Müzik Şehri Kırşehir

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Editörler
Prof. Dr. Füsun İstanbullu Dinçer
Dr. Meltem Altınay Özdemir
YARATICI TURİZM VE
TURİZMDE YARATICILIK
CİLT I

YARATICI TURİZM VE TURİZMDE YARATICILIK CİLT I
Editörler: Prof. Dr. Füsun İstanbullu Dinçer - Dr. Meltem Altınay Özdemir
Yayın No.: 3745
Seyahat ve Turizm No.: 022
ISBN: 978-625-417-084-3
E-ISBN: 978-625-417-085-0
Basım Sayısı: 1. Basım, Aralık 2021
© Copyright 2021, NOBEL AKADEMİK YAYINCILIK EĞİTİM DANIŞMANLIK TİC. LTD. ŞTİ. SERTİFİKA NO.: 40340
Bu baskının bütün hakları Nobel Akademik Yayıncılık Eğitim Danışmanlık Tic. Ltd. Şti.ne aittir.
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Kütüphane Bilgi Kartı
İstanbullu Dinçer, Füsun., Altınay Özdemir, Meltem.
Yaratıcı Turizm ve Turizmde Yaratıcılık Cilt I / Editörler: Füsun İstanbullu Dinçer - Meltem Altınay Özdemir
1. Basım, XVIII + 470 s., 16,5x24 cm. Kaynakça ve dizin var.
ISBN: 978-625-417-084-3
E-ISBN: 978-625-417-085-0
1. Yaratıcı Turizm 2. Turizm ve Yaratıcılık 3. Turizmde Yaratıcılık
Genel Dağıtım
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YAZARLAR
Prof. Dr. Füsun İstanbullu Dinçer / İstanbul Üniversitesi, İktisat Fakültesi,
Turizm İşletmeciliği, istanbul@istanbul.edu.tr
Prof. Dr. Mithat Zeki Dinçer / İstanbul Üniversitesi, İktisat Fakültesi, İktisat,
mzdincer@istanbul.edu.tr
Prof. Dr. Murat Çuhadar / Süleyman Demirel Üniversitesi, İktisadi ve İdari Bilimler
Fakültesi, Turizm İşletmeciliği, muratcuhadar@sdu.edu.tr
Prof. Dr. Orhan Akova / İstanbul Üniversitesi, İktisat Fakültesi, Turizm İşletmeciliği,
akovaorhan@hotmail.com
Doç. Dr. Burhan Sevim / Kastamonu Üniversitesi, Turizm Fakültesi,
Turizm İşletmeciliği, bsevim@kastamonu.edu.tr
Doç. Dr. Kaplan Uğurlu / Kırklareli Üniversitesi, Turizm Fakültesi,
Turizm İşletmeciliği, kugurlu@superonline.com
Doç. Dr. Özcan Zorlu / Afyon Kocatepe Üniversitesi, Turizm Fakültesi,
Turizm Rehberliği, ozcanzorlu@aku.edu.tr
Dr. Öğr. Üyesi Aslı Mert Karagöz / İstanbul Arel Üniversitesi, Meslek Yüksekokulu,
Seyahat-Turizm ve Eğlence Hizmetleri, aslimert@arel.edu.tr
Dr. Öğr. Üyesi Gizem Kandemir Altunel / İstanbul Galata Üniversitesi,
Sanat ve Sosyal Bilimler Fakültesi, Gastronomi ve Mutfak Sanatları,
kandemirgizem@gmail.com
Dr. Öğr. Üyesi Levent Selman Göktaş / Harran Üniversitesi, Turizm ve
Otel İşletmeciliği Yüksekokulu, Gastronomi ve Mutfak Sanatları,
leventselmangoktas@harran.edu.tr
Dr. Öğr. Üyesi Meltem Altınay Özdemir / Muğla Sıtkı Koçman Üniversitesi,
Turizm Fakültesi, Turizm Rehberliği, meltemozdemir@mu.edu.tr
Dr. Öğr. Üyesi Serap Özdemir Güzel / İstanbul Üniversitesi-Cerrahpaşa,
Sosyal Bilimler Meslek Yüksekokulu, Otel, Lokanta ve İkram Hizmetleri,
serap.guzel@istanbul.edu.tr
Dr. Öğr. Üyesi Serpil Kocaman / Alanya Alaaddin Keykubat Üniversitesi,
Turizm Fakültesi, Turizm İşletmeciliği, serpil.kocaman@alanya.edu.tr
Dr. Öğr. Üyesi Şehnaz Demirkol / İstanbul Üniversitesi, İktisat Fakültesi,
Turizm İşletmeciliği, sdemirkol@istanbul.edu.tr
Dr. Öğr. Üyesi Şimal Şahinoğlu Yayla / İstanbul Ayvansaray Üniversitesi,
Plato Meslek Yüksekokulu, Ulaştırma Hizmetleri,
simalsahinogluyayla@ayvansaray.edu.tr

