A method to evaluate first-order and zero-order in situ reaction rates from a push-pull test is presented. A single-well push-pull test starts with the rapid injection of a well-mixed slug containing a known quantity of a conservative tracer and a reactive solute into the saturated zone. The slug is then periodically extracted and sampled from the same well. For zero- or first-order reactions, in the absence of sorption and assuming negligible background concentrations, these measurements can be used to evaluate reaction rate coefficients directly. The method does not involve computer-based solute transport models and requires no knowledge of regional ground water flow or hydraulic parameters. The method performs well when the dominate processes are advection, dispersion, and zero- or first-order irreversible reactions. Regional flow velocities must be sufficiently low such that the slug stays within the area of the well during the sampling phase. In the case of zero-order reactions, results using the method proposed here are compared with those obtained through the traditional method of calibrating a computer-based transport model. The two methods give similar estimates of the reaction rate coefficient. The method is general enough to work with a broad range of push-pull experiment designs and sampling techniques.