The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province

Abstract

This research is aiming to study the acceptance factors of QR Code technology in brand communication for the Baan Klong Peek Neur Beehive community enterprise group. The satisfaction of using QR code technology of related parties by using qualitative research methods by an in depth interview. The target group is the chairman of Bee Thai Community Enterprise of Baan Khlong Wing Nuea and local leaders. Also, quantitative research using questionnaires for confirmatory factor analysis to see the consistency of the results of both methods. The results showed that the sample group accepted QR code system at a high level with an average of 4.27. The ease of use of the QR code system is at a high level with an average of 4.23. In terms of utilisation of QR code system is at a high level with an average of 4.30. Attitude towards using QR code system is at a high level, with an average of 4.28. When analysing the components of variables to see the influence of factors in accepting the QR code in marketing communication in Suankhan in all three aspects, found that all three factors had the highest level of acceptance of the QR code system in the marketing communication. Moreover, when testing the consistency of all models Which the model test results are P 0.223, X2 df 1.111, GFI 0.974, IFI 0.998, CFI 0.998, TLI 0.997, RMR 0.009, RMSEA 0.016.The survey was conducted by using an interview with questionnaire with samples of 1 2 usable responses used on further analysis.

Full text

Sys Rev Pharm 2020;11(7):519-528
A multifaceted review journal in t he field of pharmacy
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
The Application of QR Code Technology to Create the
Value-Added Products for The Baan Klong Peek Neur
Beehive Community Enterprise Group at Tambon
Suankhan, Nakhon Si Thammarat Province
Bamrung Srinounpan1, Chawanrat Srinounpan2, Patcharee Sumethokul3, Ataul Karim Patwary4
1Faculty of Management Science,
Nakhon Si Thammarat Rajabhat University, Thailand
Email kunchaynoy@hotmail.com (Corresponding Email)
2Faculty of Science and Technology,
Nakhon Si Thammarat Rajabhat University, Thailand
Email chawanrat_sri@nstru.ac.th
3Faculty of Humanities and Social Science,
Nakhon Si Thammarat Rajabhat University, Thailand
Email patcharee.sumethokul@gmail.com
4School of Tourism, Hospitality and Event Management,
Universiti Utara Malaysia, 06010 UUM, Sintok, Kedah, Malaysia.
Email raselataul@gmail.com
ABSTRACT
This research is aiming to study the acceptance factors of QR Code
technology in brand communication for the Baan Klong Peek Neur Beehive
community enterprise group.The satisfaction of using QR code technology of
related parties by using qualitative research methods by an indepth
interview.The target group is the chairman of Bee Thai Community
Enterprise of Baan Khlong Wing Nuea and local leaders.Also, quantitative
research using questionnaires for confirmatory factor analysi s to see the
consistency of the results of both methods.The results showed that the
sample group accepted QR code system at a high level with an average of
4.27.The ease of use of the QR code system is at a high level with an average
of 4.23.In terms of utilisation of QR code system is at a high level with an
average of 4.30.Attitude towards using QR code system is at a high level,
with an average of 4.28.When analysi ng the components of variables to see
the influence of factors in accepting the QR code in marketing communication
in Suankhan in all three aspects, found that all three factors had the highest
level of acceptance of the QR code system in the marketing c ommunication.
Moreover, when testing the consistency of all models Which the model test
results are P0.223, X2df 1.111, GFI 0.974, IFI 0.998, CFI 0.998, TLI
0.997, RMR 0.009, RMSEA 0.016.The survey was conducted by using an
interview with questionnaire with samples of 12 usable responses used on
further analysis.
Keywords: QR Code Technology, Baan Klong Peek Neur Beehive
Community,Brand Communication
Correspondence:
Bamrung Srinounpan
1Faculty of Management Sc ience,
Nakhon Si Thammarat Rajabhat University, Thailand
Emailkunchaynoy@hotmail.com
INTRODUCTION
As technology is becoming more and more advances, the
owner of the product or business then uses the
advancement of technology to apply in the business
operation to communicate, create value-added for the
product or good image of the organisation.If the brand
can create an identity from sight, hearing, taste, smell and
touch with all five senses, consumers will recognise more
value and finally, will make a purchase.(Lindstrom,
2005)Technology will play an important role in turning
the pattern of communication between products and
consumers.Although the traditional communication
channels such as radio, television, and print still exist,
new technologies will have more roles, especially
smartphones and social networks, resulting in a new
character society for consumers which has the definition
called Socialnomics.It means the world's population is
assimilated through online channels and various social
networks (Anshari, Alas & Guan, 2016).Currently, the
symbol of the black line is often seen with sharp corners
and looks crumpled in a white background box similar to
the Finding the exit gameappears on products of
various types and brands.This symbol is called QR Code,
which hides the meaning and the details that will be
displayed. Some operators will make a link within the QR
code to access the company's website immediately.QR
Code is a square symbol that started to see more
widespread.QR Code stands for Quick Responseis a 2D
barcode originating from Japan by DensoWave company
since 1994.The feature of QR code is it represents the
information that has a fast response.Mostly will be used
with the product.Various advertising media to provide
additional information or a website.When taking a
mobile phone's camera to take a QR Code, you will be
able to enter the website immediately without having to
spend time typing.
With the modern technology, QR Code can be applied to
many forms such as displaying the website URL (URL
stands for Uniform Resource Locator), which is the
address of various information on the internet such as the
address of the files or websites on the internet, messages,
phone numbers and many text information.Nowadays,

