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Promoting sustainable entrepreneurship in training and education: The role of entrepreneurial culture

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The main purpose of this research was to investigate how universities may help Saudi Arabian students who are planning to become entrepreneurs promote sustainability development goals. The intersection of ecological development and entrepreneurship is referred to as “sustainable entrepreneurship.” Entrepreneurs want to provide practical educational solutions. Thus, this study seeks to fill this gap by developing a new model for measuring the relationships between entrepreneurial culture, sustainability training, and sustainability education in Saudi Arabia. A quantitative research “survey questionnaire” found in the human relations theory of sustainable entrepreneurship was used to collect data. This study looked at the impact of three dimensions connected to the role of entrepreneurship in higher education using AMOS and Structural Equation Modelling (SEM). The data (n = 252) was examined using AMOS and SEM. Therefore, this study specifies 37 items, three of which are the most important. 1) a sustainable entrepreneurial culture, 2) sustainability training, and 3) sustainability education. The findings imply that a sustained entrepreneurial culture has a good influence on training and education. Furthermore, sustainability training has a good influence on sustainability education. As a result, this research supports the extended human relations theory of the function of a sustainable entrepreneurial culture by indicating that the model anticipates university students increasing their entrepreneurial culture via training and education in higher education.
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Promoting sustainable
entrepreneurship in training and
education: The role of
entrepreneurial culture
Aida Ahmed Zahrani*
Department of Business Management, College of Science and Humanities in Remah, Majmaah
University, Al Majmaah, Saudi Arabia
The main purpose of this research was to investigate how universities may help
Saudi Arabian students who are planning to become entrepreneurs promote
sustainability development goals. The intersection of ecological development
and entrepreneurship is referred to as sustainable entrepreneurship.
Entrepreneurs want to provide practical educational solutions. Thus, this
study seeks to ll this gap by developing a new model for measuring the
relationships between entrepreneurial culture, sustainability training, and
sustainability education in Saudi Arabia. A quantitative research survey
questionnairefound in the human relations theory of sustainable
entrepreneurship was used to collect data. This study looked at the impact
of three dimensions connected to the role of entrepreneurship in higher
education using AMOS and Structural Equation Modelling (SEM). The data
(n= 252) was examined using AMOS and SEM. Therefore, this study
species 37 items, three of which are the most important. 1) a sustainable
entrepreneurial culture, 2) sustainability training, and 3) sustainability education.
The ndings imply that a sustained entrepreneurial culture has a good inuence
on training and education. Furthermore, sustainability training has a good
inuence on sustainability education. As a result, this research supports the
extended human relations theory of the function of a sustainable
entrepreneurial culture by indicating that the model anticipates university
students increasing their entrepreneurial culture via training and education in
higher education.
KEYWORDS
entrepreneurial culture, training sustainabile, and education sustainabile, structural
equation modeling (SEM), sustainable entrepreneurship (SE)
Introduction
Sustainable entrepreneurship instructors teach people how to successfully use current
resources to achieve sustainability growth while not risking future generationsability to
access resources (Hermes and Rimanoczy, 2018). Preservation of nature, intensive care,
and society in the order to pursue of perception opportunity to bring into presence
products in the future, processes, and services for benet, where gain is broadly construed
OPEN ACCESS
EDITED BY
Usama Awan,
Lappeenranta University of Technology,
Finland
REVIEWED BY
Joanna Rosak-Szyrocka,
Częstochowa University of Technology,
Poland
Gulnaz Muneer,
Bahauddin Zakariya University, Pakistan
*CORRESPONDENCE
Aida Ahmed Zahrani,
Aida.z@mu.edu.sa
SPECIALTY SECTION
This article was submitted to
Environmental Economics and
Management,
a section of the journal
Frontiers in Environmental Science
RECEIVED 07 June 2022
ACCEPTED 09 August 2022
PUBLISHED 06 September 2022
CITATION
Zahrani AA (2022), Promoting
sustainable entrepreneurship in training
and education: The role of
entrepreneurial culture.
Front. Environ. Sci. 10:963549.
doi: 10.3389/fenvs.2022.963549
COPYRIGHT
© 2022 Zahrani. This is an open-access
article distributed under the terms of the
Creative Commons Attribution License
(CC BY). The use, distribution or
reproduction in other forums is
permitted, provided the original
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reproduction is permitted which does
not comply with these terms.
Frontiers in Environmental Science frontiersin.org01
TYPE Original Research
PUBLISHED 06 September 2022
DOI 10.3389/fenvs.2022.963549
to include nancial and non-gains to individuals, the economy,
and society,(Shepherd and Patzelt, 2011)dene sustainable
entrepreneurship. This denition highlights that sustainable
entrepreneurship encompasses not only the creation of new
sustainable businesses, but also the transformation and
management of existing businesses to make them more
sustainable. As a result, sustainable entrepreneurship can
occur to varying degrees in start-ups, small and medium
businesses (SMEs), and major corporations (Gast et al., 2017).
Given its signicance, (Hall et al., 2010) state that the goal of
sustainable entrepreneurship is to build a more sustainable and
equitable society. Several institutions throughout the globe have
launched research and training programs on sustainable
entrepreneurship in order to play a vital role in the
development of sustainable societies (Décamps et al., 2017;
Olalla and Merino, 2019). To give sustainable
entrepreneurship education modules, educators frequently
combine sustainability-related themes with entrepreneurship
education (Gast et al., 2017). Sustainable entrepreneurial
education and training, in general, helps graduates develop
new relationships that will eventually aid them in their future
responsibilities, in addition to increasing their skills (Chandra,
2016). Students, for example, can connect with a variety of
networks and perhaps prot from them by afliating with
academic institutions. This is why the number of young
people interested in attending sustainable entrepreneurship
training programs is increasing (Hesselbarth and Schaltegger,
2014). According to (Chandra, 2016), sustainable
entrepreneurship courses, extracurricular activities, and
contests are becoming increasingly popular in Hong Kong.
