Responds to comments by A. Ahsen, F. S. Bellezza, A. Campos, C. Cornoldi, M. Denis, S. Hishitani, A. N. Katz, G. Kaufmann, R. G. Kunzendorf, D. F. Marks, D. G. Pearson, A. Richardson, J. T. Richardson, P. W. Sheehan, J. A. Slee, and B. Wallace (see PA, Vol 83:29135, 003, 004, 005, 006, 007, 008, 009, 010, 011, 012, 013, 014, 015, 016, and 017, respectively) regarding S. J. McKelvie's (see record
1996-29151-001) review of the Vividness of Visual Imagery Questionnaire (VVIQ). Commentators' remarks are considered in 3 areas: the construct of visual imagery vividness, research evidence, and the VVIQ itself. Recommendations for refining the VVIQ are presented. (PsycINFO Database Record (c) 2012 APA, all rights reserved)