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
the QR Code is used in many areas due to its speed
because today, most people have mobile phones and
every mobile phone have a camera.The most obvious
benefit of QR Code is displaying the web site's URL
because the URL is usually difficult to remember because
it's long and sometimes very complicated.But with QR
Code, we just lift the phone to scan the QR Code that we
see in different products and the phone will link to the
webpage where the QR Code is saved automatically.The
way to use QR Code must be via mobile phones with the
QR code symbol inside the device.Just bring the phone
camera, scan it on the QR code, wait for a moment, the
device will read the black QR code into a letter with a lot
of information such as product details, promotions,
company location, stores, website, telephone number, etc.
These activities are designed to facilitate an exchange the
goal of creating satisfaction and respond to the needs of
individuals or business organisations (Stanton, Etzel,
Walker, Sánchez, Mont, & Villagra, 1996).
Baan Klong Peek Neur Beehive community enterprise
group at Tambon Suankhan Nakornsritammarat province
is a small community that has a strong in selling natural
honey products.Currently, honey packaging has been
developed in a more diverse and beautiful way.Make it
be able to create value-added products in the eyes of
buyers.But what is still missing in the package is the QR
code technology, to communicate, create value-added for
the brand by adding the code on the honey product
package.The QR code will provide the references which
lead to the trust of the product such as how to keep bees,
finding nectar of bees from a variety of pollen flowers,
how to store honey, methods of making bees crates, and
etc.From the background and importance of the stated
problems, together with the research team's field to be
aware of community problems which lead to the research
project, regarding the factors affecting the adoption of QR
Code technology system for the communication in Baan
Klong Peek Neur Beehive community enterprise group at
Tambon Suankhan Nakornsritammarat province, in order
to apply the research results to the development of the
packaging of the Baan Klong Peek Neur Beehive
community enterprise group to add value by using QR
Code technology to apply efficiently. The aim of this study
to the acceptance of QR Code technology in brand
communication on Baan Klong Peek Neur Beehive
community enterprise group and the satisfaction of using
QR code technology of related parties.
LITERATURE REVIEW
In a number of studies on the advertisement (Ertekin and
Pelton, 2015), publicity (Demir et al., 2015; Sago, 2011;
Kamarudin, Patwary and Mahmoud, 2020) and
protection (Narayanan, 2012), the QR codes have been
studied. In brand communication, these codes were
applied to provide consumers with details (Katlav, 2020),
promote (Celtek, 2017; Patwary, Omar and Tahir, 2020)
and increase the satisfaction of customers (Tardivo et al.,
2015).Pillai et al. (2017) published the most detailed
study, exploring the use of QR code in global business
industry and how QR codes can enhance the customer
experience.
The use of the QR code thus increases the importance of
the experience of customers and simplifies the activities
they participate in. Coding is used in restaurants and
hotels to provide food and drink information on the menu
and to provide promotions and to give messages to
guests (Chen et al., 2016; Shadaksharappa et al . , 2018).
Thanks to its versatility and information speed, QR codes
have spread rapidly to all service sectors. It appears that
QR codes are most widely used in the industry by
showing the codes on signboards with company or
association details (Pillai et al., 2017). In addition, the
implementation of QR codes could give several
companies a competitive advantage (Alom, Patwary, &
Khan, 2019). Hotels use mobile technology, change their
websites and enrich their mobile applications for
marketing activities and deliver competitive advantages
(Kirlar Can et al. 2017). Some companies offer guests
diverse information on goods, quality and religious
restrictions (halal, kosher, etc.) through QR codes. QR
codes can be used for social media software or social
networking sites within marketing activities. According
to Rajendra and Hemant (2013), the QR code would have
a positive impact on brand construction, sales and
company credibility. The user's intention to embrace
technology is especially important to understand the
performance of QR code at the corporate level because of
the highly interactive nature of QR code usage.
METHODOLOGY
Acceptance factors of QR Code Technology System in
Baan Klong Peek Neur Beehive community enterprise
group at Tambon Suankhan Nakornsritammarat
province.The researcher has studied and researched
according to the process of research and development,
including
Step 1Explore the need for the development of QR code
technology in brand communication of Baan Klong Peek
Neur Beehive community enterprise group at Tambon
Suankhan Nakornsritammarat province.Specify the key
information and select target research groups, namely
the president of the Baan Klong Peek Neur Beehive
community enterprise.There were seven members of
Baan Klong Peek Neur Beehive community enterprise,
using a simple random sampling method and three local
leaders from Tambon Suan Khan including the mayor,
subdistrict headman and the village headman.The reason
for choosing these target groups is because they are
directly involved in using QR Code technology.By means
of semistructured and indepth interviews by using the
interview guidelines as an interview in accordance with
the interview form that has been created.The question is
the same with all interviewees.There are steps to collect
data,
1)The interview will be requested by making an official
document from the research organisation of the
researcher, then arrange the appointment as well as
prepare the questions in the interview.2)Take all the
data for data triangulation by considering the data from 3
sources.Namely 1)data from interviewees, 2)data from
theoretical concepts and 3)data from relevant literature.
Step 2Analyse the data from an indepth interview from
the target group.Then, bring to build a questionnaire to
cover the variables specified in the research and check
the completeness and accuracy, both the structural
content and language used.Bring the updated
questionnaires to 3 experts to check the accuracy of the
content (Content Validity). Next, conduct the updated
questionnaires to the experts to approve and bring the
data that were collected from 30 selected targets to find
the reliability of the questionnaire and find out the
Cronbachs AlphaCoefficient.The questionnaires that

