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Corporate social responsibility in hospitality and tourism: a systematic review
The Service Industries Journal
... The accelerated development of the hospitality industry has been identified as a significant contributor to environmental harm, including carbon emissions and the production of greenhouse gases (Abeydeera & Karunasena, 2019;Arici et al., 2024;Ishaq et al., 2022;Sharma et al., 2023). This has prompted concerns among tourists about the industry's approach to these environmental challenges (Cho et al., 2023;Gürlek & Koseoglu, 2021;Salem et al., 2023). ...
This study investigated the effect of hotels' eco-label credibility (HELC) on customers' green word-of-mouth behavior through triple mediating effects of biospheric and egoistic values, pro-environmental attitude , and green patronage intention. Data were collected from 304 customers of eco-label hotels in Hong Kong. The PROCESS Macro plug-in software model (6) was employed to assess the hypotheses' direct, indirect, and triple mediating effects. The results showed that HELC did not have a significant link to green word-of-mouth behavior. However, the triple mediation effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention between the impact of HELC and green word-of-mouth behavior were confirmed. This study contributes to the existing literature in the hospitality field by applying a robust theoretical background and examining consecutive chain-of-effects in environmental issues. 摘要
Unlocking corporate social responsibility and environmental performance:
Mediating role of green strategy, innovation, and leadership
User-generated online content can be an alternative data source for investigating airport perceived service quality, which effectively accompaniments as well as cross-validates the traditional service quality questionnaires. This research aims to identify the main themes shared in online reviews by airport passengers, then, distinguish key concepts for passengers’ distractors as well as enhancers of passenger satisfaction. The research uses mixed methods, qualitative (i.e. narratives) and quantitative (i.e. computer) approaches, to investigate the main components of passengers’ airport experiences in the top five largest Scandinavian airports.
A content analysis of 704 passenger’s reviews shared on an online content through web site was implemented to identify key themes as well as satisfiers/dissatisfiers regarding airports’ service perception. The analyses demonstrated nine themes in descriptions of airport travel experiences. These are “staff”, “immigration”, “gate”, “shops”, “terminal”, “lounge”, “luggage”, “screen” and “restaurants”. The outcomes of this research posit beneficial insights into airport passengers’ overall experiences according to social media platform information and facilitate the identification of the main themes linked with distractors and enhancers.
Purpose
This paper aims to emphasize integrating training for organizational sustainability with the United Nation’s (UN’s) Sustainable Development Goals (SDGs). It shows how SDGs can be included in the training, development programs and incentives to promote sustainable practices. It guides organizations to set long-term sustainability objectives to stay competitive and adapt to changing conditions.
Design/methodology/approach
The paper conducts a review of the literature on the topic of integrating training for organizational sustainability with the SDGs. The research includes investigating the 17 SDGs and their specific areas of improvement, the benefits and challenges of integrating training for organizational sustainability with the SDGs and the best practices of organizations that have successfully integrated training for organizational sustainability with the SDGs.
Findings
The findings of this study were obtained through a systematic review of literature on the topics of human resource development, corporate social responsibility, organizational sustainability and the integration of training to promote sustainable and ethical behavior. A total of 36 articles were selected from a pool of 120 articles identified through a comprehensive search of electronic databases such as Scopus, Web of Science and Google Scholar. The selected articles were analyzed in detail, and information from the UN was also incorporated into the analysis. The review focused on examining the impact of integrating sustainability training with the SDGs on organizational sustainability. The results of this analysis suggest that integrating sustainability training with SDGs has a positive impact on organizations. This impact includes promoting sustainable practices, improving employee satisfaction and productivity, reducing environmental impact and enhancing the organization’s reputation. The study found that regular progress reviews and long-term objectives are essential for organizations to remain competitive and adapt to changes.
Originality/value
This paper offers a comprehensive analysis of the 17 SDGs and how they can be integrated with training for organizational sustainability. It provides practical guidance for organizations on effectively incorporating the SDGs into their training and development programs, performance evaluations and incentives. The paper also includes case studies and best practices of organizations that have successfully integrated training for organizational sustainability with the SDGs, making it an original and valuable resource for organizations looking to promote sustainable practices within their operations.
This paper provides a comprehensive, international, multi-discipline and multi-methods systematic literature review (SLR) of the existing corporate social responsibility (CSR) and corporate financial performance and non-financial performance measures research in tourism firms. The objective is to synthesise, appraise and extend current understanding of the existing conceptual/theoretical/empirical literature on the relationship between CSR and corporate financial and non-financial performance measures. We adopt a three-step SLR approach to analyse/review one of the largest SLR datasets employed to-date, consisting of 140 multi-methods and theoretical CSR studies conducted globally across multiple disciplines over the 2004–2019 period, published in top-ranked journals. Our findings are as follows. First, a large number of the existing studies are descriptive and/or draw on single rather than multi-theoretical perspectives. Second, existing studies have focused mainly on how CSR is related to financial performance measures to the neglect of non-financial performance measures. Third, observable methodological limitations include the dearth of qualitative, mixed-methods and cross-cultural/developing/country studies. Finally, we outline opportunities for future research.
Corporate social responsibility (CSR) initiatives and organizational green culture (OGC) play a significant role in developing organizations and society. However, the extent to which these activities encourage organizational employees to act socially responsible outside their workplace is yet to be explored. This study uses the Operant conditioning theory to examine the effect of OGC and CSR activities on employees’ responsible behaviour towards the society (ERBS) outside their organizations. To collect data, we focused on employees of public and private manufacturing and services firms and analysed it using the structural equation modelling (SEM) technique). It is found that OGC and CSR activities significantly reshape employees’ behaviour, and they tend to behave in a socially responsible manner in society. Moreover, the relationship between OGC and ERBS’ is partially mediated by CSR. It is also found that female workers tend to behave more socially responsibly than male workers. This study suggests that firms should adopt a green culture and CSR practices since it promotes socially responsible behaviour (a better citizen) among their employee, which is essential for a sustainable society.
