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Mobile Internet Acceptance in Korea
Abstract
Purpose
The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors that promote the use of M‐internet. Thus, this paper aims to examine the human motivations underlying individual behavioral intention to use M‐internet in Korea.
Design/methodology/approach
Employs TAM (technology acceptance model) as the base model and develops a more comprehensive version of TAM to better reflect M‐internet context. The model employs perceived playfulness, contents quality, system quality, internet experience and perceived price level, in addition to perceived usefulness and ease of use. Investigates the causal relationships among the constructs used in this revised TAM and identifies the direct and indirect causal role of the constructs in developing the intention to use M‐internet.
Findings
Finds that attitude toward M‐internet is the most significant factor in predicting the behavioral intention to use M‐internet. Also identifies the positive role of the perceived playfulness and the negative role of perceived price level in developing the attitude as well as the intention. The positive causal relationships of “perceived contents quality – perceived usefulness”, “perceived system quality– perceived usefulness” and “internet experience–perceived ease of use” were also witnessed.
Practical implications
Considering the explosive growth of the M‐internet market, well‐established business strategy in M‐internet will deliver great success to the mobile operators. Thus, understanding comprehensive causal relationship among the constructs used in this revised TAM would help managers to better implement the strategic ramifications in promoting M‐internet.
Originality/value
Develops a more comprehensive version of TAM to better reflect M‐internet context in Korea, adding five new constructs and identifies the role of the construct in promoting the use of M‐internet.
... Persepsi kegunaan dan persepsi kemudahan penggunaan. TAM adalah model yang penting untuk memprediksi penerimaan sistem infomasi (Cheong & Park, 2005). ...
... (Davis, 1989). TAM dikatakan menjadi bentuk penelitian penting yang mengkaji faktor yang mempengaruhi adopsi serta perilaku penggunaan sistem informasi (Cheong, 2005). ...
... TAM sering dipakai dalam memahami korelasi diantara manusia dan penerimaan teknologi dengan manfaat yang dirasakan serta kemudahan penggunaan yang dirasakan. Kegunaan yang dirasakan dan kemudahan penggunaan yang dirasakan pada TAM adalah konstruksi terpenting dalam memperkirakan penerimaan sistem informasi (Cheong, 2005). 1. Perceived Usefulness Davis (1989) mengartikan perceived usefulness adalah kepercayaan individu untuk memakai suatu sistem dan yakin pada peningkatan kinerjanya dengan sistem tersebut. ...
Banking companies, as a financial services industry, are always improving in order to keep up with the trends and assist the National Non-Cash Movement. As one of the financial services sectors in South Kalimantan Province, PT. Bank Pembangunan Daerah Kalimantan Selatan continues making actions to contribute to the provision of beneficial products for consumers, one of which is mobile banking. Because of client requirements and bank technology assistance, mobile banking has become the preferred method of non-cash transactions for most people. The goal of this study is to investigate and analyze the relationship between lifestyle and the acceptance of information technology on consumer satisfaction. Bank Kalsel Banjarmasin Main Branch was chosen as the research location. Non-probability sampling was employed to pick 341 respondents. A questionnaire was utilized to collect data, and multiple linear regression was applied to test the hypothesis. The findings revealed that lifestyle had no influence on customer satisfaction. Customer satisfaction was significantly affected by acceptance of information technology. Customer satisfaction was greatly affected by lifestyle and acceptance of information technology. Keywords: lifestyle, acceptance of information technology, customer satisfaction
... However, customer adaptation will be delayed if the interface is complex and difficult to navigate while resulting in a reduction in customers' desire to use the technology (Cudjoe, Anim, & Nyanyofio, 2015). Particularly, a positive relationship is identified between usability and ease of use creating an attitude leading mobile internet (Cheong & Park, 2005). ...
... The expenses incurred to adopt a specific advanced platform of technology refers to perceived cost (Jesuthasan & Umakanth, 2021). Cheong and Park, (2005) identified the perceived cost to be a significant element in forecasting the behavioral intention of customers to use mobile commerce. Additionally, cost reduction is a strategic motivation for customers to adopt an online payment system (Singha & Sinha, 2020). ...
... The above Table 4 (2018) also found that perceived ease of use has a 44.2% positive influence on customer adoption of internet banking. Cheong and Park (2005) argued that perceived cost is a positively influential factor in determining the behavioral intention to use mobile commerce. Compared to the above former research findings the author can validate that the findings of this research were accurate. ...
This research studies the impact of using a mobile finance application to enhance customer adoption. To achieve that the author has reviewed academic literature on the topics of Mobile finance applications and customer adoption. Consequently, the study will analyse the influence of mobile finance applications to enhance customer adoption based on a case study of Alliance Finance PLC. Initially, in the first chapter, a brief introduction to the research with aims and objectives were discussed by the author. Then, the literature chapter provides an insight into the selected variables and views of the authors related to the study area. Additionally, the relationship among variables was discussed in this chapter. Similarly, the research framework was developed based on the TAM model.
Furthermore, the methodology chapter illustrated the components of the research onion. However, the online questionnaire survey was conducted to collect primary data for the research and 150 responses were gathered from random Alliance Finance Company customers who were internet users in the Colombo District. Equally, secondary data were gathered using peer-viewed journals, books, and articles. Accordingly, descriptive analysis was conducted to study and emphasize the level of awareness among people about mobile finance application and their’ adoption. Moreover, Pearson Correlation analysis was used to examine the relationship between hypothesis statements and customer adoption. Particularly, results revealed all research variables have a positive relationship and play a significant role in customer adoption. The conclusion of the research study implied the key influential mobile application features and factors with their’ impact to be considered when developing a mobile finance application.
... [6]. Perceived usefulness dan perceived ease of use adalah konstruksi asal dari TAM. ...
... Seseorang akan melakukan suatu perilaku jika mempunyai keinginan atau niat untuk melakukannya. Davis, Bagozzi, dan Warshaw [6] Indikator Behavioral Intention to Use Indikator untuk mengukur behavioral intention to use menurut Kucukusta, Law, Besbes, dan Legoherelyaitu Kesediaan menggunakan sistem di masa depan, Kesediaan untuk rutin menggunakan sistem di masa depan dan Kemauan merekomendasikan kepada orang lain. Kucukusta, Law, Besbes, dan Legoherel [9] Perceived Usage (Actual Usage) Theory of Planned Behaviour mengemukakan hubungan yang positif antara niat dan perilaku nyata. ...
Penelitian ini bertujuan untuk mengetahui mengetahui apakah Perceived Ease of Use berpengaruh terhadap Behavioral Intention to Use, Perceived Usefulness berpengaruh terhadap Behavioral Intention to Use dan Behavioral Intention to Use berpengaruh pada Perceived Usage terhadap SIAK di Institut Bisnis Nusantara. Metode Penelitian yang akan digunakan adalah metode penelitian asosiatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Institut Bisnis Nusantara yang aktif pada semester Genap 2022/2023 yang minimal sudah menggunakan aplikasi SIAK selama 2 semester yang berjumlah 550 mahasiswa. Hasil penelitian Perceived Ease of Use secara signifikan mempengaruhi Behavioral Intention to Use terhadap penggunaan SIAK di Institut Bisnis Nusantara, Perceived Usefulness secara signifikan mempengaruhi Behavioral Intention to Use terhadap penggunaan SIAK di Institut Bisnis Nusantara, Behavioral Intention to Use secara signifikan mempengaruhi Perceived Usage terhadap penggunaan SIAK di Institut Bisnis Nusantara
... System quality denotes the reliability, accuracy, speed and security of a user's experience whilst interacting with a system regardless of the interaction context (Cheong and Park, 2005;Tee et al., 2023). System quality is associated with the factors of system reliability, user interface efficiency, user-friendliness, software quality and programme code consistency and maintenance (Mohammadi, 2015;Wong et al., 2023). ...
... Various studies reported the linear link between course design (programme flexibility, system quality and content quality) and learning experience and behavioural outcomes (Cheong and Park, 2005;Li and Wong, 2018;Stawowy et al., 2021;Wong et al., 2023). Contrastingly, this study presented a holistic perspective that incorporated the learning experience as a mediator. ...
Purpose
Digitalisation is reshaping the learning process, shifting it towards personalisation and online learning, and fuelling the growth of massive open online courses (MOOCs) and micro-credentials. Despite being a popular global trend, limited studies have looked at micro-credentials and their impact on learners' behavioural outcomes. The purpose of this study is to investigate the impact of programme design factors on learning experience, as well as the inter-relationships between programme design, learning experience and behavioural responses (e.g. engagement and willingness to pay more (WTPM)) towards micro-credentials. In addition, the study aims to investigate learning enjoyment as a moderator.
Design/methodology/approach
A survey questionnaire was used to collect data from 354 respondents who are working adults living in the major economic states in Malaysia. Data analysis was performed using the analysis of a moment structures (AMOS) statistical software and SPSS (Statistical Package for the Social Sciences) PROCESS macro.
Findings
The results show the significance of programme design factors (i.e., flexibility, system quality and content quality) in determining the learning experience. The learning experience is found as a mediator in the relationship between programme design factors and learner engagement and WTPM. In addition, the moderation assessment confirms that enjoyment during learning strengthens the relationship between experience and behavioural responses.
Originality/value
This study is amongst a few selected studies that focus on engagement in and WTPM for micro-credentials. In addition, it emphasises the mediating role of the learning experience and the moderating role of enjoyment in understanding the impact of programme design on learners' experiences and behavioural responses.
