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Globalization, Media Hegemony, and Social Class

Authors:
Lee Artz at Purdue University Northwest, Hammond, Indiana, United States
Lee Artz
  • Purdue University Northwest, Hammond, Indiana, United States
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Abstract

Three concepts-globalization, media hegemony, and social class-provide the necessary framework for understanding contemporary international communication. Yet, these terms and the conditions they purport to represent are so contested that each writer must begin by either summarizing the historical debates or providing singular definitions. The disagreements over globalization, hegemony, and class will not be resolved in texts, of course, but only in the course of ongoing social struggles. Consequently, researchers, scholars, and commentators-including those featured in this volume-can at best offer journalistic descriptions and theoretical observations that are differentiated primarily by the quality of their research, analytical expertise, and conscious or unconscious political preferences. Specifically, this text invites the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
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© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
© 2003 State University of New York Press, Albany
... Some challenge the unilateral nature of Gramsci's hegemony. Artz (2003) argues that Gramsci's articulation of the concept ignores the negotiation process that takes place. ...
... The closest entity to Gramsci's hegemony in contemporary society may be Western power, but Artz (2003) notes that even this power should not be overstated in that Western leadership is unstable across the globe. Others challenge Gramsci's theory in that is built on the idea of a mass, and as Carey (2008) notes, it is difficult to look at society in the midst of the current technological changes and identify anything as being a mass. ...
... Media hegemony indicates leadership and dominance-not control and domination (Artz, 2003). Popular culture modifies and renews the power of hegemonic forces (Goeddertz & Kraidy, 2003). ...
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Thesis
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  • May 2015
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  • Nov 2016
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  • May 2023
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