that are
located in countries with a lower level of eco-
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
nomic advancement relative to the country of the
parent corporation (beta for “relative economic
level” =−0.209, p 0.001; thus, H5bis
supported), and (iii) subsidiaries that are given
less decision-making autonomy by corporate
headquarters (beta for “HQ-subsidiary
decentralization” =−0.086, p 0.05; thus, H5c
is supported).
Absorptive capacity. In the context of knowl-
edge inflows from the parent corporation, we
operationalized this construct in terms of mode
of entry and proportion of local nationals in the
subsidiary’s top management team. The results in
Table 5 (Equation 16) support only the first of
the two resulting hypotheses. More specifically,
knowledge inflows from the parent corporation
are higher in the case of subsidiaries that were
set up as greenfield operations rather than
acquired (beta for “mode of entry” =−0.165,
p0.001; thus, H6ais supported).
DISCUSSION
Pursuing a nodal level of analysis, this study has
investigated both theoretically and empirically the
determinants of intra-MNC knowledge flow pat-
terns. While previous studies have focused more
narrowly on selected facets of intra-MNC knowl-
edge transfer e.g., tacitness of know-how (Teece,
1977; Zander and Kogut, 1995), and normative
integration and inter-subsidiary communication
(Ghoshal and Bartlett, 1988), this study has
advanced and adopted a more comprehensive
theoretical approach. Building on communication
theory, we have argued that a complete mapping
of the knowledge transfer process requires atten-
tion to all of the following five major elements:
(i) value of the knowledge possessed by the
source unit, (ii) motivational disposition of the
source unit regarding the sharing of its knowl-
edge, (iii) the existence, quality, and cost of
transmission channels, (iv) motivational disposi-
tion of the target unit regarding acceptance of
incoming knowledge, and (v) the target unit’s
absorptive capacity for the incoming knowledge.
Further, unlike previous studies on intra-MNC
knowledge transfers, we have conducted separate
examinations of knowledge flows that occur lat-
erally among peer subsidiaries and those which
occur hierarchically between a subsidiary and the
parent corporation. Given the ongoing devolution
490 A. K. Gupta and V. Govindarajan
of authority and responsibility from the center to
the subsidiaries and the ability of information
technology to enable direct communication among
subsidiaries, we would agree with Bartlett and
Ghoshal (1989), Hedlund (1994), Martinez and
Jarillo (1989), and others that direct inter-
subsidiary interactions are becoming increas-
ingly important.
Utilizing the overarching theoretical framework
and the broad propositions depicted in Figure 1,
we advanced a set of hypotheses for each of
the following four types of knowledge transfer
contexts: (i) knowledge outflows to peer subsidi-
aries, (ii) knowledge outflows to the parent corpo-
ration, (iii) knowledge inflows from peer subsidi-
aries, and (iv) knowledge inflows from the parent
corporation. These hypotheses were tested with
data collected from the presidents of 374 subsidi-
aries of 75 MNCs headquartered in the U.S.,
Europe, and Japan. All hypotheses were tested
after controlling for the effects of country-of-
origin, the resource characteristics of the MNC’s
industry, and the nature of the subsidiary’s oper-
ations.
Commentary on the results
As can be seen from Tables 2–5 (across-table
comparions of R
2
and R
2
values as well as the
number of significant beta coefficients), our data
had the greatest success in uncovering the deter-
minants of KI-P i.e., knowledge inflows to focal
subsidiaries from the parent corporation. In this
context, it may be useful to recall our earlier
observation that, for the sample as a whole, of
the four types of knowledge flows, the magnitude
of KI-P was significantly greater than that of
each of the other three types of flows. These
two empirical observations lead us to draw the
following conjectures: (i) Of the four types of
knowledge flows examined in this study, the typi-
cal MNC has perhaps had the longest experience
in undertaking knowledge outflows from the
center to the units; (ii) Notwithstanding the fact
that MNCs are indeed becoming “heterarchies”
(Hedlund, 1994) i.e., integrated complex networks
with significant devolution of authority and
responsibility to the subsidiaries, the parent
corporation continues to serve as the most active
creator and diffuser of knowledge within the
corporation; and (iii) MNCs’ greater experience
in managing knowledge outflows from the parent
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
to the subsidiaries has also made them more
“systematic” (as distinct from “stochastic” or
“experimental”) in managing these particular
types of knowledge flows.