... This corroborates Yu and Kim's (2019) findings that the e-learning system must show visuals, sound, and animation for both the educator and the student. Cheong and Park (2005) added that TSQ includes a user-friendly layout and interface design that enable users to search for information quickly. These features influence users' attitude and intention to use the system (Lin & Lu, 2000), which is in line with findings by Muthuprasad et al. (2021) on the positive attitude of students in India during the Covid-19 pandemic. ...
... Quality of content (QC) can be defined as the extent to which educational materials are tailored to the unique needs of students and enable students to access a variety of valuable services and information (Cheong & Park, 2005;. Xin et al. (2022) expanded the prior definition of QC, stating that e-learning contents must be clear, concise, comprehensive, and accurate. ...
Purpose: The present study explores a tricomponent attitude model for “forced” online learning applied in the post-Covid era following the online learning transition. The study aims to provide a reference for future practitioners in the event a similar crisis results in the event a similar crisis results in the mandatory transition towards this study mode again.
Methodology – Following the guideline for judgmental sampling, a total of 156 valid responses were collected from Malaysian
... Perceived usefulness has a profound effect on customers' buying decisions (Cheong and Park, 2005;Ha and Stoel, 2009;Celik, 2009;Lin and Chang, 2011). In general, perceived usefulness is determined by the customers. ...
... According to the theory of planned behavior, some people's attitudes towards certain behaviors are based on beliefs (Ajzen, 1991). Empirical research finds a positive impact of perceived usefulness on satisfaction (Cheong and Park, 2005;Ha and Stoel, 2009;Celik, 2009;Lin and Chang, 2011). ...
The research about factors affecting the payment towards application on the mobile phone at convenience stores of students in Bangkok aimed to study personal factors, application factors, and other factors affecting the payments. The population was students, both Thai and Chinese, in Bangkok. The sample size was 200 students, 100 Thais, and 100 Chinese. Descriptive statistics were used to analyze the data. The hypotheses were tested by t-test and F-test. It was found that the highest influencer was personal factors. The next was service and application factors and other related factors. Most of the respondents were satisfied to use this application because of its convenience and no need to carry cash, easy, save time and safety. The students who had different nationalities, ages, education, revenue, and experience had significantly different opinions about factors affecting the decision making of paying toward application at the convenience store.
... According to the guidelines for implementing digital branches [14], digital banking services are defined as activities conducted independently using electronic or digital facilities owned by banks and digital media owned by prospective customers and bank customers. Mobile phones, the internet, and other mobile devices have become the most prominent digital banking service channels, making convenient, anytime, and anywhere access to their services essential to the survival of banks [25]. Digital banking enables prospective or current customers to obtain information, communicate, register, open accounts, conduct bank transactions, and close accounts, as well as obtain information and conduct transactions outside of banking products, such as financial advice (financial advisory), investment, and e-commerce transactions [14]. ...
... Faster Internet access speeds are important [1] for digital banks. [25] TSUP3 Improved internet technology makes digital banking more adequate. ...
... In addition to perceived enjoyment, other psychological components such as perceived price level (Cheong and Park, 2005;Shin, 2009) and perceived content quality (Cheong and Park, 2005;Shin, 2009) were also found to influence users' technology adoption. The Sport customers watching live sports on OTT recognition of service cost is one of determining factors that will influence consumers' decision-making process of the technology adoption, which Yuan et al. (2015) defined as "customers' cognitive trade-off between the perceived benefits of the application and the monetary cost of using them" (p. ...
... In addition to perceived enjoyment, other psychological components such as perceived price level (Cheong and Park, 2005;Shin, 2009) and perceived content quality (Cheong and Park, 2005;Shin, 2009) were also found to influence users' technology adoption. The Sport customers watching live sports on OTT recognition of service cost is one of determining factors that will influence consumers' decision-making process of the technology adoption, which Yuan et al. (2015) defined as "customers' cognitive trade-off between the perceived benefits of the application and the monetary cost of using them" (p. ...
Purpose
This study aims to investigate how sports customers adopted over-the-top (OTT) services to consume sport content. Inspired by the technology acceptance model (TAM), the study aims to understand users' behavior when consuming sporting events and users' perceptions toward OTT services.
Design/methodology/approach
The participants of the study are Chinese sports consumers that use streaming services to watch live sport content. An online survey was distributed through HUPU Sports, a Chinese online communication community where sports fans can share opinions. To make sure all responses qualified to take part in the study, skip logic questions were added at the beginning of the questionnaire to ask participants to answer whether they used streaming services for watching sports. A total of 352 responses were received and there were 327 useable questionnaires.
Findings
The results revealed that viewing convenience, free of commercials and viewing quality were the main reasons impacting them to adopt OTT services. In terms of users' perceptions, paid users rated higher in perceived enjoyment, perceived value, perceived usefulness (PU) and ease of use than nonpaid users. OTT users' fandom and PU could predict the time the users spent on using these services, while the users' fandom and perceived value are positively related to the money users spent on these services. In addition, this study also found that users' fandom, perceived value, content quality, and ease of use are positively associated with users' intention to continue to use the service.
Originality/value
The study is one of the first attempts to explore how sports audiences adopted OTT services to consume sport content and explore the audiences' perceptions toward OTT usage. Previous studies have already investigated how users adopted music streaming services (Fernandes and Guerra, 2019) and other online streaming services (Shin and Park, 2021), but little attention has been given to sports streaming services specifically. Therefore, the findings of the study fill the gap in the extant knowledge of sport consumers' behavior and provide more insights to their online behaviors. Moreover, the authors also contribute to the growing digital media literature by advancing our understanding perceptional differences between paid users and unpaid users. The streaming services literature has primarily focused on general users (Fernandes and Guerra, 2019), but the services neglect to understand the differences in between paid and unpaid users.
... As the regression coefficient of PEOU is 0.276, the PEOU is indicated as being positively related to the AU. Ho Cheong & Park (2005) found that Perceived Ease of Use influenced students' intention to use internet-based learning. Theregression coefficient for PU is 0.697, indicating that the PU positively affects the AU. ...
E-learning is being implemented in higher educational institutions as a method of teaching and learning. Several studies have been carried out on academic performance, particularly on a group of conventional students. However, only a few have been written on E-learning among PJJ students’ academic performance in E-learning technology. This study was conducted to determine and investigate the relationship between Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) towards Attitude (ATT) and Actual Use (AU) as a factor of Students’ Academic Performance towards e- learning technology among students of the business management faculty enrolled in BA232 Bachelor in Office Systems Management (Hons) at UiTM Puncak Alam. This study took a quantitative and stratified sampling approach with 155 respondents. Statistical methods analyses used were multiple regression and logistic regression. Actual Use (AU), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), and Actual Use (AU) are significant as the p-values are smaller than = 0.05. E-learning use had a significant influence on students’ academic performance. Thus, the more the students use E-learning, the better their academic performance. This study would benefit online institutions, online / distance instructors, decision-makers at all higher education levels, and online students. The implications for practices, barriers to e-learning, ongoing support by the government, limitations of the study and recommendations for research were discussed.
... At this point, people tend to use or not to use their preferred application to the extent that they believe it will contribute more to their work (Davis, 1989). When the studies are examined, it is understood that the perceived usefulnes has a positive eff ect on the intention to use m-banking (Cheong & Park, 2005;Wessels & Drennan, 2010;Lin, 2011;Giovanis et al., 2019;Purohit & Arora, 2021). The use of AI in m-banking, on the other hand, provides banks with an increase in speed, accuracy and effi ciency (Kaya, 2019), improves the experience of users, off ers personalized services and increases the effi ciency of the services they receive (Vijai, 2019). ...
The aim of this study is to investigate the factors aff ecting the attitudes and intentions of individual users for the use of artifi cial intelligence in mobile banking. The data were obtained by survey method from university students using mobile banking applications. 397 forms were accepted as valid out of a total of 418 questionnaire forms, and these data were analyzed with the structural equation modeling. It is revealed that the perceived usefulness positively aff ects the perceived ease of use and the attitude and intention to use artifi cial intelligence in mobile banking. At the same time, it was determined that the perceived ease of use and perceived security aff ected the attitude positively but the intention negatively. The attitude of using artifi cial intelligence in mobile banking aff ects the intention positively. It will be benefi cial for banks if customers trust the use of artifi cial intelligence in mobile applications and engage in activities that will facilitate the use of these technologies. In this study, the eff ects of perceived usefulness, perceived ease of use and perceived security factors on the intention to use artifi cial intelligence in mobile banking were investigated and it was aimed to fi ll the gap in the literature.
... The Theory of Planned Behaviour (TPB) (Ajzen, 1991) is an extension of the previous TRA and has been applied in several studies within the music streaming services adoption context. Also, the Technology Acceptance Model (TAM) (Davis, 1989) is one of the most important models in the context of technology adoption and use (Cheong & Park, 2005), based on TRA. Some derivations of this model, like TAM2, have also been proposed (Venkatesh & Bala, 2008;Y.-S. ...