Öğr. Gör. Dr. Emre Ergün / Muğla Sıtkı Koçman Üniversitesi Fethiye A.S.M.K.
Meslek Yüksekokulu, Turizm ve Seyahat Hizmetleri, eergun@mu.edu.tr
Öğr. Gör. Dr. Zeynep Tombaş / İstanbul Arel Üniversitesi, Meslek Yüksekokulu,
Seyahat-Turizm ve Eğlence Hizmetleri, zeyneptombas@arel.edu.tr
Arş. Gör. Dr. Bahar Türkay / İstanbul Medeniyet Üniversitesi, Turizm Fakültesi,
Turizm İşletmeciliği, bahar.turkay@medeniyet.edu.tr
Arş. Gör. Dr. Yunus Topsakal / Adana Alparslan Türkeş Bilim ve
Teknoloji Üniversitesi, İşletme Fakültesi, Turizm İşletmeciliği, ytopsakal@atu.edu.tr
Arş. Gör. Dr. Zeynep Çokal / Nevşehir Hacı Bektaş Veli Üniversitesi,
Turizm Fakültesi, Turizm Rehberliği, zeynepkabaoglu@nevsehir.edu.tr
Öğr. Gör. Cengiz Gök / Muğla Sıtkı Koçman Üniversitesi Fethiye A.S.M.K.
Meslek Yüksekokulu, Seyahat-Turizm ve Eğlence Hizmetleri, gcengiz@mu.edu.tr
Öğr. Gör. Ezgi Erşahin / İstanbul Ayvansaray Üniversitesi, Plato Meslek Yüksekoku-
lu, Seyahat-Turizm ve Eğlence Hizmetleri, ezgiersahin@ayvansaray.edu.tr
Arş. Gör. Gürkan Çalışkan / Kastamonu Üniversitesi, Turizm Fakültesi,
Turizm İşletmeciliği, gcaliskan@kastamonu.edu.tr
Öğr. Gör. İsmail Ertopçu / Muğla Sıtkı Koçman Üniversitesi, Milas Meslek
Yüksekokulu, Otel, Lokanta ve İkram Hizmetleri, ismailertopcu5@gmail.com
Arş. Gör. Seda Yetimoğlu / Necmettin Erbakan Üniversitesi, Turizm Fakültesi,
Gastronomi ve Mutfak Sanatları, seda_24_@windowslive.com
Doktorant Barbaros Hüsamoğlu / İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü,
Turizm İşletmeciliği Anabilim Dalı, barbaroshusamoglu@gmail.com
Not: Yazar isimleri, unvana ve alfabetik sıraya göre listelenmiştir.
Bölümlere ilişkin bütün sorumluluk bölüm yazarlarına aittir.

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SUNUŞ

       
       
        
var olanı faydalı hâle dönüştüren ya da yeni olanı tanımlamak için
kullanılan yaratıcılık uygulamalarını
       


        

         
  Yaratıcı turizm,
Turizmde yaratıcılık uygulamaları.
    
 yaratıcı turizm     
        
        

         




        
        
        
  Turizmde yaratıcılık   
         




       


vi
        

       
         
      
         


        
 

    



  


    

        
        
        


 


     



Prof. Dr. Füsun İstanbullu Dinçer
Dr. Meltem Altınay Özdemir


vii
İÇİNDEKİLER
YAZARLAR ..........................................................................................................................................iii
SUNUŞ ....................................................................................................................................................v
BİRİNCİ KISIM
YARATICI TURİZM VE YARATICILIK