Focusing now on the empirical validity of our
overarching theoretical framework, we also note
from Tables 25 that the results support our
expectations regarding the importance of four of
the five main constructs underlying this frame-
work. More specifically, the results provide either
complete or partial support to our predictions
regarding the impact of value of knowledge stock
and transmission channels on knowledge out-
flows; similarly, they also provide either complete
or partial support to our predictions regarding
the impact of transmission channels, motivational
disposition to acquire knowledge, and absorptive
capacity on knowledge inflows. However, they
do not provide any support to our predictions
regarding the impact of motivational disposition
to share knowledge with other units on knowledge
outflows. There are at least two possible expla-
nations for this lack of support: (i) a subsidiary’s
motivational disposition to share knowledge may
depend not only on the incentive system but also
on other variables not examined in this study,
and/or (ii) in the knowledge transfer process, the
motivation of the target unit to acquire knowledge
may be far more important than the motivation
of the source unit to share its knowledge. An
examination of the validity of any of these or
other possible explanations must await future
research.
At a more micro-level, a closer examination of
the 8 hypotheses (out of the total of 23
hypotheses) that were not supported reveals that
3 pertained to “incentive focus,” 2 to “mode of
entry,” 2 to “proportion of local nationals in
subsidiary’s TMT,” and 1 to “vertical sociali-
zation mechanisms.” Alternatively stated, results
failed to support 3 out of the 4 hypotheses dealing
with incentive focus, 2 out of the 4 dealing with
mode of entry, 2 out of the 2 dealing with
proportion of local nationals in subsidiary’s TMT,
and 1 out of the 2 dealing with vertical sociali-
zation mechanisms. There are at least three pos-
sible explanations for this lack of support: (i)
logical errors in developing the hypotheses,
and/or (ii) substitution effects among the inde-
pendent variables, and/or (iii) irreducible noise
in the data. Our conjecture at this stage would
be that the last two explanations represent the
Knowledge Flows within Multinational Corporations 491
more likely scenario. Nonetheless, any definitive
explanations for the lack of support also must
await future research.
Limitations of the study
We can identify three major limitations of this
study. First, since every MNC is a network
(Ghoshal and Bartlett, 1990), all intra-MNC
knowledge transfers take place in the context
of the network. As contrasted with “dyadic” or
“systemic” approaches to the examination of net-
work-related phenomena, we conducted our
examination at the “nodal” level of analysis
the simplest level feasible. In the next subsection
focusing on directions for future research, we
identify some of the important questions that were
not explored by us but which can be examined
through future work that looks at knowledge
transfers from a dyadic or a systemic perspective.
Second, despite the fact that, in this study, we
focused on largely procedural types of knowledge
which, on average, tends to be more tacit than
declarative knowledge, we neither measured nor
explored the impact of degrees of tacitness. Not-
withstanding the pioneering studies of Teece
(1977), Zander and Kogut (1995), and others,
empirical research into how degrees of tacitness
affect the knowledge transfer process is still in
its infancy.
Finally, the third major limitation of this study
has to do with the use of perceptual instruments
to measure the extent of knowledge outflows and
inflows. Barring the case of certain types of
codifiable technology transfers (as in the case
of technology licenses), this is a methodological
challenge that researchers have yet to overcome.