The intersection of sustainable development and
entrepreneurship is referred to as sustainable
entrepreneurship. Since the 1990s, sustainable development
has been a major notion in policy, society, and industry. It is
most generally characterized as lling current demands without
jeopardizing future generationscapacity to fulll their own
needs(WCED: World Commission on Environment and
Development, 1987). Thus, while acknowledging the
connection of the natural environment, societal welfare,
economic performance, and sustainable entrepreneurship,
sustainable development must preserve intra-generational
equity while simultaneously developing inter-generational
equity. Although all of these labels describe the dynamic link
between enterprise, society, and the environment, their market
and prot orientations differ (Binder, 2017). According to
(Binder et al., 2015) have highlighted ve components that
are typically included in sustainability entrepreneurship
denitions. First and rst, academics are interested in the
process of identifying, developing, and exploiting possibilities.
Second, the triadic link inherent in the notion of sustainable
development to balance economic, social, and ecological effects is
reinforced. Third, the transformational potential of future
products and services is included in the denitions. Fourth,
denitions incorporate the source of opportunities: resourceful
entrepreneurs generate them, or an actors vigilance reveals a
market weakness that may be taken advantage of. Finally, some
researchers expressly admit who takes advantage of chances
(i.e., the entrepreneurs). Because researchers highlight the idea
that sustainable entrepreneurship is a process beyond denitions,
the chapter will show sustainable entrepreneurship in action,
which is also useful for understanding how sustainable
enterprises evolve in practice. Most entrepreneurship studies,
including recent sustainable entrepreneurship research (Belz and
Binder, 2017), focus on the entrepreneurial process. Also,
according to Wang, (Wang, 2022) asserts that social
entrepreneurship and innovation have an impact on value
creation and sustained economic development. Noneconomic
advantages and emotions often initiate the sustainable
entrepreneurial process: it is the compassion to promote the
well-being of others that develops a shared vision between the
founders, the rm, and its members (Farny, 2016). The
identifying of a specic ecological or social problem is the
start of a sustainable entrepreneurship process (Belz and
Binder, 2017). Entrepreneurs must have the skill and incentive
to improve their community or social well-being in order to be
sustainable (Muñoz and Cohen, 2018). Community-based
entrepreneurship, ecopreneurship, environmental
entrepreneurship, hybrid organizing, pro-social venturing,
social entrepreneurship, societal entrepreneurship, and
sustainable-ethical entrepreneurship are all similar but distinct
concepts that emphasize entrepreneurial activity as a potential
solution to environmental degradation and social inequality in
academic discourse (Shepherd and Patzelt, 2011;Muñoz and
Cohen, 2018). Additionally, according to Awan et al. (Awan et al.,
2022), embracing Industry 4.0 and the circular economy is
essential for internalizing knowledge ows among various
value chain actors and achieving more sustainable growth.
Therefore, in this research, the interest of students in starting
their own businesses has increased as educators create their own
internal ecosystems to support student driven
entrepreneurship. Also, we discovered that educators lack a
method for enticing their students to accept internships in
sustainable businesses. Instead, they are required to carry out
their own pilot projects to get real-world experience that will be
helpful whenever they start their own businesses. In addition, the
responders emphasize how the curriculum they developed is
motivated by a blend of theory and experience, aiding graduates
in undertaking business creation after the course. However,
educators desired that graduates launch businesses after
receiving their degrees. Furthermore, the outside world has
been crucial in supporting student-led projects. As a result,
the educators can support student-led sustainable
entrepreneurship by leveraging both student and industry
interest. Teachers encourage students to start sustainable
businesses as soon as it starts their education. Students can
narrowly focus on venture formation thanks to this
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orientation so early in the program. An educator emphasizes that
we encourage our students to start sustainable businesses along
the learning curve by exposing them to social realities and the
issues that occur in the community. In fact, several kids come to
us with a list of ideas that they want us to address, this makes our
job simple. According to the ndings, educators who are
motivated by the education issue can start training in
sustainable entrepreneurship with the goal of inspiring
students to start sustainable businesses focused on training
and education. To do this, we rst asked them about the skill
shortages in the training and education they contribute to solve
the problem at any level to promoting sustainable
entrepreneurship in training and education by the role of
entrepreneurial culture. Thus, the aim of this study was to
develop a new model for measuring sustainable
entrepreneurship in Saudi Arabia through education and
training.
Problem background
It is controversial whether entrepreneurship should be
included in academic courses or programs. As a result,
(Abdullah, 2020) claims that entrepreneurship is strongly
associated with Business and Economic studies in several
European nations, such as Spain and the United Kingdom.
Unlike traditional entrepreneurship, which focuses primarily
on increasing prots, sustainable entrepreneurship is based on
the premise that entrepreneurs have the ability to create
economic, social, and environmental value through their
business activities (Belz and Binder, 2017). The word
encapsulates the dynamic interaction that exists between
entrepreneurs as economic agents, society, and the natural
world. Sound investment is focused on the conservation of
nature, life support, and community in the order to pursue of
perceived opportunities to bring into existence products in the
future, processes, and services for gain, where gain is broadly
interpreted to include nancial and non gains to individuals, the
economy, and society,(Shepherd and Patzelt, 2011), offer a
prominent denition. Rather than attempting to limit social and
environmental harm, entrepreneurship should strive to
regenerate the environment and promote constructive social
change (Markman et al., 2016). As a result, sustainable
entrepreneurship views entrepreneurship as a possible solution
to environmental deterioration and social inequity (Cohen and
Winn, 2007;Shepherd and Patzelt, 2011). At the moment, there
are at least three perspectives on sustainable entrepreneurship in
the literature, each with a different understanding of the
conuence of economic, social, and environmental
sustainability (Farny, 2016). The adaptation of Elkingtons
Triple Bottom Line (TBL) model (Elkington, 1994) into
sustainable development entrepreneurship as a concept of
intersection between both the economy, society, and the
environment, which has been widely applied in
entrepreneurship (Cohen and Winn, 2007;Hockerts and
Wüstenhagen, 2010;Schaltegger and Wagner, 2011).
