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a-IDEA
Technology Business Incubator of ICAR - NAARM
STARTUP PROFILES
Supported by
Department of Science & Technology
Govt. Of India
ICAR-National Academy of Agriculture Research Management
Rajendranagar, Hyderabad-500030, Telangana india.
https://naarm.org.in
Startup Profiles
2017
a-IDEA
Technology Business Incubator of
NAARM
Supported by
Department of science & technology
Gov.t of INDIA
a-IDEA, ICAR-NAARM, Startup prole 2017.h
Designed by:
Team @ a-IDEA
Picture credit:
Arjun Manu, Acqualabs
Printed by:
NAARM press
Published by:
ICAR- NAARM
a-IDEA, Technology Business Incubator,
Rajendranagar, Hyderabad – 500 030, Telangana, India.
naarmtbi.aidea@gmail.com
All rights are reserved with the publisher. No part of this publication may be reproduced; translated; stored in a retrieval system or transmitted
in any form or by
means of electronic, mechanical, photocopying, recording or otherwise without prior information.
Disclaimer: e publisher has used the best of the endeavours to ensure that the citations, photographs, URL’s referred in this book were duly
acknowledged.
e publisher has no responsibility for the change in the content of websites.
© ICAR-NAARM
Acknowledgement: e team is grateful to Dr. Ch. Srinivasa Rao, Director-NAARM and to all the faculty members of the academy for their
unstinted support.
FOREWORD
I am happy to present startup proles, an incubatee coee table book which captures
the brief prole of agriculture startups being incubated at a-IDEA, the Technology
Business Incubator of National Academy of Agricultural Research Management
(ICAR-NAARM) supported by Department of Science & Technology.
Dr. Ch. Srinivasa Rao
DIRECTOR, NAARM
President, a-IDEA
e incubation centre at NAARM is providing a conducive environment for growth of
startups in agriculture. NAARM with its access to the National Agriculture Research
System of ICAR encompassing Research Institutions, State Agricultural Universities
and Krishi Vigyan Kendras is driving force for the growth of these agriculture startups.
e National Agriculture Research System has generated several agri based innovations
which need to be scaled up by all the Agri stake holders. Since 2014, the incubation
centre of NAARM has been fostering innovation and entrepreneurship in agriculture
in India. is coee table book is an attempt to capture some of those young vibrant
and enthusiastic startups engaged in this pioneering journey.
NAARM
e ICAR-National Academy of Agricultural Research Management (NAARM) was
established by the Indian Council of Agricultural Research in 1976 at Hyderabad. e
major mandate of the Academy is to build capacity in agricultural research, education and
extension education systems, and provide policy advocacy for the National Agricultural
Research and Education System (NARES). To full these mandates, Academy organises
various capacity building programmes for researchers, academicians, extension personnel,
scholars, and other stakeholders in NARES. e Academy strives to enhance individual
and institutional capacity for innovation in NARES. Considering the strategic importance
of agricultural research in food security and economic growth of the country, leadership,
governance and innovation are emerging as prerequisite for the transformation of NARES
into a more pluralistic innovation system.
e main vision, mission and mandate of the Academy are:
Vision
A global knowledge institution enabling National Agricultural Research and Education
System (NARES) adapt to change through continuous innovation.
Mission
To enhance leadership, governance and innovation capacities of National Agricultural
Research and Education System (NARES) through capacity strengthening, education,
research, concultancy and policy support.
Mandate
Enhance individual and institutional competencies in managing innovation through
capacity development, research and policy advocacy.
Serve as a think tank for National Agricultural Research and Education System and
facilitate strategic management of human capital.
a-IDEA
a-IDEA (Association for Innovation Development of Entrepreneurship in Agriculture), is
a Technology Business Incubator(TBI) hosted by ICAR-National Academy of Agricultural
Research Management, (ICAR-NAARM) & Department of Science & Technology, Govt.
of India (DST, GOI). a-IDEA has been housed in the Centre for Agri-Innovation at
ICAR-NAARM for fostering innovation and entrepreneurship in agriculture in India.
a-IDEA aims to help entrepreneurs ideate, incubate and accelerate their innovative early
stage startups that are scalable to become competitive food and agri-business ventures
through capacity building, mentoring , networking and advisory support.