Purpose
This paper proposes a research model in which work engagement (WE) mediates the effects of corporate social responsibility (CSR) and internal marketing (IM) simultaneously on customer-oriented boundary-spanning behavior (COBSB).
Design/methodology/approach
The study deploys structural equation modeling (SEM) to examine data acquired from 355 frontline bank employees (FBE) of private banks.
Findings
The findings of this study demonstrate that both FBE's perceptions of CSR and IM are positively related to their WE, proposing that adding CSR practices to existing IM programs is likely to boost anticipated employee work attitudes such as WE, which consecutively increase positive employee job outcomes such as COBSB. This research contributes to the body of knowledge by conceptually and empirically gauging CSR and IM practices simultaneously in the banking sector.
Originality/value
This study contributes to the existing body of knowledge by investigating the relationship between CSR and IM to COBSB via WE in frontline service roles in the retail banking sector.
Parallel to the increased awareness of environmental issues, there has been a rapid increase in studies focusing on Green Human Resource Management. Studies have shown that organizations that can link their environmental management efforts to their human resource management systems have improved organizational and employee-level outcomes. This study is a systematic review of empirical work focusing on Green Human Resources Management in service industries. Using a systematically selected sample of 48 articles, we compared the scales used to measure Green HRM, the theoretical frameworks on which the empirical papers were based, and identified the nomological network covering how Green HRM is positioned concerning its antecedents, outcomes, and mediators or moderators. We highlight important issues regarding the current state of Green Human Resources Management in service industries and provide avenues for future research.
Corporate social responsibility (CSR) has become a key theme of discussion and focus in all debates regarding the need for business enterprises to function in a manner that is responsive and sensitive to the needs of their communities and society. Academic research has also kept pace with the rising industry interest. The literature on CSR has grown appreciably, offering important insights that scholars must collectively evaluate if they are to inform theory and practice. Appreciating the value of such an endeavour, the present study utilised a critical systematic literature review (SLR) to analyse the literature published on the role of CSR in the restaurant sector from 2004 to 2021. The SLR was executed, first, by identifying relevant studies using a clearly defined search protocol. This process resulted in 67 studies. Subsequently, a content analysis we performed on these studies to delineate thematic areas of research. Based on the stakeholder perspective, two main themes and six sub-themes of research related to individual, organisational and societal levels were identified. In addition, the content analysis also identified crucial research gaps, providing the basis for a future research agenda and the development of a research framework for the reference of scholars and practitioners. The findings of the SLR provide valuable insights that can support efforts currently underway to strengthen CSR in the restaurant sector.
In spite of accruing concerted scholarly and managerial interest since the 1950s in corporate social responsibility (CSR), its implementation is still a growing topic as most of it remains academically unexplored. As CSR continues to establish a stronger foothold in organizational strategies, understanding its implementation is needed for both academia and industry. In an attempt to respond to this need, we carry out a systematic review of 122 empirical studies on CSR implementation to provide a status quo of the literature and inform future scholars. We develop a research agenda in the form of an integrated framework of CSR implementation that pronounces its multi-dimensional and multi-level nature and provides a snapshot of the current literature status of CSR implementation. Future research avenues relating to multi-level studies, theoretically supported research models, developing economy settings, and more are recommended. Practitioners can also benefit through utilizing the holistic framework to attain a bird's eye view and proactively formulate and implement CSR strategies that can be facilitated by collaborations with CSR scholars and experts.
Supplementary information:
The online version contains supplementary material available at 10.1007/s10551-022-05047-8.
The current study intends to synthesise extant studies addressing corporate social responsibility (CSR) and sustainability in the tourism sector. It employed qualitative content analysis to present the research profile, prominent conceptual, qualitative and quantitative studies, research gaps and future research questions. The review results indicate that research on CSR in tourism is a promising area of study that is growing rapidly. This review captures conceptual, qualitative and quantitative empirical studies and divides them into themes based on two typologies. Typology 1 addresses the direct effect of CSR on employees, customers and business performance. Typology 2 highlights the moderated and mediated relationships of variables, including customer trust, identification, trust and value with CSR. The findings provide a unifying framework highlighting the importance of CSR engagement in building relationships with various stakeholders in the tourism industry context. This contribution is one of the first reviews to examine the growing research on the CSR agenda in tourism. The tourist industry should recognise stakeholders' roles and attempt to involve them in their CSR initiatives.
This study examines the influence of CSR on employee green behaviour through employee well-being and personal environmental norms. Furthermore, it examines the moderating role of hotel environmental strategy on these relationships. The proposed model was validated using of 988 hotels’ employees. The findings revealed that CSR is a key driver of employee green behaviour. Employee well-being and personal environmental norms partially mediate this relationship. Personal environmental norms is a key driver of green behaviour. Furthermore, the findings indicate that hotel environmental strategy moderates these relationships. The findings of this study enrich our knowledge about the social outcomes of CSR. A key practical implications are justified and explained.
The purpose of this article is to map out the currently available research concerning the relationship between sustainability innovations and competitiveness and to identify the contextual factors that mediate and moderate this relationship. The present study is a systematic literature review that includes 100 relevant peer-reviewed publications. We examine the studies’ methodology, industry, sustainability innovation terms, sustainability innovation variables, competitiveness variables, and findings to investigate if, and under what circumstances, there is a positive relationship between sustainability innovations and firm competitiveness. The study concludes that a vast majority of studies found positive relationships. Hence, the findings support the revisionist view that sustainability innovations can create win-win situations for a firm. However, the relationship is complex, and this study contributes with an overview of national-, market-, industry-, and firm-level factors that have a moderating or mediating effect on the relationship.
