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The effects of photo-sharing motivation on tourist well-being: The moderating role of online social support

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Abstract

Based on two dimensions of extrinsic-intrinsic and self-centered-community-related motivation and self-determination theory (SDT), this study proposes four important tourist photo-sharing motivations (enjoyment, altruism, self-expression, and social relationship) and built a theoretical model to reveal the mechanism of tourist photo-sharing motivation influencing tourist subjective well-being (SWB). The results show that extrinsic self-centered motivation (self-expression) positively affects intrinsic self-centered motivation (enjoyment), while extrinsic community-related motivation (social relationship) positively affects intrinsic community-related motivation (altruism). Two intrinsic motivations have significant impacts on tourist SWB. The moderating effects of social support present a complex picture, which can be explained by SDT. Implications were also discussed.

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The growth of consumer-generated media (CGM) has promoted the popularity of online knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has drawn much attention in academy and industry, little research has been published addressing the factors influencing eWOM intentions. Using a well-known restaurant review website, Openrice.com, as an example, this study explored three predictors to eWOM intentions in an integrative framework: experience factor (restaurant satisfaction), knowledge sharing factors (egoistic and altruistic needs), and technology acceptance factors (perceived usefulness and perceived ease-of-use). In addition, the moderating role of technology acceptance factors on the relationships between experience/knowledge sharing factors and eWOM intentions were examined. The results of the study indicate that (1) individuals? altruistic needs trigger positive eWOM, (2) the perceived usefulness of the website has a significant main effect on eWOM intentions, and (3) the perceived usefulness significantly moderates the relationships between satisfaction/egoistic needs and eWOM intentions. The discussions also provide implications and managerial insights for research and practice.
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The objective of this research is to examine the antecedents and consequences of well-being perception, focusing on golf tournament tourists. More specifically, it is proposed that four dimensions of the experience economy influence the formation of well-being perception. In addition, it is hypothesized that well-being perception can result in two managerial outcomes: brand identification and revisit intentions. During the theory-building process, the moderating role of customer involvement was proposed. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 230 golf tournament tourists. The results of the data analysis show that three dimensions of the experience economy (education, entertainment, and escapism) play important roles in the formation of well-being perception, which in turn positively affects two outcome variables: brand identification and revisit intentions. In addition, customer involvement moderates the relationship between well-being perception and brand identification. The theoretical and managerial implications of these findings are discussed in the latter part of the article.
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Are tourists who take more photos happier? Our study investigates the relationship between tourists’ photographing and happiness based on two proposed theories: photographing as a behavior that society expects from tourists, and photographing as a mechanism for social interaction. Questionnaires measuring photographic behavior and components of happiness such as positive emotions and life satisfaction were collected from 417 tourists at three destinations in the Netherlands. Additionally, we carried out participant observation to explore the potential roles of fulfilling cultural expectations and social interactions. We found a positive relationship between photography and tourists’ levels of happiness. People who take more pictures on holiday and rate photographing to be important experience more positive emotions and a higher life satisfaction, respectively. The participant observation data reveal that this relationship is strengthened when photography is used to build relationships, but weakened when people photograph to fulfill cultural expectations.