Purpose- The music industry has undergone tremendous changes in relation to its production, distribution, and consumption habits due to the exponential development of new technologies, namely streaming platforms. This study aims to understand the factors that influence music consumption through streaming platforms, particularly analysing the differences between premium and freemium users on the intention to adopt premium (paid) versions of a music streaming service. Methodology- UTAUT2 model (version of the Unified Theory of Acceptance and Use of Technology, applied to the consumer side) was used as framework. Based on data collected from 324 music streaming services users (premium and freemium), this study was tested using structural equation modelling (SEM). Findings- Our findings, focused fundamentally on the initial period of pandemics (2020-2021), confirm that facilitating conditions, price value and performance expectancy play the most important role in influencing the intention to use a paid music streaming service for the premium sample. However, the freemium sample finds habit, price value and hedonic motivation the variables most relevant. Conclusion- The research contributes insights into music streaming services consumer behaviour, providing several theoretical and practical implications to music streaming services providers. Keywords: Adoption, customer purchase, music streaming services, SEM, UTAUT2 JEL Codes: M31, M37, C88, L82
... The items for intention to use (IU), perceived usefulness (PU), and perceived ease of use (PEU) were adapted from Davis (1989) and Venkatesh et al. (2003). The scales for perceived content quality (PCQ) and perceived system quality (PSQ) were derived from Shin (2009) and Cheong and Park (2005). For measuring perceived aesthetics (PA) and perceived haptics (PH), we used measurement scales from Tzou and Lu (2009) and Ogbanufe and Gerhart (2018). ...
... The more convenient and useful the payment process is, the more likely the user will use it (Mohammadi, 2015). Numerous studies have emphasized the importance of PU and PEOU in determining satisfaction, adoption and acceptance of new technology, such as mobile Internet adoption (Cheong and Park, 2005;Lu et al., 2005), Internet of Things adoption (Hsu and Lin, 2018), chat with a robot rather than a human (Ashfaq et al., 2020) and m-payments adoption (Chawla and Joshi, 2019;Koksal, 2016;Karim et al., 2022;Li ebana-Cabanillas et al., 2017;Liu et al., 2022;Ooi and Tan, 2016;Shankar and Datta, 2018;Srivastava and Singh, 2022;T€ urker et al., 2022;Yan et al., 2021a, b). ...
Purpose
Because the success of m-payment services depends on the enablers and barriers that affect user satisfaction, the present research explores the effects of perceived value and sacrifices on users' satisfaction with m-payment services. The predicted relationships among perceived value, perceived sacrifices, users' satisfaction, continuance intention, word-of-mouth (WOM), shopping effectiveness, quality of life (QOL) and stickiness were established based on the mobile technology acceptance model (MTAM) and the value-based adoption model (VAM).
Design/methodology/approach
A representative data sample of 430 Egyptian banking clients was analyzed to test the hypotheses using partial least squares-structural equation modeling (PLS-SEM).
Findings
The findings revealed that all perceived value constructs significantly positively affect users' satisfaction. Moreover, all perceived sacrifice constructs significantly negatively affect users' satisfaction. Users' satisfaction, in turn, has a significant positive effect on continuance intention, WOM, shopping effectiveness, QOL and stickiness with m-payment services.
Originality/value
This is the first study to examine several levels of m-payment outcomes, including m-payment, consumer and bank outcomes, based on the integration of MTAM and VAM models.
... This model is used to predict the future consumer behavior (Legris et al., 2003). The taxpayer behavior on the introduction of iTax system can as well be predicted using TAM (Cheong & Park 2005).this model outlines that the contracts, PU and PEOU are the fundamental determinants of any system adoption and use. ...
... In case of technology adoption, Cheong and Park (2005) stated that when using new innovations that require certain kinds of payment, consumers will normally compare the benefits of using such innovations to its costs. This finding emphasizes that although there are numerous issues associated with newly introduced technologies, the concept of cost is one of the most important variables relating to users' behaviors and perceptions. ...
Since the mobile phone industry in Vietnam presents very high growth potential, especially for mobile Apps, it is crucial and necessary to understand the behavioral intention and actual usage of Vietnamese smartphone users when using mobile Apps. Although mobile apps are already an influential medium in the new media industry as a whole, these apps have received little academic attention within the communication and marketing literature, especially in Vietnam perspective. Based on theoretical framework of Technology Acceptance Model (TAM), this study develops and tests a hypothesized model to explain antecedents affecting smartphone user's behavioral intention and their actual app usage in Vietnam population. The regression analysis resulted to a final model with three significant factors having directly influences on user's behavioral intention to use mobile Apps, as well as showing the direct influence of user's behavioral intention on their actual Apps usage. Beside marketing implications, this study also offers insight into various theoretical applications to the field of mobile communication research by suggesting a conceptual model for the acceptance of mobile apps.
... diverse growth of e-commerce, it has resulted in an upsurge in rivalry; to succeed in this competition, e-commerce firms and marketplace operators must be able to satisfy their users [5]. User satisfaction is still a top priority in the world of e-commerce and is crucial to the success of the industry. ...
This study aims to determine how much user satisfaction is based on the influence of the user experience of e-commerce applications using the modified DeLone & McLean model by adding perceived utilitarian and perceived hedonic variables as the main dimensions representing the IT user experience. The population of this research is users of e-commerce applications as buyers using the purposive sampling technique. While data analysis uses the PLS-SEM approach with the help of SmartPLS. The study's findings show that while perceived utilitarianism and service quality have little bearing on user satisfaction, perceived hedonistic behavior, system quality, and information quality do. Three of the many hypotheses that were put forth and rejected were: the influence of service quality on user contentment and use, and the influence of perceived utilitarianism on user satisfaction.
... TAM lazim dipakai untuk memahami ikatan antara orang dengan rekognisi teknologi lewat perceived usefulness serta perceived ease of use. Perceived usefulness serta perceived ease of use dalam TAM ialah eksplanasi yang sangat berarti buat memperkirakan rekognisi sistem informasi (Cheong & Park, 2005). TAM sudah jadi terkenal sebab memenuhi karakter teoritis jadi sederhana, dibantu oleh informasi, serta legal untuk memperkirakan rekognisi serta pemanfaatan teknologi terkini di berbagai sisi (Rauniar, Rawski, Yang, & Johnson, 2014). ...
The development of the use of information technology in various fields provides added value to society in an advanced development process. The existence of the use of information technology has entered all sectors, especially when it has penetrated the transportation sector. The success of technology acceptance is reflected in the user's ability to apply this technology in their daily lives without encountering several obstacles. The substance of this study is to determine the effect of perceived usefulness, perceived ease of use, and perceived security on the behavioral intention to use the JAKET application. The sample in this study amounted to 120 respondents who were determined by convenience sampling approach. Data analysis using the SPSS application by displaying the results of data processing through test research instruments with validity and reliability, multiple regression analysis, the coefficient of determination, and hypothesis testing. The research results prove that only perceived ease of use and perceived security have a significant effect on behavioral intention to use. As for the effect of perceived usefulness on behavioral intention to use, the results are not significant.
... Rayport and Sviokla [34] determined the price factor as one of the most important factors influencing consumer behavior. Cheong and Park [35] explained the IoT cost as a comparison between the sacrifices and the utility of the service. Sathye [36] describes two types of cost; the first one is associated with the use of devices like smartphones, watches, and health care devices, while the second one is related to Internet services. ...
Internet is becoming a part of our lifestyle; however, the usage rate and application of the Internet are disparate in different parts of the world. In many emerging countries, the Internet is yet to penetrate ordinary households. The present study focuses on how IoT adoption impacts the banks' customer relationship management (CRM) in an emerging market context. Furthermore, the moderating roles of gender, age, and bank ownership type on the relationship between the adoption of IoT and CRM have also been tested. Cost, convenience, social context, and privacy were studied as the predicting variables of IoT adoption, while IoT adoption was investigated as the antecedent of CRM. The CRM variable has been operationalized as a second-order latent construct consisting of three first-order latent variables: responsiveness, satisfaction, and assurance. A cross-sectional, non-probability-based survey was conducted from 467 bank customers of three public and three private sector banks in Aligarh city of India. Two CFA models were run to ensure reliability, validity, and model fit. Hypotheses were tested using structural equation modeling (SEM) on AMOS software, while PROCESS Macro v4.0 by Hayes (2009) was used to test the moderating effect of gender on the relationship between IoT adoption and CRM. The results indicate that cost, convenience, social context, and privacy are positively influencing IoT adoption, which in turn positively affects CRM. Gender and age were found to have a negative moderation effect on the path between IoT adoption and CRM, while bank ownership type positively moderated this link.
... Although attitudes are often permanent, they can still be changed. Attitude response to the desire to buy second-hand environmental products has become increasingly common (Cheong & Park, 2005). Thus, it induces a repurchase intention among consumers. ...
E-banking applies transactions anytime, anywhere, and 24/7 is also a great benefit. E-banking can overcome the time and space inconvenience of traditional banking. With e-banking, customers can do financial transactions on weekends or late at night without having to set up office hours like when dealing at the counter. Therefore, the study aims to discover the main factors affecting the decision to use E-banking services of individual customers at commercial banks in Vietnam and give managerial recommendations for enhancing E-banking services of commercial banks during the post Covid-19 pandemic in Vietnam. The article method applied structural equation modeling (SEM) using SPSS 20.0, Amos software. Besides, the authors surveyed data collected from 700 individual customers who have registered to use E-banking services analyzed to provide evidence. The study's main findings explore six key factors affecting the decision to use E-banking services. Six factors included perceived usefulness, ease of use, trust, social influence, innovation, and communication. They had a statistically significant relationship between attitude and decision to accept E-banking services. The study value helps commercial banks constantly invest in E-banking services by applying digital technology, high technology, information, telecommunications, and technical infrastructure into products to enhance customer satisfaction.