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
passed the quality and validity is will actually be applied
to the sample set in the research.In the analysis of the
composition of variables brought all the data to find
KaiserMeyerOlkin (KMO)to test preliminary whether
all variables can be analysed for composition.
Step 3Conducting a study of the satisfaction of using QR
code technology of related parties, namely the president
of the Baan Klong Peek Neur Beehive community
enterprise and the local leader of Tambon Suan Khan,
Chang Klang District Nakhon Si Thammarat Province, by
using indepth interview and used the questionnaire with
samples as follows population in Nakhon Si Thammarat
Municipality in the amount of 105,844 people.Then,
using the formula of Taro Yamane with the ratio of 0.5
and at the level of confidence of 95, a total of 400
samples were used to see the factors of acceptance or QR
code system in brand communication of Baan Klong Peek
Neur Beehive community enterprise include 1)the ease
of use of the QR code system, 2)the utilisation of the QR
code system, 3)the attitude towards using the QR code
system.
Factors in acceptance of QR code system for marketing
communication in Suan Khan honey market found out
that the sample accept QR code system at a high level.
The average value is 4.27, the relationship between
factors of acceptance of QR code in brand
communication.The researchers used all data to find
value in KaiserMeyerOlkin (KMO)to test preliminary
whether all variables can be analysed for composition.In
the composition analysis, there is an agreement which is
the variables that are grouped together will not lower
than 0.30.The KaiserMeyerOlkin (KMO)in this
questionnaire is .968, which is considered a prerequisite.
And the value in determining a harmonious model.
Figure 1: A research framework
Table 1. Average and standard deviation factors for adopting the QR code system in the marketing communication of Suan
Khan Beehive Community.
Factors for adopting
the QR code system in
the marketing
communication of
Suan Khan Beehive
Community.
S. D
Degree of
Achievement
1.0
The ease of use of the
QR code system
4.23
0.768
High
1.1
Easy to learn and use
the QR code system.
4.17
0.756
High
1.2
Duration of time to
scan the code is fast,
suitable, not
complicated.
4.22
0.754
High
1.3
The size of the QR
code is appropriate
4.22
0.765
High

