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Americans’ attitudes toward British accents: the role of social categorisation, perceived group prototypicality, and processing fluency

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English as spoken in the north of England has a rich social and cultural history; however it has often been neglected by historical linguists, whose research has focused largely on the development of 'Standard English'. In this groundbreaking, alternative account of the history of English, Northern English takes centre stage for the first time. Emphasising its richness and variety, the book places northern speech and culture in the context of identity, iconography, mental maps, boundaries and marginalisation. It reassesses the role of Northern English in the development of Modern Standard English, draws some pioneering conclusions about the future of Northern English, and considers the origins of the many images and stereotypes surrounding northerners and their speech. Numerous maps, and a useful index of northern English words and pronunciations, are included. Innovative and original, Northern English will be welcomed by all those interested in the history and regional diversity of English.
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This paper contrasts findings from a new survey of 5010 informants from across the UK, conducted in collaboration with the BBC, with the findings of Giles's (1970) influential study of the social evaluation of some of the major English accents relevant to the UK. Despite differences in the designs of the two studies, this comparison allows us to assess whether any general ideological and sociolinguistic-evaluative shifts have occurred in the intervening period. While some interesting differences emerge, the new findings generally show a remarkable similarity with those of Giles. We argue that the best explanation for this attitudinal consistency lies in processes of social categorisation and varietal labelling themselves, which are ingrained in the ‘conceptual’ approach that both studies have adopted. Conceptual accent evaluation arguably taps into deeply conservative ideologies of language, obscuring socio-psychological shifts over time and contextual effects.
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Lambert's use of the “matched‐guise” technique to study stereotyped impressions of personality characteristics from contrasting spoken dialects and languages has been extended to investigate three other evaluative dimensions in relation to British regional and foreign accents. 177 Ss were required to rate the “aesthetic”, “communicative” and “status” contents of various accents presented both vocally and conceptually. Although a generalised pattern of ranking accents across these dimensions emerged, the factors of age, ser, social class and regional membership were found to be important determinants of evaluation. The social and educational significance of these findings were discussed.
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Male speakers of either standard British or standard American English were presented to 60 American undergraduates as either lower-class or middle-class individuals. Speakers were rated on social status, solidarity, and speech. Moreover, respondents made causal attributions for the speakers' hypothetical successes and failures. British speakers were upgraded on status as were middle-class persons whereas main effects in the opposite direction emerged on the solidarity dimension. Causal attributions in status-stressing and solidarity-stressing situations were generally consistent with the other evaluations, with larger effects for class than for accent. Predicted interactions between accent and social class did not occur.
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Research concerning native speaker reactions to the speech of language learners has generally flowed from an interpersonal perspective (i.e. speaker/listener). On the other hand, the broader social psychological domain of language attitude research has typically been based on an intergroup perspective (i.e. ingroup/outgroup). The two perspectives are elaborated here and shown to provide complementary interpretations of evaluations of non-native speech. From the intergroup viewpoint, evaluations are based upon two processes: identification of the speaker's social group attributes and group-based inferences. The particularly complex role of identification for non-native speakers is discussed in detail. Within the interpersonal sphere, inferences regarding speaker competence and generalized negative affect are emphasized.
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This book presents a new theory of the social group which seeks to explain how individuals become unified into a group and capable of collective behaviour. The book summarizes classic psychological theories of the group, describes and explains the important effects of group membership on social behaviour, outlines self-categorization theory in full and shows how the general perspective has been applied in research on group formation and cohesion, social influence, the polarization of social attitudes, crowd psychology and social stereotyping. The theory emerges as a fundamental new contribution to social psychology. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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Investigates the social importance of the individual's speech style, discussing "linguistic norms" with reference to a variety of cultures and research sources. Endogenous and exogenous factors in speech style are discussed, and a tentative theory to explain speech modification is proposed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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We report quantitative results from a large online survey of 5010 U.K. informants' reactions to 34 different accents of English, based on simple accent labels. Patterns of accent evaluation, in terms of adjudged levels of prestige, social attractiveness and some other variables, in many regards confirm broad findings from earlier research. Accent-types associated with ‘standard’ speech are, for example, strongly favoured in the prestige and attractiveness dimensions. Several urban U.K. vernaculars, but not all, are systematically downgraded. On the other hand, robust differences emerge which have not been strongly evidenced previously – particularly differences according to informant gender (with females regularly producing more favourable evaluations) and region (with informants often favouring their own and linked varieties). There are also some important effects by informant age, for example with younger informants attributing less prestige to ‘standard’ accents. We interpret the findings as indicating rather persistent U.K. language-ideologies around accent difference that are being reconstituted only gradually and in specific regards.
