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A gene–brain–behavior basis for familiarity bias in source
preference
Robin Chark
1
•Songfa Zhong
2
•Shui Ying Tsang
3
•Chiea Chuen Khor
4
•
Richard P. Ebstein
5
•Hong Xue
6
•Soo Hong Chew
2,5
Accepted: 16 January 2022 / Published online: 31 March 2022
The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature
2022
Abstract
Source preference in which equally distributed risks may be valued differently has
been receiving increasing attention. Using subjects recruited in Berkeley, Fox and
Tversky (1995) demonstrate a familiarity bias in source preference—betting on a
less than even-chance event based on San Francisco temperature is valued more
than betting on a better than even-chance event based on Istanbul temperature.
Neophobia is associated with the amygdala which is GABA-rich and is known to be
modulated by benzodiazepines as anxiolytic agents that enhance the activity of the
GABA
A
receptor in processing anxiety and fear. This leads to our hypothesis that
familiarity bias in decision making may be explained by polymorphic variations in
this receptor mediated by anxiety regulation in the amygdala. In two companion
studies involving Beijing-based subjects, we examine 10 single nucleotide poly-
morphisms (SNPs) of GABRB2 (coding for GABA
A
receptor, beta 2 subunit) and
find 7 SNPs each showing negative association between familiarity bias—prefer-
ence for betting on parity of Beijing temperature over Tokyo temperature—and
having at least one minor allele (less than 50% prevalence). In an imaging genetics
study of a subsample of subjects based on the SNP with the most balanced allelic
distribution, we find that subjects’ familiarity bias in terms of risk aversion towards
bets on the parity of the temperature of 20 Chinese cities is negatively associated
with their post-scanning familiarity ratings of the cities only for those with no minor
allele in this SNP. Moreover, familiarity bias is positively associated with activation
in the right amygdala along with the brain’s attention networks. Overall, our find-
ings help discriminate between ambiguity aversion and familiarity bias in source
preference and supports our gene–brain–behavior hypothesis of GABAergic mod-
ulation of amygdala activation in response to familiarity towards the source of
uncertainty.
Keywords Familiarity bias Ambiguity aversion GABA Genetics
Neuroimaging Decision making Amygdala Attention networks
Extended author information available on the last page of the article
123
Theory and Decision (2022) 92:531–567
https://doi.org/10.1007/s11238-022-09871-2(0123456789().,-volV)(0123456789().,-volV)
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