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How literary can literariness be?: Methodological problems in the study of foregrounding

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In literary theory, there are two common proposals about the nature of literature: that literariness is a distinctive characteristic of literary texts and that literariness is mostly characterized by highly foregrounded textual features. Our studies focused on the effects of genre expectations. In two experiments, we examined whether particular rhetorical figures (features, such as oxymora, synesthesia, and personification) are processed differently when readers think they are embedded in literary sentences. Participants were first induced to think that the sentences they were reading were taken either from literary texts (literary group) or from newspaper articles (news group). They then read sentences containing rhetorical figures and control sentences that did not contain figurative language. Results of Experiment 1 were consistent with prior research indicating that genre expectations influence how a text is processed (Zwaan, 1991, 1994). Moreover, specifically in the news group, genre expectations similarly affect reading times for sentences with rhetorical figures and sentences containing low frequency and long words, suggesting that foregrounding presents a lexical challenge elicited by micro-level linguistic and rhetorical “obstacles.” However, Experiment 2 did not replicate the findings of Experiment 1. These conflicting results prompt consideration of the limitations of an exclusive focus on foregrounding; in literary texts there is always an interchange between backgrounding and foregrounding elements.

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... When operating with concepts such as 'literariness' or 'literary quality', one must always be aware of their historical and cultural nature. There does not exist something as a universally valid standard of literariness (Salgaro 2015). Even the polarity that we discussed, opposing literary quality to the ability to elicit empathic responses, is likely to be the product of a very specific idea of literary quality, that can be traced back to European modernism. ...
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... See Erlich ([1955] 1965;Steiner (1984);Douthwaite (2000);Berlina (2017).115 "Literariness" is actually a term introduced by Roman Jakobson in 1921(Salgaro 2015). ...
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... Such findings underline the importance of deviation from expected patternshere the outstanding arousal level of a single word in a text -for stylistic foregrounding effects (cf. Salgaro, 2015). ...
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So wie im Titel dieses Abschnittes dürfte wohl die verbreitetste Antwort auf die Frage lauten, was Literaturwissenschaftler in ihrer Disziplin tun. Aber so plausibel diese Antwort auch klingen mag, so problematisch ist fast jedes Wort in ihr.
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The assumption that formal features in literary texts typically shape response, which has been a theme of literary theory almost since its beginnings, has been rejected by poststructuralist critics. If formal features are considered, they argue, this is because social or institutional conventions direct readers' attention to them. We argue that this claim is unsupported by empirical study. Studies designed to confirm the conventionalist position in fact show the reverse. Our examination of readers' judgements of literariness in two studies, Hoffstaedter (1989) and Hanauer (1996), and a review of our own findings (Miall and Kuiken, 1994), suggest that response to formal features is based on human psychobiological, cognitive, and psycholinguistic processes. We conclude with some observations about why response to formal features may be a significant part of literary reading.
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The average duration of eye fixations in reading places constraints on the time for lexical processing. Data from event related potential (ERP) studies of word recognition can illuminate stages of processing within a single fixation on a word. In the present study, high and low frequency regular and exception words were used as targets in an eye movement reading experiment and a high-density electrode ERP lexical decision experiment. Effects of lexicality (words vs pseudowords vs consonant strings), word frequency (high vs low frequency) and word regularity (regular vs exception spelling-sound correspondence) were examined. Results suggest a very early time-course for these aspects of lexical processing within the context of a single eye fixation.
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Proverbs tend to have meanings that are true both literally and figuratively (i.e., Lightning really doesn't strike the same place twice). Consequently, discourse contexts that invite a literal reading of a proverb should provide more conceptual overlap with the proverb, resulting in more rapid processing, than will contexts biased towards a non-literal reading. Despite this, previous research has failed to find the predicted processing advantage in reading times for familiar proverbs when presented in a literally biasing context. We investigate this issue further by employing both ERP methodology and a self-paced reading task and, second, by creating an item set that controls for problems with items employed in earlier studies. Our results indicate that although people do not take longer to read proverbs in the literally and proverbially biasing contexts, people have less difficulty integrating the statements in literal than figurative contexts, as shown by the ERP data. These differences emerge at the third word of the proverbs.
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Exploration of the real world usually expresses itself through a perceptual behaviour that is complex and adaptive -- an interplay between external visual and internal cognitive states. However, up to now, the measurement of electrophysiological correlates of cognitive processes has been limited to situations, in which the experimental setting confined visual exploration to the mere reception of a strict serial order of events. Here we show -- exemplified by the well known old/new effect in the domain of visual word recognition -- that an alternative approach that utilizes brain potentials corresponding to eye fixations during free exploration reveals effects as reliable as conventional event-related brain potentials.