The way in which the component branches of physical geography are valued is different from the value of the whole of physical geography. Whereas the component branches were valued increasingly during the twentieth century, trends in those branches have centrifugally moved towards a more integrated physical geography. Attempting a valuation of physical geography, looking at value as a verb and as a noun, for each of six constituencies-physical geographers, human geographers and geographers in general, education, other disciplines, environmental managers and decision makers, the general public-indicates the challenges that remain and the opportunities for reinforcement of the considerable recent progress made. Dangers can arise in each of the suggested six constituencies, but there can be opportunities or challenges. Reflecting on the way in which the discipline has evolved is valuable in that it ensures that all potential developments are identified and great opportunities are not missed.