The traditional conception of journalistic objectivity holds that the reporter's task is to be seemingly invisible in the process of acquiring and disseminating news; if she does her job well, she is like a “mirror,” merely reflecting – absent distortion – the world to readers and viewers. This article, first, provides the historical origins of the traditional standard of objectivity; second, it argues that society is best served when its news media at least reach for the core elements of that traditional version, namely, accurate and thorough information; third, it looks at four of the more telling critiques of the traditional model; and, fourth, it concludes with a recommended systems-based alternative that captures those core elements and thereby the moral import of objectivity, while also avoiding the critiques.