This chapter introduces the concept of mojo, a unique form of video-making created on a mobile phone, and suggests it can empower a wide range of people. Via sophisticated apps, user-generated content can be made into user-generated stories, and these assembled into user-generated programs. The key is training, and the adoption of an appropriate mindset or way of thinking. The chapter explains why mojo is important, provides a short history of this form of newsgathering, and concludes with discussion of why media companies around the world are embracing video (as well as suggesting that mojo is the best form of video they can adopt).