... The variable of PU, is one of the main variables in the technology acceptance model, which expresses the perception associated with the advantages that an individual takes when using a particular technology. PU defines as the degree to which a person believes that using a particular system (or technology) will enhance his job performance, and studies indicate that there is a positive relationship between the perceived benefit and the intention to use (Cheong & Myeong-Cheol , 2005) (DAVIS, BAGOZZI, & WARS, 1989, p. 986) and from this standpoint, we formulated the hypothesis next: ...
Through this study, we tried to shed light on the development of electronic payment operations in Algeria through Baridimob application of Algeria Post Corporation and to examine the most important factors which postal services can be adopted by using Baridimob application according to the theoretical approach of the technology acceptance model. And by relying on the structural equations modeling method on a sample of 97 customers of the Algeria Post Corporation, it was found that the path coefficients of the study model are all significant and that the perceived risks negatively affect both the Perceived Usefulness and Perceived Ease of Use, which are the two factors that positively affect the user's attitude to adopt Baridimob application by the customers of Algeria Post Corporation
... With the availability of a wide range of goods and the proliferation of e-banking technology in recent years, customer acceptance has increased. Direct deposit, computer banking, stored value cards, and debit cards are some of these technologies (Cheong, J. H., & Park, M. C. 2005) . Convenience, increased usability, and in certain cases cost reductions are what draw consumers to these technologies Cheney, J. S. (2008). ...
Mobile banking refers to any private or commercial transaction in which a bank or financial institution transfers ownership of or rights to use money (hard or soft), and which is made possible by the use of mobile devices with wireless access technology. It can conduct financial transactions even without a physical branch. Objective: To identify the uses and purpose of Mobile banking systems and share some new concepts regarding Mobile banking system in Bangladesh. Materials and Methods: The necessary data was acquired from people of various ages and evaluated in light of the objectives of the study. The basis for this inquiry was field data. The investigation's principal sampling technique was cluster sampling. 120 respondents were interviewed in various locations around Dhaka city using both primary and secondary sources. Secondary data were used to give the study topic's theoretical perspective. Using column charts, the data analysis has been graphically presented. The data was analyzed using Microsoft Word and Excel. Results: The majority of respondents (82.1%) are in the 20–30 age bracket. According to the findings, young people and adults prefer using e-banking and e-payment services the most. About 72.1% of the respondents are service holder followed by 18.6% are students. 22% of respondents utilize rocket, followed by 58% who use Bkash. The majority of respondents (78%) only use mobile banking for personal purchases. Conclusion: The billion individuals globally without bank accounts who use mobile banking may find it to be a strong method to conduct cashless transactions.
... M-learning can seamlessly support students in their pursuit of education and facilitate synchronous learning experiences (Rudestam and Schoenholtz-Read, 2009). With smartphones, tablets and laptops, users can access rich multimedia teaching materials and gain knowledge without restrictions on time and geographical boundaries (Ho Cheong and Park, 2005). Recently, smartphone ownership has increased phenomenally with affordable mobile data. ...
Purpose
The study aims to validate a mobile learning readiness scale through the technology readiness and acceptance model (TRAM), thereby assessing students' readiness to adopt m-learning in teaching and learning, including its acceptance.
Design/methodology/approach
A structured questionnaire was administered to open and distance learning (ODL) students in Odisha, India, to assess their readiness and acceptance of m-learning. 665 valid responses were collected, and collected data was analysed using statistical packages for social sciences (SPSS) and SmartPLS.
Findings
The findings of the study reveal that optimism contributes positively to perceived ease of use (PEOU) and perceived usefulness (PU) of m-learning ( β = 7.921, p < 0.001; β = 2.123, p < 0.05), whereas innovativeness positively contributes to PEOU of m-learning ( β = 2.227, p < 0.05), but not PU of m-learning. ODL student's optimism improves his/her PEOU and PU of m-learning, but innovativeness improves only his/her PEOU. Further, the impact of innovativeness is higher than that of optimism in the TRAM and innovativeness is the strong predictor to adopt m-learning. It also shows that the PU of m-learning positively influences behavioural intention to use m-learning ( β = 4.757, p < 0.001). Integrating technology readiness (TR) with technology acceptance model (TAM) to predict students' acceptance of m-learning is very useful.
Practical implications
The paper will help decision-makers to adopt and use m-learning in higher educational institutions.
Originality/value
This paper is the first to explore the readiness and acceptance of m-learning in higher education in India.
... Lastly, smartphones are also used for agricultural and governmental applications in rural areas (Reddy, 2018 perceived utility has been found to be a critical factor in the adoption behavior towards internet (Park & Cheong, 2005) and portable banking (Purwanto & Loisa, 2020). Central traits are the characteristics of people that they use to define themselves to others, while secondary traits emerge in certain situations only (Allport, 1937). ...
The global COVID-19 pandemic disrupted education and restricted travel for many people, escalating the use of smartphones as educational tools. This paper analyses the factors influencing consumer adoption of smartphones from the perspective of college and university-going students belonging to rural areas of Pakistan. The paper aims to assess the impact of perceived enjoyment, perceived usefulness, social influence and personal characteristics on the consumer adoption of smartphones, particularly during and after the unprecedented times of the COVID-19 pandemic. This quantitative study uses questionnaires to obtain insights from 398 college and university-going students who regularly travel from rural areas of Pakistan to acquire education in cities. The study uses IBM-SPSS Statistics software to investigate the relationship of perceived enjoyment, perceived usefulness, social influence and personal characteristics with the consumer adoption of smartphones. The findings of this study can assist marketers in dedicating marketing efforts in line with the factors that shape young people’s perception towards adoption of smartphones in rural areas.
... They found that the selfmanagement of learning, social influence, perceived playfulness, effort expectancy and performance expectancy are all significant antecedents of mobile learning adoption by organisations. Experience has been also identified as a significant adoption factor as in (Cheong & Park, 2005;Liao & Lu, 2008). We predict that the availability of organisational and technical infrastructure to support mobile learning will be greater in Canada as a developed country. ...
The objective of this paper is to understand the impact of cultural differences on mobile learning adoption through identifying key adoption characteristics in Canada and Turkey, which have markedly different cultural backgrounds. A multi-group analysis was employed to test the hypothesised relationships based on the data collected by means of survey questionnaires from 190 and 163 undergraduate students in Turkey and Canada respectively. The results indicated that there is a strong relationship between culture and adoption behaviour, and there are major differences in patterns between the adoption behaviours of the two countries. Implications of these findings are discussed.
... In the context of mobile services, users' intention to use is significantly affected by enjoyment (Nysveen et al., 2005). Perceived enjoyment is claimed to be a significant precursor of the intention to use (Cheong & Park, 2005;Fang et al., 2005). If the app meets users' entertainment needs, it will be perceived as wonderful and create pleasure enjoyment, therefore, increasing users' usage intention (Gurtner et al., 2014;Hsiao & Chen, 2016;Hsu & Lin, 2015). ...
Face-swap models have increasingly gained popularity in recent years because of their improvement in generation quality and applications in privacy protection and entertainment. The study primarily examines underlying factors that influence individuals’ intention to purchase Face swap apps. A research framework drawing upon the social comparison theory was proposed to explain the relationship between four categories of social comparison (upward identification, upward contrast, downward identification, downward contrast) on self-esteem, appearance dissatisfaction, curiosity, perceived enjoyment, privacy concern, and purchase intention toward paid apps. The PLS-SEM technique was employed to analyze data from a survey of 315 respondents. The results indicated that upon the aforementioned variables, curiosity and privacy concerns were two key factors driving users a higher intention to purchase Face-swap apps. Meanwhile, perceived enjoyment had no significant impact on purchase intention. These exploratory findings contributed a number of theoretical and practical implications.
... This factor has been investigated in many studies related to the adoption of new technologies. This is consistent with previous literature, which has found perceived usefulness (0.860) to have a strong positive relationship with behavioural intentions (Cheong and Park 2005). Furthermore, perceived usefulness has the strongest direct and combined effect on the intention to use M-banking in(Wessels and Drennan 2010) study. ...
The study attempts to explore the effects of key factors influencing the customer acceptance of mobile banking adoption, particularly those that affect the consumer's attitudes towards and intention to use. This study builds a comprehensive theoretical model explaining M-banking adoption in Bangladesh. To assist in identifying these factors, an empirical study was conducted among general citizens of Bangladesh to identify the acceptance of M-banking. The study revealed that the critical factors which contribute to the adoption of M-banking in Bangladesh. A consumer survey on 250 mobile bank users of different mobile network operators in Bangladesh was undertaken where respondents completed a questionnaire about their perceptions of mobile banking's usefulness, perceived ease of usefulness, perceived risk, perceived cost, and perceived trust. This study offers an insight into mobile banking in Bangladesh, focusing on influencing factors and perceived trust was found to be the most significant factor affecting the adoption of M-banking in Bangladesh.
... Furthermore, in the behavioural intention context, individuals often check the advantages of using SWWs and the costs of using it [53]. If individuals' perception about the price of the SWWs exceeds the benefits of the product, it may be perceived as a valueless device and consequently, individuals may have less intention to adopt and use it [56,57]. ...
... A number of studies have indicated that perceived ease of use is a predictor of behavioral intention and acceptance of technology directly and indirectly through its significant influence on perceived usefulness since the enhancement of perceived ease of use may affect to the improvement of performance (Lu, Yu, Liu, & Yao, 2003). From the view of non-students subject studies, Cheong and Park (2005) revealed that perceived ease of use does influence in predicting attitude in using mobile internet in Korea. Another research finding also indicated that perceived of use had a direct influence on behavioral intention in using electronic courseware (Park, Lee, & Cheong, 2007). ...