In our view, researchers face at least two hurdles
in measuring the extent of knowledge transfers
through objective data: (i) Unlike transfers of
codified knowledge, the transfers of tacit knowl-
edge leave at best partial objective traces that
could be measured by an external researcher; and
(ii) Because transfers of tacit knowledge tend
to be slow, any real-time investigation of this
phenomenon would often require the researcher
to undertake a multi-year study of each transfer;
by way of example, note that Zander and Kogut
(1995) reported that, in their sample, the median
time to transfer was five years and, without cor-
recting for censored observations, the average was
eight years. It is also instructive to note that,
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
notwithstanding their excellent access to the
MNCs being studied, even Ghoshal and Bartlett
(1988: 382) felt compelled to observe: “Col-
lecting objective level measures for the relatively
large number of variables for meaningful sta-
tistical analysis represented enormous and, for us,
insurmountable practical problems.”
Directions for future research
As we observed at the beginning of the paper,
the creation, diffusion, and absorption of knowl-
edge by organizations in general and, by MNCs in
particular, constitutes one of the most important
subjects for research in the fields of organization
theory (Levitt and March, 1988: Huber, 1991),
strategic management (Prahalad and Hamel,
1994), evolutionary economics (Nelson and
Winter, 1982), and international business
(Buckley and Casson, 1976; Ghoshal and Bartlett,
1988; Kogut and Zander, 1993; Teece, 1977).
Conceptual work in this area is still in the early
stages and empirical work is almost literally at
the stage of infancy. Thus, although we view the
contributions of this study as important, in light
of future possibilities, we view them as at best
modest. There are several promising directions
for future research.
First, we believe that the payoffs from future
investigations at the dyadic and/or systemic levels
are likely to be high. At the dyadic level of
analysis, at least two of the important issues to
investigate would be: (i) the impact of bilateral
homophily (Lazarsfeld and Merton, 1964) on
dispositions to engage in outflows and inflows,
and (ii) the importance of reciprocity i.e., is
A’s disposition to share its knowledge with B
dependent on B’s disposition to share its knowl-
edge with A? At the systemic level of analysis,
some of the important issues would be: (i) the
impact of a unit’s network centrality on the extent
of knowledge outflows as well as knowledge
inflows, (ii) the impact of network density on
the overall magnitude of knowledge flows through
the network, and (iii) the impact of global com-
petitive intensity faced by the MNC on the mag-
nitude and the directionality of knowledge flows.
A second line of productive inquiry would be
to compare and contrast what we would term
as “complementary” vs. “substitutive” knowledge
transfer contexts. By complementary contexts, we
refer to the transfer of knowledge along different
492 A. K. Gupta and V. Govindarajan
stages in the company’s value chain e.g., the
transfer of technical knowledge from the develop-
ment laboratories to the factories and the market-
ing units and the transfer of market knowledge
from the field back to the facories and the labora-
tories; in these instances, knowledge transfers
occur in contexts where the source and the target
units possess complementary knowledge stocks.
In contrast, substitutive knowledge transfer con-
texts can be said to exist when the source and
the target units engage in identical or similar
activities (e.g., two laboratories, or two factories,
or two sales units) and the transfer involves the
imposition of the source unit’s superior knowhow
over that of the target’s allegedly inferior
knowhow. We would expect that the motivational
dispositions of both the source and the target
units are likely to be radically different in the
case of complementary vs. substitutive knowl-
edge transfers.
A third line of productive inquiry would be a
deeper application and examination of the over-
arching framework advanced in this paper. There
are many other possible determinants of the value
of a source unit’s knowledge stock e.g., the
resource base of the unit, the internal organization
of the unit, and the competitive environment in
the host country. Similarly, there are many other
possible determinants of motivational dispositions
to engage in inflows or outflows e.g., personal
characteristics of subsidiary managers such as age
or locus of control, their organizational commit-
ment, and so forth. This is also true for the other
elements in our model viz., transmission channels
and absorptive capacity. In the case of trans-
mission channels, the impact of communication
mechanisms including the use of electronic media
is an obvious topic for future research. Similarly,
future investigations into how absorptive capacity
of a receiving unit is affected not merely by its
existing knowledge stock but also by its internal
organization are likely to yield valuable insights.
