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Purakala Impact of Media Coverage on Male and Female Sportsperson

Authors:
  • CBLU Bhiwani

Abstract

Today sports become an important and interesting area in media coverage. Media plays an important role in image building and popularity of games as well as players. Media coverage and attention affects the sportsperson in many ways. Sports and media are interconnected. This study is chosen with regard to print media coverage impact on sportsperson. The main objectives of the study are how the coverage effects the sportsperson. For this purpose the data was collected from a sample of 200 respondents of age group 17 to 25 years old national medalist sportsperson of Haryana were selected for the study.. Chi-square was used to calculate the impact of print media portrayal on attitude, interest, and motivation level of male and female sportspersons of Haryana. The findings of the study show that media
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