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Creating Entrepreneurial Mindset

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Entrepreneurship, combined with entrepreneurial skills, are nowadays perceived as one of the most desired in today`s world. However, despite existing broad evidence on different aspects of entrepreneurship, which may be traced in a body of theoretical literature, the question on how to create and support entrepreneurial activities, attitude and norms, still remains unanswered. In theoretical works, there may be found substantial trials of identifying and defining the most effective techniques applied to develop extensively entrepreneurial skills. In addition, the public debate on elaboration of support system for companies and other institutions still takes place on various grounds. The main value of this book consists in providing new perspective on the process of creating entrepreneurial attitudes and norms, putting special emphasis on the various issues associated with entrepreneurship teaching. This novel book ‘Creating Entrepreneurial Mindset’ provides deep insight into seminal issues intimately related with entrepreneurship teaching and different aspects of entrepreneurship, like e.g. human resource management or creation and adoption of innovations. Throughout this book, we offer new and fresh insights into ‘doing business’ – in a broad perspective, which leads the reader toward better perception of different entrepreneurial behaviors. Understanding the problems that today`s entrepreneurs are constantly forced to manage, is what enables us to account for divers performance of companies in modern and fast changing environment.
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Purpose The purpose of this pilot study was to identify the key factors that influence the decisions of entrepreneurs who are considering the creation of a new venture. The pilot was conducted to explore the cognitive antecedents of entrepreneurial decision-making and whether specific factors contribute to the decision to create a new venture. Design/methodology/approach The study utilised an inductive and interpretive research design within a constructivist paradigm. The sample comprised entrepreneurs situated in a business incubation unit who engaged in a series of semi-structured interviews. The results of this study will be used to refine the questions asked in preparation for a larger sample using in-depth interviews with identified entrepreneurs. The resulting narrative in this pilot was subjected to discourse analysis and is categorised into relevant themes. Findings The findings in this pilot study reveal that factors such as technological advancement, market opportunity, competition, customer demand and prevailing market conditions have a significant influence on the decision-making process involved in creating a new venture. Research limitations/implications Although the pilot has identified several factors in entrepreneurial decision-making, further work will be needed in the research design to be able to expose the cognitive processes associated with each factor. The aim is to identify the common cognitive characteristics associated with thinking through the decision to create a new venture with a much larger sample of entrepreneurs. Originality/value The value of this research lies in exploring and developing a better understanding of the antecedent cognitive processes used by entrepreneurs for identifying unique, innovative new ideas and converting them into exploitable products or services through new venture creation.
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