For example, building on Cohen and Levinthal
(1990), it should be useful to examine the impact
of intra-subsidiary communication as well as a
subsidiary’s activism at knowledge creation on
its capacity to absorb incoming knowledge.
A fourth line of productive inquiry would be
to go deeper into the question of tacitness. It
seems to us that, while the conceptual literature
on how the tacitness of knowledge affects its
transfer is notable for its abundance, systematic
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
empirical investigations into how tacit knowledge
gets tranferred and the extent to which its transfer
does or does not require ex ante codification is
all too rare. Thus, our advocacy would be to
urge greater efforts towards empirical rather than
conceptual studies on the topic of tacitness.
Finally, a productive line of inquiry would also
be to examine the joint (i.e., interactive) effects
of capability, motivation, and transmission chan-
nels on knowledge flow patterns. Given that
research on knowledge flows within MNCs is
still in its infancy, in this study, we focused
exclusively on the main effects of these con-
structs. Nonetheless, since the results of this study
lend support to the validity of our framework, a
logical next step would be to develop and test
more complex theoretical models.
ACKNOWLEDGEMENTS
Paritial funding support for this study was pro-
vided by the Center for International Business
Education and Research (The University of Mary-
land at College Park), The Amos Tuck School
of Business Administration (Dartmouth College),
and The International Management Research
Institute (Tokyo). The authors have benefited
from comments on earlier versions of this paper
from Robert Burgelman, Ranjay Gulati, Lee Pres-
ton, M. Susan Taylor, as well as participants at
the 1997 Strategy Conference at Stanford Univer-
sity.
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APPENDIX
Measurement of variables
Independent variables
Mode of entry. Subsidiary presidents were asked
to indicate whether their subsidiary became a part
Knowledge Flows within Multinational Corporations 495
of this corporation as a result of an
acquisition/merger (coded as 1) or whether the
subsidiary was created as a greenfield operation
(coded as 0). Summary statistics on this variable
are: mean =0.42, s.d. =0.49).
Subsidiary size. This variable was measured
in terms of the number of employees in the
subsidiary (mean =908, s.d. =1552). In order to
dampen the high variability in size and achieve
a more normal distribution, the natural logarithm
of the number of employees was used to indicate
subsidiary size in our analyses.
Relative economic level. This variable was
computed by dividing the per capita income for
the “host” country (where the subsidiary is
located) by that for the “home” country (the
country-of-origin of the parent corporation). For
each country, data on per capita income (i.e,
gross national product per capita adjusted for
purchasing power parity) were obtained from the
World Development Report (World Bank, 1995).
Summary statistics on this variable are:
mean =0.81, s.d. =0.39.
Incentive focus. Based on Gupta and Govin-
darajan (1986) and Salter (1973), the following
question was posed to the subsidiary presidents:
“Your annual incentive bonus may depend solely
on your subsidiary’s performance or solely on
the performance of a group of subsidiaries or
some combination of both. Please indicate below
how your incentive bonus was actually deter-
mined for the most recent year. Your answers
should total 100%: (1) percentage of your incen-
tive bonus that was based on your subsidiary’s
performance; (2) percentage of your incentive
bonus that was based on the performance of a
cluster of subsidiaries.” Responses to the second
item were used as a measure of the extent to
which the incentive system was network-focused
rather than subsidiary-focused (mean =17.55,
s.d. =30.67).
Formal integrative mechanisms. Based on
Galbraith (1973), Nadler and Tushman (1987),
and Miller, Kets de Vries, and Toulouse (1982),
this variable was measured through a 3-item
Likert-type 7-point scale (ranging from “used
rarely” to “used very frequently”) that asked
respondents to indicate the extent to which their
subsidiary used liaison personnel, temporary task
forces, and permanent teams to coordinate
decisions and actions with sister subsidiaries. The
final measure was a weighted average of
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
responses to the three items where the most
complex mechanism (permanent teams) was
given a weight of 3, the intermediately complex
mechanism (temporary task forces) was given a
weight of 2, and the least complex mechanism
(liaison personnel) was given a weight of 1.