The study examined the factors influencing the usage of the Internet for academic purposes amongst final year business students in public universities in Malaysia. The research model employed the variables from the theory of acceptance model (TAM), namely perceived usefulness, perceived ease of use, intention, and behavior. A structured, self-administered questionnaire was used to elicit responses from a randomly selected sample of 422 respondents. Regression analyses were employed to analyze the data. The results indicated that perceived ease of use had an effect on the perceived usefulness (at the R2 value of 0.14), which in turn influenced students’ intention to use the Internet for academic purposes. In addition, with a significant â value of 0.367, perceived usefulness was also found to mediate the impact of perceived ease of use on students’ intention to use the Internet. Finally, intention was also found to influence the actual behavior at 45 percent. In view of the results, it can be concluded that the Internet application is a useful tool to assist students’ learning. Thus, academicians should be open and opportunistic in applying this dynamic tool in their teaching.
... To investigate the use and acceptance of smartphones, Park and Chen (2007) argue that many articles have used the technology acceptance model (TAM) and the innovation diffusion theory (IDT) as the theoretical background for their research models. Some researchers have combined both TAM and IDT to develop their models (Cheong & Park, 2005;Mao et al., 2005). Park and Chen (2007) investigate how human motivation affects the adoption decision for smartphone among medical doctors and nurses. ...
... In terms of overall program quality, related issues are program content, extended use of commercial time, over use of news crawl and abrupt commercial inserts. Cheong and Park (2005) measured the acceptance of IS, specifically in mobile internet context, found that content quality is a significant predictor for customer to adopt a technology. Therefore, it is important for service providers to provide a good quality of content in order to attract customers' attention to the technology they are offering. ...
The pay TV service sector in Nigeria is growing rapidly as new entrants are joining the market and consumers are adopting several brands to suit their needs. This implies a high rate of competition among the service providers to win over customer and expand their market share. The main objective of this study is to examine the effects of product quality on Pay TV customer satisfaction. The study used a survey research design and sampled 397 Pay TV subscribers. A total of 241 copies of the questionnaire were returned and the study hypotheses were tested using the multiple regression analysis. The study findings revealed that content quality, reception quality, and customer service has a positive and significant relationship and impact on Pay TV customer satisfaction. The study recommends that to increase the level of customer satisfaction and win the competitive war, operators in the pay TV service sector should improve their customer service unit, improve the stability of reception irrespective of weather conditions, maintain unique, educative and entertaining contents to stay ahead of competition while maintaining a competitive price.
... Srinuan et al. (2012) defined fixed broadband as the platform that is developed or upgraded from dial-up telephone modems to an Asymmetric Digital Subscriber Line (ADSL), or the platform that is connected through cable or fiber. Cheong and Park (2005) defined mobile broadband as the platform using wireless networks with the feature of "any place" and "anytime" accessibility. Although mobile broadband has diffused much faster than fixed broadband in many countries (International Telecommunication Union 2010; Molleryd et al. 2009), mobile broadband and fixed broadband are not only competitive but also complementary (OECD 2012). ...
Purpose
This study attempts to explore the mechanism of how broadband influences economic growth during the COVID-19 pandemic period, and examine different impacts of fixed and mobile broadband on economic growth during this period.
Design/methodology/approach
The panel data regression method and across-country data are used to estimate the impacts of fixed broadband and mobile broadband on economic growth rate.
Findings
The mobile broadband penetration rate and the mobile broadband network size have positive and significant correlations with economic growth rate during 2020–2021.
Practical implications
The findings have the policy implications that governments should promote the diffusion of mobile broadband especially 5G to sustain economic growth during the time of the pandemic.
Social implications
The diffusion of mobile broadband and 5G further facilitates telework mode.
Originality/value
This study theorizes the role of broadband in economic growth by proposing a new concept – effective labor – which reflects the extent of labor participation in productive activities when the containment measures of the pandemic are implemented.
... Several studies in adoption of online services have affirmed, that PU significantly affects attitude in usinge a servicethereby influencing intention to use these servicessuch as in the case of mHealth services, observed Yadav and Mahara (2017), Whatsapp services stated Chopra and Bedi (2018), mobile shopping showed Chen and Lan (2018); e-learning stated (Fathema, Shannon and Ross (2015) andinternet banking found Marakarkandy, Yajnik and Dasgupta (2017). If users perceive online pharmacies as useful, they are more likely to adopt it.Researchers believe there is a positive correlation between PU and the intention to use a technology, observedHo Cheong & Park (2005); and Venkatesh et al. (2003). This is an important factor that shows repeated evidence in the adoption of IS found Venkatesh & Davis (1996; and Venkateshand Morris (2000). ...
... The Delone and Mclean ISS model is primarily applied to voluntary usage and has received widespread empirical support (Wang et al., 2019). Studies of the Information System Success (ISS) model include online shopping (Chen & Cheng, 2009), mobile payment (Cheong & Park, 2005;Fan et al., 2021;Raman & Aashish, 2021;Zhou, 2013), e-commerce (Chen, 2012), elearning (Lin, 2011), online communities (Lin & Lee, 2006), and chat-bots (Ashfaq et al., 2020). This research looks at three quality dimensions: system quality, information quality, and service quality, to comprehend a new Information System Success (ISS) model for apps that help people stay healthy and fit. ...
Regardless of its advantage, generally, statistics show low levels of mobile application retention for a long time by users. Thus, the current study tries to provide a deeper understanding of the health and fitness app users’ engagement and stickiness based on the stimulus-organism-response (S-O-R) model, as well as testing the moderating role of the health consciousness in the effect of users’ satisfaction and app-love on stickiness, WOM, and continuance intention. Data was collected from 394 respondents recruited using Google Forms using the self-selection sample technique. Partial least squares structural equation modelling (PLS-SEM) was used to analyze the data. According to the findings, ISS model components (information quality, system quality, and service quality) significantly influence user engagement with health and fitness applications. Furthermore, user engagement has a significant and positive influence on user satisfaction and app-love. Furthermore, app satisfaction and app-love positively impact stickiness intention, word-of-mouth, and continuance intention. Moreover, the influence of user satisfaction on WOM and continuance intention is moderated by health consciousness. Additionally, the influence of app-love on stickiness intention, WOM, and continuance intention is moderated by health consciousness. This is the first study to integrate the ISS model and the stimulus-organism-response (S-O-R) model, as well as the health consciousness construct as a moderator, to propose a holistic framework of user engagement, satisfaction, app-love, stickiness intention, WOM, and continuance intention with health and fitness apps in the emergent markets.
... Innovativeness as an individual's personality trait is considered to be one of the determinants in the adoption of the internet as a shopping medium that can lead to purchases (Citrin et al., 2000). Hence, personal innovativeness can be explained as the behavior of the consumer that reflects a willingness to adopt new things, specifically technology development, and build strong attention to the absorption of that application with a cognitive attitude (Cheong and Park, 2005). Various studies in e-commerce context Frontiers in Psychology 04 frontiersin.org ...
The role of digitization and globalization have changed consumers’ online buying behaviors, specifically in the times of the COVID-19 pandemic crisis. This seriously influences the online retail industry in developing countries that are already struggling to move toward digital trading through e-business. Pakistan being a developing country is no exception, and it is, therefore, pertinent to examine factors that contribute to digital trading. Employing theories of reasoned action and the technology acceptance model, this study aims to investigate how personal innovativeness and perceived usefulness impact consumers’ online purchase intentions through a serial mediational model. The data were collected through an online survey from 410 respondents. Structural Equation Modeling (SEM) was used to test the proposed model. This study showed significant results for the direct effect of personal innovativeness and perceived usefulness on online purchase intentions as well as the indirect serial effect via internet browsing and attitude toward online purchasing. The study results have some important practical implications for selling firms, especially in the times of COVID-19. The study suggests that online retailers should be more responsive to the aforementioned factors to facilitate consumers to spend more time browsing, which influences consumers’ interest and intention to make online purchases. As the social distancing and lockdown approaches were implemented in Pakistan and other parts of the world, the trend toward online purchases has increased. Due to this shift in the overall purchasing behavior of consumers and the potential for strong growth in e-commerce, organizations need to consider the post-COVID situation to expand their business in an online platform for addressing the future pandemic crisis.
... The low quality of the framework will improve customer experience because online banking builds its complexity and is not able to fill customers' needs (Petter and McLean, 2009). The quality of the online banking system has a significant impact on customer satisfaction (Cheong and Park, 2005;Koo et al., 2013). Bhattacherjee (2001) found that if the user experiences better system performance, it would lead to user satisfaction and continued usage, and vice versa. ...
The investigation of users' satisfactions and intentions in using the services provided by commercial banks needs to be focused on internet banking, since this is the widely used banking service. This paper analyzed the satisfactions and behavioral intentions of Malaysian customers in using Internet Banking, applying the Information System Success Model (ISSM) by the integration of adoption and application technology (UTAUT) theory. Some criteria, which were taken into consideration, are as follows: perceived Risk (PR), facilitating Conditions (FC), Price (PV), Performance expectancy (PE), Information Quality (IQ), Service Quality (SEQ), and System Quality (SQ). These aspects are important to measure customers' satisfaction and behavior toward Internet and Online Banking. A sample of 362 valid responses, consisting of Malaysian customers who used E-Banking, was used for the purpose of data collection. The relationship between customers' satisfaction and factors influencing their contentment in using Online Banking was investigated. In order to evaluate this, a model called “Structural Equation Model (SEM)” was developed and used. Findings showed that most of the Online Banking users were satisfied with the system. Hence, it proves that Online Banking System was generally accepted in the Malaysian community. However, this current research is solely focused on the Malaysian community. Therefore, it may provide the necessary grounds for the study of internet banking accreditation, some useful information for the practitioners, policy makers, and the researchers to improve the system of online banking in Malaysia only. For a future study, a more well-structured research, which can accommodate the global need, would be required.