Vision
An agri-entrepreneurial ecosystem in India that promotes innovation through cutting edge
technology and economic value return.
Mission:
To support powerful agribusiness and technology ventures through capacity building and
facilitating access to knowledge and resources.h
Objectives:
To scout and catalyze the commercial utilization of viable technologies developed at
various research institutions at National Agricultural Research System (NARS).
To build and accelerate the agri-business cluster across the ecosystem.
To provide access to knowledge & networking support services in innovation &
entrepreneurship in agriculture.
To give incubation support services to the agri-entrepreneurs for developing their business.
Focus Areas
Services offered
Sustainable
Inputs
Fisheries Soil, Water &
Weather tech.
ICT & IoT in
Agriculture
Animal
Husbandry
Precision/Smart
Agriculture
Innovave Food
Technology
Supply Chain
Technology
Urban/Vercal
Farming
Agri-Biotech Post Harvest
Technology
Farm Fresh
Retail
Farm
Mechanizaon
Management development &
entrepreneurship development
programs.
Skill based trainings.
Customized review meetings,
seminars & conferences.
Business plan formulation.
Product Promotion & Branding.
Business Analytics.
Capacity Building
Infrastructure, oce, on-farm
testing facilities.
Linkages for technology &
up Scaling.
Mentoring, Guidance &
Support for Start ups.
Incubation Services
Business Services
Technology portfolio
management
Protocols for company
registration and related issues.
Advisory services on agro
bio-diversity, environmental
& other compliances.
Intellectual property portfolio.
Product life cycle analytics.
Licensing and validation of
technology.
Regulatory services
Our game changers
Our journey since 2014 has lead us to identify 12 vibrant, young, motivated, enthusiastic
entrepreneurs who we believe have the power to become the game changer in the eld of
agriculture.
ey are:
Mr. Srikanth Mannem
Mr. Subhash M. Lode
Mr. Lokesh Kakarla
Mr. Balakrishna Muthukuri
Mr. Amandeep Panwar
Dr. P. N. Rao
Ms. Manvitha Reddy
Mr. Shashank Datey
Mr. C. S. Jadhav
Mr. K. R. Sanjay Kumar
Mrs. Saritha Reddy
Mr. Krishna Vallapu
A brief prole of all the incubatees are described in the following chapters.
SARO NATURAL
Saro Natural, Shop No 2, plot 34,
next to phoenix greens school,
Kokapet, Hyderabad
Address:
Saro natural is a dairy focused startup that promotes A2 grade indigenous
cow milk. Saro aspires to deliver fresh and natural unpasteurized A2 grade
milk to its customers at door steps. The Saro’s offering to customer is a
healthy milk naturally nourished with A2 grade milk, which is chemical
free and oxytocin free. This startup is taking steps for creation of A2 grade
milk supply chain through creation of FPO’s with like minded farmers.
Saro within a short timespan has its customers in prominent location of
Hyderabad populated with IT spaces and high end customers.
Company Overview
Incorporated: October, 2015
Startup Name: Saro Agri &
Dairy Pvt. Ltd.
Sector: Agribusiness
Company profile
“ There are two primary choices in life to accept conditions as
they exist, or accept the responsibilty for changing them. ”
- Denis Waitley
Supply chain of farm fresh & A2 grade milk from indigenous cow breed.
Products / Services
They have a B-C business model and they rely in direct distribution of A2 milk packed
fresh products to their customers at door steps. This is through a distribution hub they
are creating to be able to distribute the products to various customers
Business Model
+91-7799217922
x12mannem@iimahd.ernet.in
www.sarofarmfresh.com
Competitive Advantage
Saro Natural article has been published in Indian Express mentioning A2 grade milk
benefits.
Saro accomplishments in an article of News Minute about the effort to bring in the
second white revolution of A2 grade milk in India.
Achievements/ Recognition/ Media Coverage:
Founder
Mr. Srikanth Mannem
Co - Founder
Ms. Sangita Kar
Management Team
Mr. Uday Bhate
a-IDEA
Advisors / Mentors
A2 grade milk is gaining popularity, the offering of Saro with a healthy milk product and
free from chemicals and oxytocin/ hormones is giving a competitive edge to the startup
with a wider acceptability from the health conscious customer. The startup approach
towards development of a sustainable A2 grade milk supply chain along with the expertise
of research institutes gives a competitive edge over other players.