Keywords: sustainability innovation, competitiveness, firm performance, literature review, moderators, mediators
ABSTRACT
Our paper develops and tests a moderated mediation model of green human resource management (HRM). Time-lagged data gathered were utilized to assess climate for green initiative (GI) as a mediator of the impact of green HRM on green voice behavior (GVB) and test green servant leadership (SL) as a moderator of the indirect link of green HRM to GVB via climate for GI. Results from partial least squares structural equation modeling denote that climate for GI partly mediates the linkage between green HRM and GVB. Unexpectedly, green SL reduces the indirect positive relationship of green HRM to GVB via climate for GI. By gauging the aforesaid relationships, our paper augments the existing knowledge regarding the mediating mechanism relating green HRM to GVB. Our paper also augments the green management literature by treating green SL as a moderator.
KEYWORDS Climate for green initiative, green human resource management, green servant leadership, green voice behavior, hotel workers
Purpose
The main purposes of this research are: first of all, to re-classify the types of corporate social responsibility (CSR) into primary stakeholder-oriented CSR and secondary stakeholder-oriented CSR from the perspective of stakeholders and, second, to investigate empirically how and which types of CSR can better impact employees' job satisfaction and happiness management.
Design/methodology/approach
An online self-administered questionnaire was adopted to test the conceptual model. Questionnaires were sent to Chinese employees and restrict the data to those whose companies had experience implementing CSR. The study employed the partial least squares structural equation modeling (PLS-SEM) technique for data analysis using SmartPLS 4.0 software.
Findings
For factors of happiness management, both primary stakeholder-oriented CSR and secondary stakeholder-oriented CSR had significant and positive effects on happiness management. In addition, both primary and secondary stakeholder-oriented CSR positively and significantly affected job satisfaction, with primary stakeholder-oriented CSR way larger than secondary stakeholder-oriented CSR. Job satisfaction, in turn, was positively and significantly associated with happiness management. The results showed that the control variables of gender and education background had significant effects on happiness management.
Practical implications
First, the results provide useful empirical evidence in support of the feasibility that firms could develop competitive and sustainable development strategies by paying more attention to CSR practices. In terms of the primary stakeholder-oriented CSR, managers are recommended to put employees' benefits as a priority and invest in the to offer a healthy and safe working environment or employee support programs. In terms of the secondary stakeholder-oriented CSR, managers are suggested to denote parts of earnings to charity and to people in need. Second, in order to create job satisfaction, firms should put a stronger emphasis on CSR practices. When considering job satisfaction, managers should treat their employees in a socially responsible way and fulfill their demands and rights and place this at the core of their CSR activities.
Originality/value
First, this study makes a contribution to the existing literature by classifying the four important CSR practices into two types from the perspective of stakeholder theory. By incorporating a series of CSR practices and the stakeholder theory, this study provides a comprehensive and reasonable CSR classification, which has not been considered by prior research. Second, this study adds to the literature by defining the construct of happiness management explicitly along with identifying the dimensions of happiness management. Third, to the best of the authors' knowledge, this is one of the first studies exploring the relationship between CSR and happiness management. Finally, this study is among the first to investigate the correlation between job satisfaction and happiness management.
Purpose
This study aims to explore the perspectives of patrons and the underlying factors influencing luxury consumption in British Michelin-starred restaurants. While numerous studies have investigated consumers' purchase behavior of luxury items, there is limited research focusing on the utilization of premium restaurant services. Additionally, the hospitality literature has rarely addressed the emergence of discreet luxury consumption. Therefore, this research aims to examine the experiences of British Michelin-starred restaurants by incorporating online reviews from some of the most renowned establishments in the country. The initial objective of this study was to identify the predominant themes within British Michelin-starred restaurant experiences. Furthermore, the authors sought to analyze whether these main themes varied across different market segments based on guest types.
Design/methodology/approach
Using text mining tools, the authors analyzed a sample of 4,393 online reviews. Qualitative data analysis was conducted using the Leximancer program, which identified the dominant themes. Additionally, the authors performed an analysis to identify the major narratives associated with different types of guests.
Findings
The results of this analysis demonstrate that guests express a high level of satisfaction with their experiences at British Michelin-starred restaurants. The dominant themes within the narratives include food, wine, restaurant, time, reservation and innovation. It is important to note that these narratives vary depending on the type of guest.
Originality/value
Previous studies have highlighted the importance of market segmentation in Michelin-starred restaurants. This research addresses this need by specifically categorizing British Michelin-starred restaurants based on traveler type and the main concerns of their customers. The extensive data the authors collected and the authors' approach to utilizing guests' testimonials instead of traditional surveys contribute significantly to the field of academia and restaurant management.
The uprise of responsible consumption is provoking hospitality and tourism businesses to adopt responsible practices such as repurposed servicescape design. Against this practical background, the current research examines the effects of repurposed design (vs. no repurposed design) on customer inspiration and repurchase intention. Study 1 shows that, when applied to the functional (not aesthetic) aspect of the servicescape, repurposed design (vs. no repurposed design) will render significantly higher levels of customer inspiration and repurchase intention toward the business. Study 2 results indicate that the functional servicescape bounded effect of repurposed design (vs. no repurposed design) applies only when the design source was supplier (not employee). Moderated mediation analysis further demonstrates that such conditional effects of repurposed design (vs. no repurposed design) are driven by the psychological mechanism via substantive CSR engagement attribution. Findings from this pioneering research provide important theoretical and practical contributions for CSR, sustainability, and responsible consumption.