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
and easy to scan
1.4
Good looking QR Code
Symbol, unique and
easy to recognise.
4.23
0.764
High
1.5
Can be used with
many smartphones
and tablets
4.32
0.750
High
1.6
QR code can connect
to the internet for 24
hours.
4.24
0.788
High
1.7
QR Code Reader
application is
available for
download.
4.19
0.798
High
2.0
The benefits of using
QR Code system
4.30
0.707
High
2.1
A system facilitates
access to information
4.32
0.664
High
2.2
Fast and easy system
for receiving
information Public
relations
4.32
0.713
High
2.3
Fast way to buy
products, save time.
4.31
0.745
High
2.4
Easy system to buy
goods.
4.24
0.701
High
2.5
Reach websites faster
than entering website
in a normal way.
4.33
0.712
High
3.0
Attitude towards QR
code system
4.28
0.715
High
3.1
Having a positive
opinion on the use of
QR code systems.
4.27
0.701
High
3.2
Curiosity arises,
trying to use the QR
code system
4.23
0.717
High
3.3
The use of the QR
code system opens up
new opportunities for
new concepts.
4.33
0.702
High
3.4
Using QR Code is an
enhancement of skills
to access information
on the internet by
self.
4.31
0.732
High
3.5
Using QR Code make
changes to the
previous way people
access the data.
4.28
0.723
High
Average total
4.27
0.730
High
The relationship of factors of acceptance of QR code
system in brand communication
In the analysis of the composition of variables,
researchers used all data to find the value of Kaiser
MeyerOlkin (KMO)to test preliminary whether all
variables can be analysed for composition.In the
composition analysis, there is an agreement that the
variables that are grouped together are not less than .30.
The KaiserMeyerOlkin (KMO)value in this query is .968
as per the data in Table 2 which is considered passing in
basic criteria.The value in determining a harmonious
model, according to the information in Table 3
Table 2. Preliminary test for component analysis
KaiserMeyerOlkin Measure of Sampling Adequacy.
.968