... The success of OTT platforms in India depends on customer relationships and customer retention, and one way to accomplish this is by raising quality of service .TV is a multi-faceted, complicated activity in which each media is tied to certain categories; studies also demonstrate that while OTT TV is growing in popularity, it is only having a minor impact on regular cable connections (Banerjee, Alleman, & Rappoport, 2012). (Cheong & Park, 2005)Used an element data to evaluate that perceived content quality is a significant correlate of mobile internet adoption and that it is an important element in that technology's adoption and they also discovered significant positive correlations between perceived system quality and PU. ...
Vietnamese seaports are strongly applying digital technology in business activities, attracting stakeholders in the transportation supply chain to participate, creating a competitive advantage in the international market; However, there is not much research on electronic ports (ePort). The article identifies factors affecting businesses' satisfaction with ePorts in the Southeast region through the integration of Information Systems Success and Technology Acceptance Models. The research model has been validated through PLS SEM testing results from 220 respondents who are ePort users including: shipping lines, domestic transport, logistics service providers, and import-export companies. The empirical results provide significant positive impacts between the factors system quality, service quality, information quality, perceived usefulness, perceived ease of use and satisfaction with ePort. The empirical evidence and discussion presented in the study will help ePorts’ manager improve and utilize the full potential of ePorts as a useful tool towards transparency and efficiency in the port clearance process of imported and exported cargoes.
Purpose
As a derivative model of e-commerce, social commerce has received increasing attention in recent years. Empirical studies on social commerce have examined the key factors that influence users' attitudes or adoption intentions, but their conclusions are context-based and are not entirely consistent. This study aims to draw a general conclusion by systematically synthesizing the findings of previous studies and examine whether cultural differences play a moderating role in users' social commerce adoption.
Design/methodology/approach
A meta-analysis based on 11,786 independent samples from 39 empirical studies was conducted to integrate their results and develop a comprehensive conceptual model. A moderator analysis was carried out to investigate the moderating effect of culture by dividing the context into subgroups of individualistic and collectivistic cultures.
Findings
The results show that this comprehensive conceptual model can help better understand the adoption of social commerce. Meanwhile, the moderator analysis indicates that cultural differences have a significant moderating effect on the relationship between the determinants and the adoption of social commerce.
Originality/value
The findings of this paper have theoretical implications and make managerial contributions.
Recent research shows that in line with the advent of broadband Internet and more connectivity through online channels and platforms such as social media, social networking sites, and smartphone messengers, TV viewers are involved in several activities including sharing, commenting, recommending, rating, and liking posts while watching TV. Such activities have led to a new concept in TV viewership known as 'Social TV'. As social TV is in its infancy, research on its multifaceted aspects is scant. In the context of Malaysia, the frequency of use, as well as the factors that determine individuals’ intention to use social TV have not been investigated. Thus, the main objective of this study is to determine factors that influence the intention to use and the frequency of social TV usage among Malaysian students. To achieve this, a quantitative research method based on the UTAUT and UTAUT2 model, utilizing a cross-sectional survey was designed. The respondents of the study were 774 students from both the public and private institutions of higher education in Malaysia that were selected through a multi-stage cluster sampling method. A slightly modified Likert scale questionnaire designed and validated by Venkatesh et al. (2012) was adopted to collect data and finally, Pearson’s Correlation and Multiple regression, as well as Structural Equation Modelling (SEM) as an appropriate statistical analysis method run by SmartPLS 3.0, applied to analyze the data.The findings of the study revealed that Malaysian students are involved in several activities including sharing, recommending, rating, and commenting on TV programs from a daily to weekly basis. The findings also showed that student’s expectance toward the usefulness of social TV is among the main factors that positively affect their intention to use it. Students' perceptions of the resources and support available to use social TV also have a positive influence on the usage of social TV among them. Similarly, the price of social TV-related services and applications as well as habits play a key role in student’s intention to use social TV. Additionally, the findings of the study revealed that the influence of hedonic motivation and habit, as well as friends and family encouragement on the intention to use social TV, was more significant among the male students. Besides, the moderation effect of gender on the path relationship between performance expectancy on behavioral intention was supported for the female group. It was also found that older students were more influenced by the provision of amenities
such as educational services, etc. In addition, the influence of habit on behavioral intention to use social TV was moderated by age in favor of older students. Also, younger students were found to be more influenced by friends and family when it comes to social TV usage. Furthermore, it was also found that social TV users in the early stages of their experience require more educational materials and tutorials and they are almost influenced by friends and family when it comes to social TV usage. Theoretically, the findings of the current study provide significant contributions to research in the field of computer-mediated communication, social media, and social TV studies. Results from current study can have implications for broadcasters, marketers, mobile app developers, and IPTV service providers practically.
Mobil teknoloji alanında yaşanan hızlı değişim, bu teknolojilerin eğitim-öğretimde de önemli öğrenme araçları haline gelmesine neden olmuştur. Mobil teknoloji araçlarından biri de mobil uygulamalardır. Günümüzde pek çok ihtiyaca yönelik ücretli veya ücretsiz çok sayıda mobil uygulama geliştirilmiş olup, mobil cihazın işletim sistemine uygun platformlardan indirilebilir durumdadır. Ancak yükseköğretimde eğitim müfredatına uyumlu mobil uygulamalar konusunda halen önemli bir boşluk bulunmaktadır. Bu araştırmanın amacı yükseköğretim sistemi içerisinde muhasebe eğitimi almakta olan öğrencilerin eğitim müfredatına uyumlu mobil uygulama kullanım niyetini Birleştirilmiş Teknoloji Kabul ve Kullanım Teorisi-2 (BTKKT-2)’ne göre belirlemektir. Bu amaçla Balıkesir Üniversitesi bünyesinde bulunan Fakülte/Yüksekokul/Meslek Yüksekokullarında muhasebe eğitimi alan öğrencilerden araştırmaya gönüllü olarak katılmayı kabul eden 375 üniversite öğrencisi ile yapılan anket sonuçları SPSS 25.0 ve AMOS 23 paket programları ile analiz edilmiştir. Araştırma sonucunda eğitim müfredatına uyumlu olarak geliştirilecek mobil uygulama kullanım niyetinin yüksek düzeyde olduğu belirlenmiştir. Ayrıca kolaylaştırıcı koşullar, performans beklentisi, çaba beklentisi ile sosyal etkinin davranışsal niyetin önemli yordayıcısı oldukları tespit edilmiştir.
Considering data from the fourth wave of the China Family Panel Studies (CFPS2016), this paper examines the impact of mobile Internet usage on the relationship between adult children and elderly parents. Results drawn from ordered Probit and mediation models show that mobile Internet use, rather than the usage of the fixed Internet, enhances the parent–child relationship. Secondly, older parents, having two or more children, cannot benefit well from using the mobile Internet, and they may rely more on phone calls to uphold intergenerational contact. Thirdly, the mobile Internet enhances the non-face-to-face contact between the two generations. Also, it reduces face-to-face contact in child–parent relationships and improves face-to-face contact in the parent–child relationship. Therefore, related to increasing in the population aging, relevant departments should continue to enhance the use of mobile Internet by reducing the usage costs, improving the usage capabilities, and innovating mobile phone functions, and remain cautious due to the reduction in face-to-face communication caused by the mobile Internet use.
Review online telah menjadi sumber yang penting untuk industri F&B, dan relevansinya menjadi signifikan dengan banyak konsumen mengutilisasi electronic word-of-mouth (eWOM) untuk mengambil keputusan. CGM (consumer generated media) sebagai platform eWOM dalam industri F&B di Indonesia contohnya Zomato, Pergi-Kuliner, Qraved. Kredibilitas CGM membuat pengguna berkontribusi dengan menulis review dan berinteraksi. Faktor-faktor kepuasan konsumen di restoran adalah dasar untuk menghasilkan eWOM positif. Belum ada riset yang menggabungkan aspek kepuasan restoran dan kepercayaan Zomato dan pengaruhnya untuk menghasilkan intensi membuat review, maka riset ini berjudul “Pengaruh Kepercayaan Aplikasi Zomato dan Kepuasan Restoran Terhadap Intensi untuk Menulis Review Positif di Zomato”. Riset ini menjawab permasalahan pengaruh kepercayaan aplikasi Zomato dan kepuasan konsumen terhadap restoran terhadap intensi eWOM via Zomato. Dilandasi oleh teori Trust building model dan Satisfaction building model, penelitian kuantitatif ini menggunakan AMOS dengan teknik analisis data Confirmatory Factor Analysis. Variabel kepercayaan CGM terdiri dari: kredibilitas sumber, kualitas informasi, kualitas aplikasi. Kepuasan restoran terdiri dari: kualitas makanan, interaksi karyawan, suasana fisik restoran, persepsi kualitas restoran. Penelitian ini memiliki sembilan hipotesis. Hasil analisis terhadap 201 responden yang belum pernah menulis review menghasilkan dua hipotesis ditolak. Kualitas aplikasi menjadi penentu bagi pengguna untuk menulis review. Objek penelitian (restoran kelas menengah ke atas) membuat suasana fisik restoran bukan pengaruh dalam kepuasan restoran. Kesimpulan penelitian adalah pengaruh kepercayaan pada aplikasi Zomato terhadap intensi menulis review dinyatakan memiliki signifikansi. Pengaruh kepuasan pada sebuah restoran terhadap intensi menulis review dinyatakan tidak memiliki hubungan signifikan.