TURİZM VE YARATICILIK ................................................................................................................ 3
Füsun İstanbullu Dinçer - Meltem Altınay Özdemir
     ............................................................................................................................3
 ...........................................................................................................................................................................4
 .......................................................................................................................................................5
 ..................................................................................................................................
 .............................................................................................................................
 ......................................................................................................................................... 11
 ....................................................................................................................................... 13
 ..........................................................................................................................16
 ....................................................................................................... 
  .........................................................................................................
 ..................................................................................................................................................................... 
 ............................................................................................................................................................ 
  ................................................................................................................... 23

YARATICI TURİZM ...........................................................................................................................25
Meltem Altınay Özdemir
     ......................................................................................................................... 25
 ........................................................................................................................................................................ 26
 ....................................................................................... 
   .............................................................................................................. 
      ........................................................32
 ..............................................................................................................34
  ............................................................................35
 .............................................................................................................. 

viii
 ................................................................................................................ 42
 ......................................................................................................... 44
  ......................................................................................................
 ................................................................................................51
 ................................................ 53
 .......................................................................................... 53
 ............................................................................................54
 ................................................................................................54
 ......................................................................................................... 
 .........................................................................................................
 ..............................................................................................................
 .......................................................................................................................................61
 ...................................................................................................62
......................................................................................62
 ......................................................................................................63
  ............................................................................ 64
 ..................................................................................................................................................................... 65
 ............................................................................................................................................................ 66
  .................................................................................................................... 
 
YARATICI TURİZM İLE İLGİLİ KAVRAMLAR ............................................................................73
Serpil Kocaman
     ......................................................................................................................... 
 ........................................................................................................................................................................ 
 .....................................................................................................................................
    ........................................................................................................................... 
 ........................................................................................................................... 
 ....................................................................................................................................... 
 ................................................................................................................................................
  ...................................................................................................................................
 ..................................................................................................................................... 
 ............................................................................................................................
 ............................................................................................................................
 ..................................................................................................................................................................... 
 ........................................................................................................................................................... 
  ................................................................................................................... 

ix

YARATICI TURİZMİN KURAMSAL DAYANAĞI DENEYİM EKONOMİSİ ..............................93
Cengiz Gök
     ......................................................................................................................... 
 ........................................................................................................................................................................ 
 .................................................................................................... 
  .................................................................................................... 
 ................................................................................................................................
  .........................................................................................................
 ................................................................................................... 
 .......................................................... 
 .................................................................................................................................................................. 
 ........................................................................................................................................................ 
  ................................................................................................................ 

YARATICI TURİZM İLE İLGİLİ ÖRGÜTLER ............................................................................. 107
Aslı Mert Karagöz
     ...................................................................................................................... 
 .................................................................................................................................................................... 
   ................................................................................................................. 
 ................................ 
  .....................................................113
 .................................................................... 115
 ....................................................................... 116
 .............................................. 116
   ................................................................................................................................. 
 ........................................................................................................ 
  .................................................................... 121
 ..........................................................................................122
 ........................................................................ 123
 ........................................................................................ 124
 ................................................................................................................... 124
 ................................................................................................................................ 125
 .................................................................................................................................................................. 126
 ........................................................................................................................................................ 
  ................................................................................................................ 132

x

YARATICI ŞEHİR TEMALARI (UNESCO) VE İSTATİSTİKLERİ ........................................... 133
Zeynep Tombaş
     ...................................................................................................................... 133
 ..................................................................................................................................................................... 134
   ........................... 135
 ...................................... 
 .................................................................. 
 .......................................................................... 141
 ........................................................... 143
 ................................................................. 145
 .................................................. 
 ...................................................................... 
 ................................................................................................................................................................. 151
 ......................................................................................................................................................... 152
  ................................................................................................................ 154
İKİNCİ KISIM
TÜRKİYE’NİN UNESCO TESCİLLİ YARATICI ŞEHİRLERİ