Furthermore, Elkington asserts that balancing the
requirements of the environment, society, and economy has
largely become an accounting exercise for most businesses,
rather than resulting in a sustainability economic reform
(Elkington, 2018). The second way of looking at sustainability
is to use Passets Bioeconomy model (Passet, 1996), which
culminates in a notion of embeddedness called sustainability
entrepreneurship. The key argument is that, in light of previous
negative consequences, entrepreneurship should be understood
as rooted in, and so constrained by, the natural environment and
society (Markman et al., 2016). As a result, it is necessary to
emphasize that the environment comes rst, since it is the
ultimate basis for all human activity, and society comes
second, as it is nested inside the economy (Markman et al.,
2016). Simultaneously, sustainable entrepreneurship has
structural tensions as a result of pursuing numerous goals,
which are likely to lead to internal disputes (Binder, 2017).
Conicts arise primarily as a result of the degree to which
numerous objectives are integrated or separated in
organizational architecture, organizational activities, and
organizational actors (Battilana and Lee, 2014). Highly
integrated sustainability businesses must deal with a variety of
organizational actors and competing interests.
The numerous aims of community-oriented sustainability
rms preclude the rigorous application of market logic,
necessitating the inclusion of a heterogeneous skillset with
varied origins in its personnel makeup (Awan et al., 2022).
Another, if less well-known, viewpoint sees sustainability
entrepreneurship as a notion of integration, in which
economic, social, and ecological entrepreneurship all come
together to produce sustainability entrepreneurship (Schlange,
2009;Heikkurinen et al., 2019). The Anthropocene economic
players have a collective obligation to organize in response to
ecological boundaries, which has substantial repercussions for
the connection between humans and other creatures, according
to the integrated approach to sustainability (Heikkurinen et al.,
2019). As a result, this methodology excludes weak examples of
sustainable entrepreneurship, such as compliance-oriented
business models, and only includes strong cases of
sustainability, such as regenerative and co-evolutionary
sustainability (Heikkurinen et al., 2019). Sustainable
entrepreneurship research has progressed quickly and is
diverse (Anand et al., 2021). The internally and externally
forces drive sustainable entrepreneurship uptake in people and
organizations (Ahmad et al., 2020); the abstract comprehension
of entrepreneurial success as a construct and its difference from
other forms of business organization (Schaltegger and Burritt,
2018); and the processes implied in entrepreneurial success, such
as opportunity recognition and business model building
(Schaltegger and Burritt, 2018). (Criado-Gomis et al., 2018).
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In the case of the internal and external aspects of sustainable
entrepreneurship, research has focused on the antecedents of
activities related to the formation of a sustainable business, which
includes peoples aspirations to do so (Agu et al., 2021). Despite
the fact that there is a large body of literature dedicated to the
study of conventional entrepreneurships behavioral intents,
research on entrepreneurial intentions when the sustainability
component is at risk is still in its infancy (Arru, 2020). Even
though there is a growing desire for social responsibility and
environmental integrity in the corporate sector (Reyes-Rodríguez
et al., 2016), research on sustainable entrepreneurship intentions
and behavior is limited when compared to traditional
entrepreneurship research (Vuorio et al., 2018;Arru, 2020;
Agu et al., 2021). Closed concepts to entrepreneurial success
have been developed, such as recycling and reuse (Kirchherr
et al., 2017), social enterprise (Mair and Noboa, 2006),
environmental entrepreneurialism or eco-entrepreneurship
(Schaper, 2002), and self-sustaining entrepreneurship as a
whole (Kirchherr et al., 2017). (Anand et al., 2021). However,
there is still gap for study on sustainability entrepreneurial
education and training. Therefore, the goal of this study was
to develop a new model for measuring sustainable
entrepreneurship in Saudi Arabia through education and
training.
Research model and hypotheses
development
Academic training is critical in all three domains because
they all have the ability to help to achieving sustainability growth.
Academic institutions, in particular, play a key role in teaching
sustainable entrepreneurship (Dentchev et al., 2018). (Brock and
Steiner, 2009), for example, found that 75% of the sustainable
entrepreneurship courses they looked at were part of the
academic curriculum. Prior sustainable entrepreneurship
training-based research have found that sustainable
entrepreneurship training improves edgling entrepreneurs
self-efcacy and helps them start social companies (Smith and
Woodworth, 2012;Hockerts, 2015). (Kummitha and Majumdar,
2015).
There has been an increase in scholarly interest in
understanding studentsintentions to engage in sustainable
entrepreneurship (Kirby and Ibrahim, 2011;Vuorio et al.,
2018), prosocial motives that inuence their interest in
sustainable entrepreneurship (Miller et al., 2012;Bacq et al.,
2017), and the role of academic training in promoting sustainable
entrepreneurship practice (Kirby and Ibrahim, 2011)(Vuorio
et al., 2018), (Brock and Steiner, 2009;Miller et al., 2012).
However, there has been little research on the motivations of
academic institutions to teach sustainable entrepreneurship
(Fichter and Tiemann, 2018). For the practice of sustainable
entrepreneurship, education and training are critical. According
to (Becker, 1994), these two are the most essential investments
in human capital(p. 17). Individualsinclinations to start
businesses (Estrin et al., 2016) and rmscapabilities to
engage in integrated value creation are heavily inuenced by
human capital (Battilana and Dorado, 2010). Although the
distinction between training and education is sometimes
overlooked and confused, the two are benecial in different
ways. While the former refers to general education obtained
via schooling or university, the latter refers to any training that
aids in the acquisition of skills (Becker, 1994) (see Figure 1).