Through survey results from 291 customers of commercial banks in Danang city, this study has synthesized the concepts of Mobile banking, research hypotheses, previous research results in the study and analysis of factors affecting the decision to use the service of Mobile banking. The author combines basic analysis in quantitative research such as statistics, Cronbach's alpha reliability, EFA factor analysis, correlation analysis, and linear regression models from SPSS software to conduct research on the factors affecting the decision to use mobile banking services of customers at commercial banks in Da Nang city. The main results of the study show that factor (1) Perception of risk has the strongest impact on customers' decision to use Mobile banking services at commercial banks in Danang city; the next factors are (2) Image of the bank; (3) Cost perception; (4) Perceived usefulness; (5) Perceived ease of use and (6) Social influence. The research results contribute managerial implications to increase the customers' decision to use mobile banking services at commercial banks.
Thông qua kết quả khảo sát từ 291 khách hàng của các ngân hàng thương mại trên địa bàn thành phố Đà Nẵng, nghiên cứu này đã tiến hành tổng hợp các khái niệm về Mobile banking, các giả thuyết nghiên cứu, các kết quả nghiên cứu đi trước trong việc nghiên cứu và phân tích các nhân tố tác động đến quyết định sử dụng dịch vụ Mobile banking. Tác giả tiến hành kết hợp các phép phân tích cơ bản trong nghiên cứu định lượng như thống kê, đánh giá độ tin cậy Cronbach’s alpha, phân tích nhân tố EFA, phân tích tương quan, mô hình hồi quy tuyến tính từ phần mềm SPSS để thực hiện việc nghiên cứu các nhân tố ảnh hưởng đến quyết định sử dụng dịch vụ Mobile banking của khách hàng tại các ngân hàng thương mại trên địa bàn thành phố Đà Nẵng. Kết quả chính của nghiên cứu cho thấy nhân tố (1) Nhận thức rủi ro tác động mạnh nhất đến quyết định sử dụng dịch vụ Mobile banking của khách hàng tại các ngân hàng thương mại trên địa bàn thành phố Đà Nẵng; kế đến là nhân tố (2) Hình ảnh ngân hàng; (3) Cảm nhận chi phí; (4) Nhận thức hữu ích; (5) Nhận thức dễ sử dụng và (6) Ảnh hưởng xã hội. Kết quả nghiên cứu đóng góp các hàm ý quản trị nhằm gia tăng quyết định sử dụng dịch vụ Mobile banking của khách hàng tại các ngân hàng thương mại.
The current investigation revolves around the adoption of mobile banking services in Algeria in light of the increasing development of communication technologies and the increase in demand for them by Algerian banks, by highlighting the most important factors contributing to the adoption of these services according to the technology acceptance model that includes the perceived risk variable as an external variable in The model, In order to embark on such endeavor, a structural equations modeling method is adoption using AMOS24 program on a sample consisting of 148 clients of Algerian banks. After confirming the conformity and quality indicators of the final study model, the path transactions were estimated, which showed that the perceived risks contribute significantly to the adoption of mobile banking services through their impact on both the perceived ease of use and the perceived benefit. It was also found that the customer’s attitude towards this type of Services Determines in a very positive and strong way the customer's intention to adopt mobile banking services.
The aim of this research was to conceptualize and measure the flow experience of Virtual Reality (VR) gaming as well as to develop and empirically test a research model that explains flow experience and subsequent usage behavior. This model highlights the effects of content-, system-, and hardware-related factors on flow, as well as the relevance of interaction effects. Based on a large survey of 1,784 German VR users, the structural equation model showed that gaming motives, perceived content quality, content range, system quality and barriers to VR usage significantly influence the experience of flow in VR gaming and thus behavioral intention and usage. Age, gamer identification, and VR technology experience had interaction effects with several of these relationships. This study contributes a multidimensional conception of flow and a better understanding of its antecedents and consequences. It yields practical implications by highlighting the need not only to differentiate between self-identified gamers and non-gamers but also to consider previous VR experience and the impact of real-world circumstances in the development and marketing of VR games.
This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile banking. The findings indicate that this model can predict consumer intention to use mobile banking. Specifically, perceived usefulness, perceived credibility and awareness about mobile banking have significant effect on user's attitude thus influence the intention toward mobile banking. The results may provide further insights into mobile banking strategies.
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
Three new concepts in innovation diffusion are presented and demonstrated: (1) the attribute matrix, a description of both innovator perceptions and portrayals, as well as the perceptions of potential adopters about the identified characteristics of an innovation; (2) the innovation profile, a composite description of innovators' perceptions and communications about their innovations, and the perception of potential adopters about the innovations; and (3) the potential for adoption rating, or PAR score, a single number representing the likelihood that any one innovation will be adopted.
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
The objective of this study was to develop and test an integrated conceptual model of microcomputer usage. This study used the technology acceptance model and sought to extend it by investigating the impact of the external factors (i.e., individual, organizational, and system characteristics) on the user acceptance of microcomputer technology. The paper reports the results of a field study investigating the determinants of microcomputer usage. The analyses of the measurement model confirm the existence of two distinct constructs of (1) beliefs-perceived usefulness and perceived ease of use; (2) organizational support-management support and end-user computing (EUC) support; and (3) microcomputer usage-perceived usage and variety of use. The tested conceptual model confirms the effects of individual, organizational, and system characteristics on perceived ease of use and perceived usefulness. The model also confirms the influence of perceived ease of use on perceived usefulness, and the effects of perceived usefulness on perceived usage and variety of use. Results confirm several previously proposed notions, including the effects of individual, organizational, and system characteristics on ease of use and usefulness; the influence of ease of use on usefulness, and the effects of perceived usefulness on usage and variety of use. The results demonstrate the utility of investigating factors contributing to microcomputer usage and the external factors affecting endogenous variables such as system usefulness. The importance of EUC support and management support is corroborated, as well as the need for designing mechanisms such as training programs and newsletters to improve user perceptions of microcomputers.
Extant explanations of why users behave in particular ways toward information technologies have tended to focus predominantly on instrumental beliefs as drivers of individual usage intentions. Prior work in individual psychology, however, suggests that holistic experiences with technology as captured in constructs such as enjoyment and flow are potentially important explanatory variables in technology acceptance theories. In this paper, we describe a multidimensional construct labeled cognitive absorption and defined as a state of deep involvement with software. Cognitive absorption, theorized as being exhibited through the five dimensions of temporal dissociation, focused immersion, heightened enjoyment, control, and curiosity, is posited to be a proximal antecedent of two important beliefs about technology use: perceived usefulness and perceived ease of use. In addition, we propose that the individual traits of playfulness and personal innovativeness are important determinants of cognitive absorption. Based on the conceptual definition of this construct, operational measures for each dimension are developed. Using the World Wide Web as the target technology, scale validation indicates that the operational measures have acceptable psychometric properties and confirmatory factor analysis supports the proposed multi-dimensional structure. Structural equation analysis provides evidence for the theorized nomological net of cognitive absorption. Theoretical and practical implications are offered.
In 1992, DeLone and McLean suggested that the dependent variable for information systems (IS) research is IS Success. Their research resulted in the widely cited DeLone and McLean (D&M) IS Success Model, in which System Quality, Information Quality, Use, User Satisfaction, Individual Impact, and Organizational Impact are distinct, but related dimensions of IS success. Since the original IS Success Model was published, research has developed a better understanding of IS success. Meanwhile, comprehensive and integrative research on the variables that influence IS success has been lacking. Therefore, we examine the literature on the independent variables that affect IS success. After examining over 600 articles, we focused our attention on integrating the findings of over 140 studies. In this research, we identify 43 specific variables posited to influence the different dimensions of IS success, and we organize these success factors into five categories based on the Leavitt Diamond of Organizational Change: task characteristics, user characteristics, social characteristics, project characteristics, and organizational characteristics. Next, we identify 15 success factors that have consistently been found to influence IS success: Enjoyment, Trust, User Expectations, Extrinsic Motivation, IT Infrastructure, Task Compatibility, Task Difficulty, Attitudes Toward Technology, Organizational Role, User Involvement, Relationship with Developers, Domain Expert Knowledge, Management Support, Management Processes, and Organizational Competence. Finally, we highlight gaps in our knowledge of success factors and propose a road map for future research.
Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions for these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited high convergent, discriminant, and factorial validity. Perceived usefulness was significantly correlated with both self-reported current usage (r=.63, Study 1) and self-predicted future usage (r =.85, Study 2). Perceived ease of use was also significantly correlated with current usage (r=.45, Study 1) and future usage (r=.59, Study 2). In both studies, usefulness had a significantly greater correlation with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecedent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.
Traditionally, human-computer interaction researchers have focused
on a system's usability. The authors applied an MIS-proven technology
acceptance model that accounts for system usefulness as well. They
discovered that this factor has a strong bearing on user
acceptance
This study examines the influence of the individual characteristic of playfulness on the use of the World Wide Web (WWW). Previous research suggests that microcomputer playfulness has an effect on computer usage in general, and we found support for a similar relationship in WWW use. Two samples of students were surveyed in this study; one consisting of undergraduate students and the other comprised of graduate students. Our findings also suggest that both intrinsic and extrinsic factors affect WWW use differentially for entertainment purposes and for course work purposes. Our study confirms previous research in that we found that ability to use the computer has a positive effect on WWW usage.
