... The ability to respond to customers' changing demands also helps firms create new products and processes. Therefore, maintaining good CRP and Supply chain management practices Literature review Strategic supplier partnership (SSP) Lamming (1996), Wines (1996), Balsmeier and Voisin (1996), Aggarwal (1997), Noble (1997), Monczka et al. (1998), Sheridan (1998), Burgess (1998), Magretta (1998), Claycomb et al. (1999), Day (2000), Tan et al. (2002), Moberg et al. (2002), Gunasekaran and Chung (2004), Li et al. (2005), Li and Lin (2006), Radas and Božić (2009) Scott andWestbrook (1991), Ellram (1991), Turner (1993), Wines (1996), Handfield and Nichols (1999), Kalakota and Robinson (1999), Gunasekaran et al. (2001), Bommer et al. (2001), Tan et al. (2002), Moberg et al. (2002), Vickery et al. (2003), Li et al. (2005), Li and Lin (2006), Thatte (2007), Ngai et al. (2008), Pereira (2009), Singh et al. (2010, Sundram et al. (2011) Information sharing (IS) Berry et al. (1994), Lee et al. (1997), Mason-Jones and Towill (1997), Monczka et al. (1998), Jarrell (1998), Holmberg (2000, McAdam and McCormack (2001), Moberg et al. (2002), Feldmann and Müller (2003) Alvarez-Gil (1994), Novack et al. (1995), Balsmeier and Voisin (1996), Towill (1997), Monczka et al. (1998), Lalonde (1998), Stein and Sweat (1998), Jones et al. (1998), Mentzer et al. (2000, Childhouse and Towill (2003), Li et al. (2005), Li and Lin (2006) Lee and Billington (1992), Beamon (1998), Van Hoek and van Dierdonck (1997), Van Hoek (1998), Naylor et al. (1999, Waller et al. (2000), Zografose and Giannouli (2001), Li et al. (2005), Li and Lin (2006), Singh et al. (2010), Sundram et al. (2011) Lean retailing strategies (LRS) Lamming (1996), Womack and Jones (1996), Aggarwal (1997), Mason-Jones and Towill (1997), Metters (1997), Taylor (1999) getting customer feedback represents valid dimensions of SCMP. Therefore, customer relation practices can bring significant impact in managing the total value chain entities across the SC in order to improve the performance of the total SC. ...