AGROWBOOK
Input Agritech Pvt. Ltd.
#Flat 1022, Luxor heights
plot 342, PJR Enclave,
Chanda Nagar,
Hyderabad-500030
Address:
Agrowbook is an ICT enabled web platform providing multiple features
to rural farmers including agri information & videos, market place for
Agri inputs distribution and other services such as soil testing, farm
mechanization / automation service etc. Agrowbook aims to improve
farm economics by effective use of Agri informatics, knowledge
resources, networks & rural logistics.
Company Overview
Incorporated: February, 2014
Startup Name: Input
Agritech Pvt. Ltd.
Sector: ICT in Agriculture
Company profile
“ Think big and don't listen to people who tell you it can't be done. Life's too short to think small. ”
- Tim Ferriss
Products / Services
Business Model
+91-9666556197
slode@agrowbook.com
www.agrowbook.in
AGROWBOOK is one of the very limited players in this space who is catering the
diverse needs of agriculture sector through aggregated agri videos, marketplace, and
agri informatics on mobile, real time hyper local farm advisory on single platform
Started the Soil testing lab in Khammam District of Telangana.
Featured in yourstory.com, Telugu language in Sept, 2015.
Launched 2 Rural stations to serve farming community in Kothagudem & Khammam
District of Telangana.
Competitive Advantage
Judged among top 20 finalists in India’s Food & Agribusiness Accelerator organized by
a-IDEA, NAARM and CIIE, IIM-A.
Achievements/ Recognition/ Media Coverage:
Founder
Mr. Subhash M. Lode
Co - Founder
Mr. Subhash Challa
Management Team
Mr. Ramana Gogula
Director, Earthen Glow
Mahesh Kanumury
Advisors / Mentors
AGROWBOOK is a comprehensive ICT platform to create market place for agri
inputs supply chain through a B-C model, and other avenues including subscription,
advertisements, product promotions, etc
AGROWBOOK is featuring with a list of services that enable a rural farmer with
agriculture related information, access to Agri inputs through door delivery services for
agriculture, these include AgrowTube, AgriOnMobile, Video extension services, and
soil testing service, farm mechanization/automation service, Agrowbook Suite,
Agrowlist, and Agri Contests
Flat No.#302,
Himapriya Apartment,
#2163/28/3, Marianapalya,
Dasarahalli,
Bangalore-560024
Address:
AgMart is a classified portal for buying & selling of Agri outputs, including
Niche commodities like medicinal, tuber crops etc. It’s an ICT platform
enabling transactions of farm Produce and other value added agri products
by registering the crop details of the farmers and facilitating buyer linkages.
AgMart aspires to create alternative marketing channels to farmers and ease
buyer-seller discovery online. It gathers crop and stock availability details
from farmers through various channels and make it accessible to the front
end buyers through the App & website portal
Company Overview
Incorporated: July, 2014
Startup Name:
Agmart Agro Services Pvt. Ltd.
Sector: ICT in Agriculture
Company profile
“ Take your life in your hands and what happens? A terrible thing: no one to blame. ‘
- Erica Jon
Classified ICT portal and mobile App connecting farmers with buyers like traders,
processors, retail chains & wholesalers. AgMart is also involved in statistical analysis of
gathered data to generate timely reports on future arrivals, crop mapping, agri input
demand prediction etc.
Products / Services
AgMart is helping the farmers to discover buyers & remunerative prices for their output.
This classified portal helps in creating a directory of buyers & sellers of Agri produce.
Agmart is focusing on B-C business model for linking famers with a range of buyers.
Business Model
+91-9640701234
lokesh2910@gmail.com
www.agmart.in
Major players working in this space are Farmily, Mandi traders, KissanMarket, Kalgudi,
Vari etc. However, Agmart creates a database of farmer’s crop details helps in creating
geographical cropping pattern map which gives them a competitive advantage of real time
production and location data to make farm gate procurement easy.