Calls for new directions in MIS research bring with them a call for renewed methodological rigor. This article offers an operating paradigm for renewal along dimensions previously unstressed. The basic contention is that confirmatory empirical findings will be strengthened when instrument validation precedes both internal and statistical conclusion validity and that, in many situations, MIS researchers need to validate their research instruments. This contention is supported by a survey of instrumentation as reported in sample IS journals over the last several years. A demonstration exercise of instrument validation follows as an illustration of some of the basic principles of validation. The validated instrument was designed to gather data on the impact of computer security administration on the incidence of computer abuse in the U.S.A.
Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes
The business-to-consumer aspect of electronic commerce (EC) is the most visible business use of the World Wide Web (WWW). A virtual store allows companies to provide product information and offer direct sales to their customers through an electronic channel. The fundamental problem motivating this study is that: in order for a virtual store to compete effectively with both physical stores and other online retailers, there is an urgent need to understand the factors that entice consumers to use it. This research attempted to provide both theoretical and empirical analyses to explain consumers’ use of a virtual store and its antecedents.By applying the technology acceptance model (TAM) and innovation diffusion theory (IDT), this research took an extended perspective to examine consumer behavior in the virtual store context. The data from a survey of online consumers was used empirically to test the proposed research model. Confirmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model, and the structural equation modeling (SEM) technique was used to evaluate the causal model. The implication of the work to both researchers and practitioners is discussed.
Home-style information appliances are expected to increase in number and variety rapidly in the near future. User adoption of new technology for information appliances may be different from adoption of other technologies in that the appliances are mainly used at home by consumers who have never encountered such technology before.We developed a theoretical model of technology adoption specific to interactive TV, a representative example of information appliances, based on prior research regarding general technology acceptance. We also conducted a large-scale online survey to test the validity of the proposed model. The results from pretest and pilot studies indicated that measures for the proposed model met content validity, reliability and construct validity. Finally, results from LISREL analysis indicated that three factors influencing behavioral intention were attitude, subjective norm and perceived behavioral control. Attitude was influenced by attitudinal belief, which could be measured by perceived usefulness, trialability, result demonstrability, image and enjoyment. Subjective norm was influenced by normative belief, which could be measured by belief from family and belief from friends. Perceived behavioral control was influenced by control belief, which could be measured by rapidity of change in technology, cost and ease of use. This paper concludes with statements of implications and limitations of the study results.
The Internet has the ability to function as a business medium. Over one-third of US residents use the Internet, and nearly 40% use it as a medium of business (electronic-commerce). As this percentage continues to grow, so does the need to understand why and how users choose to adopt. This information will afford researchers and e-commerce providers a better understanding of how to facilitate future adoption. Through the diffusion of innovations model, this study revisits traditional and current concepts of adoption by investigating the adoption of four e-commerce activities currently available to Internet users: (1) online shopping, (2) online banking, (3) online investing, and (4) electronic payment for an Internet service (i.e., access to exclusive sites). Results indicate that six attributes common to the diffusion model (i.e., perceived convenience and financial benefits, risk, previous use of the telephone for a similar purpose, self-efficacy, and Internet use) all play a significant role in the adoption processes. Results also indicate that when users decide to adopt one of these activities they tend to adopt another. Finally, a discussion explores how to extend the model identified in this study by assessing possible negative outcomes of diffusion.
Perceived ease of use plays a critical role in predicting and determining a user’s decision to use an information system. Users perceive a system easier to use as they gain more knowledge and confidence through direct experience in using the system. Our research traced the link between system experience and ease of use via both positive (computer playfulness) and negative (computer anxiety) responses using a sample of 116 users of electronic spreadsheets. As expected, system experience was significantly related to perceived ease of use. Both computer playfulness and computer anxiety were found to be significant mediators of the effect that system experience has on ease of use. However, the effect was fully mediated only by computer anxiety, revealing that the negative side of user reaction is a more potent mechanism than the positive side. Moreover, the findings indicate that those interventions found to influence the mediating variable of computer anxiety should be used to effectively enhance ease of use perceptions.
The technology acceptance model (TAM) proposes that ease of use and usefulness predict applications usage. The current research investigated TAM for work-related tasks with the World Wide Web as the application. One hundred and sixty-three subjects responded to an e-mail survey about a Web site they access often in their jobs. The results support TAM. They also demonstrate that (1) ease of understanding and ease of finding predict ease of use, and that (2) information quality predicts usefulness for revisited sites. In effect, the investigation applies TAM to help Web researchers, developers, and managers understand antecedents to users' decisions to revisit sites relevant to their jobs.
Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user???s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW).In this study, we introduce playfulness as a new factor that reflects the user???s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Two beliefs, ease of use and usefulness, have been considered to be fundamental in determining the acceptance of various IS in the past decades. These beliefs may not, however, fully explain the users’ behavior in an emerging environment such as Internet banking. In this study, we introduce trust as another belief that has an impact on the acceptance of Internet banking. We collected 845 cases on the Web to survey users’ behavior towards Internet banks. The results of statistical analyses using structural equation modeling indicate that trust has a significant impact on the acceptance of Internet banking.
This study focuses on both intrinsic (i.e. perceived enjoyment) and extrinsic (i.e. perceived usefulness) motivation for the use of the Internet. An electronic Webpage survey was used to collect the data required for this study. A total of 1370 usable responses were obtained. Results indicated that local Internet users used the Internet mainly because they perceived the Internet to be more useful to their job tasks and secondarily, because it is enjoyable and easy to use. Findings demonstrated that while perceived usefulness had consistently strong effects on all usage dimensions (frequency of Internet usage, daily Internet usage and diversity of Internet usage), perceived ease of use and perceived enjoyment affected each specific usage dimension differently.
In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, “perceived visual attractiveness” of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated.
The growing popularity of the Internet has resulted in exciting opportunities for companies to reach out for customers with very little additional costs. In order to communicate with the potential customers through WWW effectively, a well-designed Web page is needed. Yet, the factors that affect customer's perception about the acceptance of a Web site are unclear. This paper addresses why users accept or reject a Web site and how user's acceptance is affected by the features (i.e. information quality of a Web site, response time and system accessibility) provided by a Web site. A study with 139 users of a Web site was conducted to test the hypothesised model. The results showed that the technology acceptence model (TAM) fully mediated the usage behaviour even in the Internet environment, accounting for 64% of the variance in usage. Furthermore, response time of a Web site is an important factor in affecting the user's beliefs of such a Web site. This showed that Web page providers not only have to make the content informative and timely, but they also need to design a speedy Web page by not putting in unnecessary pictorial data as it might jeopardise the display time.
This paper analyses consumer attitudes towards Internet-based e-shopping. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of changes in variables representing consumer preferences and shifts in these preferences on the success or failure of B2C e-commerce over the Internet. Because of the opportunity to sample at the outset and of ceteris paribus conditions following from the tendency for other factors such as e-transactions cost to remain small and constant, Singapore data were employed. Regression analysis shows that the life content of products, transactions security, price, vendor quality, IT education and Internet usage significantly affect the initial willingness of Singaporeans to e-shop on the Internet. Generalising, we suggest that Internet-based B2C e-commerce can profitably be introduced or promoted along similar dimensions in socio-geographically and technologically similar situations.
This study examines the influence of the individual characteristic of playfulness on the use of the World Wide Web (WWW). Previous research suggests that microcomputer playfulness has an effect on computer usage in general, and we found support for a similar relationship in WWW use. Two samples of students were surveyed in this study; one consisting of undergraduate students and the other comprised of graduate students. Our findings also suggest that both intrinsic and extrinsic factors affect WWW use differentially for entertainment purposes and for course work purposes. Our study confirms previous research in that we found that ability to use the computer has a positive effect on WWW usage.
Microcomputer playfulness represents the degree of cognitive spontaneity in microcomputer interactions. Research on the general characteristic of playfulness has demonstrated relationships with measures such as creativity and exploration. Thus, with the widespread diffusion of computers in organizations, research in microcomputer playfulness can have significant practical implications for organizations. Five independent studies involving more than 400 participants provided initial evidence for the construct validity of a microcomputer playfulness measure with respect to its factor structure, internal consistency reliability, concurrent validity, discriminant validity, predictive validity, predictive efficacy, and test-retest reliability. As hypothesized, the measure related positively to computer attitudes, anxiety, competence, and efficacy, and did not relate to gender or age. In addition, the measure related positively to training outcomes of learning, mood, involvement, and satisfaction. Further, the evidence suggests the predictive efficacy of microcomputer playfulness as compared to other variables, such as computer anxiety and attitudes. Consequently, the findings indicate that researchers should focus more attention on positive influences on human-computer interaction, such as microcomputer playfulness, rather than on negative influences, such as computer anxiety.
Delone and McLean's (1992) comprehensive review of different information system success measures concludes with a model of ''temporal and causal'' interdependencies between their six categories of IS Success. After working with this model for some years, it has become apparent that the inclusion of both variance and process interpretations in their model leads to so many potentially confusing meanings that the value of the model is diminished. Because of the confusion that this overloading of meanings can cause, this paper presents and justifies a respecified and slightly extended version of DeLone and McLean's model.
A study on the determinants of service loyalty
- M Lee