Article

Announcement Effects Of Working Mother Annual Survey Of Family-Friendly Firms

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Abstract

An increasing number of firms are adopting family-friendly policies as a means of improving morale and increasing the productivity of their workforce. Firms adopting such policies are often lauded for their concern for their workers. Beginning in 1986, Working Mother magazine began publishing an annual survey of the 100 best companies for working mothers to recognize those firms with exemplary family-friendly policies. Implementing family-friendly strategies can be quite costly. While workers may find these companies attractive, does the market find that the potential benefits of these programs outweigh their costs? In this article, the authors examine the stock market's reaction to firms that are listed on Working Mother's annual survey. They find that the market reacts negatively to announcements of firms that are included in the survey.

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... Answers to the question of whether those advantages include better firm performance have been ambiguous (Romero, 2004). According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). ...
... According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). According to Fulmer et al.'s (2003) study, however, the time and money spent to create and support positive employee relations turned out to be a worthwhile investment. ...
... This seems to be one of the key reasons many companies submit applications to best employers studies. For example, a search of the Internet revealed that many companies put out their own news releases following the awards, and Working Mother provides links to the firms on its Working Mother Web site (Filbeck & Preece, 2003). This public reputation enables firms to attract potential talented employees. ...
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This article explores the phenomenon of best employer studies, including origins, meaning, and implications of such studies through a literature review and a case study of Hewitt's Best Employers in Asia study. A conceptual model is suggested of the relationships among business strategy, HR practices, engaged employees, HR reputation, and financial performance, based on theoretical backgrounds, such as the resource-based view of the firm, strategic HR management, signaling theory, and social identity theory. Finally, implications for practice in HRD and for future research are presented.
... Answers to the question of whether those advantages include better firm performance have been ambiguous (Romero, 2004). According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). ...
... According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). According to Fulmer et al.'s (2003) study, however, the time and money spent to create and support positive employee relations turned out to be a worthwhile investment. ...
... This seems to be one of the key reasons many companies submit applications to best employers studies. For example, a search of the Internet revealed that many companies put out their own news releases following the awards, and Working Mother provides links to the firms on its Working Mother Web site (Filbeck & Preece, 2003). This public reputation enables firms to attract potential talented employees. ...
Data
presented an earlier draft of this article at the 2005 annual conference of the Academy of Human Resource Development, in Estes Park, Colorado. We improved the article with helpful suggestions and feedback from the participants of the conference. We also extend our gratitude for guidance provided by the editors and anonymous reviewers. This article explores the phenomenon of best employer studies, including origins, meaning, and implications of such studies through a literature review and a case study of Hewitt's Best Employers in Asia study. A con-ceptual model is suggested of the relationships among business strategy, HR practices, engaged employees, HR reputation, and financial perfor-mance, based on theoretical backgrounds, such as the resource-based view of the firm, strategic HR management, signaling theory, and social identity theory. Finally, implications for practice in HRD and for future research are presented. More than 30 years ago, Lawler and Hackman (1971) asked, "Are corporate profit and employee satisfaction in conflict?" arguing that people have a pseudo-dilemma that "the economic benefits that derive from the simplifica-tion of work more than offset any possible costs associated with having dis-satisfied employees" (p. 47). At that time, their concern was the impact of scientific management. However, there seems to be general agreement that the bundle of low wages, low investment in human capital, and little career mobil-ity lead only to lower than average financial performance (Evans, Pucik, & Barsoux, 2002). Conversely, according to Levering (1996), a good workplace HRDR287515.qxd 4/7/2006 6:44 PM Page 228
... Answers to the question of whether those advantages include better firm performance have been ambiguous (Romero, 2004). According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). ...
... According to Filbeck and Preece (2003), who investigated the impact of the announcement of Working Mother's 100 best list on stock prices, found that the stock market perceived familyfriendliness as bad news. In other words, the market seems not to agree that economic and business benefits outweigh the costs associated with being family friendly (Filbeck & Preece, 2003). According to Fulmer et al.'s (2003) study, however, the time and money spent to create and support positive employee relations turned out to be a worthwhile investment. ...