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  This paper examines British attitudes to six varieties of English in Britain and the USA. In Britain, there seems to be an ingrained, cross-generational aversion to American English and yet, surprisingly according to Giles (1970), British people rate British regional varieties spoken in industrial conurbations such as Birmingham and Manchester much lower than American English in terms both of ‘pleasantness’ and ‘prestige’. To re-examine this, I designed a practical experiment using techniques used in the field of Language Attitude Studies. The experiment drew on and benefited from the fields of both social psychology and sociolinguistics.Honing the technique used in two preceding studies, Giles (1970) and Carranza and Ryan (1975), the experiment was carried out to investigate British attitudes towards not only one variety of American English, but also other regional varieties of that same national variety. It suggested that the British popular aversion to American English was more complex, highlighting, as a reason, the pervasive influence of British class on accent prestige. This study confirmed the existence of a cross-national, tripartite hierarchical framework of accent prestige, divisible into ‘standard’, ‘rural’ and ‘urban’, first suggested by Wilkinson (1965). Sharpening the focus of Giles’ study, my experiment also found that only Network American was significantly more favoured than British regional varieties.
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Non-native speech is harder to understand than native speech. We demonstrate that this “processing difficulty” causes non-native speakers to sound less credible. People judged trivia statements such as “Ants don't sleep” as less true when spoken by a non-native than a native speaker. When people were made aware of the source of their difficulty they were able to correct when the accent was mild but not when it was heavy. This effect was not due to stereotypes of prejudice against foreigners because it occurred even though speakers were merely reciting statements provided by a native speaker. Such reduction of credibility may have an insidious impact on millions of people, who routinely communicate in a language which is not their native tongue.
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Stereotype research depicts the generic immigrant as incompetent and untrustworthy. The current research expands this image, specifying key information dimensions (e.g. nationality, socioeconomic status) about immigrants. To see how perceivers differentiate among particular immigrant groups, we extend a model of intergroup perception, the Stereotype Content Model (SCM; Fiske, Cuddy, Glick, & Xu, 2002. Journal of Personality and Social Psychology, 82, 878–902), to immigrant subgroups. The SCM predicts that perception centers on competence and warmth, and relates to targets’ perceived status and competition within society. Specified by nationality, race, ethnicity, and class, images of immigrants differ by both competence and warmth, with most groups receiving ambivalent (low–high or high–low) stereotypes rather than the uniform low–low for the generic immigrant. As predicted, ambivalent stereotypes reflect target nationality combined with socioeconomic status, supporting the SCM's ambivalent stereotypes and social structural hypotheses, as well as better defining immigrant stereotypes and their contingencies.
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We articulate the role of norms within the social identity perspective as a basis for theorizing a number of manifestly communicative phenomena. We describe how group norms are cognitively represented as context-dependent prototypes that capture the distinctive properties of groups. The same process that governs the psychological salience of different prototypes, and thus generates group normative behavior, can be used to understand the formation, perception, and diffusion of norms, and also how some group members, for example, leaders, have more normative influence than others. life illustrate this process across a number of phenomena and make suggestions for future interfaces between the social identity perspective and communication research. We believe that the social identity approach represents a truly integrative force for the communication discipline.
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The present review seeks to bridge research on accents, stigma, and communication by examining the empirical literature on nonnative accents, considering the perspectives of both speakers and listeners. The authors suggest that an accent, or one's manner of pronunciation, differs from other types of stigma. They consider the role of communicative processes in the manner in which accents influence people and identify social and contextual factors related to accents that affect the speaker, the listener, and the interaction between them. The authors propose a framework of stigma of accents and possible future avenues of research to examine the social psychological and communicative effects of accents. They also discuss implications for stigma of other types of accents (e.g., other native, regional, and ethnic). Understanding how stigma of accents and communication affect each other provides a new theoretical approach to studying this type of stigma and can eventually lead to interventions.
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This study describes a series of evaluations of gender pairs of New Zealand English, Australian English, American English and RP-type English English voices by over 400 students in New Zealand, Australia and the U.S.A. Voices were chosen to represent the middle range of each accent, and balanced for paralinguistic features. Twenty-two personality and demographic traits were evaluated by Likert-scale questionnaires. Results indicated that the American female voice was rated most favourably on at least some traits by students of all three nationalities, followed by the American male. For most traits, Australian students generally ranked their own accents in third or fourth place, but New Zealanders put the female NZE voice in the mid-low range of all but solidarity-associated traits. All three groups disliked the NZE male. The RP voices did not receive the higher rankings in power/status variables we expected. The New Zealand evaluations downgrade their own accent vis-a`-vis the American and to some extent the RP voices. Overall, the American accent seems well on the way to equalling or even replacing RP as the prestige—or at least preferred—variety, not only in New Zealand but in Australia and some non-English-speaking nations as well. Preliminary analysis of data from Europe suggests this manifestation of linguistic hegemony as ‘Pax Americana’ seems to be prevalent over more than just the Anglophone nations.
Article
Processing fluency, or the subjective experience of ease with which people process information, reliably influences people's judgments across a broad range of social dimensions. Experimenters have manipulated processing fluency using a vast array of techniques, which, despite their diversity, produce remarkably similar judgmental consequences. For example, people similarly judge stimuli that are semantically primed (conceptual fluency), visually clear (perceptual fluency), and phonologically simple (linguistic fluency) as more true than their less fluent counterparts. The authors offer the first comprehensive review of such mechanisms and their implications for judgment and decision making. Because every cognition falls along a continuum from effortless to demanding and generates a corresponding fluency experience, the authors argue that fluency is a ubiquitous metacognitive cue in reasoning and social judgment.
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