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Fanship and fandom: Comparisons between sport fans and non-sport fans

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Abstract

The present studies assess similarities and differences between sport fans and other types of fans in terms of identification with the fan interest (fanship), identification with other fans (fandom), entitativity, and collective happiness. In Study 1, a unidimensional 11-item scale to measure degree of identification with a fan interest was constructed. In Study 2, convergent and divergent validity for the measure was examined. In Study 3, criterion validity was examined. In Study 4, fanship positively correlated with entitativity, identification with other fans, and collective happiness. Sport fans were found to be similar to fans of other interests. Fans perceived themselves to be in a group even when they are not actively part of an organized group. Fanship and fandom were found to be positively correlated yet distinct constructs.
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... For example, one might really enjoy watching a particular television show while having no interest whatsoever in the fan community and the memes and culture that surround it. 9 Reysen and Branscombe (2010) use the term fanship to refer to the degree of psychological connection one feels to an object of interest (e.g., "I love anime") and the term fandom to refer to a psychological connection with a fan group (e.g., "I love the anime community"). While fanship reflects a personal identity that can be used to distinguish one person from another (e.g., "I am a bigger anime fan than you"), fandom is a social identity that embeds oneself within a fan group, distinct from other fan groups. ...
... At first glance, it's easy to think that the distinction between fanship and fandom is trite and meaningless. After all, studies show that fanship and fandom are fairly highly correlated, meaning that people who score high in one tend to also score high in the other Reysen & Branscombe, 2010). Even so, the same studies also suggest that, while highly correlated, fanship and fandom are conceptually distinct. ...
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In the present chapter, we delve into the implications of a social identity approach for studying fans. Next, we make an important theoretical distinction by splitting the concept of fan identity into two parts, fanship, and fandom. Lastly, we illustrate the importance of thinking about fanship and fandom as separate facets of fan identity by showing how they differently predict important beliefs and behaviors for the furries in our studies.
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