Judged as top 10 finalists in Venture Base Camp organized by Unitus Seed Fund
Competitive Advantage
Crossed 3500+ users as of Jan 2017
Achievements/ Recognition/ Media Coverage:
Founder
Mr. Lokesh Kakarla
Co - Founder
Mr. G. Ajit Yadav
Management Team
Mr. Vijay Gummadi
CEO, CarZ
Advisors / Mentors
MOTHER BIOTECH
196/2, Gollarahatti,
Magadi Main Road,
Near NICE Toll, Bangalore
Address:
Mother Agri Biotech is a startup that is promoting high yielding, disease
resistant, healthy, best clones of tissue cultured teak plants. Their unique
advantage lies in offering the teak industry with healthy, productive and
swiftly growing teak plant that are ready for commercial harvest from the
8th year of plantation unlike the traditional timber yielding plants that take
20-25 years. Mother Biotech has established an ultramodern tissue culture
laboratory producing 9 different teak clones and is involved in distributing
it to the farmers based on their Agro climatic conditions.
Company Overview
Incorporated: 2012
Startup Name:
Mother Biotech Laboratories
India Pvt. Ltd.
Sector: Agri Biotech
Company profile
“ Believe it can be done. When you believe something can be done, your mind will find
the ways to do it. Believing there is a solution paves the way to a solution. ”
- Dr. David Schwartz
Products / Services
Mother biotech focuses on both B-B as well as B-C channels. They offer products to
agroforestry and social forestry schemes, farmers, cooperatives, corporates & individuals.
They have an established a wide distribution network in India and are expanding their
presence globally.
Business Model
080-65305050
cmdmabl@gmail.com
www.motherbiotech.in
Competitive Advantage
ETV and other Regional channels coverage
Achievements/ Recognition/ Media Coverage:
Founder
Mr. Balakrishna Muthukuri
Co - Founder
Mrs. Lakshmi Madhavi
Management Team
Mr. Vijay Gummadi
CEO, CarZ
Dr. Pakki Reddy
Advisors / Mentors
They offer high yielding, disease resistant tissue cultured teak saplings which are ready
to be harvested on 8th year of plantation. They have developed 9 best clones of teak for
the timber industry. Their products are widely accepted in farms, landscapes and social
forestry initiatives in India and they are also finding their market in African and Asian
countries.
There are few unorganized players in the teak industry, the competitive advantage of
mother biotech is their innovative tissue cultured teak plant that grows upright with
minimal branches and gives commercial production in 8th year of plantation, this places
a unique value proposition to the customers and places mother biotech as the most
preferred brand for the teak clones.
BHARAT ROHAN
B-1/315, Yamuna Vihar,
Delhi -110053
Address:
Company Overview
Incorporated: May, 2016
Startup Name:
BharatRohan Airborne
Innovations Pvt. Ltd.
Sector: Precision Agriculture
Company profile
“ Take your life in your hands and what happens? A terrible thing: no one to blame. ”
- Erica Jon
BharatRohan is a startup that empowers farmers with precise information
about the status of crop and land through applications of Unmanned Aerial
Vehicles (UAV’s). A platform that provides actionable information to apply
fertilizers and chemicals only where they are actually needed and prevent
crop losses even at the onset of pest and disease outbreaks. BharatRohan
has a capability to survey more than 10,000 acres of area in a single day
using fixed wing UAVs. The technology enables them to identify biological
changes that occur in the plants once a pest starts to affect the crop which
otherwise are only identifiable when their effects become visible to human
eyes.
•Periodic monitoring of crop and land.
•Early pest and disease forecast/alerts.
•Plant nutrient deficiency diagnosis
•Weed classification and identification
•Multi/Hyperspectral Sensors and Unmanned Aerial Vehicles
Products / Services
Subscription of data collection and analytics package that includes periodic crop and
land monitoring and delivery of crop, variety and region specific parameters. UAVs
and sensor sales with data analytics subscription package.
Business Model
+91-9650588865
aman@bharatrohan.in
www.bharatrohan.in
Globally the landscape is highly competitive across various sectors but in India, UAV
for precision agriculture is in a very nascent stage and development of high value
products in imperative. BharatRohan uses most advanced methods for data collection
& analytics & applies machine learning algorithms to deliver unprecedented information
that enables early prediction of pest and disease outbreaks, weed pressure and accurate
nutrient diagnosis.
Competitive Advantage
BharatRohan has been selected amongst the Top 50 innovators in India Innovation
Growth Program 2016 organized by Department of Science and Technology-Lockheed
Martin.
