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Cyber Extension Tools and Models

Authors:
Digital Technologies
in Agriculture
THE EDITORS
——————
Dr. Surya Rathore, Principal Scientist (Extension Information
Systems) ICAR–National Academy of Agricultural Research Management,
Hyderabad (Telangana), the Editor of this manuscript has 25 long years
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
      

monthly farm magazine, “Indian Farmers’ Digest



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
Shikha Ratan Puraskar

  

 

Ms. Vijayalakshmi B.   
    
Information and Communication Technology (ICT)

       
     
 
     

Dr. V.V. Sumanth Kumar
National Academy of Agricultural Research Management, Hyderabad
     
       
    

     

 

Digital Technologies
in Agriculture
— Editors —
Dr. Surya Rathore
Principal Scientist (Extension Information Systems)
ICAR–National Academy of Agricultural Research Management,
Rajendranagar, Hyderabad – 500030 (Telangana)
Ms. Vijayalakshmi B.
Associate Director,
Centre for Development of Advanced Computing, Hyderabad – 501510 (Telangana)
Dr. V.V. Sumanth Kumar
Senior Scientist
ICAR–National Academy of Agricultural Research Management,
Rajendranagar, Hyderabad – 500030 (Telangana)
2021
BIOTECH BOOKS®
© 2021 EDITORS
ISBN 978-81-7622-470-3
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PRINTED IN INDIA
Foreword


address many emerging challenges for Indian agriculture to sustain 










         


 
  


 


th May, 2020
Hyderabad Ch. Srinivasa Rao
Preface

        
        

      
among them is the utility of Information and Communication Technologies (ICTs),

        




      
 
  etc.   
    
   etc. 
     
 
 etc.

authenticity and reliability, etc.    

viii
Through this publication, an attempt has been made to capture the experiences
      
GIS and
remote sensing, IoT,   etc. The authors of






        


Surya Rathore
Vijayalakshmi B.
V.V. Sumanth Kumar
Contents
Foreword v
Preface vii
List of Abbreviations xiii
List of Contributors xvii
1. Digital Technologies in Agricultural Extension: Some Initiatives 1
V.P. Sharma
2. Cyber Extension Tools and Models 9
Surya Rathore and V.V. Sumanth Kumar
3. Community Radio for Participatory Communication 19
S.K. Kashyap
4. Television for Communicating with Rural Stakeholders 25
B.S. Sontakki
5. Utility of Mobile as a Tool for Agricultural Development 37
Vijayalakshmi B.
x
6. Consortium for e-Resources in Agriculture (CeRA) 45
S.K. Joshi and Mitali Ghosh Roy
7. GIS for Precision and Sustainable Agriculture 51
S. Rakesh and S.K. Soam
8. Interactive Information Dissemination Systems 59
P.B. Pradeep Kumar and K. Mosha
9. Remote Sensing for Information Generation 65
Ajeet Singh Nain and Sonam
10. IoT in Agriculture: Applications, Challenges and Way Forward 83
Santosh Sam Koshy, S.V. Srikanth and Prateek S. Rajgarhia
11. Digitisation for Climate Smart Agriculture 105
Rupan Raghuvanshi
12. Applications of GIS for Extension Services 113
Ajeet Singh Nain and Manjari Singh
13. Plantix: Democratization of Agriculture Information
Dissemination 139
Rupavatharam Srikanth, Dhulipala Ramkiran and
Kadirimangalam Sai Rekha
14. KALGUDI: A LinkedIn for FPOs 149
Raj Vallabhaneni
15. Digital Solutions for Unstructured Agricultural Value Chains 159
Sarabjeet Sen and Kiran Yellampalli
16. Drones in Agriculture 171
Kancheti Mrunalini and Chandan Kumar Deb
17. AgMOOCs: An Impressive Digital Application in
Agricultural Education 183
Basavprabhu Jirli
18. Utility of Social Media for Knowledge Dissemination 203
S. Usha Rani and Vijayalakshmi B.
xi
19. Conducting an Online Survey 213
B. Kalyani, P. Venkatesan, B.S. Sontakki and N. Sivaramane
20. Digital Tools and their Evaluation for Impactful Learning 235
Surya Rathore
Index 251
List of Contributors
Ajeet Singh Nain
     

Basavprabhu Jirli
   

B. Kalyani
Consultant, Extension Systems Management, ICAR–National Academy of
   
(Telangana)
B.S. Sontakki
      

Hyderabad – 500030 (Telangana)
Chandan Kumar Deb
Scientist (Computer Science and Applications), ICAR–Indian Agricultural

Dhulipala Ramkiran
    
Tropics, Patancheru, Hyderabad – 502324 (Telangana)
K. Mosha


xviii
Kancheti Mrunalini


Kadirimangalam Sai Rekha
    
Tropics, Patancheru, Hyderabad – 502324 (Telangana)
Kiran Yellampalli
   

Manjari Singh
    

Mitali Ghosh Roy


N. Sivaramane
  
 
– 500030 (Telangana)
P.B. Pradeep Kumar
   

Prateek S Rajgarhia
 

P. Venkatesan

 
– 500030 (Telangana)
Raj Vallabhaneni

Rakesh S.
    