Entrepreneurial culture on sustainability
Students from all higher education courses and all levels of
education who need to acquire these abilities began to get
entrepreneurship education in a way that made it feasible to
include students from all higher education courses and all levels
of education. As a result, entrepreneurial programs have been
developed and implemented on every continent as a means of
preparing and enabling people to face professional challenges,
create jobs, and develop unique and valuable solutions to a
variety of emerging social and economic issues, such as the
environment, poverty, social exclusion, and sustainability.
Furthermore, entrepreneurship education has taken on the
goal of developing an entrepreneurial culture, with the
abilities listed above serving as a framework (Plourde and
Pelletier, 2007;Mwasalwiba, 2010;Römer-Paakkanen and
Suonpää, 2017). Thus, an entrepreneurial culture can be
disseminated to all, ensuring that the economy and market
include not only those who are born into a family and
socioeconomic context conducive to entrepreneurship, but
also those who acquire the skills, competences, values,
emotions, and tools of this culture through learning and
training (Jardim, 2020). The development of entrepreneurial
culture elements necessitates the construction of an
educational environment conducive to the development of
value propositions, distinctive semiprofessional initiatives,
helpful goods, and creative services (European Commission,
2014). This teachinglearning process necessitates the
application of a number of educational methods. They can be
instructional games, entrepreneur biographies, group dynamics,
or business models, and they can be digital or printed, virtual or
in-person, individual or group. Similarly, the diffusion of
entrepreneurial skills programs through worldwide educational
networks underscores the importance of the entrepreneurial
sciences, such as management, economics, and pedagogy, in
promoting a global entrepreneurial culture (Jardim et al.,
2021). More specically, the ndings of this study suggested
that entrepreneurship-focused approaches had a signicant
impact on the promotion of a particular culture, as evidenced
by the UKids initial teacher training program, which aims to
make entrepreneurship, particularly social entrepreneurship, a
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part of primary school curriculum (Rigg and van der Wal-Maris,
2020). In other countries, such as Brazil, Portugal, and Sweden
(Dolabela et al., 2019;Lackéus and Sävetun, 2019), this option has
been used. As a result, they are more valuable to participants who
would have a harder time accessing the programsresources and
talents. As a result, in the logic of an inclusive education that
fosters social ascension, the diffusion of this culture among all
pupils becomes extremely important (Fiolhais et al., 2020;
Franco, 2020). Entrepreneurial culture ideals will be enabled
by the educators active, inspirational, and distinctive presence in
the most various promotional contexts of entrepreneurship. They
should know how to utilize these and other tools to encourage an
entrepreneurial mentality (Jardim et al., 2021).
Training on sustainability
Sustainable entrepreneurship training assists enthusiasts in
gaining the essential knowledge and abilities to launch
sustainable businesses (Klapper and Farber, 2016;Ortiz and
Huber-Heim, 2017;Warwick et al., 2017). Individuals who
have been taught in sustainability, for example, are more
likely to exhibit intents to start businesses, according to
(Kuckertz and Wagner, 2010). Earlier, (Hansemark, 1998)
stated that entrepreneurship training programs teach people
how to acquire condence in order to increase their
motivation to start businesses. Individualsattitudes toward
sustainability and their perceived entrepreneurial attractiveness
result in sustainability-oriented entrepreneurial goals, according
to a recent research by (Vuorio et al., 2018). In fact, (Germak and
Robinson, 2014) argue that enrolling in a sustainable
entrepreneurship training program should be considered a
beginning step toward practicing sustainable business.
However, there are differing perspectives on the goals of
sustainable entrepreneurship training, with some claiming that
it strives to increase awareness and build a more educated
community and others claiming that it aims to produce
business ideas (Martin et al., 2013;QAA, 2018;Alamri et al.,
2020a;Al-Rahmi et al., 2020). Scholars such as (Fayolle et al.,
2006) demonstrate that entrepreneurship training should not be
judged just on how well it increases a students likelihood of
starting a business. To put it another way, it should not be linked
solely with venture development outcomes. According to a study
produced by the (European Union, 2016), entrepreneurship
should be viewed as a transversal skill that is benecial in
many aspects of human existence.
Education on sustainability
Integrating sustainability in academic curricula is a
desideratum in order to achieve sustainability literacy. The
positive correlation between the intensity of environmental
education in higher education and studentsenvironmental
knowledge has been tested (Zsóka et al., 2013). Furthermore,
a positive relationship has been found between sustainability
knowledge and behavior for sustainability (Vicente-Molina et al.,
2013). However, progress has been unequal across universities or
countries. On one hand, students in North America and
Lithuania have reported that the sustainability perspective is
not much present in their introductory economic courses,
irrespective of the course of study they are attending
(Dagiliūtėet al., 2018). Romanian Business Administration
students have expectations from their universities to equip
them with sustainability entrepreneurial skills and knowledge
that are needed for their future entrepreneurship career by
including those topics in curricula, programs, and lectures
(Badulescu et al., 2015). Knowledge on (Al-Rahmi and
Alkhalaf, 2021) sustainable development is crucial for
studentseco-entrepreneurial intentions, as shown by the
results of studies in Asia (Nuringsih and Puspitowati, 2017;
Al-Rahmi et al., 2020;Al-Rahmi et al., 2021;Hameed et al.,
2021;Sayaf et al., 2022). Education on sustainability, with an
environmental focus leads to green entrepreneurial support and
behavior and to green venturing (Nuringsih and Puspitowati,
2017;Al-Rahmi et al., 2019;Alamri et al., 2020b;Al-Rahmi et al.,
2021;Hameed et al., 2021;Sayaf et al., 2021). Entrepreneurship
education aims to provide students the motivation, knowledge,
and abilities they need to succeed as entrepreneurs in a range of
situations (Cope, 2005). Traditional entrepreneurship education
focuses on themes such as innovation, economics, management,
and nance for new businesses. In comparison to issues like as
innovation and strategy implementation, sustainability has not
been heavily highlighted in entrepreneurship education
programs. Entrepreneurship education teaches people a variety
of abilities (Moses and Izedonmi, 2010), such as spotting business
opportunities and launching new enterprises (Bell and
Stellingwerf, 2012). The United Nations Educational,
Scientic, and Cultural Organization has underlined the need
of education for sustainable development (ESD) (UNESCO). In
November 2014, during the World Conference on Education for
Sustainable Development in Aichi-Nagoya, Japan, the Global
Action Program (GAP) for ESD was announced. The GAP takes
a two-pronged approach to ESD: 1) integrating sustainable
development into education, and 2) integrating sustainable
development into education (United Nations Educational,
2014). Furthermore, OBrien believes that all three dimensions
of societal transitions in terms of practical, political, and human
components must be understood in order to achieve climate
change mitigation goals.