MÜZİK ŞEHRİ KIRŞEHİR ............................................................................................................. 157
Gürkan Çalışkan - Burhan Sevim
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
  ............................................................................... 
 ................................................................................................................... 
 ............................................................................................................................................... 161
 ...................................................................................................................................................... 162
 ................................................................................................................................................... 162
 ....................................................................................................................................... 165
 ..............................................................................................................................................165
 .............................................................................................................................. 166
 .............................................................................................................................................. 166
 ......................................................................................................................................... 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 

xi

GASTRONOMİ ŞEHRİ AFYONKARAHİSAR ............................................................................ 173
Özcan Zorlu
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
  ........................................................... 
 ................................................................................................................... 
 ............................................................................................................................................... 
 ...................................................................................................................................................... 
 ................................................................................................................................................... 
 ....................................................................................................................................... 
 ..............................................................................................................................................
 .............................................................................................................................. 
 .............................................................................................................................................. 
 ......................................................................................................................................... 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 

ZANAAT VE HALK SANATLARI ŞEHRİ KÜTAHYA ................................................................195
Seda Yetimoğlu
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
 ................................................................................................................ 
 .................................................................................................................. 
 .......................................................... 
 ..................................................................................... 
    ................... 
 .................................................. 
 ..................................................................................... 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 211
  ................................................................................................................ 216

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
TASARIM ŞEHRİ İSTANBUL ........................................................................................................ 217
Meltem Altınay Özdemir - Zeynep Tombaş
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
 ..................................................................................................... 
  ............................................................................. 221
 ................................................................................................................... 221
 ............................................................................................................................................... 223
 ...................................................................................................................................................... 225
 ................................................................................................................................................... 226
 ....................................................................................................................................... 
 ..............................................................................................................................................
 ............................................................................................................................. 231
 ............................................................................................................................................... 232
 ......................................................................................................................................... 232
 .................................................................................................................................................................. 234
 ......................................................................................................................................................... 234
  ................................................................................................................ 

GASTRONOMİ ŞEHRİ HATAY .................................................................................................... 239
Şimal Şahinoğlu Yayla
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
  ..................................................................................... 
 ................................................................................................................... 241
 .............................................................................................................................................. 241
 ...................................................................................................................................................... 242
 ................................................................................................................................................... 243
 ....................................................................................................................................... 243
 ..............................................................................................................................................244
 .............................................................................................................................. 245
 ............................................................................................................................................... 246
 .......................................................................................................................................... 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 251

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
GASTRONOMİ ŞEHRİ GAZİANTEP ..........................................................................................253
Levent Selman Göktaş
     ...................................................................................................................... 253
 ..................................................................................................................................................................... 254
  .................................................................. 255
 ................................................................................................................... 255
 ............................................................................................................................................... 
 ...................................................................................................................................................... 
 ................................................................................................................................................... 
 ....................................................................................................................................... 
 ..............................................................................................................................................263
 .............................................................................................................................. 264
 ...................................................................................................... 265
 ................................................................................................. 266
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 
ÜÇÜNCÜ KISIM
YARATICI TURİZM VE TEKNOLOJİK GELİŞMELER
 
YARATICI TURİZMDE KULLANILAN TEKNOLOJİLER ........................................................ 275
Bahar Türkay - Mithat Zeki Dinçer
     ..................................................................................................................... 
 ..................................................................................................................................................................... 
....................................................................................................... 
 ......................... 
 ......................................................................................................................... 
 ...............................................................................................................
 ..................................................................................................................... 
 ................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 

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
YARATICI TURİZM VE SOSYAL MEDYA ................................................................................... 291
Emre Ergün
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
  ...................................................................... 
 ............................................................................................................................................... 
 .................................................................................................................................... 
 ............................................................................................................................... 
 .............................................................................................
 ......................................................................................... 
 ......................................................................... 
 ................................................ 
 ............................................................. 
 ........................................................... 
 ....................................................................... 
 .................................................................. 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ................................................................................................................ 