BharatRohan has been selected and felicitated as one of the top 12 startups in Innovation
Challenge during second meeting of National Platform for Disaster Risk Reduction
organized by National Disaster Management Authority, Ministry of Home Affairs at
Vigyan Bhawan 15-16 May 2017.
Achievements/ Recognition/ Media Coverage:
Founder
Mr. Amandeep Panwar
Co - Founder
Mr. Rishabh Choudhary
Director
Dr. K.D. Singh
Management Team
Dr. Prasad S Thenkabail,
USGS, USA
Dr. Vinay Sehgal,
IARI, New Delhi
Dr. K Rajitha,
BITS PILANI, Hyderabad
Advisors / Mentors
34, sony complex, 3rd floor,
Prasant Nagar,
IDA Kukatpally, Hyderabad
Address:
Company Overview
Incorporated: July, 2014
Startup Name:
Gen Agritech
Sector: Sustainable inputs
Company profile
“ The secret of business is to know something that nobody else knows. ”
- Aristotle Onansis
Gen Agritech is an innovative startup offering natural, non-chemical repellents
for wild boars and birds, they also offer a range of soil conditioners and plant
protection products. It has a wide range of products starting form Bio -
repellants to nutrient and plant growth supplements. Gen Agritech majorly
works on organic bio inputs that keeps the wild boars/ rodents/ birds away
from the agricultural field without any harmful effect. Their products are
widely acceptable across industries including agriculture, aviation etc.
Offering quality solutions in plant, water and soil protection besides crop loss
control through aves and rodents ensuring bio diversity:
-Bio Repel
-Bird X
-Dr. Soil
-Crop Protectants
-Plant Growth Promoters
Products / Services
This startup focuses on both B-B & B-C business models. Their customer’s range
from farmers, farmer cooperative societies, Govt. agencies to large corporates.
Genagritech focuses on providing affordable, ecofriendly biological products to their
customers. Their products have applications in both farm, farm logistic as well as non-
farm segments through their innovative solutions.
Business Model
+91-9052833456
pn.rao@genagritech.com
www.genagritech.com
Though competitive advantage is enjoyed by virtue of innovative technology products
with niche technology offerings, the startup aims to build product validation and
awareness in the customer segments. However, there is stiff competition from the
unorganized manufacturers of bio inputs
Competitive Advantage
Product testimonials from PJTSAU, GMR Airports, ICAR institutions & KVK’s.
Achievements/ Recognition/ Media Coverage:
Founder
Dr. P. N. Rao
Co - Founder
Dr. P. S .Lakshmi
Management Team
Mr. K.V Iyer. Management
consultant & Mentor a-IDEA
Mr. V. Radha. Financial consultant
Mr. G.H. Sastry Agriculture &
organic farm consultant
Advisors / Mentors
202, Astral heights, road no:1
Banjara Hills, Hyderabad
Address:
Homecrop is a startup that deploys roof top farming kits & do it yourself
kits for urban farming in communities. Homecrop aims to create self-
sustaining cities in terms of vegetables and fruits by setting up urban farms,
leveraging on unused spaces including rooftops, balconies, common areas
within gated communities within the urban limits as well as peri-urban areas.
Besides, service support is also offered in the form of annual maintenance
packages to help customers maintain a healthy & bountiful farm. As a part
of Homecrop’s vision, ready to grow vegetable growing kits have been
launched for rooftops and balconies.
Company Overview
Incorporated: Dec, 2015
Startup Name:
Homecrop
Sector: Urban Farming
Company profile
“ For it matters not how small the beginning may seem to be. What is once well done, is well done forever. ”
- Henry David Thoreau
Homecrop currently offers roof top farming kits that help in growing fresh, pesticide
free fruits and vegetables in the comfort of the customer’s home, it helps in saving
shopping time for veggies and grow farm fresh products right at the door step. They
also take care of installation and maintenance of the kit. Homecrop is working on do
it yourself kits for the urban customers
Products / Services
Homecrop’s Products (kits) are sold on a direct sales model while service (annual
maintenance packages) are offered on an annual subscription model. Currently, this
startup has launched the product in market and is in initial stages of traction.
Business Model
+91-8179982232
Support@homecrop.in
http://homecrop.in/
Few players exist in the market, still Fresco greens has a competitive advantage of
targeting specific segments of urban market for their products with innovative roof top
urban farming solutions . Currently they are operating in Hyderabad, Telangana as a
test market, they wish to expand their market reach.