The purpose of this study is to examine the effect of policy-related economic uncertainty (EPU) on the financial performance of hospitality and tourism companies. More precisely, the study aims at revealing how the performance of hospitality and tourism companies is affected at times of increasing EPU, and the role of corporate social responsibility (CSR) engagement, institutional ownership and cash holding to moderate this proposed relationship. The study’s sample includes a total of 113 companies from the hotel, restaurant and airline industries for the period 2001-2018. Hypotheses are tested via two-way fixed-effect regression. The study finds that increasing EPU is detrimental to firm performance presented in declining Tobin’s Q. However, the magnitude of this negative effect on firm performance becomes less pronounced as firms engage more in CSR, have larger fraction of institutional ownership and hold larger cash and cash equivalents.
Drawing on social exchange theory, this study examines the relationship
between internal corporate social responsibility (CSR) and hospitality
employees’ customer-oriented organizational citizenship behavior
(CO-OCB). The role of three distinct aspects (work, family, and life aspects)
function as parallel mediating mechanisms, with organizational tenure
as a moderator. The sample consisted of 156 flight attendants working
in airlines based in Asian countries. The findings show that internal CSR
(i.e., legal employment, training, internal dissemination, compensation,
health and safety) promotes CO-OCB. Job satisfaction and work-family
facilitation (WFF) partially mediate the positive relationship between
internal CSR and CO-OCB, whereas life satisfaction does not serve the
same function. The multiple mediation findings indicate that in stimulating
flight attendants’ CO-OCB, WFF accounts for more effects of internal
CSR than job satisfaction does. Findings also suggest that the impact of
internal CSR on CO-OCB is more pronounced among long-tenured than
short-tenured employees. This study broadens the tourism literature by
advancing our comprehension of not only the multiple mediating mechanisms
involved but also the boundary conditions that influence the
impact of internal CSR on CO-OCB.
Environmental sustainability in the rural tourism and hospitality (hereafter abbreviated RT) sector has received increased attention in the last decade. Although several reviews have examined sustainable tourism, a dedicated review of environmental sustainability initiatives in the RT sector is absent. To address this gap, we present a systematic literature review of 100 research articles addressing RT and environmental sustainability from 39 journals. The review indicates that this area is growing and primed for further research. We present three main contributions. First, we identify different stakeholders of RT environmental sustainability. Second, we summarize the driving and barrier roles of each stakeholder in environmentally sustainable RT. Third, we present the benefits of environmentally sustainable RT. We observe the pivotal roles played by entrepreneurs, community, tourists, and policymakers in the development of environmentally sustainable RT but note that stakeholders like corporations, non-governmental organizations, and media have received little or no attention. Based on the gaps we identified, we outline five suggestions for future research in the area and present for each a variety of possible research questions. We then summarize our findings into a RT environmental sustainability framework and discuss the academic, practical, and policy implications of the study.
Leaders in service organizations are increasingly challenged to
demonstrate leadership underpinned with a strong sense of
responsibility. To date, a few studies have empirically investigated
the influence of responsible leadership on organizational outcomes
such as innovation. Drawing on signaling theory, this study reports
the findings of the relationship between RL and green innovation in
service firms through the mediating role of organizational ethical
culture. We also test the moderating effect of strategic posture on
this relationship. Using a three-wave research design and data
collected from employees (n = 168) in hospitality organizations, we
found that RL positively influences green innovation. We found
support for the mediating effect of organizational ethical culture and
the moderating role of strategic posture on the direct effect of
responsible leadership on green innovation such that this direct
effect is stronger where there is a progressive strategic posture. We
highlight both the theoretical and practical implications of our findings.
Green innovation is pivotal to events. However, little is known about how exhibitors manage the challenge of adopting green innovation in the fast-paced and short-oriented events. Drawing upon institutional theory and organisational learning perspective, this study investigates how institutional pressures are linked to exhibitors’ willingness to adopt (WTA) eco-exhibiting via two temporal variables: future orientation (mediator) and past experience (moderator). PLS-SEM is applied to analyse a survey from 685 event exhibitors. Results show that coercive and normative pressures are significantly associated with exhibitors’ future orientation, which then predicts WTA. Besides, past experience moderates the relationship between institutional pressures and WTA. Specifically, experienced exhibitors learn by doing and their WTA is more associated with normative pressure, while novice exhibitors learn vicariously and their WTA links stronger to mimetic pressures. This paper integrates macro-level institutional pressures and organisational-level learning heterogeneity, offering a multi-level explanation of green innovation adoption. This research also contributes to the green events and sustainable tourism literature with novel insights from the time perspective, verifying events as pro-environmental learning spaces for exhibitors. We highlight time perspective and environmental education for future research.
Although the CSR literature has examined the effect of CSR on a variety of brand, values and customer attitude, limited attention has been paid to investigate whether, going in for CSR activities can benefit brands to enhance customer brand co-creation, behaviors (CBCB), and the effect of customer’s self-efficacy and emotional brand, attachment on CBCB. To address this research gaps, this study was conducted in the, chain restaurant context considering its increasing efforts to integrate businesses into, CSR issues. This study recruited 468 participants through MTurk, and conducted, SEM to examine the hypothesized relationships. Findings reveal that customers’, perceived CSR interactivity on social media positively influences CBCB and, consequently, brand sincerity; perceived CSR interactivity positively affects CBCB, through self-efficacy and emotional brand attachment, and customers’ psychological implications can be manipulated depending on their sense of power
In response to the increased interest in artificial intelligence (AI) and service robotics within tourism and hospitality (T&H) research, the current study examined 123 articles thematically to determine how AI is defined and which themes are most associated with the phenomena. Several journal articles on AI were extracted and analyzed using bibliometrics (citation and co-citation) and content analysis to uncover the salient themes. We first reviewed the emergent definition of AI and its relevant themes. Then, we presented the methodology and reported quantitative bibliometric and qualitative thematic analysis findings. Subsequently, we revealed recent trends, context, theory, and nomological network in the domain, followed by the main themes and clusters, such as anthropomorphism, theory-based works, methodological foundations, service robots, and employee and customer views on service robots, and their relations with AI in T&H. The research also offers aresearch agenda that outlines opportunities for future AI studies.