YARATICI TURİZM VE MOBİL UYGULAMALAR .................................................................... 307
Yunus Topsakal - Murat Çuhadar
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
 ........................................................................................................................... 
 ............... 
 .......................................................................... 312
  ... 312
 ...................................... 314
 ..................................... 314
.......................................................................... 315
 .................................................................................................... 315
 ........................................................................................................ 315
 ................................................................................................. 316
 ........................................... 316
 .................................................................................................................................................................. 

xv
 ......................................................................................................................................................... 
  .............................................................................. 322
DÖRDÜNCÜ KISIM
TURİZMDE YARATICILIK UYGULAMALARI

REKREASYON İŞLETMELERİ VE YARATICILIK..................................................................... 325
Gizem Kandemir Altunel - Şehnaz Demirkol
     ...................................................................................................................... 325
 .................................................................................................................................................................... 326
 ................................................................................................... 326
 ............................................................ 
 ................................................. 
 ............................................................................................................... 
 ................................................................................ 331
 ........................................................ 332
 ............................... 333
 .................................... 334
 .................................................................................................................................................................. 335
 ........................................................................................................................................................ 335
  .................................................................................................... 

SEYAHAT İŞLETMELERİ VE YARATICILIK .............................................................................339
Burhan Sevim - Gürkan Çalışkan
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
................................................................................................................................................ 341
 ..................................................................................................................... 341
  ........................................................................................................................ 343
 ........................................................................................................................... 345
 ............................................................................................................. 345
  ............................................................................................................ 346
 ...................................................................................... 
 .................................................................................................................................................................. 352
 ........................................................................................................................................................ 353
  ................................................................................................................ 356

xvi

YARATICI TURLARIN PLANLANMASI .....................................................................................357
Kaplan Uğurlu
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
 ................................................................................................................... 
 ...............................................................................................................
 ...................................................................................................................................... 
 ............................................................................................................. 
   ..................................................................................................................... 365
   ....................................................................................... 366
 ............................................................ 
 ....................................................................................................... 
  ........................................................................................... 
 ......................................................................................................... 
 .......................................................................................... 
    
 ....................................................................................................................................... 
 ......................................................................................................................................................... 

YARATICI TURLARDA REHBERLİK ......................................................................................... 385
Zeynep Çokal
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
   ............................................................................................................ 
  ................................................................................... 
  .............................................................. 
 .............................................. 
 ............................................................ 
 .................................................................................................................................................................. 
 ......................................................................................................................................................... 
  ......................................................................................................................................... 

KONAKLAMA İŞLETMELERİ VE YARATICILIK ..................................................................... 401
Orhan Akova - Barbaros Hüsamoğlu
     ...................................................................................................................... 
 ..................................................................................................................................................................... 

xvii
 ........................................................................... 
 ............................................................ 
  ................................................................ 
 .................................................................. 
  ............................................................................................................ 
 ........................................................................................................ 
 ................................................................................................................. 
 .............................................................................................................. 
 ..................................................... 
 .......................................... 
 ........................................................ 
 .................................................................................. 411
 .................................................................................................................................................................. 412
 ......................................................................................................................................................... 412
  ..................................................................................... 

YİYECEK İÇECEK İŞLETMELERİ VE YARATICILIK ............................................................... 419
Serap Özdemir Güzel
     ...................................................................................................................... 
 ..................................................................................................................................................................... 
 ....................................................................... 
 .......................................................................................................... 
 ............................................................................ 422
 ........................................................................................ 423
 .................................................... 424
 ............................................... 425
  ....................................................................... 426
 ....................................................................... 
 ........................................................... 431
 .................................................................................................................................................................. 432
 ......................................................................................................................................................... 433
  .............................................................................................................................. 

YÖRESEL MUTFAKLAR VE YARATICILIK ...............................................................................439
İsmail Ertopcu
     ...................................................................................................................... 
 ..................................................................................................................................................................... 

xviii
 .................................................................................................................................... 
  ............................................................................................................... 441
  ......................................................................................... 443
 .................................................................................................................................................................. 446
 ......................................................................................................................................................... 
  ................................................................................................. 
 
MODERN MUTFAKLAR VE YARATICILIK ............................................................................... 451
Ezgi Erşahin - Şehnaz Demirkol
     ...................................................................................................................... 451
 ..................................................................................................................................................................... 452
 ......................................................................................... 452
  .................................................................................................................................... 453
 ............................................................................ 455
 ........................................................................... 
Nouvelle ....................................................................
 ............................................................................................. 
 ...................................................................... 
 ................................................................................ 
 .......................................................................................... 
 ........... 461
 ......................................... 462
 .......................................... 462
 .......................................... 463
 ..................................................... 464
 .................................................................................................................................................................. 465
 ......................................................................................................................................................... 465
  .................................................................................................................................. 