Vibha Gupta

The Strat Collective · Behavior Change Communication

The importance of water, sanitation, and hygiene (WASH) facilities in school cannot be ignored in protecting children from communicable diseases. However, reports from UNICEF suggest that there is a lack of adequate WASH facilities and a dearth of adequate data on available facilities, particularly from developing countries. The present study sough...

Background Handwashing has been widely accepted as the simplest protection against communicable diseases. However, despite proven effectiveness and cost-efficiency, adoption of regular handwashing is still poor in developing countries. As children in school-going age are vulnerable and continue to suffer from preventable illnesses, this study aims...

Cause marketing or purpose driven marketing has become private sector's most preferred way to integrate corporate social responsibility (CSR) in their working agenda. Increasingly businesses and brands are identifying social causes, aligning their vision and mission to a development issue of their choice and fostering cross-functional partnerships...