Thyroid hormone (T3) negatively regulates TSH b-subunit (TSHb) messenger RNA (mRNA) gene expression in whole rat pituitary, in part at the level of mRNA stability. However, the regulation of TSHb mRNA turnover by T3 in pure populations of thyrotropes and in other species is unknown. To further investigate this, we used murine thyrotropic TtT97 tumor cells. Using primary cultures of TtT97 cells, T3 down-regulated TSHb mRNA to ;35% of the control level by 8 h. Actinomycin D chase revealed that T3 destabilized TSHb mRNA, reducing the half-life from ;24 to 7 h, and was accompanied by a decrease in TSHb mRNA size. Ribonuclease H analysis revealed that this T3-induced decrease in size was due to a shortening of poly(A) tail from ;160 to ;30 nucleotides and was specific for TSHb mRNA. Cycloheximide mimicked the poly(A) tail effect observed with T3 .I n the absence of T3, actinomycin D deadenylated TSHb mRNA without inducing rapid decay. We conclude that T3 reduces the steady state half-life of TSHb mRNA in murine TtT97 thyrotropic tumor cells accompanied by a reduction in poly(A) tail length. However, in the absence of T3, deadenylation alone is not sufficient to induce TSHb mRNA decay. Together with the high degree of sequence conservation in the 39-untranslated region of murine and rat TSHb mRNA se- quences and the similarities of the T3 effect, these data provide the first evidence for a highly conserved posttranscriptional mechanism operative across species. We propose a model in which T3 coordinately regulates shortening of the poly(A) tail and the activity of a trans- acting RNA-binding protein and/or an exonuclease to accelerate TSHb mRNA turnover. (Endocrinology 139: 1093-1100, 1998)