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Importance-Sasfacon Survey:
OU5 Collaborave Research
Latifah Abdol Latif & Thirumeni A/P T. Subramaniam,
Open University Malaysia
Herman Herman & Kristanti Puspitasari
Universitas Terbuka, Indonesia
Nguyen Mai Huong
Hanoi Open University, Vietnam
29th AAOU2015 Conference, KLCC. Malaysia. 29 Nov - 2 Dec 2015
Why choose Importance-Sasfacon Survey?
Why choose Importance-Sasfacon Survey?
Learner
Experience
To identify and share “Best Practices”
among the OU5, and learn from each other
to improve in problematic areas.
To identify and share “Best Practices”
among the OU5, and learn from each other
to improve in problematic areas.
Effective monitoring of
quality in HEIs
Effective monitoring of
quality in HEIs
Use students’ feedback to
improve programmes and
services
Use students’ feedback to
improve programmes and
services
Overall student
satisfaction influences
students’ behavioral
intentions (loyal)
Overall student
satisfaction influences
students’ behavioral
intentions (loyal)
Student satisfaction is a
key factor in persistence
Student satisfaction is a
key factor in persistence
2. Research Methodology
2.1 Research Instrument
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2.4 Importance-Sasfacon Matrix
Very
Important
Not At All
Important
Not At All
Sas+ed
Very
Sas+ed
HILS
Areas that require
immediate aenon
HIHS
Areas of strengths to be used
for markeng & promoon
LILS
Areas of low status with
students
LIHS
Areas to redirect resources to
those of higher importance
Gap = Importance – Satisfaction
Gap Classicaon:
a) 1 or more: Not meeng expectaon
b) 0-0.49: Sasfactorily meeng expectaon
c) 0.5-0.99: Almost meeng expectaon
d) Less than 0: Exceeding expectaon
2.6 “Selling Points” and “Crical Points”
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Results
Dimension and its Items
DIMENSIONS (OUM)
CRONBACH’S ALPHA NO. OF
ITEMS
IMPORTANCE SATISFACTION
Learning center (1,6,9,16,23,29,35) 0.92 0.87 7
Curriculum (2,10, 17,24,30) 0.91 0.89 5
Tutors (3,11,18,25,32,36,39,41) 0.94 0.93 8
Finance (4,12,19,26,33) 0.88 0.86 5
Support Service
(5,13,20,27,31,34,37,43,45) 0.94 0.92 9
Faculty (38,40,42,44,46,47) 0.96 0.86 6
Outreach (7,14,21,28) 0.88 0.83 4
Life/career (8,15,22) 0.88 0.85 3
Dimension Means & Gap
Dimension (HOU) I-Mean S-Mean Gap Quad
rant
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OVERALL6.10 5.62 0.47
Dimension (OUM) I-Mean S-Mean Gap Quad
rant
% )$ ($) $(' 00
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OVERALL6.07 5.47 .60
Dimension (UTI) I-Mean S-Mean Gap Quad
rant
% $( $/) /$'2 00
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OVERALL4.38 3.89 0.48
Combining Quadrant and Gap Analyses
0*3
Crical points:
Curriculum & LC
Selling points: Faculty
34
Crical points : Faculty,
LC
Selling point:
Curriculum
*3.
Crical points : LC &
Faculty
Selling point:
Curriculum
OUM’s BEST PRACTICES
1. The contents of the courses I am
taking are valuable to me
1. The contents of the courses I am
taking are valuable to me
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OUM’s BEST PRACTICES
2. MyVLE is easily accessible
2. MyVLE is easily accessible
This is the institution’s learning platform which
increases access to learning opportunities to
individuals in different geographical areas, ages
and different learning capabilities.
This is the institution’s learning platform which
increases access to learning opportunities to
individuals in different geographical areas, ages
and different learning capabilities.
MyVLE is a web-based tool used to manage,
implement and assess online learning and
teaching with varying levels of support structures
provided to administrator, instructors and
students in a learning program. It has undergone
a number of improvement stages.
MyVLE is a web-based tool used to manage,
implement and assess online learning and
teaching with varying levels of support structures
provided to administrator, instructors and
students in a learning program. It has undergone
a number of improvement stages.
It caters both for administrative and for learning
purposes
It caters both for administrative and for learning
purposes
Training is provided to new students on how to
use it effectively
Training is provided to new students on how to
use it effectively
OUM’s BEST PRACTICES
3. University provide learners with online
registra)on every semester
3. University provide learners with online
registra)on every semester
Students need not
come to the LC or
main office to register
Students need not
come to the LC or
main office to register
Using the above platform, they can
view their registration, financial,
performance, etc. and can register
online in a timely manner, all done
in the comfort of their own homes/
offices.
Using the above platform, they can
view their registration, financial,
performance, etc. and can register
online in a timely manner, all done
in the comfort of their own homes/
offices.
UT’s BEST PRACTICES
1. Faculty Programme Coordinators are helpful
in providing academic support
1. Faculty Programme Coordinators are helpful
in providing academic support
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UT’s BEST PRACTICES
2. Learner's Handbook provides helpful
informa)on on rules, regula)ons and
policies
2. Learner's Handbook provides helpful
informa)on on rules, regula)ons and
policies
Learner’s Handbook is provided both
online and printed (free) forms for
each student.
Learner’s Handbook is provided both
online and printed (free) forms for
each student.
Students can find not only rules,
regulations and policies, but also
curriculum offered for every program
of study
Students can find not only rules,
regulations and policies, but also
curriculum offered for every program
of study
UT’s BEST PRACTICES
3. Major requirements of the courses are clear
and reasonable.
3. Major requirements of the courses are clear
and reasonable.
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HOU’s BEST PRACTICES
1. Faculties' administrative staff (FAS) are
caring and helpful
1. Faculties' administrative staff (FAS) are
caring and helpful
Student inquiries sent through the e-mail are given to persons in
charge; then the answers/ conclusions are sent right back to
students
Student inquiries sent through the e-mail are given to persons in
charge; then the answers/ conclusions are sent right back to
students
HOU’s BEST PRACTICES
2. Facilitators/ Tutors provide timely and
constructive feedback to learners
2. Facilitators/ Tutors provide timely and
constructive feedback to learners
Tutors are usually the instructors
of each module
Tutors are usually the instructors
of each module
During the course, when students
have questions / queries on a
particular module, tutors are
whole-hearted in giving feedback
to learners in a short time and in a
constructive way
During the course, when students
have questions / queries on a
particular module, tutors are
whole-hearted in giving feedback
to learners in a short time and in a
constructive way
HOU’s BEST PRACTICES
3. Student inquiries have been effectively
addressed through the e-mail address
of the Faculty.
3. Student inquiries have been effectively
addressed through the e-mail address
of the Faculty.
Learner’s Handbook is provided
both online and printed (free) for
each student.
Learner’s Handbook is provided
both online and printed (free) for
each student.
During the course, when students
have questions / queries on a
particular module, tutors are whole-
hearted in giving feedback to learners
in a short time and in a constructive
way
During the course, when students
have questions / queries on a
particular module, tutors are whole-
hearted in giving feedback to learners
in a short time and in a constructive
way
Concluding Remarks
OUM HIHS HILS LIHS LILS
2 2 (
G40.4 19.1 10.6 29.8
UT HIHS HILS LIHS LILS
/ ) '
G42.6 12.8 6.4 38.3
HOU HIHS HILS LIHS LILS
) 2
G34.0 17.0 19.1 29.8
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Concluding Remarks
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