This study provides a bibliometric review of emotion-focused research in the service discipline by examining the main research themes and concepts, conceptual foundations, and the most recent research fields. Six-hundred forty-seven documents on emotions were extracted and examined by performing co-citation and bibliographic coupling analyses as well as qualitative content analysis. Co-citation analysis results show that ‘emotions’ is a defined research area with six fundamental themes; namely, positive customer emotions, emotional reactions to service failure and recovery, measurement of emotions, empirical analysis of emotions, brand love, and customer delight. In addition, various theoretical foundations could be employed in various empirical contexts, among which conservation of resources and social exchange play a great role. An examination of the most recent documents via bibliographic coupling analysis clarifies six appealing research trends and releases various recommendations on the occasions for further investigation to be drawn.
Purpose: The link between corporate social responsibility (CSR) and corporate firm performance (CFP) has been extensively studied, but a significant research gap remains when considering potential mediating factors that can provide a more comprehensive and complete picture of the CSR-CFP link. Among the possible mediators, innovation is one of the most noteworthy factors, but previous studies have found inconsistent results between CSR and innovation in the service industry context. Existing studies have reported an insignificant or negative relationship between CSR and innovation in the service industry, including the hospitality industry. To clarify this controversy, this study aims to propose the positive mediating role of innovation to explain the CSR-CFP link in the hotel and casino industry.
Design/methodology/approach: To discover the relationship among CSR, innovation and CFP, a panel data analysis, the two-way fixed-effects model, is used with robust standard errors. Particularly, to examine the mediating role of innovation, this study conducts Sobel, Aroian and Goodman tests. The sample period is from 2000 to 2017, consisting of 342 firm-year observations.
Findings: With a sample of publicly traded US hotel and casino firms, this study confirms the mediating role of innovation and suggests a strategic direction of CSR, highlighting the importance of innovation in the hospitality industry.
Practical implications: This study presents an important piece of evidence regarding non-technological innovation and proposes a strategic direction of CSR in the hotel and casino industry to achieve competitive advantages.
Originality/value: Adopting a new measurement method of innovation using data envelopment analysis, this study serves as a reference for a better understanding of a role of innovation in the CSR-CFP link for hospitality scholars.
Purpose
orporate social responsibility (CSR) is an evolving concept which is increasingly being adopted by companies with the purpose of creating sustained organizational growth. However, while the impact of CSR practices on employees' behaviors and attitudes has been recognized over the years, the relationship between CSR practices and employee performance remains underexplored.
Design/methodology/approach
Drawing on social identity theory and using the partial least squares structural equation method, this research examines the impact of CSR practices on employees' performance in a sample of 171 employees belonging to the construction industry.
Findings
The findings do not support the existence of a direct relationship between employees' perception of CSR and their performance; instead, they indicate that this relationship is mediated by job satisfaction and organizational trust.
Research limitations/implications
The data concerns employees' self-reported measures on their perceived CSR and the study was conducted in a single industry.
Practical implications
Adopting CSR initiatives in company strategies is worthy as the perceptions of employees and their performance is positively influenced by their organization's CSR activities. Managers should properly communicate and involve internal stakeholders in socially responsible practices to increase their awareness.
Originality/value
This article analyzes the impact of employees' perception of CSR on employees' performance through the roles of employee organizational trust and job satisfaction as mediating variables in a highly socially pressured industry such as construction.
This study suggests that employees’ pro-environmental behaviors are determined by their attributions regarding the reasons why hotels engage in corporate socially responsible initiatives. Furthermore, the role of supervisors’ corporate social responsibility (CSR) perceptions in shaping frontline employees’ CSR attributions is studied. Finally, we examine whether the impact of supervisor’s CSR perceptions on employee attributions differs according to the supervisor’s gender. The results showed the influence of substantive CSR attributions on pro-environmental behaviors, as well as the influence of supervisors’ CSR perceptions on employees’ substantive CSR attributions. It is also found that when the supervisor is a woman, the effect of her CSR perceptions on employees’ CSR substantive attributions was stronger. Additionally, women’s CSR perception also significantly influenced employees’ CRS symbolic attributions, although to a lesser extent. These findings have important theoretical and practical implications to promote sustainable economic growth and reduce the environmental impact on the hotel industry.
Companies are becoming increasingly involved in corporate social responsibility (CSR) to enhance their self- rather than public interests, and this has made CSR ambiguous when considering organizational goodwill. This study therefore investigated the relative effects of CSR motivations on brand advocacy while considering psychological distance as a moderating variable. Two between-subject experiments were conducted using coffee shop customers in the United States as participants. The findings revealed that customers demonstrate more brand advocacy toward a company when they believe the company has conducted a CSR activity with a public-serving motivation than when they believe the company has conducted a CSR activity with a firm-serving motivation. Furthermore, customers demonstrate greater brand advocacy with respect to public-serving motivations when a firm’s spatial or temporal CSR initiative distances are low (when there are local or present benefits, respectively). However, customers demonstrate greater brand advocacy with respect to firm-serving motivations when a company conducts a CSR initiative with a low social distance (when there are in-group benefits).
