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A Study on Online Investment Promotion in the Turkic Republics

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Abstract

The world is in a period of social development where digital transformation is continuing rapidly and more than 55% of the world population is an internet user. These changes and transformations are directly affecting all areas of human life and leading to new challenges. As in many other fields, traditional communication methods are being replaced by online communication techniques and this state allows quick information exchange. More specifically, the similar picture is appearing for the communication between countries and potential investors. In this framework, this study aims to evaluate online investment promotion activities of Turkic Republics in the cross-national context. For this purpose, web sites of Investment Promotion Agencies in Turkey, Kyrgyzstan, Kazakhstan, Azerbaijan, Uzbekistan and Turkmenistan will be evaluated in terms of criteria such as information adequacy, website attractiveness etc. This study is important to see the current state of the online investment promotion in above mentioned countries and to learn from each other. Findings can be useful for related institutions and organizations for better practices on attracting potential investors.
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A Comparative Cross-National Examination of Online Investment Promotion
Banna El Alia, Leila Hamzaoui-Essoussi and Nicolas Papadopoulos.(2016). A Comparative Cross-National Examination of Online Investment Promotion. Journal of Euromarketing, 25(3-4): s. 131-146.
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