Research methodology
A questionnaire was employed as a data collection method in
this study using a quantitative approach. 272 students from
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students took part in the study survey. This research was
conducted at the start of the academic year 20212022. The
participants were given an introduction to the research before
completing the questionnaire, and their contribution was
completely optional. The survey took about 1015 min to
complete. The participants were chosen from different
departments and faculties using a convenience-sampling
technique. After taking into consideration the missing data
and questionnaires that were incomplete, 20 questionnaires
were omitted. As a result, 252 questionnaires were considered
for further analysis and coded into SPSS. Data collected was
evaluated through AMOS for evaluating structural equation
modeling (SEM). The data was processed in two steps, with
each stage evaluating the measurement and structural model in
the arrangement as suggested by (Hair et al., 2019). In addition,
the authors decided to use AMOS for multiple reasons. First,
SEM is generally used when a studys goal is to improve on an
existing theory (Urbach Frederik and Ahlemann, 2010).
Secondly, it allows for simultaneous analysis of both the
measurement and the structural model, resulting in more
TABLE 1 Measurement model assessment.
No Items Factors Estimate CA CR AVE
1 ECS1 <--- Entrepreneurial Culture on Sustainability 0.783 0.921 0.783
2 ECS2 <--- 0.830
3 ECS3 <--- 0.846
4 ECS4 <--- 0.818
5 ECS5 <--- 0.839
6 ECS6 <--- 0.857
7 ECS7 <--- 0.866
8 ECS8 <--- 0.840
9 ECS9 <--- 0.864
10 ECS10 <--- 0.858
11 ECS11 <--- 0.810
12 ECS12 <--- 0.853
13 TS1 <--- Training on Sustainability 0.771 0.923 0.907 0.683
14 TS2 <--- 0.888
15 TS3 <--- 0.761
16 TS4 <--- 0.841
17 TS5 <--- 0.739
18 TS6 <--- 0.789
19 TS7 <--- 0.789
20 TS8 <--- 0.801
21 TS9 <--- 0.795
22 TS10 <--- 0.768
23 TS11 <--- 0.840
24 ES1 <--- Education on Sustainability 0.718 0.919 0.928 0.697
25 ES2 <--- 0.804
26 ES3 <--- 0.713
27 ES4 <--- 0.749
28 ES5 <--- 0.790
29 ES6 <--- 0.856
30 ES7 <--- 0.814
31 ES8 <--- 0.743
32 ES9 <--- 0.762
33 ES10 <--- 0.842
34 ES11 <--- 0.864
35 ES12 <--- 0.851
36 ES13 <--- 0.765
37 ES14 <--- 0.772
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reliable estimations where samples are to be broken into sub-
samples (males/females, juniors/seniors, etc.). A minimum
sample size of 30 for each factor is necessary as recommended
by (Sekaran and Bougie, 2016). Hence, AMOS-SEM was the
appropriate tool for this study.
Instrument factors
For this study, the authors developed a questionnaire. The
rst part includes questions intended to collect respondents
demographic information, such as age, gender, specialization,
and year of study. The second section includes measurement
items to assess the three variables. Entrepreneurial culture on
sustainability was adapted 12 items from (Plourde and Pelletier,
2007;Römer-Paakkanen and Suonpää, 2017), training on
sustainability was adapted 11 items from (Brock and Steiner,
2009;Chandra, 2016;Klapper and Farber, 2016), and education
on sustainability was adapted 14 items from (Zsóka et al., 2013;
Nuringsih and Puspitowati, 2017;Al-Rahmi et al., 2021), see
Table 1.
Results and analysis
Measurement model assessment
Hair and his associates recommended considering the
reliability (Cronbachs alpha and composite reliability) and
validity of the constructs while evaluating the measurement
model (including convergent and discriminant validity) (Hair
et al., 2019). As seen in Table 1, they are both substantially
over the required given threshold of 0.7, as required, the
reliability of the construction was established on this basis
(Gefen et al., 2000;Kannan and Tan, 2005). The factor
loadings and average variance extracted (AVE) were
investigated in order to determine convergent validity (Hair
et al., 2019). Results in Table 1 show that all the factor loadings
and AVEs are greater than the recommended minimum values
of 0.7 and 0.5, implying that the measurement model possesses
convergent validity. As well as, this study measurement the
model through 37 items, and all are greater than the
minimum values of 0.7 was recommended by (Hair et al.,
2019).
Model t evaluation
To nd particular links among dimensions in the structural
model, the statistical signicances of total, direct, and indirect
effects were further investigated. For model evaluation, a variety
of goodness-of-t indices for model t were investigated.