This study aims to analyze the causal effect of corporate social responsibility (CSR) recruitment messages on jobseekers’ pursuit intentions for a hotel position. Specifically, perceived value fit (PVF) and anticipated organizational support (AOS) were tested as sequential mediators between the relationship and personal aspiration values as a moderator between recruiting messages, PVF, and AOS. A between-subjects design online experiment was conducted to test the theoretical model. Besides the theoretical contributions of exploring these mechanisms together in a hospitality context, this research is particularly relevant for hospitality managers and recruiters as they strive to attract applicants that are a better fit for the organization, which in turn might reduce turnover rates and improve performance.
This study aims to unravel the role of socially responsible human resource practices (SRHR practices) in reducing unethical pro-organizational behavior (UPB) among hospitality employees as well as mechanisms behind this relationship. The data were collected at the three survey waves from 726 employees and 108 direct managers from hotels in Vietnam. The data analysis was conducted through multilevel structural equation modeling. The results gave support for the negative indirect relationship between SRHR practices and employee UPB via corporate social responsibility (CSR) engagement as a partial mediator. Furthermore, responsible leadership served as a moderator to attenuate the positive relationship between SRHR practices and employee CSR engagement as well as the indirect negative relationship between SRHR practices and employee UPB via employee CSR engagement. This study advances the hospitality management literature by gaining insights into how to reduce UPB among hospitality employees. A crucial contribution to existing knowledge has been made by examining the relationships that exist between SRHR practices, responsible leadership, CSR engagement, and UPB.
Purpose
This study aims to examine how COVID-related corporate social responsibility (CSR) activities affect future Generation Z employees’ intention to join the hotel industry through experimental designs.
Design/methodology/approach
Based on signaling theory, construal level theory and value theory, this study established an integrated research framework to explain the mechanism of CSR communication. The proposed study conducted three online experiments on a total of 463 participants. ANCOVA test and PROCESS macro were performed to analyze the data for main, mediation and moderation effects.
Findings
The results of this study indicate that in-kind donation is more efficacious in improving Generation Z’s job pursuit intention, as compared to cause-related marketing (CRM). CSR messages framed in a “how” mindset are favored by Generation Z members who are either unemployed or eager to change their current job. The findings also confirm the effect of brand warmth as a mediator and other-regarding personal value as a moderator.
Research limitations/implications
The present study contributes to the limited knowledge on CSR initiatives by addressing the research gap of future employees and examining CSR as a response to COVID-19. The findings also provide hotel executives actionable implications to plan and communicate future CSR programs, especially during times of crisis.
Originality/value
This study is one of the first studies to address Generation Z employees and to investigate the role of CSR initiatives on future hotel workers.
This study aims to identify the role of corporate social responsibility (CSR) studies in formulating the intellectual structure of the hospitality and tourism literature by conducting a bibliometric analysis. A total of 8049 articles published in the top six hospitality and tourism journals between 1973 and 2019 and 401,473 listed references are extracted from Scopus. BibExcel and VOSviewer are used to develop and visualize bibliometric mapping and indicate the level of contribution of the CSR studies. Findings show that environmental responsibility outweighs the other CSR-related topics. In addition, stakeholder theory is the most commonly applied theory in the CSR literature, and five research clusters are identified. Furthermore, CSR-related studies remain in the emerging stage in the hospitality and tourism literature, and studies examining the perspectives of local communities are scarce. Finally, a holistic approach is necessary in CSR-related studies to connect and consolidate current CSR knowledge.
Existing person‐centric corporate social responsibility (CSR) research has focused on corporations and neglects the roles of small and medium‐sized tourism enterprises' entrepreneurs. The few studies available have also overlooked local factors crucial to small and medium‐sized enterprises. We have introduced the use of sensemaking theory to build a model to illustrate the impact of CSR activities on place attachment. Findings showed that respondents interpret CSR activities as establishing or strengthening place‐social bonding, and define or re‐define themselves based on place, thereby developing place attachment. The main contribution is to break through the organizational and individual levels, connecting people and places to understand the impact of CSR on entrepreneurs' place‐based identity.
Conceptual and empirical progress have failed to keep up with growing industry interest in leadership, green innovation, and green creativity in the service industries. The purpose of this study is to address this gap by reviewing the literature on the relationship between leadership and green innovation/creativity. A total of 65 studies indexed in the Scopus database are analyzed. A systematic review and thematic analysis are performed utilizing Leximancer mixed analysis software. Descriptive findings are provided under eight categories: (1) studies by journal, (2) by method, (3) by time, (4) by country, (5) correlations between leadership and green innovation/creativity, (6) commonly used scales of green innovation and creativity, (7) summary of moderators, and (8) summary of mediators between leadership and green innovation/creativity. The findings show that there is a growing interest in the causal relationships among leadership and green innovation/creativity, and that Asian countries dominate the study domain. This study proposes a taxonomy of mediators and moderators. A concept map illustrating the main themes and concepts is also presented, and the study concludes by offering an agenda for future research. This study contributes to a deep understanding of the mechanisms underlying green innovation/creativity in the service context as well as extending research on the leadership–green-innovation/creativity nexus.
The purpose of this paper was to develop a theoretical model of climate change disclosure in the hotel industry that builds on stakeholder and institutional theories from the broader sustainability and carbon disclosure literature. A second aim was to develop a climate change disclosure index for the hotel industry and use it to empirically investigate climate change-related disclosure of 183 largest hotel companies in the world. Findings suggest that while several indicators were relatively well disclosed (e.g., within the strategy and policy dimensions), many others were rarely disclosed. The hotel company's listed status, presence of proprietary brands, CDP adoption and GRI adoption were found to be positively related to disclosure likelihood and extent of disclosure, confirming the role of stakeholder and institutional pressures in motivating hotel companies to disclose their climate change-related information, as proposed in the theoretical model. The study contributes to a greater understanding of observed variations in carbon reporting and formulates recommendations for carbon disclosure practices and policy development for the future.