Summary statistics on this variable are:
mean =2.92, s.d. =1.53.
Lateral socialization mechanisms. This meas-
ure was adapted from Ghoshal and Bartlett
(1988). Respondents were asked to provide “yes”
or “no” answers to the following two questions:
(1) “Have you worked for one or more years in
other subsidiaries of this corporation?” and (2)
“Have you participated in executive development
programs involving participants from several sub-
sidiaries?” For each respondent, the total count
of “yes” responses was treated as a measure
of participation in lateral socialization (mean =
1.08, s.d. =0.77).
Vertical socialization mechanisms. This mea-
sure also was adapted from Ghoshal and Bartlett
(1988). Respondents were asked to provide “yes”
or “no” answers to the following two questions:
(1) “Have you worked for one or more years at
corporate headquarters in this corporation?” (2)
“Do you have a mentor at corporate head-
quarters?” For each respondent, the total count
of “yes” responses was treated as a measure of
participation in vertical socialization mechanisms
(mean =0.95, s.d. =0.84).
Headquarters-subsidiary decentralization.
Following Vancil (1980), each respondent was
provided with the following list of nine strategi-
cally relevant decisions: (i) formulation of your
subsidiary’s annual budget; (ii) discontinuing a
major existing product or product line; (iii)
investing in major plant and equipment to expand
capacity for existing products; (iv) developing a
major new product line; (v) increasing (beyond
budget) the level of expenditure for advertising
and promotion; (vi) changing the selling price on
a major product or product line; (vii) increasing
(beyond budget) the level of expenditure for
research and development; (viii) buying from an
outside vendor when the items required could be
supplied by another unit of the country; and
(ix) increasing (beyond budget) the number of
personnel employed by your subsidiary. Using an
approach similar to Hofstede (1967), for each of
these decisions, each respondent was asked to
indicate, on the following 5-point Likert scale,
496 A. K. Gupta and V. Govindarajan
the typical influence that they had in affecting
the outcome of the decision: (1) your opinion not
asked but decision is explained to you; (2) proposal
by superior, your opinion is asked and it carries
little weight; (3) proposal by superior, your opinion
is asked and it carries a lot of weight; (4) proposal
by you, decision made jointly by you and your
superior; and (5) proposal by you, followed by
consultation with superior, with your opinion pre-
vailing. Responses on the 9 questions were averaged
to create an index of headquarters-subsidiary decen-
tralization (Chronbach alpha =0.86). Higher values
on this measure indicate higher decentralization
(mean =4.04, s.d. =0.74).
Proportion of local nationals in the subsidi-
ary’s top management team. For managers
heading each of seven positions, the subsidiary
presidents were asked to indicate the nationality
of each particular person on a four-point scale:
“local national,” “home country expatriate,” “third
country expatriate,” and “not applicable” implying
that there was nobody heading such a position.
The instrument also explained the precise mean-
ings of these terms. The seven positions were:
“subsidiary president,” “head of marketing,”
“head of manufacturing,” “head of R&D,” “head
of finance,” “controller,” and “head of human
resources.” The percentage of applicable positions
that were headed by local nationals was regarded
as a measure of the extent to which the subsidiary
top management team was localized (range =0
to 100; mean =63.87; s.d. =38.48).
Control variables
Country-of-origin. Each MNC in this sample
was headquartered in one of the following five
countries: U.S., Japan, U.K., Sweden, and Finland.
Treating the U.S. as the base case, dummy variables
were created for each of the other four countries
of origin. For example, in the case of Japanese
MNCs, the variable “Japan” was given a value of
1; in the case of non-Japanese MNCs, this variable
was given a value of 0. A similar approach was
followed for U.K., Sweden, and Finland.