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
Bartlett's Test of
Sphericity
Approx.ChiSquare
5006.533
Df
136
Sig.
.000
Table3. To test the consistency of the model.
Chisquare X2or CMIN
pvalue higher than 0.05
X2df or CMINdf
Should not be over 2.00
GFI, IFI, CFI, TLI
From 0.90 1.00
RMR, RMSEA
Lower than 0.05
standardised residual covariance
From 2 to 2
When analysing the factors of acceptance or QR code
system in brand communication by individual aspects of
Baan Klong Peek Neur Beehive community enterprise
Tambon Suan Khan, Nakhon Si Thammarat Province
found out that.
1.Ease of use QR code system
When analysing the components of variables to see the
influence factors in the acceptance of QR code system in
marketing communication of Suan Khan Honey,
regarding the ease of use of the QR code system found
that all factors used to explain the ease of use are greater
than 50 per cent for all factors and have passed the
consistency testing of all models .The model test results
are P 0.149, X2 df 1.437, GFI 0.989, IFI 0.997, CFI
0.997, TLI 0.995 and RMR 0.008, RMSEA 0.032 .
The details are in Table 4 and as shown in Figure 2.
Table 4. Relationship of the ease of use of QR Code System
The ease of use of the QR
code system
B
P-Value
1.1
Easy to learn and use the QR
code system.
0.786
0.000
1.2
Duration of time to scan the
code is fast, suitable, not
complicated.
0.754
0.000
1.3
The size of the QR code is
appropriate and easy to
scan
0.800
0.000
1.4
Good looking QR Code
Symbol, unique and easy to
recognise.
0.727
0.000
1.5
Can be used with many
smartphones and tablets
0.790
0.000
1.6
QR code can connect to the
internet for 24 hours.
0.845
0.000
1.7
QR Code Reader application
is available for download.
0.806
0.000
P0.149, X2df 1.437, GFI 0.989, IFI 0.997, CFI 0.997, TLI 0.995, RMR 0.008, RMSEA 0.032

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
P0.149, X2df 1.437, GFI 0.989, IFI 0.997, CFI 0.9970.032
Figure 2The relationship between the ease of use of the QR code system.
From the detailed information in Table 4 and in picture 1,
if the Baan Klong Peek Neur Beehive community
enterprise Tambon Suan Khan, Nakhon Si Thammarat
Province want to use QR Code system to use in brand
communication, it will be very appropriate because the
QR code system is easy to use.Especially, the QR code
system can connect to the internet network for use 24
hours, which has the highest value of 84 per cent (B
0.845), followed by the availability for download which is
81 (B0.806)and the appropriate QR code size 80
percent easier to scan (B0.800)
2Benefits from using QR code systems
When analysing the components of variables in order to
see the influence of factors in acceptance of QR code in
brand communication.Regarding the utilization of the QR
code system, it was found that all factors used to explain
the benefits of using the QR code system are greater than
50of all factors and passed the consistency testing of
the model in all issues The model test results are P 
0.171, X2 df 1.548, GFI 0.993, IFI 0.998, CFI 
0.998, TLI 0.995 and RMR 0.006, RMSEA 0.036.
Details of the data in Table 5 and as shown in Figure 3.
Table 5Relationship of utilisation factors from QR code system usage
The benefits of using QR
Code system
b
P-Value
2.1
A system is facilitates
access to information
0.768
0.000
2.2
Fast and easy system for
receiving information
Public relations
0.802
0.000
2.3
Fast way to buy products,
save time.
0.801
0.000
2.4
Easy system to buy goods.
0.819
0.000
2.5
Reach websites faster than
entering website in a
normal way.
0.821
0.000
P0.171, X2df 1.548, GFI 0.993, IFI 0.998, CFI 0.998, TLI 0.995, RMR 0.006, RMSEA 0.036

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
P0.171, X2df 1.548, GFI 0.993, IFI 0.998, CFI 0.998, TLI 0.995, RMR 0.006, RMSEA 0.036
Figure 3The relationship between factors of the utilisation of the QR code system
From the detailed information in Table 5 and in picture 2,
Baan Klong Peek Neur Beehive community enterprise
Tambon Suan Khan, Nakhon Si Thammarat Province
want to use the QR code system to use in brand
communication will be very appropriate because the QR
code system is very useful, especially making the website
faster than normal, which has the highest value of 82 per
cent (B0.821), followed by a system that is easy to buy
82 per cent (B0.819 ). And it is a fast and easy system to
receive news and information Public relations 80 per cent
(B0.802)
3.Attitude towards using QR Code system
When analysing the components of the variables to see
the influence of factors in the acceptance of QR code
system in marketing communication, Suan Khan Honey,
regarding the attitude towards using QR code, it was
found that all factors used to describe the attitude
towards using QR code system was more than 50and
passed the consistency test of the model in all issues.The
model test results are P 0.188, X2 df 1.597, GFI 
0.995, IFI 0.998, CFI 0.995, TLI 0.995 and RMR 
0.005, RMSEA 0.037.Details of the data in Table 6 and
as shown in figure 4.
Table 6. Relationship of attitude factors towards using QR Code system
Attitude towards QR code system
b
P-Value
3.1
Having a positive opinion on the use of QR
code systems.
0.774
0.000
3.2
Curiosity arises, trying to use the QR code
system
0.687
0.000
3.3
The use of the QR code system opens up
new opportunities for new concepts.
0.793
0.000
3.4
Using QR Code is an enhancement of skills
to access information on the internet by
self.
0.858
0.000
3.5
Using QR Code make changes to the
previous way people access the data.
0.845
0.000
P0.188, X2df 1.597, GFI 0.995, IFI 0.998, CFI 0.995, TLI 0.995, RMR 0.005, RMSEA 0.037