Purpose
This study aims to consolidate finds about corporate social responsibility (CSR) by conducting a meta-analysis. CSR is a topic present in both academic and practitioner discussions. Research has been conducted in different countries and contexts, using diverse methodological approaches. Consequently, there are different views about CSR and conflicting results.
Design/methodology/approach
This paper conducted a meta-analysis to analyse the constructs that are antecedents and consequences of CSR. This paper has also tested the moderating effects of theoretical, methodological and economic variables. The data analysis involved 66 studies, which generated 385 observations and an accumulated sample of 19,817 respondents.
Findings
The findings indicate that environmental concerns, market orientation and stakeholder pressure are the most relevant CSR antecedents. On the other hand, CSR has the strongest effects on organisational commitment, non-financial performance and customer purchasing intention. Also, firm size and cultural orientation were partially significant moderators on the relationships between organisational commitment, CSR and financial performance.
Originality/value
The meta-analytical approach allows for more accurate effect size estimations for each relationship analysed, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.
Corporate social responsibility (CSR) contributions are essential for hospitality companies during the COVID-19 pandemic. However, little is known about how CSR contribution timing during the pandemic might affect consumers’ prepayment purchase intentions. This paper takes a hospitality company as an example, using two experiments to explore (a) the effect of CSR contribution timing on consumers’ prepayment purchase intentions and (b) the potential roles of psychological contracts and distance to the COVID-19 risk center. Study 1 demonstrated that CSR contributions during the COVID-19 outbreak (vs. after its peak) led consumers to have higher prepayment purchase intentions, revealing the impact of CSR contribution timing. This effect was also driven by psychological contracts between consumers and the hospitality company. Study 2 showed that, when participants were in the peripheral area of a COVID-19 outbreak, CSR contributions during the outbreak (vs. after its peak) increased prepayment purchase intentions whereas the opposite effect occurred when consumers were in the risk center.
The present study develops a multilevel model that examines the effects of supervisory ethical leadership behavior at the team level on employees green behaviour mediated by CSR at the organisational level, employees well-being, and taking responsivity at the individual level. Data were collected from a sample of 936 supervisors and 2,284 employees from 184 hotels in United Arab Emirates. Utilizing multisource data and multilevel path analysis, the results indicated that supervisory ethical leadership behavior has indirect effect on green behavior through CSR, employees-wellbeing and taking responsibility behavior. These findings provide important implications for ethical leadership-green behavior link by developing and validating a multilevel model empirically in the hospitality industry.
Although stakeholder theory and corporate social responsibility (CSR) have evolved into major theoretical frameworks for exploring social issues in management, there is a limited and often misleading understanding of the relationship between them that inhibits the management field from adopting a social orientation to a full extent. Our aim is to remove unnecessary barriers that preclude collaboration between scholars in the stakeholder theory and CSR camps; empower organizational scholars and practitioners with a more nuanced language for dealing with social issues in management; and enable the creation of a coherent and integrative theoretical foundation in the area of social issues in management that has previously been at a disadvantage to other areas in management. In our conceptual analysis, we argue that stakeholder theory and CSR provide distinct but complementary theoretical frameworks with some overlap. The actual decision to choose a particular framework depends on the problem one wants to solve and the settings of that problem.
The purpose of this study is to investigate corporate social responsibility (CSR) practices in the hospitality and tourism industry context. Authors reviewed 124 articles covering the 15 years between 2004 and 2019. The findings show that recent CSR research has focused on organizational and stakeholders themes. Recent CSR research trend shifts from financial focus to customer focus. Practitioners could take a reference on what sort of CSR activities have been conducted and explore new CSR initiatives in their sectors. Academics are advised to address under-research fields. Seven possible further research areas in the hospitality and tourism industry are proposed: secondary stakeholders including residents, government, media, and activist; consequences of CSR practices; antecedents of CSR practices; dark side of CSR; communicating CSR initiatives, less explored contexts and topics, and new analytic methods. A new research model has been proposed. This review paper fills a literature gap on reviewing CSR practices in the hospitality and tourism industry in a holistic manner.
Corporate social responsibility (CSR) policies and activities are aimed at, executed for, and witnessed by individuals, yet CSR literature has long overlooked assessing CSR outcomes at the individual level. Previous CSR research has focused primarily on macro- and institutional-level outcomes. The current paper addresses this issue by analyzing the influence of CSR on a crucial stakeholder for hospitality organizations: their employees. Specifically, gratitude and compassion at work were tested as parallel mediators between employees’ perceptions of CSR and their well-being and organizational citizenship behavior directed toward the organization (OCBO). Drawing from the affect theory of social exchange and moral emotions, this article aims to understand how CSR leads to improving employees’ well-being and OCBO through the underlying emotional mechanisms of gratitude and compassion. Survey data from two independent samples were gathered to test the hypotheses. The findings revealed that employees’ perceptions of CSR activities had a significant positive direct effect on eudaimonic well-being but not on hedonic well-being. Gratitude mediated the relationship between perceived CSR and OCBO as well as hedonic well-being. Compassion mediated the relationship between perceived CSR and hedonic well-being as well as OCBO. Besides theoretical contributions of testing these mechanisms together in a hospitality context and evaluating the influence of CSR efforts on certain dimensions of well-being, this research will be particularly relevant to hospitality managers when formulating CSR strategies and promoting a CSR culture.
