The competition that is created by the current economic, social and technologi- cal conditions force the business tend to use the new marketing, management and manufacturing systems. In this process, the marketing science passes in a period that the concepts of "relationship marketing" means to focus on the im- portance of to handle the current customer and "key account" means to identify the
... [Show full abstract] specific customer that is valuable to get in touch with are discussed. These concepts are known and discussed in the industrial market and also applicated to the customer and service markets as the technology improves. These deve- lopments make the concept of Key Account Management (KAM) that means to choose customers that can easily get in touch with and to manage these relati- ons, is one of the important application for the success. This study is aimed to determine the factors that effect choosing key account of large scale business and to list the importance level of the factors in different sectors.