Industry resource characteristics. For each
subsidiary, measures of industry resource charac-
teristics were computed at the level of the parent
corporation’s dominant industry group along three
dimensions: R&D intensity (i.e., R&D expenses
to sales ratio), fixed asset intensity (i.e., net
physical plant and equipment to sales ratio), and
Copyright 2000 John Wiley & Sons, Ltd. Strat. Mgmt. J., 21: 473–496 (2000)
advertising intensity (i.e., advertising expenses to
sales ratio). All raw data were obtained from
Standard & Poor’s Compustat PC+Database and
were averaged for two years: 1990 and 1991.
Utilizing these raw data, the three measures of
industry resource characteristics were computed
as follows. First, we identified the dominant
industry group at the 2-digit SIC code level for
the parent corporation. Second, utilizing industry-
level data, for each 2-digit industry group, we
computed the proportion of revenue contributed by
each 4-digit industry segment within that industry
group. Third, for each of these 4-digit industry
segments, we computed measures of R&D inten-
sity, fixed asset intensity, and advertising
intensity. Finally, using the proportion of rev-
enues contributed by each 4-digit industry seg-
ment to its 2-digit industry group as weights, we
then computed weighted average measures of
these three resource characteristics at the 2-digit
industry group level. These measures, computed
at the level of the parent MNC’s dominant indus-
try group, were then applied to all of the subsidi-
aries in our sample belonging to that particular
MNC. For the sample, summary statistics on
these three industry resource characteristics are:
R&D intensity (mean =0.03, s.d. =0.02), fixed
asset intensity (mean =0.36, s.d. =0.21), and
advertising intensity (mean =0.03, s.d. =0.02).
Nature of subsidiary operations. We meas-
ured subsidiary operations through two dummy
variables: “upstream activities” and “downstream
activities.” The variable “upstream activities” was
coded as “1” if the subsidiary performed a pri-
mary upstream operation (R&D and/or
manufacturing); otherwise, this variable was
coded as “0.” Similarly, the variable “downstream
activities” was coded as “1” if the subsidiary
performed a primary downstream operation
(marketing and sales); otherwise this variable was
coded as “0.” The raw data for these two vari-
ables were obtained by asking each subsidiary
president to provide “yes” or “no” answers to
the following three questions: (i) “Does your
subsidiary have one or more research and devel-
opment facilities?”, (ii) “Does your subsidiary
have one or more manufacturing facilities?” and
(iii) “Does your subsidiary have one or more
marketing and sales facilities?” Summary sta-
tistics on the two dummy variables are: upstream
activities (mean =0.75, s.d. =0.43) and down-
stream activities (mean =0.84, s.d. =0.37).
... Informal integration was measured by means of four items from previous studies (Zahra and Nielsen 2002) as a reflective scale, thus indicating the degree of a latent informal integration. While functional integration has been measured unidimensional in the past, for example, in terms of extensive use of cross-disciplinary teams within the R&D function (Henderson and Clark 1990), formal integration mechanisms have been adopted from previous literature in terms of a formative, multi-dimensional scale (Gupta and Govindarajan 2000;Jansen et al. 2005). The formative scale of formal integration mechanisms was also measured by means of an additional item in order to achieve a more complete construct, which is particularly important for formative constructs (Edwards and Bagozzi 2000). ...
... While commonly formative scales are simple, that is, non-weighted averages of the equally scaled items, formal integration mechanisms have been differently summed in extant literature. The items we use to measure cross-functional integration or interfaces have been combined into a weighted average in previous studies, the weights being 1 for liaison personnel, 2 for temporary task forces, and 3 for permanent teams (Gupta and Govindarajan 2000;Jansen et al. 2005). The same weights have been applied in this study, while the additional indicator "job rotation" is a weighted one, because by nature it is closest to liaison personnel as it involves only single individuals. ...
... (formative) Based on Gupta and Govindarajan (2000), Jansen et al. (2005). ...
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