Competitive Advantage
An article published in News minutes better India and NDTV gadgets about Homecrop.
Achievements/ Recognition/ Media Coverage:
Homecrop was endorsed by American Association of Urban Farming.
Founder
Ms. Manvitha Reddy
Co - Founder
Mrs. Sharmila Yellu
Executive Director
Mr. Krishna Reddy
Management Team
A.S. Rao, Mentor, a-IDEA
Advisors / Mentors
GREENOVATE
Sr. No.3/1, Manomay
Residency, Ambika Nagar,
Akola- 444004, Maharastra
Address:
Greenovate is a startup that aims to offer sustainable micronutrients foliar
spray formulations for horticultural crops like fruits & vegetable. Greenovate
works towards the integrated nutrient management which enhance the yield
& quality. Greenovate has made an effort to commercialize the technological
offerings of micronutrients in India with the introduction of “Nutrivate Arka
Special”, a technology licensed from ICAR ( Indian Institute of Horticulture
Research )
Company Overview
Incorporated: Dec 2015
Startup Name:
Greenovate Agrotech Pvt. Ltd.
Sector: Sustainable Inputs
Company profile
“ I know how to make decisions and stand up to the criticism every day. “
- Michael Bloomberg
•Micronutrients - Crop Specific Micronutrient
•Nutritive - Nutritive Arka Vegetable Special
•Nutrivate - Nutrivate Arka Vegetable Special
Products / Services
Greenovate has licensed their technologies from ICAR-IIHR Bangalore and focusing
on B2B & B2C market segments. Under B2B segment they are targeting urban
farming companies & Agribusiness companies and under B2C segment they have they
are currently distributing their products directly to farmers in Maharashtra. Greenovate
aspires to expand their market presence in potential states like Chhattisgarh, MP, and
exporting to some countries.
Business Model
+91-9730841066
pratikdatey@greenovateagro.com
www.greenovateagro.com
Currently in the plant nutrient market, few players are manufacturing micronutrients,
the competitive advantage of greenovate lies in micronutrients that could be applied
through foliar application, a technology licensed from a credible research institution.
Their product Nutrivate Arka Vegetable Special is developed & specialized form of
crop specific micronutrient fertilizer foliar spray for vegetables.
Competitive Advantage
Founder
Mr. Shashank Datey
Co - Founder
Mr. Pratik Datey
Management Team
Dr. A.S Rao, Mentor a-IDEA.
Advisors / Mentors
#6-3-883/5, Venkat Plaza,
Punjagutta, Hyderabad
Address:
IBW is a startup focusing on nutrition and wellness, it offers new & innovative
healthy products for nutrition and wellbeing of the urban customers and tries
to solve life style disorders with its healthy offerings. The final products are
flour, flakes, noodles, vermicelli, pasta, bread made from quinoa and similar
grains including few indigenous millets. These products are gluten free, low in
calorie, high in essential amino acids & reduces the lifestyle disorders like high
cholesterol, diabetes, gluten allergies, indigestion and more. IBW works closely
with farmer, FPO’s and universities in establishing a sustainable quinoa value
chain.
Company Overview
Incorporated: 2014
Startup Name:
Inner being wellness Pvt. Ltd.
Sector:
Innovative & Nutri Food
Company profile
“ Don't worry about being successful but work towards being significant and the success will naturally follow. ”
- Oprah Winfery
IBW has a range of products for different consumer’s segment like whole quinoa &
millets and millet value added products such as flakes, noodles, vermicelli, pasta etc.
which are in ‘ready to eat’ and ‘ready to cook’ form. The products have commercially
been launched and is readily available on more than 20+ online portals for consumer
convenience like bigbasket.com, innerbeingstore.com, indiamart.com etc.
Products / Services
This startup primarily focuses on promoting Quinoa based products along with other
millets, they are serving both B-B & B-C market segments. Their products are offered
to retail, health and wellness channels, they are also targeting star hotels & restaurant
chains to increase their market presence.