Statistical Package for the Social Sciences (SPSS) and
Structural Equation Modeling were used to conrm the
measurement models validity and reliability (AMOS-SEM).
Factor loadings were used to establish validity, convergent
validity, Cronbachs alpha, and convergent validity again for
models goodness of t, as shown by (Hair et al., 2019).NFI
(0.932) is a valid value, RFI (0.922) is a valid value, IFI (0.935) is a
valid value, TLI (0.928) is a valid value, CFI (0.935) is a valid
value, GFI (0.933) is a valid value, and AGFI (0.952) is a valid
value. Also, the RMR value below the threshold of 0.033 (0.05), as
suggested by (Hair et al., 2019). Figure 2 show all items and
factors values. This shows that the measure-mint model was
acceptable and well-suited to the structural model. See Figure 2
and table 2.
Measurement validity convergent
The differences between sets of ideas and their measurements
are referred to as discriminant validity. The discriminant validity
of all constructs was investigated with values more than 0.50 and
signicant at p= 0.001, as stated by the authors. Hair et al. (Hair
et al., 2012). As indicated in Table 3, the square root shared by
objects in a single construct should be less than the similarities
between items in the two constructions.
Structural model and path coefcient
Structured equation modeling was used to investigate the
complex relationships between the direct and indirect effects of
various research variables (entrepreneurial culture on
sustainability, training on sustainability, and education on
sustainability). The structural model species both the
interaction and the inuence of independent factors on the
dependent variable (path coefcient). The maximum
likelihood method, in particular, may be used to thoroughly
examine complex models and uncover multiple linkages between
multi-item parts, as well as the inuence of moderating and
moderating factors (Hair et al., 2019). Figure 3 depicts the direct
inuence of the route coefcient on the latent predictor variable
anticipated variables.
Hypotheses testing results
Based on the results shown in Figure 3 and Table 4, the
relationship between entrepreneurial culture on sustainability
and training on sustainability (β= 0.176, C.R = 3.188, p= 0.001),
thus, hypothesis number one was accepted. Also, the relationship
between entrepreneurial culture on sustainability and education
on sustainability (β= 0.170, C.R= 2.572, p= 0.010), thus,
hypothesis number two was accepted. Finally, the relationship
between training on sustainability, and education on
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sustainability (β= 0. 554, C.R = 8.169, p= 0.000), thus, hypothesis
number three was accepted.
Discussion and implementations
Sustainable entrepreneurship education offers a strong
platform for students to learn about the practical value of
sustainability, as well as entrepreneurship, in higher education.
Integrating sustainability in entrepreneurship education in Saudi
Arabia is benecial in terms of both entrepreneurial culture and
training instruction on sustainability for countries with a
relatively high percentage of higher education. As a result, the
current study examines the elements that impact the
entrepreneurial culture, training on sustainability, and
education on sustainability in order to investigate their
learning of sustainable entrepreneurship.
The outcomes of this study suggest that entrepreneurial
education for sustainable development is a pluralistic method
that may connect the two paradigms of doing well (sustainability
training) and doing well (doing well in general) (education on
sustainability). This conclusion shows that educational
entrepreneurs might benet from being exposed to learning
content related to sustainable entrepreneurship. As shown in
our research, views of entrepreneurial culture have a role in
sustainability training and education in order to maximize
learning about sustainable entrepreneurship (see Figure 3).
Entrepreneurial culture is viewed as a sort of education that
teaches the skills needed to start a new rm (Rahim et al., 2015). A
few entrepreneurship education academics argue that existing
entrepreneurship education is impeding the spread of
entrepreneurial training and education on sustainability
sustainability. As a result, entrepreneurial education includes
more than just acquiring information. It is about instilling an
entrepreneurial attitude in lecturers and students so that they can
provide sustainability training and education. Entrepreneurial
abilities are not just instilled through traditional lectures;
alternative ways have also been employed to attain the intended
learning outcome, notably through effective pedagogical practices
that might improve the employability of its graduates.
Entrepreneurship education equips students with a wealth of
knowledge, a range of skills, and sustainability education in
order to encourage entrepreneurial success. Entrepreneurship
education and culture share the purpose of reinforcing
FIGURE 1
Research Model.
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entrepreneursvalue orientation for a sustainable society (Lindner,
2018). The studysnding that environmental sustainability at
universities has the potential to develop good attitudes toward
sustainability entrepreneurship has already been proven (Hameed
et al., 2021). As a result of this conclusion, environmental
sustainability should be a component of the universitys
strategy, which will eventually have a good inuence on the
societys business environment.
FIGURE 2
Model t measurement.
TABLE 2 Model Fit Evaluation.
Model NFI Delta1 RFI rho1 IFI Delta2 TLI rho2 CFI GFI AGFI RMR
Default model 0.932 0.922 0.935 0.928 0.935 0.933 0.952 0.033
Saturated model 1.000 1.000 1.000 1.000 1.000 .000
Independence model 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
TABLE 3 Discriminant validity.
No Factors Code ECS TS ES
1 Entrepreneurial Culture on Sustainability ECS 0.819
2 Training on Sustainability TS 0.354 0.880
3 Education on Sustainability ES 0.402 0.432 0.876
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Higher education institutions play a critical role in societal
adaption of sustainable practices, notably on campus. As a result,
students must adjust their conduct on campus to conform to go-
green culture (Zsóka et al., 2013;Hameed et al., 2021). It is hoped
that this conduct will spread beyond campus, resulting in societal
transformation. Sustainability practices on campus will not only
result in changes on campus but will also result in a shift in the
attitude of all persons involved with the institution to adopt them
in their daily lives, such as entrepreneurial culture and
sustainability training courses. Educators collaborate with
practitioners to help students launch their own businesses.