  
Hyderabad – 500030 (Telangana)
Rupan Raghuvanshi
    
  
Hyderabad – 500030 (Telangana)
xix
Rupavatharam Srikanth
    
Tropics, Patancheru, Hyderabad – 502324 (Telangana)
Santosh Sam Koshy


Sarabjeet Sen
   

S.K. Joshi
   

S.K. Kashyap


S.K. Soam


S.V. Srikanth


Sonam
    

Surya Rathore
Principal Scientist (Extension Information Systems) ICAR–National Academy

(Telangana)
S. Usha Rani
Principal Scientist, ICAR–Central Institute for Cotton Research, Regional

Vijayalakshmi B.


V.P. Sharma
Technical Consultant, National Rainfed Area Authority, 2nd

V.V. Sumanth Kumar
Senior Scientist (Computer Applications), ICAR–National Academy of
   
(Telangana)



 

       








    

  


      
 
etc 

etc    


in food systems, etc.
  
       
        
irrigation and fertilizer monitoring through drones, Internet of Things, remote
sensing and 




Chapter 2
Cyber Extension Tools and Models
Surya Rathore1 and V.V. Sumanth Kumar2
1Principal Scientist (Extension Information Systems)
2Senior Scientist (Computer Applications)
ICAR–National Academy of Agricultural Research Management,
Hyderabad – 500030
         


This is as a result of a paradigm shift from traditional agrarian economy to industry



       









Cyber Extension
     
     
Digital Technologies in Agriculture 



       
   




      
      
    



researchers, extension personnel, agricultural input dealers, etc. Cyber extension
      

       



Information and Communication
      
 
technologies in rural areas in order to communicate and educate millions of farm
   



     

        



    
    

   


Cyber Extension Tools and Models  


P 
P 
P 
P 
abiotic stresses
P 
P 



     
    

Cyber Extension Tools
  


e-mail


World Wide Web
        
      

be accessed through 
Expert Systems of Extension
     
     



         
  

Video Conferencing
    
Digital Technologies in Agriculture 
more people located at different sites by means of computer  to transmit
audio and  data

        
     


monitor
a 

Call Centres and Satellite Communication Network

        


 
call
centre suite    
IVR),
     
         


News and Discussion Groups

   



      



 



Telnet
This is a 
    
Cyber Extension Tools and Models  
     Telnet is an application that
       

File Transfer Protocol (FTP)








Web Conferences/Webinars



       
     

        

  

Methods of Cyber Extension

P 
rural people through 
P 
P 
P Creation and maintenance of statistical database
P    
schemes
P      

P 

P     

Digital Technologies in Agriculture 
P 
radio station programmes
P 
Models of Cyber Extension

    

I Classification
(i) E-governmental model: 
i.kisan
(ii) Corporate Social Responsibility:     
       

e-choupal.
II Classification
 
 etc.
 e-choupal
       

Pradesh
III Classification
(i) E-governance Model
     

 e.g. The
Bhoomi
        
patawaris

 etc.
(ii) Cyber Trading and e-commerce Business Model
e-choupal

e-choupals)


Cyber Extension Tools and Models  
e-choupals



a distribution channel for its products (and those of its partners) and acts as an


e-choupal
Sanchalaks

through its educational efforts to farmers and also acts as a channel for soil testing
       
  



(iii) Hub and Spokes Model
The      
         
      

           
       





      
   
     
    
      
     
      
      



     



Digital Technologies in Agriculture 
       
    
        



(iv) Knowledge Platform Model





   


        
     


(v) Moodle Platform

   
        


etc.



    State Agricultural
National Agricultural Research System etc. 

        
Krishi Vigyan Kendras and



Conclusion



Cyber Extension Tools and Models  

      

and smooth communication by digital means can bring about harmony among


REFERENCES
      Agricultural

Information and Communication Technology (ICT)
for 


      

    


Information and Communication Technology
   
  



 
Policy
... Agricultural extension is an educational service which brings information and new technologies to farming communities to enable them to improve their production, income and standard of living. The application of ICT offers excellent possibilities, for empowering stakeholders and establishing appropriate communication between research and extension system (Rathore, 2021). Use of Information and Communication Technology by various agricultural research institutions in the dissemination of information to the stakeholders is in vogue. ...
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The application of ICT offers excellent possibilities for empowering stakeholders and establishing appropriate communication between research and extension systems. This paper attempts to document and analyze selected ICT initiatives of three Agricultural Research Institutes in Telangana. Nudge Theory, is employed to identify specific nudges in this ICT initiatives of Research and development institutions. A relatively new concept, Nudge theory proposes positive reinforcement and indirect suggestions as ways to influence behavior. These are simple, low-cost interventions that alter behavior in predictable ways. A descriptive research design was adopted for the study. A nudging framework was developed and nudges were classified under 8 groups viz., internally imposed-mindful encouraging, mindful discouraging, mindless encouraging, and mindless discouraging and the externally imposed-mindful encouraging, mindful discouraging, mindless encouraging, and mindless discouraging.
Cyber Extension: A convergence of ICT and Agricultural Development
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