Business Model
+91-9849489799
jadhav@innerbeing.in
www.innerbeing.in
Healthy snack and breakfast items in the market compete with Quinoa and other
offerings of IBW, to name a few Kellogg’s, Quaker and Saffola are leading the corn
flakes and oats segment. Further millet products like Soulful, health Sutra in the local
market offer millet based healthy ready-to-eat foods. IBW competitive edge lies in
the supply chain of quinoa and millets
Competitive Advantage
IBW has been selected as one of the top 8 finalist in India’s Food & Agribusiness
Accelerator organized by a-IDEA, NAARM and CIIE, IIM-A.
Achievements/ Recognition/ Media Coverage:
Featured in yourstory.com in Oct, 2015 under live organic way column.
Founder
Mr. C. S. Jadhav
Co - Founder
Mr. Pavan Kanugo
Management Team
Dr. Janaki,
VP for Indian Diabetic Association
Dr. Gopa Kumar Nair
IP/Patent practitioner
Mr. Sandesh Pandhare
CFA, Dubai.
Advisors / Mentors
MILLET BOWL
Plot No.-4,
Mathrupuri Colony,
Neredmet, Hyderabad
Address:
Millet Bowl is a startup that envisions to promote millets as a social enterprise.
They offering wide range of millet value added products such as millet flours,
millet cookies, millet batters & millet drinks to enhance the nutritional security
of the marginal, middle and deprived sections of the society. They have licensed
millet technologies from the millet incubation center at Telangana Agriculture
universities and are promoting millets to social welfare schools, APMC’s & QSR’s
Company Overview
Incorporated: Jan, 2014
Startup Name:
Millet Bowl food
products Pvt. Ltd.
Sector:
Innovative & Nutri Food
Technology
Company profile
“ It takes a strong fish to swim against the current. Even a dead can float with it. ”
- John Crowe
Millet Bowl offers a wide range of products under Ready to Cook (RTC) & Ready to
Eat (RTE) categories.
RTE- They offer millet biscuits for Finger millet, Pearl millet, Foxtail millet and jowar
RTC- They offer flours, malt, pasta, flakes, noodles & vermicelli products of finger
millet, pearl millet, jowar & foxtail millet.
Products / Services
Millet Bowl focuses on both B-B & B-C channels, they distribute their products
through social welfare schools, APMC markets & QSR. Millet Bowl has licensed 6
millet processing technologies from Millet Processing & Incubation Centre, PJTSAU
Hyderabad. This start-up aims to expand its market through sales in Super markets,
Malls, Hyper markets & QSR in near future.
Business Model
+91-8008142786
milletbowl@gmail.com
www.milletbowl.in
There are lot of players in the unorganized millet market with few local brands on one
end and on the other end there are agribusiness conglomerates like ITC, Britannia etc.
which have established brands. Millet Bowl’s competitive advantage lies in millet
technologies, unique distribution channels and a range of millet products that satisfy
the millet connoisseurs.
Competitive Advantage
Millet Bowl has recently been selected among top 5 social startups in the Accelerator
Program jointly launched by Indian School of Business (ISB), Hyderabad & SAP Labs
Bangalore.
Achievements/ Recognition/ Media Coverage:
Judged among top 5 social startups in Unconventional Hyderabad jointly organized by
Villgro & a-IDEA.
Founder
Mr. K. R. Sanjay Kumar
Co - Founder
Mr. K. V. C. Sarath Prasad
Management Team
Dr. Janaki,
VP for Indian Diabetic Association
Dr. Gopa Kumar Nair
IP/Patent practitioner
Mr. Sandesh Pandhare
CFA based out of Dubai.
Advisors / Mentors
Plot No.101/B, Phase-II,
IDA cherlapally,
Medchal-500051,
Telangana
Address:
Navartnaa is Agribiotech startup, recognized by DSIR. Navaratna offers a range
of bio inputs such as Biofertilizer, Bio stimulants, Micronutrients and Botanical
pesticides. Through their unique formulations and strains from a range of
biological species and algae. Their products have found applications for organic
farming, vertical farming etc.
Company Overview
Incorporated: Feb, 2015
Startup Name:
Navratnaa Crop science Pvt. Ltd.
Sector:
Sustainable inputs
Company profile
“ Only those who risk going too far can possibly find out how far one can go. ”
- T. S. Eliot
They offer Biofertilizer, Bio stimulants, Botanical Pesticides, and Micronutrients.
Their products are available currently in southern states of India. They also have
developed value added bio inputs such as protein series, Humic acid series,
seaweed extract series etc.