Such collaborations provide a source of funding for student-
led, sustainability enterprises. Students are exposed to extreme
societal problems as part of the process, which helps them
develop compassion (Miller et al., 2012), altruism (Vuorio
et al., 2018), and empathy (Cincera et al., 2018), all of which
help them start sustainable businesses (Long et al., 2019).
Furthermore, the academic model tried to develop internal
infrastructure to encourage student interest in sustainable
business (Chandra, 2016). The outcomes of this study
demonstrate that establishing a complete entrepreneurial
environment for students and workers is the rst step in
developing an entrepreneurial culture. To guide new
entrepreneurs, teaching lecturers must be well-equipped and
active in a variety of entrepreneurship-related projects. They
must continue to expand their expertise, enhance their
professions, and actively participate in creative and
entrepreneurial activities. Research and consulting activities
FIGURE 3
Structural Model (Path Coefcient).
TABLE 4 Hypotheses testing.
Path Estimate S.E. C.R. P.value Results
ES <--- ECS 0.122 0.176 0.038 3.188 0.001 Accepted
TS <--- ECS 0.143 0.170 0.056 2.572 0.010 Accepted
ES <--- TS 0.457 0.554 0.056 8.169 0.000 Accepted
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across disciplines should be undertaken to examine the success of
the present model and to identify methods to enhance the current
state of entrepreneurship education quality. Entrepreneurship
education is said to be a crucial component of sustainability
training and education development. As a result,
entrepreneurship is a dynamic process including vision,
change, and creativity. For the creation and implementation
of new ideas and creative resolves, the process need an
enthusiastic and passionate individual. Entrepreneurial
activities, according to researchers, create jobs, generate
income, and stimulate economic progress (Zamberi Ahmad
and Xavier, 2012). Entrepreneurship is regarded as critical in
the political and socioeconomic transformation of nations
(Matlay, 2005). Entrepreneurship education combines
experiential learning, skill development, and, most
importantly, a shift in mindset (Potter, 2008); in fact,
entrepreneurship culture is listed as a key competence in the
European framework on key competences for lifelong learning
(2013), and includes creativity, innovation, and risk-taking.
According to Neck, Greene, and Brush (Neck et al., 2014),
challenge-based learning is a practically focused approach to
entrepreneurship education that is built on the learning cycle
challenge, feedback, training, education and reection(Kolb,
1983;Sternad and Buchner, 2016). This instructional strategy
combines a reection- and action-oriented pedagogical
approach. Therefore, this research dened a challenging task
as one that is difcult to do, that is complex, targeted to the target
audience, and representative of their everyday situation. The task
for students is to generate and put into action solutions for the
given scenario (sometimes in partnership with others). To deal
with it, we must adopt a process of inquisitive learning that
closely links theory and practice. By connecting cognitive,
personal, training, education, and social competencies to
entrepreneurial content and situations, entrepreneurial
challenge-based learning focuses on practical competences and
entrepreneurial culture (Jambor and Lindner, 2018). The
development of fresh ideas and their imaginative and
conceptual application are the main foci of entrepreneurial
education (Faltin, 2013). Therefore, this research aimed to
investigate how universities may help Saudi Arabian students
who are planning to become entrepreneurs promote sustainable
development goals. According to proponents of experience-
based learning (Dewey, 1933), competencies are most
effectively learned through demonstration and practical
application. Entrepreneurship education encourages a hands-
on, exploratory learning method that closely links theory and
practice, combines training and education with creativity, and
fosters teamwork (Faltin and Zimmer, 1995). Consequently, in
entrepreneurship education, critical and communicative learning
is realized through interaction between professors and students
that is characterized by respect, empathy, and encouragement.
The cultivation of respectful relationships with others that
promote cooperation, as well as instruction and training that
encourage group creativity, are the main areas of attention
(Rosenberg, 2013). This is consistent with the main objective
of this research. This entrepreneurial culture strategy helps
people in their daily lives and at work by enabling them to
seize possibilities in an environment that encourages
sustainability training and education. Therefore, the following
study implications have been determined based on the theoretical
framework and hypotheses ndings:
Adopting sustainable entrepreneurship in training and
education for learning, which will strengthen students
skills and knowledge concerns.
••Higher education institutions are urged to learn about
sustainable entrepreneurship in training and instruction.
••Two key concerns for sustainable entrepreneurship in
training and education are technology and the inuence of
entrepreneurial culture.
Therefore, this research contributes to the literature by
suggesting a model that promotes sustainable
entrepreneurship in training and education through the role
of entrepreneurial culture theory, which is demonstrated to be a
benecial model to understand the following:
The sustainability entrepreneurial culture inuences
sustainable training and education.
Sustainable training on sustainability inuences the
entrepreneurial culture and education on sustainability.
Sustainable education inuences the entrepreneurial
culture of sustainability and training.
Additionally, this research contributes to the development of
a theoretical model addressing how Saudi higher educations
sustainability entrepreneurial culture inuences sustainable
training and education. Therefore, the major practical
implications and contributions of this study were achieved.
The limitations of this research
There are two major limitations to this study that we think
future research might resolve. First of all, we havent looked at the
studentsreal actions or their plans to start sustainable businesses
after they complete their training. As a result, we support
additional study to comprehend student enthusiasm after they
complete academic programs in sustainable business. Second,
while the Saudi scenario is intriguing, academic institutions in
afuent nations might have other reasons for starting sustainable
entrepreneurship-based teaching. Due to the comparatively
mature socioeconomic backdrop in industrialized nations,
there are resources available to help student-led sustainable
rms. Therefore, conducting additional research in wealthy
nations with a comparable research goal would be great.
