... Typically, when a construct is triggered before a stimulus person is encountered, the newly encountered target is perceived in terms of the construct by being assimilated into it in the subsequent impression of the target (e.g., Higgins et al., 1977;Stangor, 1988;Stangor, Lynch, Duan, & Glass, 1992;. This effect has been obtained using target 3 Although no literature up until recently has existed on the role of significant-other exemplars in social perception, which we argue is the basis of transference (Andersen & Baum, 1994;Andersen & Cole, 1990), an extensive experimental literature exists on the exemplar of the self and its role in memory and encoding not only about the self (e.g., Bargh &Tota, 1988;Bargh & Pietromonaco, 1982;Bellezza, 1984;Bower & Gilligan, 1979;Greenwald, 1980Greenwald, , 1981Greenwald & Pratkanis, 1984;Kihlstrom & Cantor, 1984;Kihlstrom etal., 1988;Markus, 1977;Markus&Wurf, 1987;Prentice, 1990;Rogers, 1981), but also about other persons as well, which implies projection or false consensus (e.g., Bramel, 1962;Campbell, Miller, Lubetsky, & O'Connell 1964;Chronbach, 1955;Dornbusch, Hastorf, Richardson, Muzzy, & Vreeland, 1965;Edlow & Kiesler, 1966;Fong & Markus, 1982;Holmes, 1968;Lemon & Warren, 1974;Marks & Miller, 1987;Markus, Smith, & Moreland, 1985;Ross, Greene, & House, 1977). Of course, the role of familiar-other representations in memory and in the speed of judgments about the familiar others themselves has been shown to be reliable (e.g., Prentice, 1990;Rogers, 1981). ...