... This seems to be one of the key reasons many companies submit applications to best employers studies. For example, a search of the Internet revealed that many companies put out their own news releases following the awards, and Working Mother provides links to the firms on its Working Mother Web site (Filbeck & Preece, 2003). This public reputation enables firms to attract potential talented employees. ...
Data
presented an earlier draft of this article at the 2005 annual conference of the Academy of Human Resource Development, in Estes Park, Colorado. We improved the article with helpful suggestions and feedback from the participants of the conference. We also extend our gratitude for guidance provided by the editors and anonymous reviewers. This article explores the phenomenon of best employer studies, including origins, meaning, and implications of such studies through a literature review and a case study of Hewitt's Best Employers in Asia study. A con-ceptual model is suggested of the relationships among business strategy, HR practices, engaged employees, HR reputation, and financial perfor-mance, based on theoretical backgrounds, such as the resource-based view of the firm, strategic HR management, signaling theory, and social identity theory. Finally, implications for practice in HRD and for future research are presented. More than 30 years ago, Lawler and Hackman (1971) asked, "Are corporate profit and employee satisfaction in conflict?" arguing that people have a pseudo-dilemma that "the economic benefits that derive from the simplifica-tion of work more than offset any possible costs associated with having dis-satisfied employees" (p. 47). At that time, their concern was the impact of scientific management. However, there seems to be general agreement that the bundle of low wages, low investment in human capital, and little career mobil-ity lead only to lower than average financial performance (Evans, Pucik, & Barsoux, 2002). Conversely, according to Levering (1996), a good workplace HRDR287515.qxd 4/7/2006 6:44 PM Page 228
... One may employ a general measure of CSR or focus upon one aspect of social performance, e.g. community-related, such as charitable giving (Brammer & Millington, 2005), environmental, such as pollution control (Derwall et al., 2004), or employee-related, such as maternity and paternity policies (Filbeck & Preece, 2003a). The authors of the latter study employ data from the 1998 US survey conducted by Fortune magazine in producing its list of "100 Best Companies to Work for in America." ...
... However, the same authors present somewhat contrary findings in a similar study of the "Most Family-Friendly Companies" survey published by Working Mothers magazine. There, they report a negative stock market response associated with the announcement date (Filbeck & Preece, 2003a). Despite the fact that Jones and Murrell (2001) report statistically significant positive abnormal returns associated with first-time inclusion in the Working Mothers list, the Fortune survey appears to have a superior impact on stock returns, which may be due to its wider readership. ...
... One may employ a general measure of CSR or focus upon one aspect of social performance, e.g. community-related such as charitable giving (Brammer and Millington, 2005), environmental such as pollution control (Derwall et al., 2004), or employee-related such as maternity and paternity policies (Filbeck and Preece, 2003b). Furthermore, one may identify CSR characteristics by grading against objective criteria through research of the company, its policies and performance (e.g. ...
... The authors conclude that "the stock market does value corporate concern for workers" and that their findings imply that "the market perceives that the positive benefits accruing to [the top 100] firms outweigh the costs of providing outstanding benefits [to their employees]." However, the same authors present somewhat contrary findings in a similar study of the 'Most Family-Friendly Companies' survey published by Working Mothers magazine, where they report a negative stock market response associated with the announcement date (Filbeck and Preece, 2003b). Despite the fact that another study (Jones and Murrell, 2001) reports statistically significant positive abnormal returns associated with first-time inclusion in the Working Mothers list, the Fortune survey appears to have a superior impact on stock returns, which may be due to the latter periodical being more widely read. ...
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... The authors suggest that exemplary social performance can serve as a positive signal of the firm's business performance to shareholders. Conversely, Filbeck and Preece (2003) find a negative stock market response associated with the announcement. ...
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... Over the 10-year period 1987-1996, lower riskadjusted returns are observed on the high family-oriented benefit portfolio. In a later study, Filbeck and Preece (2003) employ an event study methodology and report negative abnormal stock returns to family-oriented award announcements at the 1% level of significance. We put forth that union pension plans will focus their interests in CSP on its workplace practices dimension, aligning their investment in firms with favorable practices and encouraging the managements of existing portfolio firms to improve their practices. ...
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... These studies have used 'admired' companies in popular publications such as Fortune or popular books such as In Search of Excellence. Other studies have examined qualitative rankings of firms' social responsibility (McGuire et al., 1988) and the abnormal return at the announcement of Working Mother magazine's ranking of 'best' employers (Chauvin and Guthrie, 1994;Filbeck and Preece, 2003a). ...
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