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Conclusion, and future works
In Saudi Arabias higher education, the current research
provided 37 items for analysis, including three primary factors:
sustainable entrepreneurial culture, sustainable training, and
sustainable education. The study models postulated all items
and hypotheses were demonstrated to be signicantly
connected. As a result, this study offers evidence of the
signicance of a sustainable entrepreneurial culture in
developing studentsentrepreneurial cultures, which, in turn,
hasaninuence on studentstraining and education in higher
education. Especially in light of the COVID-19 epidemic, countries
with diverse societal origins may face a variety of obstacles when it
comes to incorporating sustainability into entrepreneurship
education. As a result of the current studysndings, the
following are some proposals for future research topics: 1)
studying the considerable advantages of sustainable in
entrepreneurship education: from spreading awareness to
behavioral change and improving sustainability, and 3)
encouraging academic institutions to continue training
sustainable, which will impact education self-sustaining. Tus,
this research feel that further research could resolve two
shortcomings in our study. First, we havent looked at the
studentsactual behavior or intents to engage in sustainable
entrepreneurship once they complete their training. As a result,
we urge more study to better identify student interest after they
complete the sustainable entrepreneurship academic program.
Second, while the Saudi story is intriguing, academic
institutions in wealthy nations may have distinct motives for
launching sustainability entrepreneurial training programs.
Because the societal framework is more advanced in
industrialized nations, the resources available to assist student-
led sustainable rms are quite limited. To build on the ndings of
prior research, more work has to be done on the essential
competences required for entrepreneurial success through
entrepreneurship education (Sargani et al., 2021;Chen et al.,
2022;Huang et al., 2022;Joensuu-Salo et al., 2022;Naderi
et al., 2022). Future cross-cultural studies also should place a
greater emphasis on accurately measuring enviro knowledge and
attitudes among entrepreneurship higher education students, as
well as an examination of the didactic tools and methods used to
instruct entrepreneurship in order to achieve sustainable
development. As a result, doing more study in developed
nations with a comparable research goal would be desirable.
Data availability statement
The original contributions presented in the study are
included in the article/Supplementary Material, further
inquiries can be directed to the corresponding author.
Ethics statement
Ethics review and approval/written informed consent was
not required as per local legislation and institutional
requirements.
Author contributions
If the author has included a statement such as I wrote this
article”“I am the author of this manuscriptthe statement should
be changed to the recommended one and a query posted to the
author on the proof.
Funding
The author would like to thank Deanship of Scientic
Research at Majmaah University for supporting this work
under Project Number No. R-2022-263.
Conict of interest
The authors declare that the research was conducted in the
absence of any commercial or nancial relationships that could
be construed as a potential conict of interest.
Publishers note
All claims expressed in this article are solely those of the
authors and do not necessarily represent those of their afliated
organizations, or those of the publisher, the editors and the
reviewers. Any product that may be evaluated in this article, or
claim that may be made by its manufacturer, is not guaranteed or
endorsed by the publisher.
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Understanding business trails among promising aspirants may contribute to an actual motive for diminishing ecological tracks and escort to developing devotion toward deciding intentions across various entrepreneurial types and tiers solely from the sustainability domains. Therefore, this study endeavors to comprehend and seek to employ the Theory of Planned Behavior (TPB) to inspect the relationship between antecedents on sustainable enterprise intention and sustainable value creation. In this study, we used the convenience sampling method and the quantitative data of 1,070 respondents from Pakistan and China and applied a SmartPLS structural equation model and partial least square path modeling by mediational and multigroup analyses. Findings divulge that R² (79.8%) value in the Pakistan sample of attitudes to sustainability, perceived entrepreneurial desirability (PED), and perceived entrepreneurial feasibility (PEF) was comparatively higher than in China. The R² (75.6%) variance value on sustainable entrepreneurial intentions (SEI) was recorded higher in the Pakistani sample. However, the relationship of environmental values, self-efficacy, and extrinsic and intrinsic rewards show positive and significant mediational effects on both the economies of SEI. The findings disclosed an inconsistent character of extrinsic rewards, general self-efficacy, and job security depict negative significant impacts of aspirations on sustainable entrepreneurship (SE) among promising entrepreneurs on sustainability enterprises in both Pakistan and China. This study extends on existing entrepreneurship literature. Results supported the designed hypothesis and played a significant role in shedding light on an individual trait underpinning a career in a sustainable business start-up. The study looks at the issue from the viewpoint of sustainability domains. It seeks to determine the individual PED, PEF, and attitude toward sustainable entrepreneurship (ATSE) as the mediational variables. The study highlights the importance of work values in pursuing sustainability-oriented entrepreneurship programs for promising aspirants to improve their entrepreneurial skills and knowledge podium, which will encourage them to become sustainable future entrepreneurs. Furthermore, the study provides understandings for ratifying sustainable openings and debates the potential paths for sustainable business growth and opportunities among nascent entrepreneurs in both economies.
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The development of sustainable entrepreneurship competencies (SEC) among students as future business owners be a key factor in reducing the destructive effects of unsustainable production. Accordingly, the Knowledge-Sharing Process (KSP) related to sustainable entrepreneurship was recognized as an important mediating variable in providing SEC. This process has been affected by an interrelated set of contextual factors and student inputs. Using a Mix-Methods approaches in the study, we depict the way these factors influence the KSP and their relationships with each other and improve the level of SEC among students. For this purpose, PRISMA flowchart in qualitative part and Structural Equation Model (SEM) in quantitative part were used. Fifteen articles were analyzed in qualitative part using NVivo11 software and a total of seven factors affecting the KSP were identified. The findings from SME revealed that university culture and education, respectively, have the highest impact on KSP and SEC among students. The experimental research model help university administrators to plan effectively in order to strengthen SEC among students. Moreover, a process-oriented structure of the factors affecting KSP and SEC is provided, which can be a basis for future research in this field.