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
P0.188, X2df 1.597, GFI 0.995, IFI 0.998, CFI 0.995, TLI 0.995, RMR 0.005, RMSEA 0.037
Figure 4. Attitude towards using QR Code system
From the detailed information in Table 6 and in Figure 4,
Baan Klong Peek Neur Beehive community enterprise
Tambon Suan Khan, Nakhon Si Thammarat Province
want to use the QR code system to use in brand
communication will be very appropriate because the
customer's attitude towards using the QR code system is
good, especially the use of QR codes is an enhancement
skill to access information on the internet by self, which
has the highest value of 86 per cent (B0.858), followed
by using QR code resulting in 85change in traditional
methods of access to information (B0.845)and the use
of QR code systems, opening up 79of new concepts (B
0.793).
When analysing the components of the variables to see
the influence factors in accepting the QR code in
marketing communication in Suan Khan Honey in all
three aspects found that all three factors affect the
acceptance of the QR code system in Marketing
communication in Suan Khan Honey is at the highest
level.Also, when testing the consistency of all models The
model test results are P 0.223, X2 df 1.111, GFI 
0.974, IFI 0.998, CFI 0.998, TLI 0.997 and RMR 
0.009, RMSEA 0.016, detailed information as in figure
5.

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
P0.223, X2df 1.111, GFI 0.974, IFI 0.998, CFI 0.998, TLI 0.997, RMR 0.009, RMSEA 0.016
Figure 5. The relationship of attitude factors towards using QR Code system
From the detailed information as picture 4, if the Suan
Khan Honey community wants to use the QR code
system for marketing communication, it will be very
appropriate.The reason is that the benefits of using QR
code systems, the highest value is 98 (B0.985).
Customer's attitude towards using QR Code system With
97 per cent (B0.967)and the ease of use of the QR code
system With a percentage of up to 90 per cent (B0.901)
DISCUSSION AND CONCLUSION
1)Ease of use in the QR code system
The QR code is designed to be beautiful, exotic, and
interesting because there is a bee on the flower.The
flower is called Khan flower, which is the symbol of the
Suan Khan community.Therefore, it is notably to the
general public when using a mobile phone, looking into
the QR code system and see the information of the
community which is going to go to Facebook of the Baan
Klong Peek Neur Beehive community enterprise which
has all the information of the community, also be able to
interact with images, text, audio and video clips of the
community products.In the overview of the QR code of
the Baan Klong Peek Neur Beehive community enterprise
which is easy to learn and use the QR code system.
Moreover, the time to scan the code is fast, suitable, not
complicated, and the size of the QR code is appropriately
easy to scan, beautiful QR Code symbol is unique, easy to
remember, can be used with many types of smartphones
and tablets.QR Code can connect to the internet for use
24 hours.There is a QR Code Reader application available
for download in which the mean and standard deviation
are the factors in accepting the QR code system.In
marketing communication, the said Suan Khan honey has
a high level in all factors (X4.23, SD 0.768), in line
with the research of Cata, Patel, and Sakaguchi (2013).
Clear the factors that affect the acceptance, and use of QR
Code system of Generation Y consumers found that the
new generation of consumers accept the QR Code
Payment technology, which indicates that there are many
factors causing awareness that QR Code Payment is easy
to use and useful to cause usage behaviour. And also
consistent with the research by Kim and Woo (2016).
Research on the application of QR Code technology in Hat
Yai City Museum found that users are satisfied with the
convenience and ease of use in very high level and are
satisfied with the completeness of the information at a
good level.
2)The utilisation, nowadays, various businesses try to
use a variety of sales strategies and trying to use social
media to help publicise and advertise products.The
reason is that it will add value to the image of the product
to the market.In the eyes of the buyer, QR Code
Technology System considered as another dimension to
increase product sales channels and create a good image
and modern.They are increasing the convenience in