Products / Services
Navaratnaa targets both B2B & B2C channel. They are relying on institutional
sales to corporates through bulk supplies and have a network of established
dealers for distribution to the farmers directly. They are expanding their business
and potentially targeting to export their products to African countries.
Business Model
+91-9010111138
navaratnacropscience@gmail.com
www.navaratnacropscience.com
www.navaratnacropscience.in
Navratnaa has a recognized lab by the DSIR, their competitive advantage lies in
a sophisticated lab for manufacture of bio inputs and their innovative strains and
bio input formulations that give them a competitive edge over other bio inputs
manufacturers.
•National Award from Ministry of Agriculture & Farmers Welfare.
•FTAPCCI Excellence Award – “Outstanding Women entrepreneur”
•Utthama Mahila Puraskaram on 8th March 2016.
•Best Extension Worker from Dr. I. V.Subbarao Rythu nestham award.
Competitive Advantage
Achievements/ Recognition/ Media Coverage:
Founder
Ms. Mannem Saritha Reddy
Co - Founder
Mr. Vakkapella Mahaboob Basha
Management Team
“ If you can imagine it, you can create it. If you can dream it, you can become it. ”
- William Arthur Ward'
Vikram Heights,
Manikonda,
Hyderabad.
Address:
StampIT is a startup that enables business process automation for farms
especially plantation crops. They focus on niche business process automation
solutions for Industries such as agriculture, seed, retail, and marketing services.
Company Overview
Incorporated: Dec, 2015
Startup Name:
StampIT Business solutions LLP
Sector:
ICT & IOT for Agriculture
Company profile
Products / Services
StampIT is focusing on B-B market segment by offering business process automation
solutions to various sectors of agriculture such as contract farming, plantations,
management, field trails, seed research and production.
Business Model
+91-9908076076
krishna@stampit.biz
www.stampit.biz
StampIT offers solutions for traceability of plantations and other agricultural crops
which gives a unique value proposition for the industries to trace their business
processes and helps in traceability of various field operations. This feature provides
a competitive edge to the startup.
Competitive Advantage
An Article of StampIT featured in Business Standard
Achievements/ Recognition/ Media Coverage:
Founder
Ms. Jaya N
Co - Founder
Mr. Krishna Vallapu
Management Team
Mr. Akshat Meddakkar
Advisors / Mentors
Crop Terrain is a full module, online/offline, mobile and browser based application that
provides a streamlined information flow between field level activities and management
vision. The solution provides a 360-degree view on farmer relations, area expansion, conver-
sion management, crop monitoring, pest & disease, crop collection etc. CropPro 360 is a
trendy offline/online information system designed to run on Android based Mobile Tab
devices to collect real-time Farmer and plot details from the field. Application facilitates agri
companies to collect details of associated farmers, which includes farmer socio-economic
details, bank details, plot details, GPS based automatic area measurement, water, power,
irrigation, crop, inter-crop details, harvesting, transportation details and picture of the farmer
and crop. Falog is a self-service comprehensive field agent/ sales force management solution
designed for sales & marketing teams of industries such as retail, real estate, agri, seed, manu-
facturing, banking & financial services. The application main functionality is to track the sales
people on the field, based GPS co-ordinates with no clue to the sales person.
OUR GAME CHANGERS
India's 1st Food & Agribusiness Accelerator - a-IDEA, NAARM & IIMA - CIIE
CHEERMAP
FOODS
AUXIN CROP
KINETIC MACHINES
FLYBIRD INNOVATIONS INNER BEING WELLNESS AGNEXT
CONSULTANTS CHEERMAP FOODS LIVING GREEN
ORGANICS
KARNA CANDY
3 out of 8 startups
received a total funding
worth~2.5Cr INR
40 startups mentored
3/8
8/8
40
200
40 startups mentored
End to End capacity
building for 8 startups
in their value chain
3/8
8/8
200 AgriBusiness
startups applied for
Food & Agribusiness
Accelerator 1.0
40
200
200 AgriBusiness startups applied for
Food & Agribusiness Accelerator 1.0
End to End capacity building for 8
startups cohort
3 out of 8 startups received a
total funding worth~2.5Cr INR
Startups Cohort - India’s 1st Food & Agribusiness Accelerator - 2015