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A Theoretical Analysis of Corporate Greenmail

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Abstract

Few issues in corporate law or governance have moved from the wings to the center stage of public attention as rapidly as the issue of negotiated stock repurchases, popularly known as "greenmail." The tactic was little used until recently. With the rise of "corporate raiders" like Victor Posner and Carl Icahn, however, greenmail payments are now more frequent and more controversial. Between April 1983 and April 1984, corporations paid over four billion dollars to repurchase blocks of stock from individual shareholders. In March 1984 alone, four major American companies bought out holders of large minority blocks of shares at substantial premiums, including Warner Communications' repurchase of 5.6 million of its shares from Rupert Murdoch at 33 percent above the market price. Saul Steinberg's greenmail agreement with Walt Disney Productions, concluded later in 1984, was perhaps the best-publicized negotiated repurchase of all.
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... 9 It seemed as if greenmail was everywhere: Between April 1983 and April 1984 alone, corpora- tions paid some $4 billion in greenmail. 10 Indeed, the threat didn't even have to be to take over the company, just to make life uncomfortable for the CEO. Occidental Petroleum paid David Murdock, a director who dared to question legendarily imperial CEO Armand Hammer, some $57 million to go away. ...
Chapter
Some regard corporate governance as a legal or compliance discipline, while others focus on how to align information, responsibility, and accountability. However, corporate governance is also about money and power. In the 1980s, not only had institutional investors amassed economic power, or at least potential economic power, but they were about to learn to play by a new set of rules. While defense remained the name of the corporate-governance game, the nature of the game itself soon changed. The focus morphed from defense against specific disadvantageous activities (such as greenmail) or structures (such as conflicted boards) into defense against underperforming companies. By the 1990s, the strategy had morphed to offensive in targeting underperformers for change as a core profitable investing strategy, thereby setting the stage for today's activist hedge funds. Early activism was dominated by major pension funds such as California Public Employees Retirement System.
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