The ligand 4-(di 1,3-(2-hydroxybenzylidene) guanidino) benzoic acid reacted with Cr (III), Mn (II), Fe (III), Co (II), Ni (II), Cu (II), Zn (II), Cd (II), Sr (II), Hg (II), Ag (I), Tl (I), ZrO (II) and UO 2 (II) ions forming octahedral or square planar complexes. These complexes have been synthesized and characterized by elemental analyses, IR, UV-Vis spectra, mass spectra (ligand and its cadmium(II) complex), 1 H-NMR spectra (ligand and its mercury(II) complex), magnetic moments, conductances, thermal analyses (DTA and TGA) and ESR measurements. The IR data show that, the ligand behaves as dibasic hexadentate, (2), (4), (5), (6), (12) and (13) , dibasic tetradentate, (3), (8), (9) and (10) mono-basic tetradentate, (7), (11), (14) and (15). Molar conductances in DMF indicate that, the complexes are non-electrolyte. The ESR spectra of solid Cu (II) complex (3) at room temperature show axial type symmetry, indicating a d (x2-y2) ground state with significant covalent bond character in square planar geometry. However, Cu Spectroscopic … Saad El-Tabl et al. 3774 (II) complex (2) shows broad signals in the low and high field regions indicating spin exchange interactions take place between Cu (II) ions through deprotonated hydroxyl group. Complexes of Mn (II) (5) , Co(II), (6), Cr (III), (12) and Fe (III), (13) show isotropic type, indicating octahedral structure around the metal ion. Cu (II) complex (2), Ni (II) complex (4), UO 2 (II) complex (7), Hg (II) complex (8) and Fe (III) complex (13) showed inhibitory effect on liver carcinoma (HePG-2 cell line) in comparing with the standard drug (Sorafenib), Also, Cu (II) complex (3) Ni (II) complex (4) and Cd (II) complex (10) show Antibacterial activity. Hg (II) complex (8), Cd (II) complex (10) and Tl (I) complex (11) show antifungal activity.