accessing community information.It's fast and easy to
receive news from the community through Facebook's
group and can also be a channel to choose and purchase
convenient and fast as well.As a whole, in regard to the
utilisation of QR Code technology of the Baan Klong Peek
Neur Beehive community enterprise is a system that
facilitates access to information fast and easy for
receiving information.Public relations are a way to buy
products faster, save time, is an easy system to buy
products, reach the website faster.In which the mean and
standard deviation are the factors in accepting the QR
code system.In marketing communication, the said Suan
Khan honey has a high level in all factors (X4.30, SD 
0.707), in accordance with the research of Liantoni,
Rosetya, and Rahmawati (2019). Research on the
application of twodimensional bar code technology to
provide tourist information in tourist attractionsa case
study of, Firmansyah (2019),found that tourists have
overall satisfaction at a high level.And are satisfied with
almost every item at the high level as well, such as
displaying the information that meets the needs, can
easily access information, easy to use of signs at
information service points.And the number of data
service points is sufficient.
3)Attitude towards the use of QR code system.
Consumers' purchasing decisions do not only consider
the facts, but it is decided by the attitude towards the
product together (Hoyer & Macinnis, 2010).Therefore, in
brand communication, marketers can determine the type
of communication to create consumers' attitudes by
being able to communicate to consumers to understand
the product, create the love for products and create
intentions to the act that leads to the creation of a
positive attitude towards the product and ultimately the
purchasing decision (Hoyer & Macinnis, 2010).In the
overall QR code technology system of the Baan Klong
Peek Neur Beehive community enterprise group,
regarding the attitude towards using QR code system is a
communication strategy that creates incentives to
stimulate consumers to realise unmet needs and lead to
demand for products or services (Schiffman & Kanuk,
2010).At the same time, motivation is due to internal
instincts of human beings that are automatically
generated in response to stimuli (Blythe, 2008).
Therefore, having a positive attitude towards using QR
code systems will lead to curiosity and to try to use the
QR code system which is an opportunity to get to know
new concepts and an enhancement of skills to access
information on the internet by self—resulting in changes
to the old method of accessing information.The mean
and standard deviation are the factors in accepting the
QR code system.In the communication of the Suan Khan
Honey Market, every factor has a good attitude at a high
level (X4.28, S.D0.715), consistent with the research of
Islam & Patwary (2013), who research on factors that
influence the intention of using QR Code system.
Standards of users in the Muang Thong Thani area found
that perception of the standard QR code system, the
attitude towards the standard QR Code system and the
acceptance of the standard QR Code system of users in
the Muang Thong Thani area are at a high level.
SUGGESTION
QR code technology in Baan Klong Peek Neur Beehive
community enterprise group to support payments via QR
code, there will increase the convenience and method of
payment for customers as well.Besides, QR code
technology in Baan Klong Peek Neur Beehive community
enterprise group to be used in conjunction with other
mobile applications connected to credit cards, debit cards
or bank accounts.When purchasing products at stores,

The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
they just open the QR Code on their mobile phone for the
cashier to scan, it will be able to pay immediately.As for a
small stall that does not have a QR Code scanner installed,
the store owner will submit a QR Code to their Alipay or
Wechat Pay account to customers.When a customer
picks up the phone to scan the said QR Code, they can
immediately pay to the owner's account.
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The Application of QR Code Technology to Create the Value-Added Products for The
Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan,
Nakhon Si Thammarat Province
 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020
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