The novel coronavirus (COVID-19) pandemic has caused a significant decline in the stock market worldwide, and hospitality companies are experiencing serious financial problems. Protecting and preserving firm value is a critical way of helping hospitality companies survive the crisis. The influence of corporate social responsibility (CSR) on firm value has been widely investigated. However, little is known about the stock price movement following CSR activity adoption during an industrial crisis. Using event study and difference-in-difference method, this study reveals that engaging in CSR activities can increase the stock returns and stakeholder attention of hospitality firms during the pandemic. Community-related CSR has a stronger and more immediate effect on stock returns than customer- and employee-related CSR. Results also indicate that hospitality firms that pursue improved stock market performance during a pandemic can invest in CSR to protect communities, customers, and employees for attracting further stakeholder attention.
This study examined how employee perceptions of corporate social responsibility (CSR) influenced their affective organizational commitment (AOC) via procedural justice and organization-based self-esteem (OBSE). Using survey data collected from 203 employees working for a hospitality company, hypotheses were tested using structural equation modeling. The results showed that economic and philanthropic CSR did not have significant effects on procedural justice, but had significant direct effects on AOC. The findings also showed that procedural justice had a significant effect on OBSE, and both procedural justice and OBSE had significant effects on AOC. In addition, the results suggested that ethical CSR programs can have a positive impact on employees’ AOC via their procedural justice and OBSE. This study contributed to the literature by developing a CSR-procedural justice-OBSE-AOC model, guided by social exchange and self-consistency theories, and empirically testing it within a hospitality context.
Tourism planning and development has revolved around sustainability concepts and issues. Addressing concerns on sustainability, environmental conservation, and local community involvement has become increasingly challenging. Success in developing sustainable destinations has been deemed to be a function and result of effective governance. However, tourism governance remains indistinct on the questions of how tourism stakeholders interact and how this interaction can be beneficial in achieving sustainability. By appealing to the fundamental principles and practices of sustainability and how stakeholder involvement and participation are fused into sustainable tourism development, we develop a 5-point tourism stakeholder framework that will explain how tourism stakeholders can harness their roles and collaborative advantages in governing destinations through regulation, conservation, and livelihood. Findings will have propositions on how tourism stakeholders can advance pursuit of sustainable tourism.
Customer value co-creation is a process that contributes to a tour company's sustainable growth. The purpose of this study is to explore the role of corporate social responsibility (CSR) in fostering customer value co-creation in the business-to-business (B2B) tourism service context as well as the mechanisms underlying this relationship. Participants in the research were frontline employees and managers of tour companies and their customer companies in Ho Chi Minh City, Vietnam. The quantitative data were cross-sectionally collected via emailed questionnaires and analyzed through structural equation modelling. Our research results confirmed the positive link between CSR and customer value co-creation. The evidence was found for the mediating roles of customer-oriented organizational citizenship behavior (customer-oriented OCB) and service recovery performance. Moreover, empowering behaviors from customers served as a moderator to influence the positive relationships between CSR and customer-oriented OCB as well as service recovery performance. The study thus advances convergence between CSR and customer value co-creation research streams, which has been under-explored in the tourism context. The research also extends these two research streams through a novel dual mediation mechanism and through customer empowering behaviors as a novel moderator.
This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).
This study intended to frame the specific role of corporate social responsibility (CSR) in customer retention process by taking into account the mediating impact of brand attitude, service quality, and satisfaction while investigating the moderating impact of brand love in the chain restaurant industry. Using covariance-based structural equation modeling on 330 responses, our results show that economic, ethical, and philanthropic CSR are important contributors towards increased brand attitude and service quality. Interestingly, the aforementioned relationships contributed to enhanced customer retention. Our findings also revealed how brand love has a significant moderating impact on the relationship between brand attitude and retention, while brand attitude being a salient factor in determining retention. The present study provides a deeper understanding of chain restaurant CSR strategy and valuable insights for the chain restaurant industry, by demonstrating that specific CSR activities affect patrons’ brand attitude and customer retention.
The COVID-19 pandemic will reduce the attractiveness of hospitality occupations. This particularly concerns senior management positions whose holders may substitute hospitality jobs with more secure and rewarding employment in other economic sectors. Organisational resilience of hospitality businesses, including their response to COVID-19, and corporate social responsibility (CSR) practices may, however, affect perceived job security of senior managers and, thus, influence their commitment to remain in their host organisations. This paper quantitatively tests the inter-linkages between the above variables on a sample of senior managers in hotels in Spain. It finds that the levels of organisational resilience and the extent of CSR practices reinforce perceived job security of managers which, in turn, determines their organisational commitment. Organisational response to COVID-19 affects perceived job security and enhances managers' organisational commitment. To retain senior management teams in light of future disastrous events, hotels should, therefore, strengthen their organisational resilience and invest in CSR.
Although corporate social responsibility (CSR) is widely accepted across industries, knowledge on the ways through which companies use CSR as a strategy to improve performance is limited. Furthermore, although customers’ engagement has been correlated with positive outcomes, tourism studies have rarely examined the impact of the connection between customers and brands in the CSR context. On the basis of broaden-and-build theory, this study develops and empirically tests a framework of the influence of CSR characteristics on customers’ behavioural intention by increasing customers’ engagement with hotel brands. Examination of 150 hotel customers reveals the varying and positive effects of the two facets of CSR activities (i.e. hope and compulsion) on customers’ behaviour. Fostering customers’ compulsion for CSR activities increases engagement and behavioural intention, and stimulating hope only strengthens customers’ perceived connection with the hotel brand. The findings support the mediating role of customers’ engagement with hotel brands in producing positive behavioural outcomes.