I report the observation of population inversion by optical adiabatic rapid passage. These observations, on an ${\mathrm{NH}}_{3}$ infrared transition with all the relevant parameters known, agree with theoretical expectations. The pressure dependence of ${T}_{1}$, obtained by this technique, makes possible the first estimate of the collision-induced rotational lifetime of ${\mathrm{NH}}_{3}$ in an excited band, which is significantly longer than the rotational lifetime in the ground vibrational band.