The world is in a period of social development where digital transformation is
continuing rapidly and more than 55% of the world population is an internet user. These
changes and transformations are directly affecting all areas of human life and leading to
new challenges. As in many other fields, traditional communication methods are being
replaced by online communication techniques and this state allows quick information
exchange. More specifically, the similar picture is appearing for the communication
between countries and potential investors. In this framework, this study aims to evaluate
online investment promotion activities of Turkic Republics in the cross-national
context. For this purpose, web sites of Investment Promotion Agencies in Turkey,
Kyrgyzstan, Kazakhstan, Azerbaijan, Uzbekistan and Turkmenistan will be evaluated in
terms of criteria such as information adequacy, website attractiveness etc. This study is
important to see the current state of the online investment promotion in above mentioned countries and to learn from each other. Findings can be useful for related
institutions and organizations for better practices on attracting potential investors.